Entrepreneur’s ToolkitTool 5 : The Pitch

Michel Bernasconi

Define the domain and characteristics of the Innovation

Identify the value propositions and the architecture of the value

Describe how to make a business

Tool 1

ISMA 360°

(1st step)

Tool 2

The Business Model Canvas

Tool 3

The « light» Business Plan

Communicate the new business

Tool 5

The Pitch

Tool 4 DEFI sotware

Learn how to convince

• Whatever you do, you can do it with words!

• If you are not able to convince, you will not be able – to recruit,– to partner – to convince a customer– To obtain ressources– To convince an executive

The pitch

An elevator pitch is a short summary used to quickly and simply define a product, service, or organization and its value propsoition..[

The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes

Elevator PitchWhat does it contain?

• Tell them who you are (get the attention – “the hook”).• Tell them what your company does in a few words.• Tell them what is the growing market you are addressing.• Name the product/service/solution/infrastruscture you are

selling and specify the unique selling proposition. • What differentiates you from the main competitors?• Indicate your simplified Business Model and explain why it is

worthwhile for an investor.• Tell them the already achieved proofs of success. • End by telling them what you expect. Ask for something (a

specific amount of money, an appointment, time, partneship, etc.)

In 1,5 minute(s) !

Build the pitch

1. Be brief and simple. Conciseness requires a lot of work.

2. No technical jargon.3. Practice! Practice! Practice!4. A few hours later, the investor will

remember 10% of the pitch.

Good luck