Team FalconDistant Education Project

Oxana Tkachenko, Jesse Coffey, Phedorah Rosiclair, Minh Pham, Hoang Phan

1. Mission Statement

2. Goals and Strategies

3. Meetings

4. Situational Analysis

5. Industry Analysis

6. Market Analysis

7. Marketing Mix

8. Customer Satisfaction

9. Prediction

10. SWOT Analysis

11. Success Factors

12. Future Direction

Marketing Plan Contents

“Team Falcon’s mission is to design an

informational webpage for the school’s

website that will convey benefits as well as

the unique competitive advantages of the

new online environmental science program

and thus raising the awareness about the

program from Colby-Sawyer College as well

as attracting potential students”

1. Mission Statement

2. Goals and Strategies

Raise the awareness about the new

online program as efficient as possible

The webpage for CSC Environmental Science

Online Program

1. Brain Storm – what was our focus, what

did the client want?

2. Choosing the correct medium

3. Team Falcon & Millennium – consistency

& brand strengthening

Integrating our work with the overall

marketing goals of CSC

3. Meetings

Online degrees have been popular

among universities

Colby-Sawyer Online Program

Low level of awareness and program

diversity compared to other institutions

Environment Science Online Program

4. Situational Analysis

Online courses

Flexibility

Babson Survey Research

70% of higher education institutions believe

that online education is important

The amount of students taking online

courses has increased

Credibility of the online education

5. Industry Analysis

2.6 million students in fully online program.

17.6% in New Hampshire

Oregon State University / University of

Phoenix (West)

6. Market Size/Market Share

Geographic: 60 miles around CSC

Demographic: 20 to 30 years old

Psychographic: looking for job related to

environmental science

Behavioral: benefit sought, price sensitivity

6. Target Market/Segmentation

Product

Webpage for environmental science

Kept a consistent theme with Colby-

Sawyer' website

Created by using Photoshop

7. Marketing Mix

Place and Promotion

The distribution channel will be provided by Colby-Sawyer

Webpage can be used to advertise and promote learning

Social media, such as Facebook and Twitter, can help promote the online program

Faculty and students can promote the webpage by word of mouth

7. Marketing Mix

8. Product/Customer Satisfaction

Potential advantage

of having actual

location

Relationship between

faculties and students

Efficient and broad-

reaching marketing

channels

9. Prediction

Strengths Weaknesses

• Big Market Share

• Career Opportunity

• Small school

• Limited fund

Opportunities Threats

• Social Media

(Facebook, Twitter,

Instagram, etc)

• New market

competition

10. SWOT Analysis

Strength Weaknesses

Opportunities

Develop a strong

social media

marketing plan to

gain more market

share.

Focus on idea for

social media

advertising to reduce

marketing cost .

Threats

Find another way

of communicating

(Facebook, email)

to update the progress and to

get ideas together.

Contact constantly

with each other to be

aware of competitors

and to avoid any unexpected event.

10. SWOT Analysis

Our team was always willing to meet

Kept in constant contact through email

Worked around sports schedule and

commuting times

Decisions were made by the team, not

one person

11. Success Factors

CSC Online Business Degree

Environmental Science Online

Program

College that offers diverse online

programs

12. Future Direction

Thank you!

Questions?