Entrepreneur - brand thyself!
-
date post
20-Sep-2014 -
Category
Education
-
view
170 -
download
0
description
Transcript of Entrepreneur - brand thyself!
![Page 1: Entrepreneur - brand thyself!](https://reader036.fdocuments.us/reader036/viewer/2022062613/541cb1947bef0a16088b6d67/html5/thumbnails/1.jpg)
Entrepreneur: brand thyself!Presented by Kenton Larsen
![Page 2: Entrepreneur - brand thyself!](https://reader036.fdocuments.us/reader036/viewer/2022062613/541cb1947bef0a16088b6d67/html5/thumbnails/2.jpg)
![Page 3: Entrepreneur - brand thyself!](https://reader036.fdocuments.us/reader036/viewer/2022062613/541cb1947bef0a16088b6d67/html5/thumbnails/3.jpg)
![Page 4: Entrepreneur - brand thyself!](https://reader036.fdocuments.us/reader036/viewer/2022062613/541cb1947bef0a16088b6d67/html5/thumbnails/4.jpg)
![Page 5: Entrepreneur - brand thyself!](https://reader036.fdocuments.us/reader036/viewer/2022062613/541cb1947bef0a16088b6d67/html5/thumbnails/5.jpg)
![Page 6: Entrepreneur - brand thyself!](https://reader036.fdocuments.us/reader036/viewer/2022062613/541cb1947bef0a16088b6d67/html5/thumbnails/6.jpg)
What’s a brand?
• The heart and soul of a product or organization.
• A promise to deliver a consistent and reliable standard.
• Encompasses many elements.
6
![Page 7: Entrepreneur - brand thyself!](https://reader036.fdocuments.us/reader036/viewer/2022062613/541cb1947bef0a16088b6d67/html5/thumbnails/7.jpg)
Brand personality and positioning
7
Apple Starbucks
RBC Google
7UP Old Dutch
Tim Hortons A&W
![Page 8: Entrepreneur - brand thyself!](https://reader036.fdocuments.us/reader036/viewer/2022062613/541cb1947bef0a16088b6d67/html5/thumbnails/8.jpg)
What is branding?
• Individual branding
• Family branding.
• International, national, regional, and local branding.
• Private label branding.
• Licensed branding.
8
![Page 9: Entrepreneur - brand thyself!](https://reader036.fdocuments.us/reader036/viewer/2022062613/541cb1947bef0a16088b6d67/html5/thumbnails/9.jpg)
The benefits of branding
• Brand loyalty.
• Price inelasticity.
• Long-term profits.
• Brand extensions.
9
![Page 10: Entrepreneur - brand thyself!](https://reader036.fdocuments.us/reader036/viewer/2022062613/541cb1947bef0a16088b6d67/html5/thumbnails/10.jpg)
Which brands are most valuable?
10
Brand management is hard work!
Defending against competitors, nurturing relationships with customers, making a
big profit, and having a little luck.
![Page 11: Entrepreneur - brand thyself!](https://reader036.fdocuments.us/reader036/viewer/2022062613/541cb1947bef0a16088b6d67/html5/thumbnails/11.jpg)
Is your favorite band a brand?
11
![Page 12: Entrepreneur - brand thyself!](https://reader036.fdocuments.us/reader036/viewer/2022062613/541cb1947bef0a16088b6d67/html5/thumbnails/12.jpg)
If your business is you…a brief noteabout personal branding
• If brands can have personalities like people, can people be marketed like products?
12
![Page 13: Entrepreneur - brand thyself!](https://reader036.fdocuments.us/reader036/viewer/2022062613/541cb1947bef0a16088b6d67/html5/thumbnails/13.jpg)
How can you use a personal brand?
• Be a star!
• Be Internet famous!
• Define yourself in protest of what’s come before!
13
![Page 14: Entrepreneur - brand thyself!](https://reader036.fdocuments.us/reader036/viewer/2022062613/541cb1947bef0a16088b6d67/html5/thumbnails/14.jpg)
Branding exercise
Three steps:
• Step 1: Identify your “points of differentiation.”
• Step 2: Review your notes.
• Step 3: Create your brand.
14