Entrepreneurship Campus at Business Park Hussein

Source: Stiftung Entrepreneurship

Entrepreneurship Foundation

Flying Faculty visit

• Prof. Faltin‘s book „brains versus capital“ methodology

• Entrepreneurship Foundation & Programs

• Introduction to Berlin entrepreneurial ecosystem

• Opportunities for Jordanian Startups

Dr. Johanna Richter and Simon Jochim


Prof. Faltin‘s book „brains versus

capital“ methodology

On the necessity to write another book on Entrepreneurship

To what extend the book is different compared to other

entrepreneurship books


Over 200.000 customers

93% by word-of-mouth

20 employees

Turnover in 2015: 8.5 m. Euro

Biggest mail order tea house in Germany since 1995

Biggest importer of Darjeeling tea in the world since 1998

www.teekampagne.de


How do I start a new venture?

LEAN

SMART

SIMPLE

Insights from concept-creative

Entrepreneurial Designs


The New Rules for Entrepreneurship

Entrepreneurship VS. Business Administration

Starting up using components

Concept-creative Startups

Proof-of-Concept


not

IN

the business !

Working

ON

the business






Proof-of-Concept


Business

Administration

Projektwerkstatt GmbH

An example: the RatioDrink company

Use

components!


Modular Entrepreneurship

“The powerful entrepreneur“

Almost no initial investment

There are costs only when sales occur

High cost savings compared to the established competitors

From the beginning professional, highly efficient,

virtual and global


Old Economy

Start-up with components






Proof-of-Concept


Invention,

research findings,

new technologies,

new ideas

„raw material“

developing

and refining

a business

model

entrepreneurial

design

acceptance by

customers,

competition

economic

success

economic

failure

the market

Success Factors for Start-Ups


„Don‘t put too much emphasis on technology,

Look at the market!“

Glorianna Davenport

MIT Media Laboratory


Concept-creative Organizations

Ratiodrink, E-buero, ePortrait, PaperC, Direktzu,

Waschkampagne, Laktasekampagne

Ford, IKEA, Aldi

Google, Facebook, Skype, Twitter, YouTube

Greenpeace, Amnesty International, Foodwatch,

Transparency International, WWF, Wikipedia






Proof-of-Concept


Go for the

proof of concept first.

Only thereafter,

start investing in big scale


Mindset of the Entrepreneurship Foundation

conviction:

everybody has the potential to become an entrepreneur

purpose:

teaching the techniques of concept–creative businesses

implementation:

creation of the Entrepreneurship Campus


Activities of the Entrepreneurship Foundation

Entrepreneurship Campus

Media library: speeches, texts, interviews

Annual work program: Workshops, tutoring,

mentoring, learning material,

entrepreneurial diary

Self directed learning: free online course

Entrepreneurship

lab: entrepreneurs pitch

their ideas and get

feedback

entrepreneurship

competitions: national

and international

Entrepreneurship

Summit: biggest

entrepreneurship event

in Germany


Komponentenportal.de


Entrepreneurship Summit

Entrepreneurship Summit


biggest

entrepreneurship event in Germany

over 1500 participants

over 150 speakers, e.g.

Prof. Muhammad Yunus (Nobel Peace Prize Winner)

Lars Hinrichs (Founder of XING)

Jakob von Uexküll (Right Livelihood Foundation)

Alexander Osterwalder (Business Model Canvas)

Prof. Hernando de Soto (the Mystery of Capital)

Gunter Pauli (Blue Economy)

Michael Braungart (Cradle2Cradle) ...


International Youth Competition


Youth Citizen Entrepreneurship Competiton

Cooperation with the Goi Peace Foundation

Support from UN, UNESCO, ILO

the Commenwalth, CNN International

over 1000 participants from 110 nations with

more than 2,500 ideas and projects

Top five nations of participants: India,

Nigeria, Tanzania, USA and Kenya


Young people (age 15-35) from around the world

submit their innovative ideas and projects

with a societal impact,

which implement one or more of the 17 Sustainable Development Goals.

