Environmental graphics

Environmental Graphics, Signage & Wayfinding

1

In this deck

• Rezonant• Capabilities in Environmental

Graphics, Signage and Wayfinding

• Approach to projects• Graphics portfolio

• Infrastructure• Corporate offices• Corporate cafes• Real Estate• Retail• Healthcare• Education• Hospitality

• Signage & Wayfinding

2

Rezonant• Award-winning Brand consulting

and design firm• Five areas of operation

• Brand consulting, strategy and corporate identity programs

• Environmental graphics, signage and way finding

• Digital programs• Advertising• Print & Packaging

• Clients across 9 industries• IT - Wipro, Accenture, Intuit, SuperValu,

Flipkart, Amadeus, Cisco, CGI, Eka, Aditi• Consulting - EY, KPMG, PWC, BCG• Pharma - Eisai Japan• Hospitality - Hotels, Resorts and pubs in India• Real Estate - Mantri group, Divyasree, Patel

Realty• Infrastructure - Bengaluru Airport• Manufacturing - Siemens, GE• Healthcare• BFSI - American Express, ICICI Lombard

3

Capabilities: Environments

• Environmental graphic design (Public places, Corporate interiors, Campuses, Airports, Hospitals, Schools, Retail)

• Signage planning and design• Wayfinding planning and design• Digital signage• Installations• Employee engagement

conceptualisation• Product design

4

Approach

• Partner: Align to principal consultant (architect / planner) or client team

• Positioning: Deliver a strategy that is in line with your employer branding / user engagement goals

• Content: Intense focus on creating high-quality visual and textual content. Experienced in-house content team

• Design: High-calibre design team with in-house capabilities in illustration, visual art, art direction, photography

• Execution planning: Vendor selection, finishes selection, Bill of quantities, GFC drawings, project planning, quality monitoring, audit and handover signoff

5

In this portfolio (click on links to view project)

6

Infrastructure 1. Bengaluru International Airport

Corporate campuses 1. Cisco2. Flipkart3. Eisai Pharma4. KPMG5. Ernst & Young6. American Express7. Eka Software8. SuperValu9. Aurigo10.Intuit11.ICICI Lombard

Corporate Cafes 1. Cisco street cafe2. Cisco art cafe3. Cisco pottery cafe4. Cisco Chennai cafe5. KPMG music cafe6. KPMG books cafe7. Eisai art cafe8. EY cartoon cafe9. American Express cyclist cafe

Real Estate 1. DivyaSree2. CommonWealth

Retail 1. Angadi Silks

Healthcare 1. Sankara Eye

Education 1. Pupil Tree

Hospitality 1. Blimey2. Stomp

Signage & Wayfinding 1. Cisco campus2. ICICI Lombard3. EY4. KPMG5. Eisai6. Kempegowda Airport7. Eka8. Exxon9. Patel Realty

Case studies:

InfrastructureA select collection of a few environmental graphics case studies:• Bengaluru International Airport

7

◀ Back to index

01/ Bengaluru International Airport • Scope: Terminal temporary graphics, signage and information maps• Process: Research -> Design -> Content -> Detailing -> Illustration -> Graphic

Design -> Production• Result: Widely-appreciated for the Karnataka connect to the graphics. Each

graphic has been hand-drawn in traditional Karnataka art style

8

◀ Back to index

12

A select collection of a few environmental graphics case studies:1. Cisco - 2 million SFT2. Flipkart - 4 lakh SFT3. Eisai Pharma - 50 acre campus4. KPMG - 1.5 million SFT5. Ernst & Young - 4 lakh SFT6. American Express - 1.5 lakh SFT7. Eka Software - 40,000 SFT8. SuperValu - 2 lakh SFT9. Aurigo - 10000 SFT10.Intuit - 1.5 lakh SFT11.ICICI Lombard - 2 lakh SFT

Case studies:

Corporate campuses

◀ Back to index

01/ Cisco campuses across India • Size: 6 buildings for Cisco across India totalling 2 million SFT• Scope: Master planning of graphics and signage, brand library creation, premium

photography, illustration, content• Process: Research, brand team interaction, employee brand creation,

presentations to client, approvals, high-res graphic artwork, bill of quantities, signage book, interview vendors, help in selection, mockup, final installation.

