ENTREPRENEURSHIP 300

INTRODUCTION

Name of the company: Aurora Stylish

Nature of Business : New branch and new product in Johor Bahru

Industry Profile : Head Office in Kuala Lumpur boutique for shoe located in shopping mall Penang

Location of the Business : City Square Mall in Johor Bahru

Date of Business Commencement : 28 Mac 2013

Factors in Selecting the Proposed Business :

Necessary of shoes to survey life

Future Prospect of the Business : Open more branch, more new products

BUSINESS BACKGROUND

BackgroundName of the Company : Aurora Stylish Enterprise

Address : 1st Floor, Lot 101FF,City Square Mall106-108, Jalan Wong Ah Fook,80000, Johor Bahru,

Telephone : 07- 7439942

Fax Number : 07- 7437742

E-mail : aurorastylishboutique.com

Forms of Business ; Partnership

Main Activities : Sell stylish and exclusive bag and shoes

Date and Number of Business Registration :

28 Mac 2013MO974582-D

Date of Commencement : 7 April 2013

AURORA STYLISH

BUSINESS PURPOSE

• to raise higher capital

obtain support for the venture from venture capitalists, investors and banker

• for open the new branch at Johor Bahru

business plan

BACKGROUND OF PARTNERS

HEAD OF FINANCIAL OFFICERName : Intan Noranis Binti Rahaman

Identity Card Number : 000102

Address : Kuala Lumpur

Telephone Number : 017-30513234

Date of Birth : 19 June 1987

Age : 26 years old

Marital Status : Single

Academic Qualification : Bachelor in Accountancy,ACCA(Graduated in Dublin business school)

Courses Attended : CIMA Certificates

Skills : Very good accountability in doing his job.

Experiences : Was an accountant for a very well known accounting firm for 2 years. He decided to be a business partner in this project.

Previous Business Experience :

Accountant Executive in Account Consultant.

MARKETING PLAN

• Product Description :

Comfort, Stylish ,Exclusive

Special offer product :Tone color shoesBeads shoesColorful shoes

EXAMPLE :

SNEAKERSFORMAL SHOES

HIGH HEELSSTYLE SHOES

• Target Market

• Market Size

• Total market size : RM 500,000

Teenagers40%

Working people40%

Tourists20%

• Competition (list)

Sembonia

Bonia

Carlo Rino

• Market Share

No. CompaniesIn (%) value

Before After

1. Sembonia 45 35

2. Carlo Rino 35 23

3. Bonia 20 12

4. Aurora Stylish 0 25

• Sales ForecastMonth High Heels

(RM)Sneakers

(RM)Formal Shoes(RM)

Style Shoes(RM)

Sales Collection

(RM)

(RM) (RM) (RM) (RM)

1 5120 10240 7680 8960 320002 5600 11200 8400 9800 350003 5680 11360 8520 9,940 35,5004 5920 11840 8880 10360 370005 5760 11520 8640 10080 360006 5520 11040 8280 9660 345007 5232 10464 7848 9156 327008 5352 10704 8028 9366 334509 6080 12160 9120 10640 38000

10 6320 12640 9480 11060 3950011 6720 13440 10080 11760 4200012 6400 13440 9600 10560 40000

YEAR 1(RM) 435650

YEAR2(RM) 492285

YEAR 3(RM) 580896

• Marketing Strategy

• Product : Shoes

• Pricing : Based on Perceived Value .

Rate (RM) Based

RM19.90 to RM39.90 (sneakers)

Student, Teenagers

RM35.00 to RM45.00 (style shoes)

Mostly student and teenagers

RM49.90 to RM69.90 (high heels)

Women

RM49.90 to RM69.90 (formal shoes)

Men and women who are working in office

PROMOTION

Bunting, flyers, business cards, membership card, brochures, give discount in seasonal time

BROCHURE

BUSINESS CARD

FLYER

BUNTING

MEMBERSHIP CARD

• List of Marketing Personnel

Types of Marketing Personnel

No. of Staff

Marketing Manager 1

Sales Consultant 1

• Schedule of Tasks and Responsibilities

Position Responsibilities

Head of Marketing Officer• Plan how to increase sales

by using marketing strategies.

