ENTRY GUIDELINESassets.marketing-interactive.com/awards/AOTY2019/ID/... · 2019-03-28 · PR Agency...

ENTRY GUIDELINES

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INTRODUCTION

MARKETING INTERACTIVE is proud to present its first-ever Indonesian edition of the Agency of the Year Awards. The programme seeks to recognise and reward the very best agencies who are producing outstanding work for their clients, and who are pushing the marketing and advertising industry forward with ever-increasing innovation and creativity.

We are delighted to open the entries for our 2019 awards, with submissions accepted from all agencies based in Indonesia. Entries will be judged by an independent jury comprising entirely of respected senior client-side marketers who will be looking at each agency’s business performance, campaign successes, staff development and retention, and their contribution to the industry.

Judges will individually score each entry and their scores will determine the shortlist. The jury will then meet to review, discuss and debate the finalists’ entries to establish the winners. Gold, Silver and Bronze titles will be awarded in each category, as well as a Local Hero trophy going to the highest scoring local agency in each category shortlist.

The top 5 performing agencies across all categories will make up the shortlist for the prestigious Agency of the Year title. The top 5 performing local agencies will make up the shortlist for the Local Hero of the Year award. The jury will review these two additional shortlists to confirm the winners of each title.

Winners will be announced at the Agency of the Year Awards gala dinner on 23 May 2019.

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AWARDS CATEGORIES

1. B2B Agency of the Year

2. Brand Consultancy of the Year

3. Content Marketing Agency of the Year

4. Creative Agency of the Year

5. CRM & Loyalty Marketing Agency of the Year

6. Digital Agency of the Year

7. Event Marketing Agency of the Year

8. Experiential Marketing Agency of the Year

9. Full Service Agency of the Year

10. Independent Agency of the Year

11. Integrated Marketing Agency of the Year

12. Market Research Agency of the Year

13. Media Agency of the Year

14. Mobile Marketing Agency of the Year

15. Programmatic Agency of the Year

16. PR Agency of the Year

17. Search Marketing Agency of the Year

18. Social Media Marketing Agency of the Year

19. Specialist Agency of the Year

People Categories

20. Rising Star of the Year (Creative Agency )

21. Rising Star of the Year (Independent Agency)

22. Rising Star of the Year (Media Agency)

23. Rising Star of the Year (PR Agency)

24. Rising Star of the Year (Social / Digital Agency)

25. Creative Agency Head of the Year

26. Independent Agency Head of the Year

27. Media Agency Head of the Year

28. PR Agency Head of the Year

29. Social / Digital Agency Head of the Year

Overall Categories

30. Local Hero of the Year *NOT FOR ENTRY

31. Agency of the Year *NOT FOR ENTRY

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SUBMISSION OVERVIEW

This document will help you with your entry submission. Please read the following instructions and specific category requirements to ensure your entries are submitted successfully.

All entries, supporting documents, and required materials are to be submitted online at: https://www.aotyawards.com/id/entry-submission/.

The entry deadline is 13 March 2019.

EligibilityThe eligibility period runs from 1 January 2018 to 31 December 2018.

Categories are open to all agencies based in Indonesia.

Programmes/campaigns/systems/initiatives showcased by agencies should have demonstrable results from the period of 1 January 2018 to 31 December 2018. Initiatives or strategies developed and implemented prior to this period are also eligible, provided the impact/results were measured during the eligibility period.

Work must have been conceptualised, created and delivered from Indonesia for the Indonesia market and/or Asia Pacific region.

Key DatesEntries close: 13 March 2019, 2359 hoursAwards night: 23 May 2019

Word LimitEach criteria (Performance, Product, People and Perspective) has a limit of 500 words.

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CORE SUBMISSION

Any or all information (unless specified as confidential and only for the purposes of judging) may be used during and after the Agency of the Year Awards gala dinner, and on any and all related materials including trophies, signage, certificates and MARKETING INTERACTIVE’s print and online editions.

During the online submission process, you will be prompted for the information below. Please have the following prepared:

Start RegistrationEmail address (you’ll have to sign up with your email address and password before proceeding with the online submission process):

Contact PersonFull Name:Job Title:Email:Mobile Number:Company Name:Telephone Number:Mailing Address:

Entry DetailsCategory: Name of Agency:Name of Agency Head: Designation:Agency’s High-res Logo:

Files to UploadCore Submission Document that contains:

1. Cover Page with: Category: Name of Agency:

2. Performance (Max. 500 words)3. Product (Max. 500 words)4. People (Max. 500 words)5. Perspective (Max. 500 words)6. Appendix

Supporting documentation (graphs, charts, illustrations, etc.)Supporting images (campaign shots, articles etc.) For items 2–5, please refer to the judging criteria on page 6. If you are submitting for more than one category, please tailor each entry to its respective category so the judging panel can fairly assess its merits against the specific criteria.