• Result: A consistent look for Cisco buildings across India

13

◀ Back to index

02/ Flipkart campuses in Bangalore • Size: 4 lakh SFT• Scope: Employer brand creation, master planning of graphics and signage, brand

library creation, illustration, content• Process: Research, brand team interaction, employee brand creation,


• Result: A colorful graphics scheme in the office that celebrates the ‘superstars’ of Flipkart with colourful, custom-made illustrations

15

◀ Back to index

03/ Eisai Pharma campus in Vizag • Size: 50 acres• Scope: Master planning of graphics and signage, illustration, content• Process: Research, brand team interaction, presentations to client, approvals,

high-res graphic artwork, bill of quantities, signage book, interview vendors, help in selection, mockup, final installation.

• Result: The management team (Indian & Japanese) at Eisai appreciated the attention to detail

17

◀ Back to index

04/ KPMG campuses in India • Size: 4 buildings for KPMG across India totalling 1 million SFT• Scope: Master planning of graphics and signage, brand library creation, premium



• Result: Stakeholders like the installations; we have been working with them for over 5 years now and currently engaged in delivering the next few buildings.

19

◀ Back to index

05/ Ernst & Young campuses in India • Size: 3 buildings for EY across India totalling 4 lakh SFT• Scope: Master planning of graphics and signage, brand library creation, premium



• Result: A custom-created set of material for EY that is consistent with their global brand guidelines

22

◀ Back to index

06/ American Express • Size: 1.5 Lakh SFT• Scope: Master planning of graphics and signage, brand library creation, premium

photography, illustration, content, Wayfinding• Process: Research, brand team interaction, employee brand creation,


• Result: The employer brand positioning ‘extraordinary at work’ has been appreciated by end-users and so have the graphics

24

◀ Back to index

07/ Eka Software • Size: 40,000 SFT• Scope: Theme, brand library creation, premium photography, illustration, content• Process: Research, employee brand creation, presentations to client, approvals,

high-res graphic artwork, bill of quantities, signage book, interview vendors, help in selection, mockup, final installation.

• Result: A unique black&white themed office in line with the architectural scheme. Employer branding and creation of the values - Eka Senses

27

◀ Back to index

08/ SuperValu • Size: 2 Lakh SFT• Scope: Master planning of graphics and signage, brand library creation, premium



• Result: A packaging themed graphic scheme that had large sized infographics created for the walls

28

◀ Back to index

09/ Aurigo • Size: 10,000 SFT• Scope: lllustration, content, design• Process: Research, design, approvals, high-res graphic artwork, bill of quantities,

signage book, interview vendors, help in selection, mockup, final installation.• Result: A vibrant red-themed small office

30

◀ Back to index

10/ Intuit • Size: 3 facilities totalling 1.5 lakh SFT• Scope: Planning of graphics and signage, brand library creation, graphics,

illustration, content• Process: Research, brand team interaction, employee brand creation,


• Result: Several unique spaces like history walls, product walls, war rooms got created

32

◀ Back to index

11/ ICICI Lombard • Size: 2 Lakh SFT• Scope: Scheme of graphics and signage, illustration, content• Process: Research, case study making, employee brand creation, presentations

to client, approvals, high-res graphic artwork, bill of quantities, signage book, interview vendors, help in selection, mockup, final installation.

• Result: A unique illustrated look for the corporate office that was appreciated by the chairperson of ICICI group, Chanda Kochhar

34

◀ Back to index

Case studies:

Corporate cafesA select collection of a few environmental graphics case studies:1. Cisco street cafe2. Cisco art cafe3. Cisco pottery cafe4. KPMG music cafe5. KPMG books cafe6. Eisai art cafe7. EY cartoon cafe8. American Express cyclist cafe

36

◀ Back to index

01/ Cisco Street Food Cafe, Bangalore • Scope: Theme, content and design• Process: Theme -> Design -> Detailing -> Illustration -> Graphic Design ->

Photography -> Production• Result: Cisco’s street food theme created multiple conversation starters for its

global workforce who spend a lot of time discussing ideas in their cafes.