Youth citizen entrepreneurship competition


Youth Citizen Entrepreneurship Competiton

global movement

give and obtain feedback

create a better future for all of us

free online training


„Unlike other contests, here you not only have a

platform to submit ideas, but to learn, enlarge

your knowledge and meet people, new ideas

and even find partners through international

network.“ (Teona Dalakishvili, Soul Kitchen)

„The online-trainingprogram from Entrepreneurship

Campus did not only expand my thoughts, but

empowered me to restructure my mission.“(Oladayo Olorunfemi, App for Birth Registration)

„The Entrepreneurship Campus is a platform that

not only offers advice but also a place where

young leaders like me exchange experiences,

support and networks.“(Aliu O. Rasheed, Youth LITE Kenya)

„The entrepreneurship campus has opened my

eyes to see the incredible wok young leaders

are doing across the globe and the amazing

people supporting their ventures. The online

coursees gave entrepreneurs a chance to

learn, make adjustments and improve on their

ideas and projects.“(Faith Muange, Dexterity Inc.)

Testimonials from participants of the Youth Competition


Start-up eco-system in Berlin


• Berlin's tech scene

ramped up after 2010

• In 2012 it was ranked

#15

• Startups could create as

many as 40,000 new

jobs by 2020.

Most rising startup hubs

in the world

ranked cities in five

categories: performance,

funding, talent, market reach,

and startup experience.

Data taken from Compass, a San

Francisco-based benchmarking software

company


Berlin‘s entrepreneurial ecosystem -

general remarks

• Cultural change : Millenials see

traditional career path as unattractive

• Increasing „tech“-start-ups by

young people (18-30) instead of 50+

• Consequences of the crisis in 2008:

discouragement to strive for a „normal“ job

• “Start-ups are not small versions of big companies


In 2015, 371 companies in Germany received

Venture Capital.

There were 205 new financing rounds in 2015,

up by 85 % compared to 2014.

Every second of those investments (in total

over 3 billion Euros) went to startups from

Berlin (2.1 billion Euros).

Some numbers…


Berlin in the European Context

Here’s the top seven:

Berlin…………2.145….(205)

London………1.773….(132)

Stockholm…….992……(25)

Paris…………….687……(94)

Hamburg………296……(28)

Munich…………206……(53)

Zurich…………..135……(24)

Source: Betahaus

Almost 12 billion

Euro were poured

in 2015.


Let‘s have a closer look…


Which startups in Germany got the money?

The top 5 VC-

recipients in

Germany 2015 were

(in the following

order):

online food-ordering service

online lender which offers loans to

individuals

peer-to-peer lending marketplace for

small and medium-sized businesses

Mobile food delivery marketplace

delivers weekly recipes and fresh

ingredients


58% went to

Consumer

Services & Online

Trade

followed by

Finance Services

& FinTech

Industries that got the money were…

in million Euro


caveat

• Most start-ups do not survive the first 5 years (tough in

the beginning)

• Lifestyle changes due to start-up scene in Berlin:

everything gets more expansive

• Not everybody wants to be an entrepreneur

• Do they really make the world a better place?


We are facing piles of challenges, e.g.:

• climate change,

• shortage of industrial resources,

• peak oil,

• shortage of water,

• pollution,

• increasing inequality…

to name just a few


We need new types of entrepreneurs –

call them social, environmental

or even cultural entrepeneurs –

that create new avenues and solutions


We need „creative destruction“ of an economy

which is driven by greed, unsustainable use of

resources and exploitation of the weakness of

people and their sense of inferiority.


When we talk about employment,

we should talk about entrepreneurship.

And when we talk about employability,

we should talk about empowerment

to create a business venture,

to be open for new ideas and

to be alert for new opportunities.


The European Paradox

Mountains of research findings and patents

- but few people making use of it

Ejermo and Kander, 2006, Audretsch, 2007


The Golden Opportunity

Emphasize on entrepreneurship!


Go for a cause.

Make meaning!

Guy Kawasaki


Thank you

Shokran

Entrepreneurship Campus at Business Park Hussein

Education

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