Entrepreneur Expose Presentation2

The mission of Entrepreneur Expose’ is to reveal options, resources and connections for today’s business women through conferences, the internet, workshops and social media. We believe fostering the entrepreneurial spirit is one solution to economic growth and stability.

The Co-Founders of Entrepreneur Expose’ are Melissa Gasnick Cloeter and Linda Wellbrock, who worked together for a media and events company.

In 2007, Ms. Cloeter started a consulting business, WINC. She has a Bachelor’s Degree in Business Management with a Minor in Marketing and has extensive sales and marketing experience having worked for top major Fortune 500 companies.

Ms. Wellbrock has a Masters in Female Entrepreneurship and extensive experience in sales and marketing having worked for major Fortune 500 Companies. She started “Her Business” in 2009.

“Our goal is to be an inspiration and a resource for women as they go through the journey of entrepreneurship. “

About Entrepreneur Expose’~

The inaugural Entrepreneur Expose’ was on October 24, 2009 at Hamilton Park Conference Center in Florham Park, NJ. Over 300 attendees were connecting throughout the day with over 62 businesses exhibiting, numerous media partners and several angel investors. Verizon Wireless was the co-sponsor of the event.

About Entrepreneur Expose’~

©2009 Entrepreneur Expose’ All Rights Reserved www.entrepreneurexpose.com

Our Sponsors~

Our Partner Organizations ~ Centenary College- SBDC

Centenary College- WNTI RadioContinental AirlinesChameleon Video

David Taylor Design, LLCFairleigh Dickinson University- The Rothman Institute

Hackettstown BIDIdentity MagazineIn Biz Magazine

Morristown Business PartnershipNAWBO- North/Central New JerseyNJAWBO- Morris County Chapter

NJAWBO- Women’s Business CenterNJ Life Magazine

NJ Monthly MagazineNJN Publishing

NJ Young ProfessionalParsippany Chamber of Commerce

Publishers Design Group, Inc.Saks Fifth Avenue

The Professional Women’s Center“The Toilet Paper Entrepreneur”

Transitioning to GreenThe Women’s Fund of New Jersey

UCEDCWRNJ Radio


The Morning ~ Nina

Moseley~ Senior DirectorDiv. of Minority & Women Business Development, Department of Treasury, State of New Jersey…Nina spoke about the importance of having your business certified, the process, and the state’s resources to help.

Entrepreneur Expose’ Co-Founders~ Melissa Gasnick-Cloeter &Linda Wellbrock

Alan Wink~ Director at Amper, Politziner & Mattia Accounting Firm and Jump Start NJ Angel Network…Alan spoke about how to pitch your business to Angel Investors. Kate Tomlinson~ Publisher & Editor of NJ Monthly Magazine…Kate spoke about pitching your business to the media.

Break-Out Session ~“Let’s Get This Party Started”~ Implementing your idea to a

reality.

Marion Zajac ~ NJ Economic Development Authority was the Moderator with Jeana Wirtenberg~ Co-Founder & Director for the Institute for sustainable Enterprise (ISE); Donnella Tilery~ CEO & Founder of Donnella’s Closet; Nicholas Martin~ Assistant VP at TD Bank; Mary Adelman~ Assistant Director at Centenary College SBDC.

“Money, Money, Money” ~ Everything you need to know about money and your business.Gail Rosen~ Principal at Gail Rosen CPA was the Moderator with Sharon Malone Brown~ President & CEO of Environmental & Occupational Safety Services, Inc. (EOSS); James Kocsi~ District Director of the US Small Business Administration; Denise Boutross McGlone~ Executive VP and CFO at Affinity Federal Credit Union; Renee’ Vanek~ President of Affinity Investment Services & Members Alliance Insurance.


“Simply the Best”~ Take your business to the next level by handling Human Resource issues, franchising and having your infrastructure ready. Jill Johnson~ Co-Founder & COO of the Institute for Entrepreneurial Leadership (IFEL) was the Moderator with Christina Stoneburner~ Attorney at Fox Rothschild LLP in the Labor & Employment Department; David Schmeltzle~ President of Vintners Circle Franchising, LLC; Esther Luongo Psarakis~ President of Taste of Crete LLC & Managing Partner of Foodpreneur; Monica Chenault_Kilgore~ President & Senior Consultant of The Chenault Group.

“I Will Survive” ~ Marketing strategies in a recession, using social media and the legal implications associated with social media.Ethne Swartz ~ Associate Professor & Chair of Marketing & Entrepreneurial Studies at the Silberman College of Business at FDU was the Moderator with Mike Michalowicz~ Founder of Obsidian Launch and author of “The Toilet Paper Entrepreneur;” Mary Repke~ Founder of The Chief Bag Lady and Coakley Business Class, LLC; Beth Hinsdale-Piller~ Shareholder at Wilentz, Goldman & Spitzer in the Labor & Employment Department.


