Progressive Mobile Strategy Redux: The Future Friendly Enterprise
Environmental Friendly Enterprise
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Transcript of Environmental Friendly Enterprise
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Subject Name : TECHNOPRENEURSHIPSubject Code : WBB10102Lecturer : Mr. Adlin
CONFIDENTIAL
AUTOMATED WASTEMANAGEMENT SYSTEM
Date of Submission: April 20, 2011
Prepared by:
Team Leader MOHD RASHDAN BIN UJANG 50231210486 BAMT
Team Member No.1 MOHD SALLEHUDDIN BIN JASMIN 50231210165 BAMT
Team Member No.2 AMMIRUL AKHMAL ASYRAF BIN AMAN 50231210392 BAMT
Team Member No.3 MOHD ANNAZIF BIN MOHD 50231210233 BAMT
Team Member No.4 MOHD HANIF BIN AZHARI 50231210009 BAMT
Table of Content
Environmental Friendly Enterprise
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CONFIDENTIAL
Section 1.0 EXECUTIVE SUMMARY 1
Section 2.0 BUSINESS DESCRIPTION
2.1 Company Background
2.2 Industry Background
2.3 Business Goals and Potential
2.4 Uniqueness of Product / Service / Technology
2.5 Long Term Goals
2
2
3
4
5
Section 3.0 INDUSTRY ANALYSIS
3.1 Target Market
3.2 Market Size and Trends3.3 Competition / Competitors Information
3.4 Estimated Market Share
3.5 Strength and Weaknesses or SWOT Analysis
6
77
8
8
Section 4.0 MARKETING PLAN.
4.1 Market Strategy (Sales and Distribution)
4.2 Pricing
4.3 Advertising and Promotions
4.4 Technology and Product Development Strategies
4.5 Marketing Budget and Financial Strategies
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11
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13
Section 5.0 OPERATIONS AND PRODUCTION PLAN
5.1 Identify Location
5.2 Transformation Process
5.3 Process Planning
5.4 Material Requirement Planning
5.5 Production and Operation Layout
5.6 Production and Operation Budget
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15
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17
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19
Section 6.0 ORGANIZATIONAL PLAN
6.1 Form of Ownership
6.2 Vision, Mission and Objectives
6.3 Management Team
6.4 Organizational Chart
6.5 Human Resource Plan
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20
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Table of Content (contd)
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CONFIDENTIAL
Section 7.0 FINANCIAL PLAN
7.1 Revenue Model
7.2 Income Statement / Profit and Loss Statement7.3 Balance Sheet
7.4 Cash Flow Statement
7.5 Break-Even Analysis
7.6 Financial Ratios.
7.7 Costs Controls
7.8 Budgeting plans
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2526
27
28
29
30
30
Section 8.0 MILESTONE SCHEDULE.
8.1 Timing and Objectives
8.2 Deadlines and Milestones
31
32
Section 9.0 RISK ANALYSIS
9.1 Potential Problems
9.2 Obstacles and Risks
33
34
Section 10.0 CONCLUSION 36
APPENDICES / REFERENCES / BIBLIOGRAPHY / RESUMES
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CONFIDENTIAL
1.0 EXECUTIVE SUMMARY
The name of this company, Environmental Friendly Enterprise resembles a
clean and pollution free environment that is comfortable for the citizen to live.
Environmental Friendly provided a method to overcome the waste disposal problem
in order to keep the surroundings comfortable for a community in a specific place.
Seri Kembangan has been chosen for the main office of the business because of the
easy-to-spot location. The customers do not have to waste most of their time finding
the main office to buy a service provided by Environmental Friendly Enterprise. The
construction activity in this area is active. An assumption has been made that the
business will be a success as modern shopping malls; office buildings around this
area need an integrated waste management system to reduce labors.
The system that has been invented by Environmental Friendly Enterprise by
the Research and Development team is Automated Waste Management System
(AWMS). This systems purpose is to collect all the waste around the building and
place it into one sealed waste container. The waste container needs to be sealed to
prevent rodent infestation inside or the surrounding of the container. The purpose of
this business plan is to acquire funding to start up this business. A sum of RM 236
700 is needed to start the business. This money will be spent more to renting a
building, office supplies, raw materials and the workers salaries.
The projected sales for Environmental Friendly Enterprise are estimated
around RM2 million per year. This means that the company will make a lot of income
by distributing a system per month. The key to success in this business is based on
the integrated design and less competitors in the state of Selangor. The companies
that are currently providing their systems are Nexaldes Sdn. Bhd and ST
Environmental Technologies and Service. The competition on the environmental
based industry is not as strong as other industries. The profit margin that can be
obtained per year is 70 percent. This means that the company obtained a lot of profit
as compared to other companies. The company is able to pay its debt in 5 years.
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2.0 BUSINESS DESCRIPTION
2.1 Company Background
Automated Waste Management System (AWMS) is brought by EF
Enterprise (Environmental Friendly), one of the few companies in the world
that provides design, engineering and supply of Automated Waste
Management Systems (AWMS). Founded in Malaysia in January 2011, we
started to market Central Vacuum Systems under the brand AWMS. and we
have built up an impressive amount of experience in improving indoor air-
quality and producing the highest standards of building hygiene. Today, with a
growing international portfolio, AWMS has been often referred to as a world
leader in central vacuum technology.
2.2 Industry Background
Invented some 40 years ago, AWMS did not make an impact in Asian
cities until the last 10 years when new developments and redevelopments
took place in cities like Dubai, Abu Dhabi, Singapore and Seoul. In most
European cities this technology has been made a standard infrastructure by
local governments and city planners.
As population densities increase worldwide, Government Planners,
Developers, Architects and Engineers face huge challenges in providing the
necessary infrastructure requirements created by the growth. Whilst
tremendous advances have been made in water, sewerage and
communication facilities, solid waste or garbage as it is more commonly
called still gets handled in the traditional bucket-collector system. This
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traditional method involves a lot of vehicles, labour and cost and is smelly,
unsightly, unhealthy, inconvenient and costly.
