Mummy Bear likes it too sweet…

Daddy Bear likes it too salty…

...But Baby Bear likes it…

What is Just So?

• Just So is the newest creation in the breakfast world. • It combines the healthiness for mum, and the all the fun for kids!• Just So is a porridge product, which magically heats up when you shake it!

So what’s in it?

• In each different bottle will be our delicious porridge with a different flavouring. In The Mummy Bear bottle will be honey. The Daddy Bear will be apple (with real apple pieces). The Baby bear will be blueberry (with real blueberries).

With the bottle you only have to: ‘Take It’

You have to twist the lid to release the milk on to the porridge oat

‘Shake It’ When you shake the bottle it warms the porridge up.

‘ Break It’You split the bottle into two halves and the bottom half

becomes a bowl.

And how does it work?

For mummy!

Just So is completely organic and naturally sourced.The oats used are grown by British farmers, as are all the fruits used.

For kids!

• It’s Goldilocks and the Three Bears!• The designs are based on everyone’s favourite children’s story!

The Bear Bottle

We have come up with two different bottle designs. The bear design might not be the most economically friendly but eye catching and fun. It will draw people to the bottle. There are 3 different bear designs, a Mummy Bear, a Daddy Bear, and a Baby Bear.

The Bear Bottle

TAKE… SHAKE… BREAK!

The Story Bottle

• The simpler design is more economically friendly and is just as fun. This is because when the label is removed it reveals an exciting story book. The are 3 different stories to collect.

The BottleDesign

The Lid

TAKE… SHAKE… BREAK!

An example of a Storyboard…