37

◀ Back to index

02/ Cisco Bazaar Cafe, Bangalore • Scope: Theme, content and design• Process: Theme -> Design -> Detailing -> Illustration -> Graphic Design ->

Photography -> Production• Result: Cisco’s bazaar cafe became a colourful canvas for showcasing vivid

street art and bazaar styles of India

38

◀ Back to index

03/ Cisco Clay Cafe, Bangalore • Scope: Theme, content and design• Process: Theme -> Design -> Detailing -> Illustration -> Graphic Design ->

Photography -> Production• Result: Cisco’s clay-based idea theme brought about an elegant themed cafe

that people like to spend time in.

39

◀ Back to index

04/ Cisco Chennai Culture Cafe, Bangalore • Scope: Theme, content and design• Process: Theme -> Design -> Detailing -> Illustration -> Graphic Design ->

Illustration -> Production• Result: Chennai got celebrated as illustrations in this cafe

40

◀ Back to index

05/ KPMG Music Cafe, Gurgaon • Scope: Theme, content and design• Process: Theme -> Design -> Detailing -> Illustration -> Graphic Design ->

Illustration -> Production• Result: This cafe has been widely appreciated by the young crowd of KPMG with

specific attention on the custom-drawn illustrations with typography.

41

◀ Back to index

06/ KPMG Magazine Cafe, Bangalore • Scope: Theme, content and design• Process: Theme -> Design -> Detailing -> Illustration -> Graphic Design ->

Photography -> Production• Result: The young folks at KPMG liked this.

42

◀ Back to index

06/ Eisai Art Cafe, Vizag • Scope: Theme, content and design• Process: Theme -> Design -> Detailing -> Illustration -> Graphic Design ->

Photography -> Production• Result: A cafe that combined serious + fun elements.

43

◀ Back to index

07/ EY Cartoon cafes, Mumbai & Hyderabad • Scope: Theme, content and design• Process: Theme -> Design -> Detailing -> Illustration -> Graphic Design ->

Photography -> Production• Result: People loved the Mumbai illustrations. Senior partners in EY requested us

for framed versions of the illustrations to display in their private cabins.

44

◀ Back to index

08 / American Express cyclist cafe • Scope: Theme, content and design• Process: Theme -> Design -> Detailing -> Illustration -> Graphic Design ->

Photography -> Production• Result: The people of American Express connected with the health-theme of

the cafe

45

◀ Back to index

Case studies:

Real EstateA select collection of a few environmental graphics case studies:1. DivyaSree2. CommonWealth

46

◀ Back to index

01 / DivyaSree • Scope: History wall, customer experience centre design• Process: Design -> Content -> Detailing -> Production• Result: A unique history wall created for DivyaSree for the very first time

47

◀ Back to index

03/ CommonWealth • Scope: Exhibition design, experience centre design• Process: Design -> Content -> Detailing -> Production• Result: An illustrated scheme of graphics and creatives

48

◀ Back to index

Case studies:

RetailA select collection of a few environmental graphics case studies:• Angadi Silks

49

◀ Back to index

01/ Angadi Silks • Scope: History wall, store graphic design, signage, way finding• Process: Design -> Content -> Detailing -> Illustration -> Photography ->

Production• Result: A set of culturally relevant graphics and signage systems

50

◀ Back to index

Case studies:

HealthcareA select collection of a few environmental graphics case studies:• Sankara Eye

51

◀ Back to index

01/ Sankara Eye • Scope: Graphics across a hospital• Process: Research -> Design -> Content -> Detailing -> Illustration -> Graphic

Design -> Production• Result: An eye-sight themed graphics installation that continues to be relevant to

the daily-shifting crowd of patients

52

◀ Back to index

Case studies:

EducationA select collection of a few environmental graphics case studies:• Pupil Tree

53

◀ Back to index

01/ Pupil Tree • Scope: Graphics across a chain of pre-school centres• Process: Research -> Design -> Content -> Detailing -> Illustration -> Graphic

Design -> Production• Result: A mascot-driven set of graphics and way finding

54

◀ Back to index

Case studies:

HospitalityA select collection of a few environmental graphics case studies:• Blimey• Stomp

56

◀ Back to index

01/ Blimey • Scope: Naming, Brand Identity, Pub graphics and signage design• Process: Research -> Design -> Content -> Detailing -> Illustration -> Graphic

Design -> Production• Result: An Irish-themed pub with over 150 unique pieces of graphics and signage

57

◀ Back to index

02/ Stomp • Scope: Naming, Brand Identity, Pub graphics and signage design• Process: Research -> Design -> Content -> Detailing -> Illustration -> Graphic

Design -> Production• Result: A rock-themed pub with graphics designed on ‘dark’ lines featuring

several heavy metal bands

59

◀ Back to index

Case studies:

Signage & WayfindingA select collection of a few signage and way finding case studies:1. Cisco campus2. ICICI Lombard3. EY4. KPMG5. Eisai6. Kempegowda Airport7. Durga projects8. Eka9. Exxon

61

◀ Back to index

01/ Cisco campuses, India • Scope: Custom designed themed signage and way finding• Scope: Theme -> Product design -> Detail -> Mockup -> Production• Result: A well-organised signage library that can scale quickly to any project. We

helped define processes for Cisco signage implementation across any facility, that aligns with their global brand standards.

62

◀ Back to index

02/ ICICI Lombard corporate headquarters, Mumbai • Scope: Custom designed themed signage and way finding• Scope: Theme -> Product design -> Detail -> Mockup -> Production• Result: A unique signage system that uses illustration

65

◀ Back to index

03/ EY Corporate headquarters, Mumbai • Scope: Custom designed themed signage and way finding• Scope: Theme -> Product design -> Detail -> Mockup -> Production• Result: A signage library created for the first time for their campuses in India that

aligns with their global standards and extends it

66

◀ Back to index

04/ KPMG campuses, India • Scope: Custom designed themed signage and way finding• Scope: Theme -> Product design -> Detail -> Mockup -> Production• Result: A signage and way finding library created for the first time for their

campuses in India. This is now being used as the standard across KPMG offices in India. Way finding design used for the first time in any KPMG office in India.

68

◀ Back to index

06/ Eisai campus, Vizag • Scope: Custom designed themed signage and way finding• Scope: Theme -> Product design -> Detail -> Mockup -> Production• Result: A unique wayfinding system made in Aluminium that communicates the

brand philosophy

69

◀ Back to index

06/ Bengaluru International Airport • Scope: Custom designed themed temporary instructional signage. Informational

maps• Scope: Theme -> Graphic design -> Detail -> Mockup -> Production• Result: A temporary signage system that helps passengers locate amenities.

Informational maps deployed for the first time for passenger convenience.

71

◀ Back to index

07/ Eka software office, Bangalore • Scope: Custom designed themed signage and way finding• Scope: Theme -> Product design -> Detail -> Mockup -> Production• Result: A graphic-design led, illustrated signage system

73

◀ Back to index

08/ Exxon Chemical, Bangalore • Scope: Custom designed themed signage and way finding• Scope: Theme -> Product design -> Detail -> Mockup -> Production• Result: We designed a custom molecule mascot for the signage system. The set

resulted in witty signage pieces that told a certain instructional story

74

◀ Back to index

09 / Patel Realty • Scope: Custom designed themed signage and way finding• Scope: Theme -> Product design -> Detail -> Mockup -> Production• Result: A maintenance proof signage system that helps residents find places

within the project easily.

76

◀ Back to index

Thank youPlease visit www.rezonant.net to view the latest set of projects. Write to us at [email protected]

77

http://www.rezonant.net

mailto:[email protected]

Environmental graphics

Design

Transcript of Environmental graphics