EntrepreneuHER Magazine April Issue

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Kenya's Premier Digital magazine for Women in Enterprise

Transcript of EntrepreneuHER Magazine April Issue

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Page 25

Dr. Liz Wala

Founder of Multiples to Multiples Society

Page 43

Easter fish treat

Page 48

4 Books for the Entrepreneur’s heart &

mind

Page 7:

Small Business : Registration

Page 9:

Small Business: Marketing

Page 41:

Small Business: Basic Ed

Page 15

Cover Feature

Jane Wanjiku Mbogo

CEO of Premier Day Spa & Boutique.

Page 32

Nelly Tuikong - Park

CEO, Pauline Cosmetics

Page 42

Wamaitha Mwangi

Founder, Angel Center Of Abandon Children

SMALL BUSINESS

FEATURES

WORTHY CAUSE:

BOOKS: RECOMMENDATIONS

CONTENTS

EASTER RECIPE

7

15

We welcome writers in the diverse

field of Business. Share your wealth

of knowledge with our 1,500 +

readers, write to the editor

[email protected]

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Contributors

Dr. Liz Wala, Kawira

Mirero, Vandana Dhawan,

Susan Kimanzi

Photography

Versatile Photographers,

Hazina Towers, 9th Floor

Graphics (Cover)

Redbrick

Consulting Marketing

Services

Cover Model

Jane Mbogo, MD,

Premier Day Spa & Boutique

Make up

Nelly Tuikong, MD

Pauline Cosmetics

The EntrepreneuHER Magazine assumes

all articles published herein are original

and are the property of the submitting per-

sons.

Opinions expressed in the articles of

EntrepreneuHER are those of the author

(s) and do not necessarily reflect the views

of the EntrepreneuHER Magazine

Fraternity

LETTERS

“..as the readers increase, am certain there will be

younger people who might be interested in where to

start, people sharing on the small stuff they did before

they embarked on their businesses, more on the line of

a side hustle. So that for that younger reader while

reading about the women they admire and aspire to

be, can easily see what they can start doing.

Gladys Yegon, via email

I like what you have done with the magazine

Nzau Muinde, Via Facebook

Thank you for accepting my invitation to connect.

Congratulations on EntrepreneuHER Magazine! I think

it's a concept that is long overdue.

Zenab Bagha, Via Linkedin

Great job with the magazine. Watching the space

closely!

Tesha Mongi, Via Facebook

I like the Bold spirit Keep up.

Winston Eboy, Via Linkedin

Always lovely to read the inspiring lovely business sto-

ries, learning new ideas and way women move up

from younger age to business tycoons.

Lilian Itenya, Via entrepreneuher.co.ke

Share your thoughts & suggestions with us. Any

complaints? Write to

[email protected]

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AprilAprilAprilApril marks the beginning of the second

quarter of the year. The year is officially old; be-

fore we know it, we’ll be singing carols & wrap-

ping presents... anticipating a new year.

Before we get too carried away burying the year, it

is still young enough to dust up your resolutions if

you have since dumped them or to tighten your

resolve if you have slackened. The year is still

young enough to make altogether new changes.

Go on Sieze the day!!

On the cover this April we have the Guru of

Youth, Jane Mbogo , the head honcho at Pre-

mier Spa & Boutique. Jane sells youth in a pack;

see page 15.

Nelly Tuikong, on page 32, day dreamt in class

about one day owning a cosmetics line. With less

than Ksh. 20,000 Pauline Cosmetics became a

reality. On Page 42, Wamaitha Mwangi had a

longing….back from Australia where she had been

for x years, she fulfilled her heart’s desire and

started Angel home for abandoned children.

Read about Multiples2Multiples Society

founded by Dr. Liz Wala. Herself a mother of

triplets, she will tell us a thing or two of having

one’s hands full...literally. Read about the Society

on page 25.

Welcome to our Fourth issue….

Nish

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We must have

courage to bet

on our ideas,

to take the

calculated risk,

and to act.

Everyday

living requires

courage if life is

to be effective &

bring happiness.

*Maxwell Maltz

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REGISTER YOUR SOLE

PROPRIETORSHIP

SMALL BUSINESS: REGISTRATION

T he Law requires that every business be registered. Sole

proprietorship is the easiest and pocket friendly type of

company to register.

