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By IIM Lucknow Media & Comm unication Cell|February 8, 2014 | No Comment| Categories : Uncategorized

Entrepreneurship is living a few years of your life like most people wont so that you

can spend the most of your life like most people cant

How should we harness our lessons, great content and brilliant ideas, make them

available to the rest of the world as best practices? Thats exactly what the students

inside the gates of IIM Lucknow keep asking themselves. They utilise the resourcesavailable and come up with ventures. And to support them, Abhiyan, the E-Cell of

IIM Lucknow, actively helps them. Abhiyan is one of the most active

entrepreneurship committees in business school campuses in India. They organize

business plan competitions, g ive away prizes and take initiatives to provide incubation

facilities. Thus, here the budding entrepreneurs sow the seeds of their plan. These are

the students who could have enjoyed the comforts of a great job but choose to take

the harder way to make a difference. The increasing number of students opting to

begin their new ventures after graduating from II M Lucknow is expected to continue

as students become more confident about themselves and the immense resources

around them to initiate a new idea. They work out a detailed business plan that

usually lists the entry and exit barriers. They identify the potential customers and

market segments and position themselves accordingly. They chalk out distribution,

promotion and financial strategies, the value proposition for target customers,

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Shortlists out so far - IIM Ahmedabad, SPJIMR(Profile Based Calls) IIM Shillong and IIM

Lucknow, IIM Calcutta, IIM Bangalore, IIMKozhikode

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@ashwinkrithik - GD Monday schedule has been changed to suit everyone. Weused to do one every 2 weeks. From today we do one GD every week.

Team InsideIIM - January 06, 2014 - 05:26 am

Today we releasedour 4th story on the shortlisting criteria of a top school - IIMLucknow. Read the entire deconstruction here

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We believe a goodtime to check for results is post 1-1.30 am. Everyone is us ually

trying to check at 12 am and the IIMs m ay actually surprise with a very odd time. Allspeculation. Obviously, it is bes t to check at 9.30 am

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what is the total no. of seats in top 4 iim s for general category studensts?

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Around 750

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detailed competitor analysis and strategy for future growth.

The institute encompasses various ventures that implement the classroom theories

and see the result for real. Two such businesses running inside the campus are Not

Just Tea and Gossip n Bite.

Managing academics and business indeed becomes a challenge for the students but

that has never stopped these budding managers. One such venture is Indofash, an

online shopping website, by Pallavi A. Mohadikar from PGP 2. Indofash provides

premium and exclusive Indian ethnic wears. Pallavi aims to make customers

reconnect to their traditional roots and embrace the Indian culture through myriad

hues and rich texture.

The students believe that these ventures are like parallel curriculum which can teach

the extra bit beyond the pedagogy inside classrooms. They are driven by the fuel of

passion, ignition of ideas and thrill to do something on their own.

This article is written by Debalina Haldar, class of 2015 student at IIM Lucknow. Her

novel, The Female Ward, was published in May, 2013. She is the Creative Head and

Core Coordinator of the Media and Communication Cell at IIM Lucknow.

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