Entrepreneurship Campus at Business Park Hussein
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![Page 1: Entrepreneurship Campus at Business Park Hussein](https://reader033.fdocuments.us/reader033/viewer/2022052606/58ee71aa1a28ab8a118b469b/html5/thumbnails/1.jpg)
Source: Stiftung Entrepreneurship
Entrepreneurship Foundation
Flying Faculty visit
• Prof. Faltin‘s book „brains versus capital“ methodology
• Entrepreneurship Foundation & Programs
• Introduction to Berlin entrepreneurial ecosystem
• Opportunities for Jordanian Startups
Dr. Johanna Richter and Simon Jochim
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Source: Stiftung Entrepreneurship
Prof. Faltin‘s book „brains versus
capital“ methodology
On the necessity to write another book on Entrepreneurship
To what extend the book is different compared to other
entrepreneurship books
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Source: Stiftung Entrepreneurship
Over 200.000 customers
93% by word-of-mouth
20 employees
Turnover in 2015: 8.5 m. Euro
Biggest mail order tea house in Germany since 1995
Biggest importer of Darjeeling tea in the world since 1998
www.teekampagne.de
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Source: Stiftung Entrepreneurship
How do I start a new venture?
LEAN
SMART
SIMPLE
Insights from concept-creative
Entrepreneurial Designs
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Source: Stiftung Entrepreneurship
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Source: Stiftung Entrepreneurship
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Source: Stiftung Entrepreneurship
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Source: Stiftung Entrepreneurship
The New Rules for Entrepreneurship
Entrepreneurship VS. Business Administration
Starting up using components
Concept-creative Startups
Proof-of-Concept
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Source: Stiftung Entrepreneurship
not
IN
the business !
Working
ON
the business
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Source: Stiftung Entrepreneurship
The New Rules for Entrepreneurship
Entrepreneurship VS. Business Administration
Starting up using components
Concept-creative Startups
Proof-of-Concept
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Source: Stiftung Entrepreneurship
Business
Administration
Projektwerkstatt GmbH
An example: the RatioDrink company
Use
components!
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Source: Stiftung Entrepreneurship
Modular Entrepreneurship
“The powerful entrepreneur“
Almost no initial investment
There are costs only when sales occur
High cost savings compared to the established competitors
From the beginning professional, highly efficient,
virtual and global
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Source: Stiftung Entrepreneurship
Old Economy
Start-up with components
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Source: Stiftung Entrepreneurship
The New Rules for Entrepreneurship
Entrepreneurship VS. Business Administration
Starting up using components
Concept-creative Startups
Proof-of-Concept
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Source: Stiftung Entrepreneurship
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Source: Stiftung Entrepreneurship
Invention,
research findings,
new technologies,
new ideas
„raw material“
developing
and refining
a business
model
entrepreneurial
design
acceptance by
customers,
competition
economic
success
economic
failure
the market
Success Factors for Start-Ups
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Source: Stiftung Entrepreneurship
„Don‘t put too much emphasis on technology,
Look at the market!“
Glorianna Davenport
MIT Media Laboratory
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Source: Stiftung Entrepreneurship
Concept-creative Organizations
Ratiodrink, E-buero, ePortrait, PaperC, Direktzu,
Waschkampagne, Laktasekampagne
Ford, IKEA, Aldi
Google, Facebook, Skype, Twitter, YouTube
Greenpeace, Amnesty International, Foodwatch,
Transparency International, WWF, Wikipedia
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Source: Stiftung Entrepreneurship
The New Rules for Entrepreneurship
Entrepreneurship VS. Business Administration
Starting up using components
Concept-creative Startups
Proof-of-Concept
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Source: Stiftung Entrepreneurship
Go for the
proof of concept first.