Company Registration in Kenya is done at the Registrar of

Companies (Harambee Avenue) and now at any of the HUDUMA

Centers recently set up by the new government. As stated earlier, registering a sole proprietorship should not cost an entrepreneur

more that 1,500 shillings. Let’s look at the registration process:-

Business Name: The entrepreneur is required to submit at least

THREE names for a process known as “Name Search”. This ascer-

tains that no other existing business goes by the name the entre-

preneur desires to name their business. This will usually cost a HUN-

DRED SHILLINGS per name. This name search process takes a pe-

riod of THREE working days after which the entrepreneur is ex-

pected to proceed with the process.

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NOTE: Name searches are only valid for 30 days i.e. the names searched are re-

served for a month. If one does not continue the process within 30 days, they

must re-submit the names (or others) afresh. The assumption is that after the 30

day lapse, any other person may have submitted similar or the very same names

for search.

Assuming the names are cleared (that is no other business exists by the submitted

names), the entrepreneur chooses one name to go by and proceeds to fill Busi-ness Registration Form BN/2.

To successfully fill this form, the entrepreneur must have the following details avail-

able:

• Business Name: Choose one of the freshly searched names.

• Nature of business one is required to clearly state the kind of business one is in-

tending to engage in. The description must be clear. Phrases like “trading in

general goods” is not allowed and application will be rejected. Specific de-

scriptions such as “Mobile Phone & Accessories Shop, “ Bar & Restaurant” etc.

suffice.

• Biodata: Names (official names according to National Identification Docu-

ments), Age, Gender, Country of Origin

• Address of the main place of business : One is required to know the Plot No.,

Section and Name of Street or Road & Name of Building . It would be useful to

keep an electricity bills handy as it contains details of the Plot Number. One

may also make reference to their home residential plot number if one does not

operate from a business premises. One will also be required to provide a P.O

BOX number.

• Place of residence : This makes reference to where one currently resides

• Business Occupation – Your occupation is required. If unemployed, the words “businesswoman” or “businessman” should suffice.

If & when the form is duly filled and signed, it is submitted to the registrar of com-

panies for processing. If there are no issues arising, a certificate of registration is

issued within 4 weeks. The cost for this process is Ksh. 1,000 or less.

NEW DEVELOPMENT

Inc.co.ke is an online portal that makes company registration easy and hassle

free. You can now log on to their website and complete this process easily and

quickly from the comfort of your home/office.

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HOW TO HELP YOUR HOW TO HELP YOUR HOW TO HELP YOUR HOW TO HELP YOUR

BRAND GROWBRAND GROWBRAND GROWBRAND GROW

By Vandana Dhawan

T he success of a business is greatly affected by the degree

of brand recognition. When people recognize your busi-

ness brand, you have a good chance to make sales. There-

fore, brand promotion is one of the major tasks that need to be

done in every business. Brand promotions can be done in two

ways. One is offline brand promotion, and the other one is online

brand promotion. It is necessary to put a huge effort and need to

spend more money for offline brand promotions. It is a difficult

task especially for medium and small scale businesses. However,

online brand promotions can be done easily without spending lots

of money. Therefore, online brand promotion is getting more

popular not only among small scale businesses, but also among

large firms. You could even look at a small advertising agency for

your needs. There are various methods to promote a brand online.

Here are some few ways to do it. >>>

SMALL BUSINESS: MARKETING

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1. Keep a corporate website to market your business and popularize your business

brand. Develop the website in a creative way. Use a suitable but simple domain name that represents your business name or your main keyword. Promote your website by using it on advertisements, letterheads, email signatures and with all marketing materi-als.

2. You can also promote your brand through email signatures. Make sure to

include your company logo, web address, contact information and tagline in your email signature. Use your email signature to every email you send. It is good if you can have few different email signatures for different business purposes.

3. Article marketing is another great way to promote the brand. You can show your

experience and the knowledge in the field by publishing articles. People will recognize your brand through your articles. You can use several free article directories to publish your articles and promote your brand.

4. You can also use email marketing to promote your brand. Email newsletters

can be sent to existing and potential customers. When they receive your email fre-

quently, the brand recognition will be increased. Maintain same colors and themes

when preparing email newsletters to make them familiar to people.

