Entrepreneurship and Innovation

Business Concept Guidelines

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Abstract

I would like to thank to the real owners of Australian land who gave me golden opportunity

“Necessity is the mother of Invention”. As an entrepreneur, one always looks for

opportunities for a start-up. In the following business concept, I will be evaluating a current

target area and proposing a plan not to solve an issue in particular, but to engage customers in

a new way and pave way for a new business idea. The sole purpose of entrepreneurship is to

contribute towards the progress of society. The key is to identify the opportunity, mobilize

the available resources in the right direction and drive progress.

THE PROBLEM

Tourism is a prime industry for the Australian economy. The vast wilderness, magnificent

beaches and the cuisine are things that tourists look forward to when they visit Australia.

Being blessed with breath-taking beaches, the coastal life of the country is more than just the

beach or the food. It is a part of the culture and a way of life. Tourists always look forward to

something relaxing and fresh. It is the experience that draws them towards the country and its

coastline. There is a need to bring together the combination of serene waters and mouth-

watering delicacies to deliver an experience that they remember and cherish. (Corporate,

2015)