Environmental Forces

Firm/Organization:

StructureCulture

Competencies Resources

Industry

Trade Association

Government

Union/employees

Competitors

Creditors Suppliers

Customers

Communities

Stockholders

Sociocultural Forces

Political/Legal Forces

Technological Forces

EconomicForces

Macroenvironment

PEST Analysis

Driving Forces In the Economy:

Socio - cultural

Political / legal

Economic

Technological

Ecological

POLITICAL-LEGAL

Antitrust regulations

Environmental protection laws

Tax laws

Special incentives

Foreign trade regulations

Attitudes toward foreign companies

Laws on hiring and promotion

Stability of government

Environmental Forces Indicators

Environmental Forces Indicators ECONOMIC

GDP trends

Interest rates

Money supply

Inflation rates

Unemployment levels

Wage/price controls

Devaluation/revaluation

Energy availability & cost

Disposable & discretionary income

Socio - cultural factors

Population demographics

Income distribution

Social mobility

Life-style changes

Attitudes

Consumerism

Levels of education

Career expectations

Rate of family formation

Growth rate of population

Age distribution of population

Regional shifts in population

Life expectancies

Birth rates

Technological Factors

New discoveries & innovations

Speed of technology transfer

Rates of obsolescence

Internet

Social media

Information technology

Natural / ecological factors

Pollution

Seismic activity

Global warming

Desertification / erosion