Only thereafter,
start investing in big scale
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Source: Stiftung Entrepreneurship
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Source: Stiftung Entrepreneurship
Entrepreneurship Foundation
Flying Faculty visit
• Prof. Faltin‘s book „brains versus capital“ methodology
• Entrepreneurship Foundation & Programs
• Introduction to Berlin entrepreneurial ecosystem
• Opportunities for Jordanian Startups
![Page 23: Entrepreneurship Campus at Business Park Hussein](https://reader033.fdocuments.us/reader033/viewer/2022052606/58ee71aa1a28ab8a118b469b/html5/thumbnails/23.jpg)
Source: Stiftung Entrepreneurship
Mindset of the Entrepreneurship Foundation
conviction:
everybody has the potential to become an entrepreneur
purpose:
teaching the techniques of concept–creative businesses
implementation:
creation of the Entrepreneurship Campus
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Source: Stiftung Entrepreneurship
Activities of the Entrepreneurship Foundation
Entrepreneurship Campus
Media library: speeches, texts, interviews
Annual work program: Workshops, tutoring,
mentoring, learning material,
entrepreneurial diary
Self directed learning: free online course
Entrepreneurship
lab: entrepreneurs pitch
their ideas and get
feedback
entrepreneurship
competitions: national
and international
Entrepreneurship
Summit: biggest
entrepreneurship event
in Germany
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Source: Stiftung Entrepreneurship
Komponentenportal.de
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Source: Stiftung Entrepreneurship
Entrepreneurship Summit
Entrepreneurship Summit
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Source: Stiftung Entrepreneurship
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Source: Stiftung Entrepreneurship
biggest
entrepreneurship event in Germany
over 1500 participants
over 150 speakers, e.g.
Prof. Muhammad Yunus (Nobel Peace Prize Winner)
Lars Hinrichs (Founder of XING)
Jakob von Uexküll (Right Livelihood Foundation)
Alexander Osterwalder (Business Model Canvas)
Prof. Hernando de Soto (the Mystery of Capital)
Gunter Pauli (Blue Economy)
Michael Braungart (Cradle2Cradle) ...
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Source: Stiftung Entrepreneurship
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Source: Stiftung Entrepreneurship
International Youth Competition
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Source: Stiftung Entrepreneurship
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Source: Stiftung Entrepreneurship
Youth Citizen Entrepreneurship Competiton
Cooperation with the Goi Peace Foundation
Support from UN, UNESCO, ILO
the Commenwalth, CNN International
over 1000 participants from 110 nations with
more than 2,500 ideas and projects
Top five nations of participants: India,
Nigeria, Tanzania, USA and Kenya
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Source: Stiftung Entrepreneurship
Young people (age 15-35) from around the world
submit their innovative ideas and projects
with a societal impact,
which implement one or more of the 17 Sustainable Development Goals.
Youth citizen entrepreneurship competition
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Source: Stiftung Entrepreneurship
Youth Citizen Entrepreneurship Competiton
global movement
give and obtain feedback
create a better future for all of us
free online training
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Source: Stiftung Entrepreneurship
„Unlike other contests, here you not only have a
platform to submit ideas, but to learn, enlarge
your knowledge and meet people, new ideas
and even find partners through international
network.“ (Teona Dalakishvili, Soul Kitchen)
„The online-trainingprogram from Entrepreneurship
Campus did not only expand my thoughts, but
empowered me to restructure my mission.“(Oladayo Olorunfemi, App for Birth Registration)
„The Entrepreneurship Campus is a platform that
not only offers advice but also a place where
young leaders like me exchange experiences,
support and networks.“(Aliu O. Rasheed, Youth LITE Kenya)
„The entrepreneurship campus has opened my
eyes to see the incredible wok young leaders
are doing across the globe and the amazing
people supporting their ventures. The online
coursees gave entrepreneurs a chance to
learn, make adjustments and improve on their
ideas and projects.“(Faith Muange, Dexterity Inc.)
Testimonials from participants of the Youth Competition
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Source: Stiftung Entrepreneurship
Entrepreneurship Foundation
Flying Faculty visit
• Prof. Faltin‘s book „brains versus capital“ methodology
• Entrepreneurship Foundation & Programs
• Introduction to Berlin entrepreneurial ecosystem
• Opportunities for Jordanian Startups
![Page 37: Entrepreneurship Campus at Business Park Hussein](https://reader033.fdocuments.us/reader033/viewer/2022052606/58ee71aa1a28ab8a118b469b/html5/thumbnails/37.jpg)
Source: Stiftung Entrepreneurship
Start-up eco-system in Berlin
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Source: Stiftung Entrepreneurship
• Berlin's tech scene
ramped up after 2010
• In 2012 it was ranked
#15
• Startups could create as
many as 40,000 new
jobs by 2020.