Any specific information or content intended for judging purposes only must be clearly indicated in red text or highlighted in red. Any text highlighted in red or in red colour will not be used in any materials, and will not be disseminated beyond the judging panel in any way.

Please use the template provided to prepare your Core Submission Document. You may download it here: http://assets.marketing-interactive.com/awards/AOTY2019/ID/Submission/AOTYID2019_CoreSubmissionDocument.pptx

Required FormatsCore Submission Document: .pdfSupporting documents: .pdf, .xls, .ppt, .docImages: .jpgMax. file size (all documents): 10MBMin. resolution for images: 300dpi

When submitting video content, please upload them to any video-sharing website e.g. YouTube. Set the privacy setting to ‘Unlisted’ so that the video is accessible to only those with the link. Include the direct link in your Core Submission Document. If you password protect it, do include the access password in your document.

Fees Early-bird rate (until 22nd Feb 2019): USD 152 per entryStandard rate (from 23rd Feb 2019): USD 168 per entryPayment modes: Credit cards (Visa, MasterCard, Amex)All entries are non-refundable.

For further enquiries, please contact:Dzulfiqar RohimProject Manager Tel: +65 6423 0329 Mobile: +65 9678 9958 Email: [email protected]

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Agencies will be scored against the following criteria:

Performance (25% of total score)Outline the commercial performance of your company over the awards’ eligibility period – what makes this significant and unique?Some measures judges will be looking out for are:

• Commercial (turnover, profit)• Key client retention• Client satisfaction scores• New business (wins, success ratios)

Recommended information• Annual turnover• % change y-on-y• Nett profit• % change y-on-y• Key clients• Length of relationship• Income change y-on-y• Clients won and annual value• Clients lost and annual value

Product (25% of total score)Detail how you have developed your product and service offering over the awards’ eligibility period – what makes this significant and unique?Some measures judges will be looking out for are:

• Key market-leading campaigns• Recognition & awards won• Innovations & discipline development

Recommended information• Key product/service offerings• Key client, products/services delivered• Key market leading projects• Key awards won and their grade

People (25% of total score)Describe how you have succeeded in managing your teams - what makes this significant and unique? Some measures judges will be looking out for are:

• Key hires/promotions• Staff turnover/retention• Staff satisfaction• Training & development programmes

Recommended information• Overall staff numbers• % change y-o-y• % staff turnover y-o-y

Perspective (25% of total score)Explain how you have been communicating your company’s perspectives and points of view - what makes this significant and unique? Some measures judges will be looking out for are:

• Industry contribution & thought-leadership• Media coverage

All recommended information is designed to aid the jury in understanding the finalists’ total performance. As such, judges must agree to a confidentiality statement, and we ask that you clearly indicate any confidential information in red text or highlight in red. This marked information will not be made public or disseminated beyond the judging panel in any way.

Entry Submission & Scoring for People Categories (categories 21 to 30)Please refer to the specific category criteria to understand the key areas that the judges will be scoring your entry against.

Your Entry Submission Document should contain a maximum 2,000 words (total) with evidence to support and address each of the criteria points outlined in the ‘categories and criteria’ section of the Entry Guidelines document. Please ensure all areas mentioned are covered within your submission as the judging panel will be looking for these details.

Each criteria bullet point will hold a maximum potential value of 10 points. When reviewing individual entries, the judges will decide how many points to award against every criterion out of 10, so please ensure each area is fully covered in order to achieve your highest possible score.

If you are submitting more than one entry, you should tailor each submission to its respective category guidelines to help the judging panel fully understand your work in the correct context and award a maximum number of potential points.

JUDGING CRITERIA

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1. B2B AGENCY OF THE YEARThis category is open to agencies that provide ideas, strategies and executions for business-to-business marketing activities.

Kategori ini terbuka untuk agensi yang menyediakan ide, strategi, dan eksekusi untuk aktivitas pemasaran bisnis-ke-bisnis.

2. BRAND CONSULTANCY OF THE YEARThis category is open to agencies that provide ideas, strategies and executions of brand identity and designs for their clients.