2.3 Business Goals and Potential
Increase revenue by 15% by 2016
Increase customer satisfaction index (CSI) by 5 pts. by 2010
0% debt by 2016
Goals Tactical action Responsible Due date status
Increase revenue
by 15% by 2016
Monitoring and make
sure all marketing and
financial plan according
to the plan
Mohd Hanif May 2016
Increase
customer
satisfaction by 5
pts by 2013
Measure customer
satisfaction
Survey
customer
Understand
expectation
Asses the
competition
Mohd
Rashdan
May 2013
I0% debt by 2016 Monitoring company
financial and take
correct action to
achieve target
Mohd Annazif June 2016
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2.4 Uniqueness of Product / Service / Technology
Simply, the Automated Waste Management System is a pneumatic
waste-conveying system that transports municipal or household waste at
high speeds via reticulated pipes to a Central Waste Handling Facility.Its
quick, clean and convenient.
2.4.1 How does it work ?
Also known by various terms such as Vacuum Waste Collection
System, Central Waste Collection System and Pneumatic Refuse
Collection System, the Automated Waste Management System stores
waste in sealed containers before it is carted away for disposal to a
landfill. AWMS transports waste at high speeds and to distances of more
than 2km away, making it possible for each AWMS facility to handle
garbage for an entire district of up to 10,000 people.
2.4.2 How does AWMS serve?
Automated Waste Management System is meticulously-designed to
ensure complete satisfaction. We work closely with each client to provide
specifically-tailored solutions. From planning and design to installation and
after-sales support, we are totally committed to your needs. Our two
decades of integrity and professionalism is your assurance of dependable
service.
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2.4.3 More AWMS Benefits!
Your whole development solid waste collection needs are
solved easily, effectively and perpetually.
Waste from all floors and all buildings, as well as from outdoor
bins are automatically collected and transported to a Central
Waste Handling Facility; saving space in your development
and improving hygiene.
Waste is removed at frequent intervals, hygienically, regularly
and invisibly. You decide the frequency and volume, AWMS
delivers
There will be lower operation and maintenance costs for your
development, plus a higher level of hygiene year after year.
AMWS Quality Standard The Competition The Difference
Frequency inverter motor
Soft starter and pneumatic
damper control Better energy saving
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Heavy duty, high impactresistance and lowmaintenance dischargevalve door plate in 12mmstainless steel.
8mm mild steelStainless steel has betterdurability with wet waste
Stainless steel impeller Mild steel impellerStainless steel offerslonger durability withwaste
HMI color graphic panel Operator panel
Easy and convenientoperator observation,
parameter change withpassword protection
2.5 Long Term Goals
Our long-term goal is to provide AWMS in every city in Malaysia in
order to keep the environment clean, comfortable and healthy. And increasing
company profit 0.5% by 2016
3.0 INDUSTRY ANALYSIS
3.1 Target Market
Research has been conducted by our GM, Mr. Ammirul in the state of
Selangor. Most of the researches are based on construction areas, shopping
malls, skyscrapers, office building, and tourist attractions such as Sunway
Lagoon and many more. It is stated that most of these areas or places are
having a waste disposal problem. The janitors must travel far in order todispose the waste. The stench of the waste has made the visitors
uncomfortable as the waste removing procedure is done in daily basis. At the
construction site, most of the construction companies are not installing any
waste management system. A solution has been made to counter the
problem.
Environmental Friendly Enterprise will concentrate more to
construction site as the main priority in promoting our technology to other
construction company. Automated Waste Management System (AWMS)
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installation process would be easier than installing this at a building that is not
under construction.
Applying AWMS to shopping malls such as Mid Valley Megamall,
Sunway Pyramid and others will also counter the wastage disposal problems.
Most of shopping malls have wasted an enormous amount of money in order
to keep the malls clean and comfortable by hiring janitors to dispose of the
rubbish. By installing this device, this will eliminate the problem as it is lowmaintenance.
Target Market table
State Place ProblemsSelangor Mid Valley Megamall Waste ManagementProblemSunway Pyramid
Sunway Lagoon
One Utama
The curve
KL Tower
Petronas Twin Tower
Construction Site atPuchong
No waste managementSystem Installed
3.2 Market Size and Trends
The target unit of sales per year is 12 units per year and a unit per
month. Each unit will be set at a price of RM 150,000. The annual income for
Environmental Friendly Enterprise is RM1.581 million. the market size of
Environmental Friendly Enterprise will be focusing in Selangor areas and
equal to RM 1.581 million market share.
3.3 Competition / Competitors Information
Competitors Strength Weakness
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Nexaldes Sdn. Bhd Well known company inMalaysia. Most of theconstruction companywould hire them to do thepneumatic wastemanagement system.
Most of the current projectthat is handled now isoutside of Malaysia.Projects in Malaysia arelesser than outside ofMalaysia.
ST EnvironmentalTechnologies and ServicesLtd.
Have a lot of experienceworkers.
Too expensive.
Environmental FriendlyEnterprise
More advanced designamong the others.
Limited amount of workersavailable. The project islimited.
3.4 Estimated Market Share
Before The Entry Of Environmental Friendly Enterprise
Competitors Market Share Sales Per Year
Nexaldes Sdn Bhd 46% RM3,600,000
ST EnvironmentalTechnologies and ServiceLtd
54% RM4,200,000
Total 100% RM7,800,000
After The Entry Of Environmental Friendly Enterprise
Competitors Market Share Sales Per Year
Nexaldes Sdn Bhd 30% RM2,340,000
ST EnvironmentalTechnology and ServiceLtd
35.4% RM2,761,200
Environmental FriendlyEnterprise
24.6% RM1,920,000
Total 100% RM7,800,000
3.5 Strength and Weaknesses or SWOT Analysis
SWOT Analysis
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A research has been conducted by Mr. Sallehuddin in the state of
Selangor. Stated below are strength, weakness, opportunity and threats that
might affect the companys business.
Strength
The strength of this company is the latest design of the system and it
is low maintenance. This means that system last longer than any other
system provided by other companies. Low maintenance means that the user
does not need to waste a lot of money to maintain the system in a good
condition.
Weakness
Environmental Friendly is still new to the waste management industry.
This requires time for the company to be recognized by other company.
Opportunity
Most of the local construction companies in this area are not using the
waste management system. This will be our target to promote our technology
to them in order to collect all the waste inside the building without using any
human power.