Our Exhibitors~

Above & Beyond Massage Envy*Affinity Federal Credit Union Millar Hair StudiosAssociated Graphics Morristown Memorial HospitalAtrio Life Coaches NJAWBO- Women’s Business CenterBaby Power* PNC BankBressler Law Firm Prudential**Bright Horizons* Saks Fifth AvenueBudd Larner Law Firm SCORECartridge World* Selve ShoesCentenary College~ SBDC Send Out Cards*Century 21~ Joe Tekula Realtors** Silk Purse Women MagazineChameleon Video TD BankCocoa Vino The Division of Women & MinorityCoughlin Duffy Law Firm Business DevelopmentDavid Taylor Design, LLC Toilet Paper EntrepreneurDonnellas’ Closet Transitioning to GreenDr. Paul Figlia TwistedNJ Economic Development Authority UBS Financial**Edward Jones** Union County - EDCFox Rothschild Verizon WirelessHackettstown BID Vintners Circle Wine*Hill Top Community Bank Wellness GalaHorizon Blue Cross/ Blue Shield Worth Collection* & **IVF-NJJacqueline Pasquale SpaKilcommons Shanahan Law Firm * Denotes a Franchise business Lady J’s Vintage TreasuresopportunityLia Sophia** **Denotes a Home-Based businessLTC Partnerships opportunityLuran Custom Home De’corMary Kay Cosmetics**


Gubernatorial Candidates~

Governor Tom Kean

Gubernatorial Candidate Chris Christie.

Linda Wellbrock, Mr. Chris Christie, Melissa Gasnick-Cloeter, Gov. Tom Kean


Gubernatorial Candidates~

Lt. Governor Candidate Frank Esposito

Gubernatorial Candidate Chris Daggett.

Linda Wellbrock , Mr. Chris Daggett, Melissa Gasnick-Cloeter.

Gov. Corzine Surrogate~ Fanwood Mayor Connie Mahr ©2009 Entrepreneur Expose’ All Rights Reserved

www.entrepreneurexpose.com

Expo Time~

Great Connections, a Little Shopping and Serious Networking!


Entrepreneur Expose’ 2009 Advisory Steering Committee Members

Alice Anselmo UBSCarol Jegou The Worth CollectionChristina Stoneburner Fox Rothschild Law FirmDavid Capodanno Amper, Politziner & MattiaDawn Deselmak Affinity Federal Credit UnionDeborah Hurley Hurley Jones & AssociatesDebra Bowlby Pinpoint Graphics & PrintingElizabeth Smith Century 21- Joe Tekula RealtorsEthne Swartz FDU- The Rothman InstituteJanice Kovach NJ Division on Women- Department of Community AffairsJim Gerace Verizon WirelessJodi Holveck NJN PublishingJody Levinson Johnson & JohnsonLorraine LaShell Silk Purse Women MagazineMarian Sulenksi Right ManagementMary Adelman Centenary College- SBDCMike Michalowicz Obsidian Launch- The Toilet Paper EntrepreneurMitchell Rait Budd Larner Law FirmPenni Nafus NJAWBO- The Women’s Business CenterPaige Sato UCEBCRose Suriano Podvey, Menaor, Catecci, Hildner, Cocoziello & ChattmanSharol Lewis Horizon Blue Cross & Blue ShieldSrividya Rajan PNC BankStephanie Sherman Prudential


Pitching “Behind the Curtain” & “The Sharkette Tank”


“Sharkette Tank” Finalists & The Winners~ Selve Shoes in Red Bank

(L- R) Debbie Peterson~ Wellness Gala; Karin Lund~ Selve; Ruby Wesley~ Taste of Ruby; Shan Massucco~ SHAN Skin Care “The Sharkette Tank” Winner: Selve owned by

Karin Lund and her business associate Debi Kapec.


Survey Results~


Survey Results~ Break-Outs


The Future…

New Jersey Conferences/Expo- May 1, 2010 at DolceOctober 2010

New Jersey Pitching Workshops- February 2010March 2010August 2010September 2010

New Jersey Program & Guide~May 2010October 2010

New Jersey Mentoring Program

Entrepreneur Expose’ Blog on NJ.Com~January 2010

New Jersey Scholarship Program

Angel Investor Network


Franchising Program

The Future…As of January 2010, our Partner Organizations:

NJ State SBDC; NJ EDA; NJ SBA; Fairleigh Dickinson University- The Rothman Institute;

NJ.Com; UCEDC; Hackettstown BID; Morristown Business Partnership; SCORE; NJ Entrepreneur.com; NJ Monthly

Magazine; NJ Life Magazine; NJ Young Professional; Publishers Design Group, Inc.; The Professional Women’s Center; “The Toilet Paper Entrepreneur;” Transitioning to

Green; The Women’s Fund of New Jersey; WRNJ Radio


A Special “Thank You”…Photographs by:Diane J. LizzaMaplecroft Studio731 Route 94Newton, New Jersey 07860908- 362-9546

Main Room Video by:Ted DillenkoferTD Video Services LLChttp://www.tdvideoservices.com908-916-5250 Office908-303-3329 Mobile


Entrepreneur Expose’P.O. Box 954130 Goldfinch DriveHackettstown, NJ. 07840(908)852-4200(908)852-4496 Faxwww.entrepreneurexpose.com

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