Most rising startup hubs
in the world
ranked cities in five
categories: performance,
funding, talent, market reach,
and startup experience.
Data taken from Compass, a San
Francisco-based benchmarking software
company
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Source: Stiftung Entrepreneurship
Berlin‘s entrepreneurial ecosystem -
general remarks
• Cultural change : Millenials see
traditional career path as unattractive
• Increasing „tech“-start-ups by
young people (18-30) instead of 50+
• Consequences of the crisis in 2008:
discouragement to strive for a „normal“ job
• “Start-ups are not small versions of big companies
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Source: Stiftung Entrepreneurship
In 2015, 371 companies in Germany received
Venture Capital.
There were 205 new financing rounds in 2015,
up by 85 % compared to 2014.
Every second of those investments (in total
over 3 billion Euros) went to startups from
Berlin (2.1 billion Euros).
Some numbers…
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Source: Stiftung Entrepreneurship
Berlin in the European Context
Here’s the top seven:
Berlin…………2.145….(205)
London………1.773….(132)
Stockholm…….992……(25)
Paris…………….687……(94)
Hamburg………296……(28)
Munich…………206……(53)
Zurich…………..135……(24)
Source: Betahaus
Almost 12 billion
Euro were poured
in 2015.
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Source: Stiftung Entrepreneurship
Let‘s have a closer look…
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Source: Stiftung Entrepreneurship
Which startups in Germany got the money?
The top 5 VC-
recipients in
Germany 2015 were
(in the following
order):
online food-ordering service
online lender which offers loans to
individuals
peer-to-peer lending marketplace for
small and medium-sized businesses
Mobile food delivery marketplace
delivers weekly recipes and fresh
ingredients
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Source: Stiftung Entrepreneurship
58% went to
Consumer
Services & Online
Trade
followed by
Finance Services
& FinTech
Industries that got the money were…
in million Euro
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Source: Stiftung Entrepreneurship
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Source: Stiftung Entrepreneurship
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Source: Stiftung Entrepreneurship
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Source: Stiftung Entrepreneurship
caveat
• Most start-ups do not survive the first 5 years (tough in
the beginning)
• Lifestyle changes due to start-up scene in Berlin:
everything gets more expansive
• Not everybody wants to be an entrepreneur
• Do they really make the world a better place?
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Source: Stiftung Entrepreneurship
Entrepreneurship Foundation
Flying Faculty visit
• Prof. Faltin‘s book „brains versus capital“ methodology
• Entrepreneurship Foundation & Programs
• Introduction to Berlin entrepreneurial ecosystem
• Opportunities for Jordanian Startups
![Page 50: Entrepreneurship Campus at Business Park Hussein](https://reader033.fdocuments.us/reader033/viewer/2022052606/58ee71aa1a28ab8a118b469b/html5/thumbnails/50.jpg)
Source: Stiftung Entrepreneurship
We are facing piles of challenges, e.g.:
• climate change,
• shortage of industrial resources,
• peak oil,
• shortage of water,
• pollution,
• increasing inequality…
to name just a few
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Source: Stiftung Entrepreneurship
We need new types of entrepreneurs –
call them social, environmental
or even cultural entrepeneurs –
that create new avenues and solutions
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Source: Stiftung Entrepreneurship
We need „creative destruction“ of an economy
which is driven by greed, unsustainable use of
resources and exploitation of the weakness of
people and their sense of inferiority.
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Source: Stiftung Entrepreneurship
When we talk about employment,
we should talk about entrepreneurship.
And when we talk about employability,
we should talk about empowerment
to create a business venture,
to be open for new ideas and
to be alert for new opportunities.
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Source: Stiftung Entrepreneurship
The European Paradox
Mountains of research findings and patents
- but few people making use of it
Ejermo and Kander, 2006, Audretsch, 2007
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Source: Stiftung Entrepreneurship
The Golden Opportunity
Emphasize on entrepreneurship!
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Source: Stiftung Entrepreneurship
Go for a cause.
Make meaning!
Guy Kawasaki
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Source: Stiftung Entrepreneurship
Thank you
Shokran