Threat
Nexaldes Sdn. Bhd and ST Environmental Technologies and Services
are among the well-known companies in the waste management industries.
These will the companys greatest challenge. Project would be tougher to
gain as most of the construction companies would prefer the well-known
companies in Malaysia.
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4.0. MARKETING PLAN
4.1 Market Strategy (Sales and Distribution)Environmental Friendly Enterprise is located at Seri Kembangan,
Selangor. We decide to choose this area because this place is situated all
houses, apartment, condos, and other building like shopping complex. Also
this place is not crowded like Kuala Lumpur city and hard to find if our
company is situated in that city.
Therefore, our company, Environmental Friendly Enterprise was
arranging our step and strategy that can help on bring forward our business
that we want build. Between market strategy and step that we have taken is
like provide reasonable prices for services and products we produce. We also
satisfy our customer from design aspect and the uses material, to ensure that
the selection is done according to our own customers' satisfaction.
We also do some research and short analysis to provide product and
service that will offered. 4 Ps concept was take as consideration in make
market analysis. There was 5 fractions strategy that we will use; it is product,
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pricing, place and promotion. All elements of marketing that has been
identified are the important elements in marketing. Each element can be
developed through several research and development.
4.2 Pricing
EF. Enterprise also provide the price according to the marketing butwe can are very consider if the customer wants to reduce the service or
product price. The price is according to the package provided. The pricing
strategy we will use is cost based pricing that is:
Price = Total Cost Per Unit + Profit MarginOur prices are mostly according to the service we give to the
customer. If the cost per unit of a product is RM45, 000 our profit margin is76%.
For example:Price = Cost per unit + profit margin
= RM 45,000 + (76% x RM45,000)
= RM 45,000 + RM140, 000
= RM 185,000
4.3 Advertising and Promotions
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For advertising and promotion, we can see that internet is the easiest way
to promote our product. But we also advertise it at another method like
newspaper, transportation etc. We advertise our business at our website, our
transportation, at newspaper, and brochures:
Website : http://www.environment4us.com.my
Transportation:Environment Friendly logos stick on our transport and also
public transport.
Newspaper and brochures: We advertise our production quality and goodservicing.
4.4 Technology and Product Development Strategies
The R&D team will design according to the project size depend
on what building that we will install this system. This system will use
pneumatic tube to distribute the garbage to our waste capsule, which
centralized the waste before the waste collection truck collect that
waste and dispose it city dump. Automated Waste Collection System
perfectly provide the most impressive innovation for modern
developments.
4.4.1 Commercial Buildings
Whether they are sophisticated office towers or luxury condominiums,
high-rise buildings are cleaner and safer with Automated Waste
Collection System and its centralized ground-level collection station.
No more intrusive labor, no more unsightly bins, no more noisy and
smelly trucks serving multiple blocks and no more costly rubbish-
elevators. AWMS is quiet, clean and convenient.
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4.4.2 Transports Terminal & Security Zones
By doing away with manual collection of waste, administrators
immediately eradicate major security problems.
No wandering personnel, no intrusive rubbish collection trucks, less
personnel, no unsightly and smelly bins to move around in the building
and better security without rubbish collection trucks entering the
terminal buildings. AWMS takes it all away quickly, quietly and
securely.
Airports all over the world are insisting on Automated Waste
Collection. AWMS provides tomorrows solution for todays security
needs.
4.4.3 High Rise Residential Developments
Developers, architects and planners of extensive mixed-development
projects need to look for an innovative and practical solution that will
add value and enhance the quality of life across the development.
AWMS will operate as a tailor-made solution for high-rise, low-rise and
recreational buildings, as well as outdoor areas such as parks, plazas
and pathways.
And also entire project will have a cohesive, comprehensive and cost-
effective solution with AWMS.
4.5 Marketing Budget and Financial Strategies
Marketing Budget 2012 2013 2014 2015 2016
Sales Commission 60.00 60.00 60.00 60.00 60.00
Entertainment Allowance 24.00 24.00 24.00 24.00 24.00
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Advertisement (TV, Radio, Internet, etc) 120.00 120.00 120.00 120.00 120.00
Advertising Fees (Ads Agency, PR, etc) 36.00 36.00 36.00 36.00 36.00
Promotions 30.00 30.00 30.00 30.00 30.00
Tele-Marketing 24.00 24.00 24.00 24.00 24.00
Brochures/Flyers/Banners/Posters/Business Cards 24.00 24.00 24.00 24.00 24.00
Printing and Stationeries 12.00 12.00 12.00 12.00 12.00
Travelling Expenses 36.00 36.00 36.00 36.00 36.00
TOTAL 366.00 366.00 366.00 366.00 366.00
The financial strategies which follows summarizes information regarding thefollowing items:
Important Assumptions. Key Financial Indicators. Break-Even Analysis. Projected Profit and Loss. Projected Cash Flow. Projected Balance Sheet. Business Ratios
5.0 OPERATIONS AND PRODUCTION PLAN
5.1 Identify Location
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EVIRONMENTAL FRIENDLYENTERPRISE
No 36, Jalan SR 20,Taman Serdang Raya, Sec 9,
34400 Seri KembanganSelangor
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5.1.1 Distance from the source of raw materials
The factors considered as selecting the suitable location. The
locations we choose are easy to reach the raw materials. It is located not far
away from our company. All the equipment and tools were easily got because
the distances are so close.
5.1.2 Availability of manpower
Our location high capacity residential is considered as an advantage
for us to find our workers that would be our manpower. Located at the capital
of Malaysia, it provides more opportunity to get manpower.
5.1.5 Price of Premises
We have to spend medium amount in choosing premise. Our location
is at Seri Kembangan, so the price is a bit higher than another area but the
price is reasonable to pay the rental and it is good for our business prospect.
5.2 Transformation Process
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Execution of strategic andtactical manufacturingstrategies
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5.3 Process Planning
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Subjective reactiveproject planningprocess
Lack of coordinationacross planning, allocationand replacement teams
Synchronized financialassortment and locationplan
Limited merchandise reviewpolicies and mechanismsineffective forecastmethodologies
Cross-functionalmerchandising teams
Fully collaborativesupply chain
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5.4 Material Requirement Planning
5.4.1 Capacity planning output in units / operations time
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Customer booking and design the project
Sketch and drawing the project that the customer wants
Start the project the he customer agree with the drawing
Test the serviced/repaired unit
Issue invoice & received payment
Last check project
Deliver project to customer
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For our operations, for service, we targeted for 1 to 2 months.