Sales Consultant • Advice marketing manager about what product need to increase their sales.

• Schedule of Remuneration

Position No. MonthlySalaries (RM)

EPF(12%)

SOCSO(2%)

Total(RM)

Head of Marketing Officer

1 3290 395 66 3751

Sales consultant

1 1000 120 20 1140

• Marketing BudgetITEMS FIXED ASSET

(RM)MONTHLY

EXPENSES(RM)

OTHER EXPENSES

(RM)New Signboard 4000

Salaries + EPF + SOCSOManager Marketing 3290Sales Consultant 1800

PromotionAdvertising 200Bunting 500Flyers 300Business Card 200Promotion Day 2000

TOTAL (RM) 4000 3490 3000

OPERATION PLAN

•Operations Process

• Capacity Planning – (operations time)• Number customers per month is 3,100 people

• Average Number of customers per day is 100 people

Business Hours : (time)

Day Operations Hours

Monday to Friday(Weekdays) 10 am – 10 pm

Saturday and Sunday(Weekend) 10 am – 11 pm

• List of Operations Personnel

Types of Operations Personnel No. of Staff

Cashiers 1

Receptionist 2

Operational Officer 1

• Schedule of Remuneration

Position No. MonthlySalaries

(RM)

EPF(12%)

SOCSO(2%)

Total(RM)

Operational Officer

And others

1

6

2,000

1,000

240

120

50

25

2,290

6,870TOTAL 9,160

• Operations OverheadNo. Items Monthly Expense (RM)

1. Electricity 500

2. Water 90

3. Telephones 200

4. WIFI 110

TOTAL RM900

• Operations Budget

Item Fixed Asset(RM) Monthly Expenses(RM)

Other Expenses(RM)

Machine & Equipment 17,350

Salaries, EPF & SOCSO 9,160

AURORA STYLISH Product 62,726

TOTAL 89,236

• Operations Layout

629 ‘ft length , 473 “ft width and 12 “ft height

ADMINISTRATION PLAN

ORGANIZATION CHART

LIST OF ADMINISTRATION PERSONNEL

TYPE OF ADMINSTRATION PERSONNEL

NUMBER OF STAFF

General Manager 1

Financial Officer 1

Operational Officer 1

Human Resource Officer 1

Marketing Officer 1

• Schedule of RemunerationPosition No. of workers Monthly

SalaryEPF (12%) SOCSO

(2.5%)Net Salary

1 General Manager

2 Head of Financial Officer

3 Head of Marketing Officer

4 Head of Human Resource

5 Head of Operational Officer

6 3 Workers (day shift)

7 3 Workers (night shift)

  TOTAL 16,500.00 1,980.00 412.50 18,892.50

YEARLY BASED REMUNERATION

Position 2013 ( Apr-Dec) 2014

GeneralManager

Head of Financial Officer .00 .00

Head of Marketing Officer .00 .00

Head of Human Resource .00 .00

Head of Operational Officer .00 .00

3 workers (day shift) .00 .00

3 workers (night shift) .00

TOTAL 170,032.50 226,710.00

• Administration Budget

Administration Budget

ItemsFixed Asset

(RM)Monthly Expenses

(RM)Yearly

Expenses (RM)Other Expenses

(RM)

Furniture & Fittings      

Renovation      

Salary (EPF & SOCSO)

     

Rent      

Utilities      

Office Supplies      

Business registration fee

     

Professional Fees      

TOTAL 7,455.00

FINANCIAL PLANENT300_FIN_PLAN_SPREADSHEET.XLSX

CONCLUSION

• It is a hope that Aurora Stylish will be successful in an enduring business

environment, achieving results with exemplary leadership in 2018.