Kategori ini terbuka untuk agensi yang menyediakan ide, strategi, dan eksekusi identitas dan desain merek untuk klien mereka.

3. CONTENT MARKETING AGENCY OF THE YEARThis category is open to agencies that create or provide strategic content across channels such as websites, social media, e-newsletters, white papers etc. for their clients.

Kategori ini terbuka untuk agensi yang membuat atau menyediakan konten strategis di seluruh saluran seperti situs web, media sosial, buletin elektronik, buku putih, dll. untuk klien mereka.

4. CREATIVE AGENCY OF THE YEARThis category is open to agencies that provide creative ideas, designs and executions for advertising purposes across all media platforms.

Kategori ini terbuka untuk agensi yang memberikan ide kreatif, desain, dan eksekusi untuk tujuan iklan di semua platform media.

5. CRM & LOYALTY MARKETING AGENCY OF THE YEARThis category is open to agencies that provide ideas, strategies and executions for their clients’ customer relationship management and loyalty purposes.

Kategori ini terbuka untuk agensi yang menyediakan ide, strategi, dan eksekusi untuk tujuan manajemen hubungan pelanggan dan loyalitas pelanggan.

CATEGORY DESCRIPTIONS

6. DIGITAL AGENCY OF THE YEARThis category is open to agencies that provide digital solutions, strategies and executions for their clients’ marketing and advertising purposes.

Kategori ini terbuka untuk agensi yang menyediakan solusi digital, strategi, dan eksekusi untuk tujuan pemasaran dan periklanan klien mereka.

7. EVENT MARKETING AGENCY OF THE YEARThis category is open to agencies that provide event marketing solutions such as exhibitions, B2C and B2B events for their clients.

Kategori ini terbuka untuk agensi yang menyediakan solusi pemasaran acara seperti pameran, acara B2C dan B2B untuk klien mereka.

8. EXPERIENTIAL MARKETING AGENCY OF THE YEAR

This category is open to agencies that provide experiential marketing solutions such as brand activations, sensory interactions, audience participation events etc. for their clients.

Kategori ini terbuka untuk agensi yang menyediakan solusi pemasaran berdasarkan pengalaman seperti aktivasi merek, interaksi sensorik, acara partisipasi khalayak, dll. untuk klien mereka.

9. FULL SERVICE AGENCY OF THE YEARThis category is open to agencies that handle the full-range of marketing and/or advertising solutions, from creative concept to implementation and tracking of result. The Full Service Agency should be able to offer a minimum of three marketing platforms in-house.

Kategori ini terbuka untuk agensi yang menangani solusi pemasaran dan/atau periklanan secara lengkap, dari konsep kreatif hingga implementasi dan pelacakan hasil. Agensi dengan Layanan Lengkap harus dapat menawarkan minimal tiga platform pemasaran secara internal.

10. INDEPENDENT AGENCY OF THE YEARThis category is open to any independent agency with any specialism. An agency can be deemed independent when it is not part of an agency network and is not owned by an agency holding company, a conglomerate or any other big agency or parent company.

Kategori ini terbuka untuk setiap agensi independen dengan spesialisasi apa pun. Agensi dapat dianggap independen jika bukan bagian dari jaringan agensi dan tidak dimiliki oleh perusahaan induk agensi, konglomerat, atau agensi besar atau perusahaan induk lainnya.

11. INTEGRATED MARKETING AGENCY OF THE YEARThis category is open to agencies that provide advertising and/or marketing solutions for their clients by successfully integrating three or more marketing platforms, be it through their industry partners or in-house. An Integrated Marketing Agency should offer the conceptualisation and management of an integrated campaign across a range of verticals.

Kategori ini terbuka untuk agensi yang menyediakan solusi periklanan dan/atau pemasaran untuk klien mereka yang berhasil mengintegrasikan tiga atau lebih platform pemasaran, baik melalui mitra industri mereka atau secara internal. Agensi Pemasaran Terpadu harus menawarkan konseptualisasi dan pengelolaan kampanye terpadu di berbagai bidang vertikal.

12. MARKET RESEARCH AGENCY OF THE YEARThis category is open to agencies that provide commissioned market research for their clients.

Kategori ini terbuka untuk agensi yang menyediakan riset pasar khusus untuk klien mereka.

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13. MEDIA AGENCY OF THE YEAR This category is open to agencies that provide media planning, buying and strategy services for their clients.

Kategori ini terbuka untuk agensi yang menyediakan layanan perencanaan, pembelian, dan strategi media untuk klien mereka.