The service will require repairing and servicing the component at the
Wet & Dry Centralized Vacuum System which applied at the building.
The sales forecast that shown in the marketing plan shows that we
have to service around units 1 of Wet & Dry Centralized Vacuum
System per month on average. So to achieve this target, we will use to
target around 12 units per day cause our company will have a holiday
on Sunday. We take the average charge at RM 185,000 per project.
The table 5.4.2 is shown the sales forecast of services Dry Centralized
Vacuum System per month.
5.4.2 Raw materials requirement
PartsSupplier
Price perunit(RM)
Qty.Total price
(RM)
Compressor Technical Manager,Skanska Bina (M)
Sdn Bhd.No. 11, Jalan SgBesi Indah 5/2Taman Sg Besi
IndahSeri Kembangan,
43300Malaysia
20 000 5 100 000Aluminum pipe 4 500 20 90 000
Cement 73.33 150 11 000
Sensor/control units 850 20 17 000
Chemical 6000 5 30 000
Flare Nut 1700/pack 10 17 000
Insulation 100/pack 350 35 000
Spare part component 60 000 1 60 000
Total per year 360 000
5.5 Production and Operation Layout
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5.6 Production and Operation Budget
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6.0 ORGANIZATIONAL PLAN
20
Categories Type FixedAssets
Expenses(RM)
MonthlyExpanses
(RM)
Capital Expenditures/ Fixed Asset Cost Equipment 27 800
Working Capital/ Monthly Expenses RawMaterials
Salary +EPF +Socso
30 000
119 630
TOTAL 27 800 149 630
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6.1 Form of Ownership
Our company form of ownership is partnership. We chose
partnership because we can share the burdens and responsibilities
amongst partners helps to ease the stress on the individual. At the
same time can combine our skills, personal qualities and
administrational abilities with a view to greater efficiency.
6.2 Vision, Mission and Objectives
6.21 OUR VISION
To make automated waste management systems the standard
method for waste handling with AWMS as the preferred brand. To
make EF enterprise the employer of choice whilst providing fair
returns to our shareholder.
6.2.2 OUR MISSION
To provide product-viability through customized design at a fair
price. To provide a caring policy with career development
opportunities for our employees and a profitable return to our
shareholders.
6.2.3 OBJECTIVE
To provide new type of waste management which are good for the
environment.
AWCS naturally encourages us to recycle, conveniently because
AWCS helps our precious environment by ensuring the recyclable
dry wastes, that are typically bulky, are recycled instead of ending
up in landfill
6.3 Management Team
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Position Task and Responsibilities
General manager To plan, implement and control the overall management To plan and monitor the strategic progress of the business
To be accountable for the overall performance of the business
To make a decisions if something happen to the company.
Human resource
manager
The HRM will serve as HR business partner; strategicallylinking the HR agenda to business plans to drive results
Provide leadership and expertise for the full scope of the HRfunction including: employee relations, employeecompensation and benefits, employee engagement,organizational design and change, communications, careerdevelopment, recruitment and selection
Financial manager Create, coordinate, and evaluate the financial programs andsupporting information systems of the company to includebudgeting, tax planning, facilities, and conservation of assets.
Approve and coordinate changes and improvements inautomated financial and management information systems forthe company. Establish and maintain a financial measurementand reporting system, which provides management with
appropriate information and counsel.
Marketing manager Analyze, provide and present market dynamics, trends, size,opportunities and risks to the business, including updates tothe VP and CEO
Be completely linked in to the front line of the business,working closely with sales, commercial operations, product &platform leadership and customers
Operation manager Responsibility for planning all onsite operations activity Site IT Administration
Facilitates and maintains high EHS performance on the site.
Safety and QAmanager
Ensures high level of quality awareness through internalcommunications within the departments
Hosts periodic third-party product audits and coordinates anynecessary corrective action.
Performs physical configuration audits of products to verify
6.4 Organizational Chart
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6.5 Human Resource Plan
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Human resource planning is the term used to describe how companies
ensure that their staffs are the right staff to do the jobs. By doing this planning,
the workers can be put in section according to the individual capabilities.
