ENTREPRENEURSHIP JOURNEY OF ESTER LAUDER

PRESENTED BY: NISHU SHARMA

ESTEE LAUDER

founder of Estee Lauder Inc.Founded: 1946

•History: •Story of a first-generation American •Built a cosmetics empire

Birth

She was born on July 1, 1906 in new York The daughter of Rose and Max Mentzer.American co-founderWoman on TIME magazine's 1998 Presidential Medal of FreedomUnderstanding of entrepreneurship

Career•More interested in her uncle's business •New Way Laboratories •Graduated from Newtown High School. •She was getting her hair done at the House of Ash Blondes, Florence Morris, the salon owner, came up to her.

Marriage:

•Joseph Lauter •On January 15, 1930, they married•Changed her name from Lauter to Lauder•Separated in 1939 (when she moved to Florida), only to remarry in 1942•Had two sons, Leonard and Ronald

Estee Lauder - Entrepreneur Extraordinare

Estee Lauder was a late bloomerFrom Makeup to Fragrance Her first perfume product was

introduced in 1953 50,000 bottles in the very first year. In 1960 she entered the international

market Her company also contracted to become

the world-wide licensee for Tommy Hilfiger

and Donna Karan fragrances and cosmetics.

Estee Lauder continued to work for her company until well into her 80’sHonored by the American Business Women’s Association Beauty Secrets:become famous for such "Lauderisms" as "Create your own style,“

Cond…..

15 rules as advice to aspiring entrepreneurs.

1) Find the proper location.

2) When you're angry,

never put it in writing.

You get more bees

with honey.

3) Keep your own image

straight in your mind.

4) Keep an eye on the competition.

5) Divide and rule.

Cond……..

7) Learn to say no.

8) Trust your instincts.

9) Act tough.

10) Acknowledge your mistakes

11) Write things down.

12) Hire the best people.

13) Break down barriers.

14) Give credit where credit is due.

15) Train the best sales force

Guerrilla. Sales

Those who know her have described Estee Lauder as a woman you simply can't say no to

She used one such tactic to break the prestigious Galleries Lafayette account in Paris. When the manager refused to stock her products, Lauder "accidentally" spilled her Youth Dew on the floor during a demonstration in the middle of a crowd.

•The Estee Lauder Makeup Company is her legacy and continues growing to this day.• Estee Lauder Makeup is just one in a long line of products available. •New products available by Estee Lauder Makeup are New Illusionist Intense Maximum Curling Mascara with intense black impact•Estee Lauder died in 2004 due to cardiopulmonary arrest,

Success Lives On

"If you have a goal, if you want to be successful, if you really want to do it and become another Estee Lauder, you've got to work hard, you've got to stick to it and you've got to believe in what you're doing

Quotes

"Beauty is an attitude. There's no secret. Why are all brides beautiful? Because on their wedding day they care about how they look. There are no ugly women - only women who don't care or who don't believe they're attractive."

"If you don't sell, it's not the product that's wrong, it's you."

THANKS YOU