Boot Camp 4 Entrepreneurs

Session 4:Sept 17, 2012

4:00-6:00

Catch the Social Media Marketing WaveFor Your Biz!

Amy Sauers, Ph.D.

Intros & Updates

How To

Mock Up Your

Campaign

Pitch It!

2

Agenda to Get Social

Not much $?

Got a little time?

Grow Customers!

3

How To:

Why Get Social?

InviteKnow the Customer

Pain Point

Strategic Solution

Invite!

EngageGeek Out: Provide

Easy Tips

Share a Funny Picture

Ask Questions… And Answer

Hold a Contest/Give Coupons

Events

ThankRefer-a-Friend

Loyalty Rewards

Nurture Your Garden on a Schedule

Call to Action!

4

How To Do Social Media Marketing

Invite

Know the Customer Pain Point

Strategic Solution

Invite!

5

How To …

• Care• Listen• Reflect emotion

Target Customer

Pain

6

How To: Pain Point

• Right the wrong• What tribe are you

leading?Strategic Solution

7

How To: Strategy

•Email•Letters•FlyersInvite

8

How To: Invite!

Engage

Geek Out: Provide Easy Tips

Share a Funny Picture

Ask Questions… And Answer

Hold a Contest/Give Coupons

Events

9

How To Do Social Media Marketing

Facebook

Twitter

Constant Contact

Pinterest

Instagram

10

Engage: Tools

Tribal Campfires

Follow Others

in the Interest

Area

Give Coupons & Free Gifts

Ask Questions… And Answer

Provide Easy Tips

Share a Funny

Picture/Video

11

Engage: Geek Out

Be Friendly

12

Engage: Events

Hold a ContestTweet: Post your favorite late-

nite photo!

If you’re photo is chosen for our video…

You’ll receive coupons for a free latte every day all year!

Thank

Refer-a-Friend

Loyalty Rewards

Nurture Your Garden on a Schedule

Call to Action!

13

How To Do Social Media Marketing

14

Thank: Refer-a-Friend

Customer refers? Say “Thanks!”

15

Thank: Loyalty Rewards

Loyal customer? Say “Thanks!”

16

Thank: Nurture your Garden

Keep track.

ContactName

Contact Info: Email

Phone # Address CustomerNeed

USP Date Start – End

Means ofCommunication

Phil

Pat

Bob

Lucy

17

Thank: Call to Action

Ask for sign up or buy now.

Intros & Updates

18

Pitch it!