Number of Staff
Position/Role 2012 2013 2014 2015 2016
General / Administration / Management Division
CEO / Chairman / Managing Director 1 1 1 1 1
Finance Manager 1 1 1 1 1
HR Manager 1 1 1 1 1
Accounts Clerk 1 1 1 1 1Research and Development / Technical Division
R&D Manager 1 1 1 1 1
System Engineer 1 1 1 1 1
Technical Engineer 1 1 1 1 1
Technician 3 3 1 1 1
Marketing / Sales / Business Development Division
Marketing Manager 1 1 1 1 1
Sales Manager 1 1 1 1 1
Business Development Manager 1 1 1 1 1
Account Executive 1 1 1 1 1
Operation / Production / Manufacturing Division
Operations Manager 1 1 1 1 1
Quality Assurance 1 1 1 1 1
Materials and Logistics 1 1 1 1 1
Engineering 3 3 3 3 3
Total No. Of Worker 20 20 18 18 18
Total Knowledge Workers 1 1 1 1 1
Total Foreign Knowledge Workers 0 0 0 0 0
% Of Knowledge workers 5.0% 5.0% 5.6% 5.6% 5.6%
Position/Role Monthly Salary
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General / Administration / Management Division 2012 2013 2014 2015 2016
CEO / Chairman / Managing Director 8.00 8.10 8.20 8.30 8.40
Finance Manager 5.00 5.10 5.20 5.30 5.40
HR Manager 5.00 5.10 5.20 5.30 5.40
Accounts Clerk 1.00 1.10 1.20 1.30 1.40
Research and Development / Technical Division
R&D Manager 5.00 5.10 5.20 5.30 5.40
System Engineer 3.00 3.10 3.20 3.30 3.40
Technical Engineer 3.00 3.10 3.20 3.30 3.40
Technician 1.50 1.60 1.70 1.80 1.90
Marketing / Sales / Business Development Division
Marketing Manager 5.00 5.10 5.20 5.30 5.40
Sales Manager 5.00 5.10 5.20 5.30 5.40
Business Development Manager 5.00 5.10 5.20 5.30 5.40
Account Executive 3.00 3.10 3.20 3.30 3.40
Operation / Production / Manufacturing Division
Operations Manager 5.00 5.10 5.20 5.30 5.40
Quality Assurance 3.00 3.10 3.20 3.30 3.40
Materials and Logistics 3.00 3.10 3.20 3.30 3.40
Engineering 3.00 3.10 3.20 3.30 3.40
TOTAL 63.50 65.10 66.70 68.30 69.90
7.0 FINANCIAL PLAN
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7.1 Revenue Model
YEAR
Product A 2012.00 2013.00 2014.00 2015.00 2016.00
Number of Units 12.00 12.00 12.00 12.00 12.00
Price per unit 185.00 188.00 185.50 188.60 190.89
TOTAL Product A 2220.00 2256.00 2226.00 2263.20 2290.68
Service B
Number of Customers 12.00 12.00 12.00 12.00 12.00Fee per customer 10.00 10.00 15.00 15.00 15.80
TOTAL Service B 120.00 120.00 180.00 180.00 189.60
TOTAL SALES FORECAST (NETREVENUE) 2340.00 2376.00 2406.00 2443.20 2480.28
7.2 Income Statement / Profit and Loss Statement
YEAR
2012 2013 2014 2015 2016
Sales (Revenues) 2,340.00 2,376.00 2,406.00 2,443.20 2,480.28
Less: Cost of Goods Sold (605.56) (614.48) (623.40) (635.28) (647.72)
Gross Profit 1,734.44 1,761.52 1,782.60 1,807.92 1,832.56
Operating Expenses General and Administrative
Expenses(1,169.63
)(1,192.13
)(1,209.02
)(1,231.19
) (1,253.36)Marketing (Advertising and Sales) (337.00) (336.00) (336.00) (336.00) (336.00)Interest:
Term Loan (9.97) (7.98) (5.98) (3.99) (1.99)Hire Purchase (2.96) (2.96) (2.96) (2.96) (2.96)
Depreciation Charges (15.79) (16.86) (16.86) (17.93) (18.42)Miscellaneous or Others (5.42) (4.15) (4.15) (4.15) (4.15)
Total Operating Expenses(1,540.77
)(1,560.07
)(1,574.97
)(1,596.21
) (1,616.88)
Profit (Loss) Before Tax 193.68 201.45 207.63 211.71 215.68
Corporate Tax1 48.42 50.36 51.91 52.93 53.92Minority Interest 0.00 0.00 0.00 0.00 0.00
Distributable Net Profit (Loss) 145.26 151.09 155.72 158.78 161.76
less: Dividend 0.00 0.00 0.00 0.00 0.00
145.26 151.09 155.72 158.78 161.76
7.3 Balance Sheet
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Pre-Operatio
n Projected Projected Projected Projected Projected2011 2012 2013 2014 2015 2016
FIXED ASSETS Machinery & Equipment 27.80 27.80 44.60 44.60 59.40 62.20Furniture & Fixtures 8.95 8.95 14.30 14.30 17.65 20.10Renovation 15.00 15.00 15.00 15.00 17.00 17.00Company Vehicles (Van, Car,Truck, Lorry, etc) 55.00 55.00 55.00 55.00 55.00 55.00(LESS accumulated depreciationon Fixed Assets) 0.00 (21.35) (47.13) (72.91) (102.72) (133.58)
TOTAL FIXED ASSETS 106.75 85.40 81.77 55.99 46.33 20.72
CURRENT ASSETS Cash 118.53 251.64 123.30 160.55 157.43 189.23Accounts Receivable (TradeDebtors) 0.00 0.00 206.60 175.68 181.43 116.01Inventory or Closing Stock forRaw Materials 0.00 30.00 30.00 30.00 30.00 30.00Inventory or Closing Stock forFinished Goods 0.00 30.00 30.00 30.00 30.00 30.00Prepaid Expenses 5.42 0.00 0.00 0.00 0.00 0.00
TOTAL CURRENT ASSETS 123.95 311.64 389.90 396.23 398.86 365.24Other Assets Deposits 6.00 6.00 0.00 0.00 0.00 0.00
TOTAL OTHER ASSETS 6.00 6.00 0.00 0.00 0.00 0.00
TOTAL ASSETS 236.70 403.04 471.67 452.22 445.19 385.96
LIBIALITIES AND EQUITIES CURRENT LIABILITIES Accounts Payable (TradeCreditors) 0.00 0.00 97.83 110.48 106.05 50.61
TOTAL CURRENT LIABILITIES 0.00 0.00 97.83 110.48 106.05 50.61
Long-term Debt (Bank LoansPayable)
Term Loan 99.70 79.76 50.19 19.31 20.03 19.67Hire Purchase 37.00 29.60 22.20 14.80 7.40 0.00
TOTAL LONG-TERM DEBT 136.70 109.36 72.39 34.11 27.43 19.67
TOTAL LIABILITIES 136.70 109.36 170.22 144.59 133.48 70.28
Owners' Equity Invested Capital 100.00 100.00 100.00 100.00 100.00 100.00Accumulated Capital 0.00 193.68 201.45 207.63 211.71 215.68
TOTAL OWNER'S EQUITY 100.00 293.68 301.45 307.63 311.71 315.68
TOTAL LIABILITIES ANDEQUITY 236.70 403.04 471.67 452.22 445.19 385.96
0.00 0.00 0.00 0.00 0.00 0.00
7.4 Cash Flow Statement
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Pre-Operation 2012 2013 2014 2015 2016Cash Inflow (Cash on Hand):
Equity - Cash 100.00 100.00 0.00 0.00 0.00 0.00
Term Loan 99.70 99.70 0.00 0.00 0.00 0.00Cash Sales 2,340.00 2,376.00 2,406.00 2,443.20 2,480.28
Total Cash Inflow 199.70 2,539.70 2,376.00 2,406.00 2,443.20 2,480.28
Cash Outflow (Cash Paid Out)
Operational Expenditure:
Raw Materials 360.00 360.00 360.00 360.00 360.00
Direct Labor 180.00 180.00 180.00 180.00 180.00
Operational Overheads 120.00 120.00 120.00 120.00 120.00
Marketing Expenditure:
Sales Commission 60.00 60.00 60.00 60.00 60.00
Entertainment Allowance 24.00 24.00 24.00 24.00 24.00
Advertisement TV & Internet 120.00 120.00 120.00 120.00 120.00
Advertising Fees (Ads Agency, PR) 18.00 18.00 18.00 18.00 18.00
Promotions 30.00 30.00 30.00 30.00 30.00
Tele-Marketing 24.00 24.00 24.00 24.00 24.00
Brochures/Flyers/Banners 24.00 24.00 24.00 24.00 24.00
Printing and Stationary 12.00 12.00 12.00 12.00 12.00
Travelling Expenses 36.00 36.00 36.00 36.00 36.00
Administrative Expenditure:
Salaries & Wages 762.00 781.20 800.40 819.60 838.80EPF & SOCSO 119.63 122.93 120.62 123.59 126.56
Utilities 6.00 6.00 6.00 6.00 6.00
Rental 18.00 18.00 18.00 18.00 18.00
R&D Expenses 240.00 240.00 240.00 240.00 240.00
Professional Fees 24.00 24.00 24.00 24.00 24.00
Loan Repayment:
Loan Principal 19.94 19.94 19.94 19.94 19.94
Loan Interest 9.97 7.98 5.98 3.99 1.99
Hire Purchase Repayment:
Down Payment 18.00 18.00 0.00 0.00 0.00 0.00
Loan Principal 7.40 7.40 7.40 7.40 7.40
Loan Interest 2.96 2.96 2.96 2.96 2.96Capital Expenditure:
Machinery & Equipment 27.80 27.80 16.80 0.00 14.80 2.80
Furniture & Fixtures 8.95 8.95 5.35 0.00 3.35 2.45
Renovation 15.00 15.00 0.00 0.00 2.00 0.00
Pre-operational Expenditure 5.42 5.42 4.15 4.15 4.15 4.15Deposits 6.00 6.00 0.00 0.00 0.00 0.00
Total Cash Outflow 81.17 2,299.07 2,264.70 2,257.45 2,297.77 2,303.05
Cash Surplus/(Deficit) 118.53 251.64 123.30 160.55 157.43 189.23
Beginning Cash Balance 0.00 0.00 251.64 374.93 535.49 692.91Ending Cash Balance 118.53 251.64 374.93 535.49 692.91 882.14
240.64 111.30 148.55 145.43 177.23
7.5 Break-Even Analysis
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2012 2013 2014 2015 2016
Sales (Revenue) 2,340.00 2,376.00 2,406.00 2,443.20 2,480.28
Cost of Goods Sold Variable Costs 420.00 420.00 420.00 420.00 420.00Fixed Costs 185.56 194.48 203.40 215.28 227.72
Total 605.56 614.48 623.40 635.28 647.72
Operating Expenses Variable Costs 5.42 4.15 4.15 4.15 4.15
Fixed Costs 1,564.35 1,585.92 1,600.82 1,622.06 1,642.73Total 1,569.77 1,590.07 1,604.97 1,626.21 1,646.88
Total Costs and Expenses Variable Costs 425.42 424.15 424.15 424.15 424.15Fixed Costs 1,749.91 1,780.40 1,804.22 1,837.34 1,870.45
Total 2,175.33 2,204.55 2,228.37 2,261.49 2,294.60
Variable Costs/Revenue Ratio 0.18 0.18 0.18 0.17 0.17
Break Even Point Revenue 2,138.73 2,167.29 2,190.35 2,223.32 2,256.30
7.6 Financial Ratios
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2012 2013 2014 2015 2016
Profitability Ratios Gross Profit Margin 74.12% 74.14% 74.09% 74.00% 73.89%Net Profit Margin 8.28% 8.48% 8.63% 8.67% 8.70%Return on Investment (Return onAssets, Return on CapitalEmployed, ROCE or PrimaryRatio)
48.05% 42.71% 45.91% 47.55% 55.88%
Return on Equity 65.95% 66.83% 67.49% 67.92% 68.32%
Liquidity Ratios (SolvencyRatios)
Current Ratio 03.99times
3.59times
3.76times
7.22times
Quick Ratio (Acid Test Ratio) 03.37times
3.04times 3.2 times
6.03times
Financing Ratios
Gearing Ratio (Debt to Equity)0.37times
0.24times
0.11times
0.09times
0.06times
Debt to Total Assets 27.13% 15.35% 7.54% 6.16% 5.10%
Interest Cover (Interest CoverageRatio)
14.98times
18.42times
23.22times
30.47times
43.54times
7.7 Costs Controls
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YEAR
2012 2013 2014 2015 2016
Raw Materials 360.00 360.00 360.00 360.00 360.00
Direct Labor 180.00 180.00 180.00 180.00 180.00
Manufacturing Overheads 120.00 120.00 120.00 120.00 120.00
Depreciation 5.56 14.48 23.40 35.28 47.72
Costs of Goods Manufactured 635.56 644.48 653.40 665.28 677.72
Opening Stock for Raw Materials (as at Jan 1) 0.00 0.00 0.00 0.00 0.00
Closing Stock for Raw Materials (as at Dec 31) 30.00 30.00 30.00 30.00 30.00
Opening Stock for Finished Goods (as at Jan 1) 0.00 0.00 0.00 0.00 0.00
Closing Stock for Finished Goods (as at Dec 31) 30.00 30.00 30.00 30.00 30.00TOTAL COST OF REVENUE 605.56 614.48 623.40 635.28 647.72
Allocation of Cost of Revenue between:
Variable Costs 420.0 420.00 420.00 420.00 420.00
Fixed Costs 185.6 194.48 203.40 215.28 227.72
7.8 Budgeting plan
Administrative Budget 2012 2013 2014 2015 2016
Pre-operational Expenditure 5.42 4.15 4.15 4.15 4.15Land & Buildings 0.00 0.00 0.00 0.00 0.00
Machinery & Equipment 27.80 44.60 44.60 59.40 62.20
Furniture and Fittings 8.95 14.30 14.30 17.65 20.10
Company Vehicles 55.00 55.00 55.00 55.00 55.00
Office/Shop Lot Renovation 15.00 15.00 15.00 17.00 17.00
Salaries & Wages (included EPF & SOCSO) 881.63 904.13 921.02 943.19 965.36
Rental 18.00 18.00 18.00 18.00 18.00
Utilities (Telephone/Water/Electricity) 7.50 6.00 6.00 6.00 6.00
Down Payment Hire Purchase 20.96 2.96 2.96 2.96 2.96
Bank Loan (Term Loan) 9.97 7.98 5.98 3.99 1.99
R & D Expenses 240.00 240.00 240.00 240.00 240.00Professional Fees 24.00 24.00 24.00 24.00 24.00
TOTAL 1314.23 1336.11 1351.01 1391.33 1416.76
Marketing Budget 2012 2013 2014 2015 2016Sales Commission 60.00 60.00 60.00 60.00 60.00
Entertainment Allowance 24.00 24.00 24.00 24.00 24.00
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Advertisement (TV, Radio, Internet, etc) 120.00 120.00 120.00 120.00 120.00
Advertising Fees (Ads Agency, PR, etc) 36.00 36.00 36.00 36.00 36.00
Promotions 30.00 30.00 30.00 30.00 30.00
Tele-Marketing 24.00 24.00 24.00 24.00 24.00
Brochures/Flyers/Banners/Posters/BusinessCards 24.00 24.00 24.00 24.00 24.00
Printing and Stationeries 12.00 12.00 12.00 12.00 12.00
Travelling Expenses 36.00 36.00 36.00 36.00 36.00
TOTAL 366.00 366.00 366.00 366.00 366.00
8.0 MILESTONE SCHEDULE
8.1 Timing and Objectives