5. Participation in online forums will help you to promote your brand. You can do

forum posting related to your business, hobbies or any other interests. When people

read your posts, you can place your website, business name or any other business link

with your posts. People will definitely follow those links and identify your brand.

6. Online directories like Google and Yahoo can be used to brand your business.

Because many people search business details on these directories. However, submit your details only to reputed directories to maintain the reputation.

7. Social media marketing is another good way to market your business. They can be

used to bring your business towards the people in a personal way. These social networks

provide various facilitate to develop your brand and popularize it among people.

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Y our marketing plan will be a few pages long. Jot down

notes as you read this article and voila! You have a 90-Day Marketing Plan! That said, marketing plan that does not flow from a broader strategy will fail. Before you start working on your 90-day plan, ensure you have;

*Identified your goals *All your key messaging (what is your

business about) written down *Identified your target market.

Keep it simple and don’t be afraid to tweak it as you go. Now, get a blank piece of paper and let’s get started.

5 steps to a 90 Day Marketing Plan

Identify your monthly goals. It could be to launch a new prod-uct line, to grow sales by 100%, or increase your social media presence by 50%. Write it down and ensure it is a Specific-Measureable-Attainable-Realistic and-Timely goal.

If you do not already

have a website, please put

in place a website. It does not

matter what business you are in,

you need a website.

BY: KAWIRA MIRERO

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SMALL BUSINESS: MARKETING

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Keep it nice and simple, remember you have 3 to 10 seconds to convince your web visitor to dig deeper into your website, and as Einstein put it, if you cannot explain it to a six year old, then you do not understand it your-self. Skip the big words; tell your cus-tomer what is in it for them. It is not about you and your company; it is about them and the fantastic value you have to offer them.

What has not worked well, drop it. What

else do you think will work well? Add it to

your list. What are your competitors doing

that you would like to do and do better?

Add that to your list too. If you are new in

business and you have done step 1 to 3,

then ask yourself, how do I reach my cus-

tomers? Where would I typically find

them? How much time do they have to

listen to me? What would they consider to

be of value to them? What is the gap in

the market and is my product addressing

this gap? Your answers will give you the

direction you should take. Ensure that you

answers tie in with your overall goals, tar-

get market segment and key messaging.

For example, if you are a luxury brand,

your key messages must complement you

efforts to build your luxury brand and so

should your marketing tactics! Google,

check out your competition, get creative,

there are tens of ways to market your busi-

ness that do not cost an arm and a leg.

Leave the newspaper adverts to the telcos.

Think about how you are go-ing to make your first cus-tomers evangelists while making a profit! Of course if

you give out free services/products they will keep coming and you will soon close shop. Make your first cus-tomers evangelists and you are well on your way to building a sustainable business. Jot down all the ways you are going to make your customers very happy.

If you are already in business, what

marketing tactics have worked well be-

fore? Then you need to keep using

them.

“Jot down all the “Jot down all the “Jot down all the “Jot down all the ways you are going ways you are going ways you are going ways you are going to make your to make your to make your to make your customers very customers very customers very customers very happy.”happy.”happy.”happy.”

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Now you know what you want to do, how much will it cost? Note down every single item. If it is a website, will you use stock photog-raphy or you will commission a shoot? How much will this cost? If it

were time on Social Media, how much would you pay someone to do it for you? How much does Internet bandwidth cost? If you want to create evangelists from your current customers, how do you intend to accomplish this? Rebates? Dis-counts? Freebies? Building better products? All these cost money! Add them to your budget. Review your budget to establish whether there are more cost effec-tive ways to accomplish some of the tactics you have listed. Identify ways to maximize on returns, for example multiple uses of the photographs you intend to buy. Now you have a 90-day Marketing Plan, at the end of the month remember to review your goals and accomplishments; and if necessary, tweak your marketing plan!

Next Month: 10 Free Ways to Market Your Business

Email your Questions: [email protected]

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Jane Jane Jane Jane

MbogoMbogoMbogoMbogo

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ost people know me as Kenya’s anti-aging guru or the

lady to go to for any skin related issues.