14. MOBILE MARKETING AGENCY OF THE YEARThis category is open to agencies that provide mobile marketing solutions across a range of mobile platforms for their clients.

Kategori ini terbuka untuk agensi yang menyediakan solusi pemasaran seluler di berbagai platform seluler untuk klien mereka.

15. PROGRAMMATIC AGENCY OF THE YEARThis category is open to agencies that provide omnichannel, demand and supply buying capabilities for their clients. They should demonstrate the successful delivery and performance of programmatic strategies and solutions.

Kategori ini terbuka untuk agensi yang menyediakan kapabilitas omnichannel, permintaan, dan penawaran pembelian untuk klien mereka. Mereka harus menunjukkan keberhasilan penyediaan dan kinerja strategi dan solusi terprogram.

16. PR AGENCY OF THE YEARThis category is open to agencies that provide strategies and executions for clients in the areas of corporate communications, public affairs, B2B, investor relations or crisis management etc.

Kategori ini terbuka untuk agensi yang menyediakan strategi dan eksekusi untuk klien di bidang komunikasi perusahaan, urusan publik, B2B, hubungan investor atau manajemen krisis dll.

17. SEARCH MARKETING AGENCY OF THE YEARThis category is open to agencies that offer search marketing solutions as part of their core offering to clients.

Kategori ini terbuka untuk agensi yang menawarkan solusi pemasaran pencarian sebagai bagian dari penawaran inti mereka kepada klien.

18. SOCIAL MEDIA MARKETING AGENCY OF THE YEARThis category is open to agencies that offer social media marketing solutions as part of their core offering to clients.

Kategori ini terbuka untuk agensi yang menawarkan solusi pemasaran media sosial sebagai bagian dari penawaran inti mereka kepada klien.

19. SPECIALIST AGENCY OF THE YEAR This category is open to agencies or units within agencies that specialise in specific business verticals for their clients’ marketing purposes.

Kategori ini terbuka untuk agensi atau unit dalam agensi yang berspesialisasi dalam vertikal bisnis tertentu untuk tujuan pemasaran klien mereka.

20. RISING STAR OF THE YEAR (CREATIVE AGENCY)This category recognise outstanding work from an indivividual aged 35 and under*, working for a creative agency, who has made a significant impact to the agency’s advertising / marketing efforts and shows potential to be a marketing star of the future.

Entrants can nominate themsevles or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must haev taken place within the eligibility period and they must show evidence of: • Outstanding achievement in marketing campaigns • Creativity and innovation • Strategic thinking • Excellent execution • Successful results against objectives / KPIs • Willingness to learn and develop their range of skills • Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.

*Individual should be aged 35 or under on the date of the awards gala night.

21. RISING STAR OF THE YEAR (INDEPENDENT AGENCY)This category recognises outstanding work from an individual aged 35 or under*, working for an independent marketing agency, who has made a significant impact to the agency’s advertising / marketing efforts and shows potential to be a marketing star of the future.

Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of: • Outstanding achievement in marketing campaigns • Creativity and innovation • Strategic thinking • Excellent execution • Successful results against objectives / KPIs • Willingness to learn and develop their range of skills • Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.


22. RISING STAR OF THE YEAR (MEDIA AGENCY)This category recognises outstanding work from an individual aged 35 or under*, working for a media agency, who has made a significant impact to the agency’s advertising / marketing efforts and shows potential to be a marketing star of the future.




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23. RISING STAR OF THE YEAR (PR AGENCY)This category recognises outstanding work from a PR professional aged 35 or under*, working for a PR agency, who has made a significant impact to the agency’s PR efforts and shows potential to be a PR star of the future.

Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of: • Outstanding achievement in PR campaigns • Creativity and innovation • Strategic thinking • Excellent execution • Successful results against objectives / KPIs • Willingness to learn and develop their range of skills • Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.


24. RISING STAR OF THE YEAR (SOCIAL / DIGITAL AGENCY)This category recognises outstanding work from an individual aged 35 or under*, working for a social media / digital agency, who has made a significant impact to their agency’s marketing / advertising efforts and shows potential to be a social media / digital marketing star of the future.



25. CREATIVE AGENCY HEAD OF THE YEARThis category recognises outstanding leadership and excellence from heads of creative agencies who have made a significant impact to their agency’s overall advertising / marketing output.

Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period: • Creativity and innovation • Strategic thinking • Excellent execution • New business wins • Stability or improvement of the agency’s business performance • Having built or maintained a positive working environment for their teams • Contribution to the wider industry • Any other exceptional achievement or work that especially merits this award

26. INDEPENDENT AGENCY HEAD OF THE YEARThis category recognises outstanding leadership and excellence from heads of independent agencies who have made a significant impact to their agency’s overall advertising / marketing output.


27. MEDIA AGENCY HEAD OF THE YEARThis category recognises outstanding leadership and excellence from heads of media agencies who have made a significant impact to their agency’s overall advertising / marketing output.


28. PR AGENCY HEAD OF THE YEARThis category recognises outstanding leadership and excellence from heads of PR agencies who have made a significant impact to their agency’s overall PR output.



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29. SOCIAL / DIGITAL AGENCY HEAD OF THE YEARThis category recognises outstanding leadership and excellence from heads of social media / digital agencies who have made a significant impact to their agency’s overall advertising / marketing output.


30. LOCAL HERO OF THE YEAR *TIDAK MENERIMA PENGAJUANThe title of “Local Hero” will be awarded to the highest performing local agency in each category. A local agency should have been established in Indonesia, and continue to operate here with Indonesia as its HQ. The agency can be affiliated with a global company as long as the ownership is independent.

The top 5 performing “Local Heroes” will be shortlisted for the overall Local Hero of the Year award with the eventual winner chosen by our independent panel of judges.

Penghargaan “Local Hero” atau “Pahlawan Lokal” akan diberikan kepada agensi lokal dengan kinerja tertinggi di setiap kategori. Agen lokal adalah agensi yang didirikan di Indonesia, dan terus beroperasi di sini dengan Indonesia sebagai kantor pusatnya. Agensi tersebut dapat berafiliasi dengan perusahaan global selama kepemilikannya bersifat independen. Lima “Pahlawan Lokal” terbaik akan dipilih untuk keseluruhan penghargaan LOCAL HERO OF THE YEAR dengan pemenang akhirnya dipilih oleh panel juri independen kami.

31. AGENCY OF THE YEAR * * TIDAK MENERIMA PENGAJUAN This category will recognise the most successful performing agencies across all categories. The top 5 performing agencies will be shortlisted for the overall Agency of the Year title with the eventual winner chosen by our independent panel of judges.

Kategori ini akan menilai agensi yang memiliki kinerja paling sukses di semua kategori. Lima agensi berkinerja terbaik akan dipilih untuk penghargaan Agency of the Year dengan pemenang akhirnya dipilih oleh panel juri independen kami.

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TERMS & CONDITIONS

ImportantPlease note that after the submission deadline, all information on the Entry Details and Core Submission Document, including company names, credits and so on, are FINAL and can NOT be changed and/or transferred to another party. Details will be presented accordingly on the shortlist announcements as well as on trophies and/or any other awards-related materials. Entrants who make any changes after the submission period will be charged an additional 10% of the entry fee.

For further enquiries, please contactDzulfiqar RohimProject Manager Tel: +65 6423 0329 Mobile: +65 9678 9958 Email: [email protected]

Fees are non-refundable. Should your entry be shortlisted, the entry details you provide on your Entry Details and Core Submission Document will be used on all awards materials including the website, awards presentation slides and trophy (presented on the awards night, should you win). The reflected text will be case-sensitive.

The judges’ decisions are final.

The overall category shortlists will be decided using the following scoring. The top 5 performing agencies will be shortlisted for the overall categories with the eventual winners chosen by our independent panel of judges.

Gold – 4 pointsSilver – 2 pointsBronze – 1 pointFinalist - 0.5 points (for Local Hero only)

Without prior notice, MARKETING INTERACTIVE reserves the right to add, merge, dissolve or revise any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category/categories will not be refunded. In cases whereby the number of participating entries is less than five (5) in a single category, MARKETING INTERACTIVE reserves the right to cancel the category.

The entrant agrees that MARKETING INTERACTIVE, www.marketing-interactive.com, and Lighthouse Independent Media will not accept responsibility for errors or omissions reproduced on marketing-interactive.com, or for work lost or damaged under any circumstances.

Finalists may be covered in MARKETING INTERACTIVE and/or e-newsletter, using information from the entries. If there is any specific information in your entry that is sensitive and should not be published, please clearly indicate it in red text or highlight in red in the Core Submission Document. The entrant, otherwise, grants MARKETING INTERACTIVE permission to show material from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.

ENTRY GUIDELINESassets.marketing-interactive.com/awards/AOTY2019/ID/... · 2019-03-28 · PR Agency...

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