In 5 years of company established, we should already covered half of
the objective. The objectives are to let all Malaysian house and hypermarket
to use this system and at the same time upgrade our system to be more
capable in handling the wastes. In 5 years to achieve this objective, our
company will joins most of the exhibitions and conferences to get more input
in what going on in other advanced country. We also will continuously
improve our system by frequently update the system by using the latest
product in market.
8.2 Deadlines and Milestones
32
Research for a
new type
pneumatic
system
Join the
government go
green campaign
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9.0 RISK ANALYSIS
33
Establish the company
Run the first project
Join the exhibition
by WWF at KLCC
2nd project planning
Run 2nd project
Get government
project
Establish new
support centre at
Pulau Pinang
Maintain all
the facilities
equipment
3rd project
planning
Run 3rd project
4th and 5th
projectplanning
Run the 4th and
5th project
Host the
conference of
modern waste
management
system
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9.1 Potential Problems
Capital
The Automated Waste Collection System is a pneumatic waste-
conveying system that transports municipal or household waste at high
speeds via reticulated pipes to a Central Waste Handling Facility, so huge
sum of capital needed to start this project. The capital should be cover to
build the Central Waste Handling Facility, underground pipes and machines
that required operating the system.
Competitor
Before the Automated Waste Collection, Malaysian people use the
conventional system to manage their waste. Because Automated Waste
Collection is still new in this country, it will be hard to compete with other
competitor. This happen because Automated Waste Collection is in a waste
management category, there a various type of company who run the
conventional waste management so customers still has opportunity to select
which one of the services they prefer.
Time
The Automated Waste Collection require us to build underground
pipes and at the same time a Central Waste Handling Facility to gather the
waste, so it can be conclude that a specific time are require to make this
system happen. It is impossible for us to carry out the system immediately at
the certain place.
Population
This system is still new in this country, we cant run the project unless
there are more 10 000 peoples live in one place. It is because our company
cant afford to build many underground pipes in a less population of people to
prevent energy waste and profit loss.
Distance
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The Automated Waste Collection System can only transports waste to
distances up to 2km or more only. So it will be impossible for a district that
situated more than 2km away from the Central Waste Handling Facility.
9.2 Obstacles and Risks
Risk analysis is a technique that helps to define preventive measures to
reduce the probability of these factors from occurring and identify
countermeasures to successfully deal with these constraints when they
develop to avert possible negative effects on the competitiveness of the
company. Reference class forecasting was developed to increase accuracy in
risk analysis. Below are the lists which may jeopardize the success of this
project.
Cost
The cost to equip and maintain this will be enormous because theAutomated Waste Management System is a pneumatic waste-conveying
system that transports municipal or household waste at high speeds via
reticulated pipes to a Central Waste Handling Facility. The first cost should be
to build the underground pipes for the waste transport and second will be the
cost to maintain the pneumatic compressors. Customers will be doubtful to
buy this system because of the cost require.
Requirement
The Automated Waste Management System required at least 10 000
peoples at entire district to make the system run without waste of energy.
What we say is the system requires a place with pact of people residual at the
settlement. So it only suitable equip at a condominium or hypermarket facility
who can handle many people at one place.
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Distance
The Automated Waste Management System can only transports
waste to distances up to 2km or more only. So it will be impossible for a
district that situated more than 2km away from the Central Waste Handling
Facility.It can be conclude that every system that we install require a new
Central Waste Handling Facility to cover the entire place in Malaysia.
Retrieve
Because the AWMS is a pneumatic waste-conveying system that
transports municipal or household waste at high speeds, it will be hard to
notice when the wastes are being transport and of course it will be impossible
to retrieve back the things that you already throw away.
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10.0 CONCLUSION
The future of Environmental Friendly Enterprise to be the most
successful environmental based company is high. This is because the main
competitors of this company are Nexaldes Sdn. Bhd. and ST Environmental
Technologies and Service only. Less competitors means more opportunities
to promote AWMS in upcoming project that will be done in this area.
AWMS technology will be open at a price of RM 185,000 per unit.
According to the market price in Selangor, this price is considered the
cheapest price. High quality material has been chosen in order for the product
to last longer compare to low quality material. With the cheapest price in the
market, the customers get will have integrated design that has been designed
by Environmental Friendlys Research and Development Team.