I’m not really sure how I got here especially because

during my college days, one of my lecturers would

drone on about how the potential she saw in me

should not be distracted by my concern for outward

appearance.

Even back then I can still remember thinking, “Why can’t I have both?” What was so wrong

with a woman being beautiful, successful and intelligent? Why were we to be limited to only

one of the three? This, I guess, is how I formed my belief that appearance is a valid an aspect

of an individual, as any other aspect.

It is ironic how years after I’d finished college, I would end up concentrating on the very thing

that my lecturer repeatedly insisted I should disregard. Many of us wish we could have a clear

map that charts our lives, but where’s the fun in that? I started out as a “paper-pusher” at a

government office, and then later went into Humanitarian world which I grew to love. What I

I never thought was that I would be part of the beauty industry...but here I am now -CEO of

Premier Day Spa and Boutique, I can’t see myself anywhere else.

All this started when serendipity brought with it a little tub of Premier Dead Sea Salt Scrub out

of nowhere and into my life. I was hooked to this natural product and had to find a way to

get more this new product.

It had been a long search full of trial and error before my journey ended when I started us-

ing Premier Dead Sea facial products. After hitting 35, I’d began having breakouts, uneven

skin tone and losing elasticity in my face. I started testing out many different skin care prod-

ucts. At some point, I had a terrible experience with a product that claimed to be ‘all-natural’.

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I innocently applied the said product one morning and as fate would have it, I had a pres-

entation on the very day at the NGO where I worked at the time. All brimming with confi-

dence, I started off normally but everything soured when my face started to itch horribly

forcing me to end the presentation. I was mortified and henceforth became very weary of

skin care products.

However, I was very impressed with the Premier range for the fact that they were afford-

able and true to their mantra, were effective and natural. Seeing as that scrub was a god-

send for me, I had to get the word out to other women. I approached the Premier Dead

Sea laboratories in Israel and after some rigorous cosmetology training; I became their dis-

tributor in Kenya.

Coco Chanel said that success is often achieved by those who don’t know that failure is in-

evitable. With nothing but passion for the product, I started out in a shared office with a

desk and a shelf of products. Later, I refocused my vision. I wanted to come up with a

unique concept that would provide women with a place, separate from the usual noisy sa-

lon environment, to get pampered and have privacy to discuss any concerns they had about

their skin. I took a leap of faith, kept pushing and now I am blessed to have two outlets at

The Mall Westlands and at Karen Crossroad.

We supply our products to hotels like Jacaranda, Serena, Boma and to Salons like Butterfly

Lounge, Leo Spa, Anubiz Lavington and Xtreme Salons in Karen etc… Premier is an ex-

clusive product and does not rely on heavy advertising and mass distribution but rather on

customer loyalty and repeat purchases so we have to choose our outlets carefully to avoid

fake reproductions.

It is not all rosy. There are moments when I feel extremely frustrated in my ventures. For

example, when the search for committed staff feels like a long, tiresome trek. Business

owners can relate to me when I say that it is extremely disheartening when you find out

that an employee is not as enthusiastic as you are about making and keeping your business

a success.

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All you can do at this point is re-evaluate the situation and start afresh.

Running two stores in the different location of Karen and Westlands has its own pressures

but I’m not complaining.

There’s also the occasional hurdle of convincing walk-in clients to try out a new treatment,

say our non-invasive, non-surgical anti-ageing products. I understand that ageing is inevita-

ble, but why not have a buffer to help us embrace our age without the fear of having the

years lined into our faces? And even though it’s an everyday challenge when dealing with po-

tential clients it’s a huge relief that the product doesn’t make it a hard sell because it’s a repu-

table, effective brand.

There at times when people try to belittle what I do especially since anti-aging is still a very

controversial topic, but that doesn’t bother me at all these days, I guess the fear of pleasing

people disappears with the worries of youth.

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Now when I enter a room I don’t worry whether people will like me, I worry whether I

will like them. That inner peace only comes with Age. I am the first to admit and instill

to my daughters that appearance is not everything, but I find that IT IS something.

I once heard that it is considered inappropriate for a practicing doctor to have dread-

locks. It seems shallow because clearly their prowess in the medical field is not entan-

gled in their hair. It just shows that whether we like to admit it or not, we judge and are

judged by how we look. This brings me to how some people undervalue the level of

job satisfaction I get because my business is part of the beauty industry.