The main target market of the company at Selangor makes the
company easier to sell its products as the waste management system is
highly in demand in this area. The construction companies in this area are
very active in constructing new building over the year. It is assumed that the
company can sell its product minimum of 1 per month. This equals to among
RM 2,000,000 to RM 2,500,000 of total gross profit per year. All in all, the
company has a great potential to be successful in the future.
Resume
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Personal Particulars
Full Name : AMMIRUL AKHMAL ASYRAF BIN AMANAge : 22Nationality : MALAYSIA
Contact InfoTelephone Number : 014-9916594Home Address : SS2/14 JALAN ABANG TEK, TANJUNG
KIDURONG, 97000 BINTULU SARAWAKEmail Address : [email protected]
Education Background
Level : Diploma
Course : Automotive EngineeringInstitute : Kuala Lumpur Infrastructure University CollegeResult : 2.945 CGPA
Level : Sijil Pelajaran Malaysia (SPM 2006)School : SMK KidurongCourse : Pure Science
Other Information
Employment History
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1. Shin Yang Sdn Bhd
Position Title (Level) : DirectorSpecialization : Marketing/Business DevelopmentRole : ManagementIndustry : Forestry
Language
Malay Excellent Excellent Excellent
English Excellent Excellent Excellent
Strength1) Excellent-organizational skills2) Teamwork
3) Problem solver
4) Hard worker
5) Creative
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Personal ParticularsFull Name : MOHD RASHDAN BIN UJANGAge : 24Nationality : MALAYSIA
Contact InfoTelephone Number : 019-2829359Home Address : No 15, Jalan BJ 31, Taman Bertam Jaya,
75250, Melaka, MalaysiaEmail Address : [email protected]
Education BackgroundLevel : DiplomaCourse : Mechanical Engineering (Automotive)Institute : Kota Bahru PolytechnicResult : 3.37 CGPA
Level : Sijil Pelajaran Malaysia (SPM 2004)School : Malacca High SchoolCourse : Mechanical Engineering
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Other Information
Employment History
2. Western Digital Malaysia
Position Title (Level) : Production Control (Non-Executive)
Specialization : Marketing/Business DevelopmentRole : Product ManagementIndustry : Electrical & Electronics
Language
Malay Excellent Excellent Excellent
English Excellent Excellent Excellent
Strength6) Excellent-organizational skills7) Teamwork
8) Problem solver
9) Hard worker
10) Creative
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Personal ParticularsFull Name : MOHAMMAD SALLEHUDDIN BIN JASMINAge : 24Nationality : MALAYSIA
Contact InfoTelephone Number : 017-6332468Home Address : KM32, JALAN PARIT PENGHULU BENTENG,
77400 SUNGAI RAMBAI, MELAKAEmail Address : [email protected]
Education BackgroundLevel : Diploma (December 2009)Course : Automotive TechnologyInstitute : Kuala Terengganu Community CollegeResult : 2.99 CGPA
Level : Certificate (July 2007)Course : Automotive TechnologyInstitute : Ledang Community CollegeResult : 3.31 CGPA
Level : Sijil Pelajaran Malaysia (2004)School : Sekolah Menengah Kebangsaan Sagil Tangkak
Other Information
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Employment History
1. Proton Edar Sdn Bhd (January 2010-June 2010)
Position Title (Level) : Technician (Non-Executive)Specialization : Engineering - Mechanical/AutomotiveRole : Technician/SupportIndustry : Automobile / Automotive Ancillary / Vehicle
2. Proton Edar Sdn Bhd (July 2008-July 2009)
Position Title (Level) : TraineeSpecialization : Engineering - Mechanical/AutomotiveRole : Technician/SupportIndustry : Automobile / Automotive Ancillary / Vehicle
3. LB Auto Sdn Bhd (July 2007-December 2007)
Position Title (Level) : TechnicianSpecialization : Engineering - Mechanical/Automotive
Role : Technician/SupportIndustry : Automobile / Automotive Ancillary / Vehicle
Language
Malay Excellent Excellent Excellent
English Excellent Excellent Excellent
Strength11)Excellent-organizational skills12)Teamwork
13)Problem solver
14)Hard worker
15) Creative
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Personal ParticularsFull Name : MOHAMMAD ANNAZIFF BIN MOHAMADAge : 23Nationality : MALAYSIA
Contact InfoTelephone Number : 014-9326263Home Address : Lot 2469 Kampung Banggol Jenerih
17500 Tanah Merah, Kelantan.
Email Address : [email protected]
Education BackgroundLevel : DiplomaCourse : Mechanical Engineering (Automotive)Institute : Kota Bahru PolytechnicResult : 3.3 CGPA
Level : Sijil Pelajaran Malaysia (SPM 2005)School : Sekolah Menengah Tanah Merah, KelantanCourse : Mechanical Engineering
Other Information
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Language
Malay Excellent Excellent Excellent
English Excellent Excellent Excellent
Strength16)Excellent-organizational skills17)Teamwork
18)Problem solver
19)Hard worker
20) Creative
45
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8/6/2019 Environmental Friendly Enterprise
49/50
Subject Name : TECHNOPRENEURSHIPSubject Code : WBB10102Lecturer : Mr. Adlin
CONFIDENTIAL
Personal ParticularsFull Name : MOHAMMAD HANIF BIN AZHARIAge : 17Nationality : MALAYSIA
Contact InfoTelephone Number : 013-3988904
Home Address : BF-G-18, Jalan Pandan Indah 5/20, PandanIndah,55100 Kuala Lumpur, Selangor Darul Ehsan
Email Address : [email protected]
Education Background
Level : DiplomaCourse : Automotive Maintenance TechnologyInstitute : UNIKL MFI
Result : 2.8 CGPA
Level : Sijil Pelajaran Malaysia ( SPM ) (2006 2007 )School : Sekolah Menengah Kebangsaan Teknik GombakCourse : Mechanical Engineering
46
-
8/6/2019 Environmental Friendly Enterprise
50/50
Subject Name : TECHNOPRENEURSHIPSubject Code : WBB10102Lecturer : Mr. Adlin
CONFIDENTIAL
Other Information
Language
Malay Excellent Excellent Excellent
English Excellent Excellent Excellent
Strength21)Excellent-organizational skills22)Teamwork
23)Problem solver
24)Hard worker
25) Creative