Society has set up their standards of what a woman should look like from a certain age;

and if she is in a position of power she should look matronly so as to get respect. If a

woman is too young looking, too beautiful, too smartly dressed, many believe you can-

not command respect so women will start their descent into old age from as young as

41years and they will et the wrinkles and saggy skin take over.

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Old age is a gift which must be embraced but looking old is something one have con-

trol over. Imagine a 30 year old face on a 50 year brain…you can conquer the world. A

flawless, firm, healthy skin gives one confidence, and improves one’s self-esteem.

When you look beautiful, you feel and act confident, so why not go that extra mile and

remove those unsightly wrinkles? Let’s face it skin is the largest organ so preserving it

is essential.

To change how your body ages and how your mind ages, first you have to change what

you currently believe to be true – that aging is playing the hand that you are

dealt. Nothing could be further from the truth. Genetics only play about a 20% role in

how we age. Nurture, not nature, is what matters. Lifestyle choices are 80% of the ag-

ing process and we can (to a large extent) control that. Understanding that, and know-

ing what you can do, will change what you believe, and in turn, change you from within.

You must participate in how your body and mind ages. Doing so can give you a healthy,

vibrant and much longer life than you ever imagined.

The days of hitting middle age and nose-diving into old age are over. Really! We don’t

have to age like our parents and grandparents. There is proof in the science of anti-

aging natural products that making a few smart changes now can make a real difference

in the rest of your life.

For me it’s always been about empowerment drawing from my years in the humanitar-

ian field as a Peace Activist and Women Empowerment Trainer. Through my spas, I am

involved in empowerment of a different sort. Premier Day Spa and Boutique although

has found their niche in Anti-Aging offers all kinds of treatments: facials, massages,

customized treatments and nail care. Since skin does not discriminate between gender

and age, I get to interact with a diverse group of people from powerful women, men in

high places as well as endearing teenagers.

It is so rewarding to see an adolescent walk with their head held a little higher when

they see that the treatments for acne prone skin are working.

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They are at such a crucial age: morphing into the people they are going to be, while

When I remember how I started from a single desk, and now Premier Day Spa and

Boutique is six years strong, I am extremely thankful. For me, Premier Dead Sea prod-

ucts ARE the Next Generation of skin care. With God on my side, in the next 5 years

Premier will become a household name and provide skin care solutions and help main-

tain that beauty contained in everyone.

It’s been quite an experience thus far. It is easy to talk on and on about living a life

without regrets. But that’s not how I see it. I have regrets, but those regrets walk to-

gether with my greatest accomplishments. I have a family of two beautiful grown up

daughters, Wambui and Lisa and a grandson Liam and of course my loving partner Jan

who stands by me through everything. It’s a beautiful life and our experiences make us

who we are. I am thankful for what I’ve gone through in my life, as I now have refer-

ence points from which I draw strength.

To all those who considering business opportunities, would like to tell them that oppor-

tunity comes from anywhere. Mine came as a scrub in a gift box. Be open and listen to

your inner voice. Stay true to yourself and do what you feel most passionate about.

Look at Coco Chanel. She was a phenomenal woman who cared little of what others

thought of her, feared nothing and stood by who she was as a person. This was at a

time when men dominated both the world and the fashion industry yet she stood her

ground and built an empire. It’s no small feat that she was the only fashion designer to

be included in the list of top 100 influential people of the 20th century. Estee Lauder

comes in with her own similar story, hard work and determination.

“Success follows Passion”, it’s a cliché but most of the time things become clichés be-

cause they hold some truth. Even if you don’t have that elusive eureka moment, take at

least one step towards a goal you’ve set out. Then, work on having a clear, strong vision

of where you want to take your business so you can achieve your full potential. And of

course never, ever give up, like Edison with that light bulb .

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Q: What books have been instrumental to your growth and Q: What books have been instrumental to your growth and Q: What books have been instrumental to your growth and Q: What books have been instrumental to your growth and success up to this point in your life and career?success up to this point in your life and career?success up to this point in your life and career?success up to this point in your life and career?

How to Win Friends & Influence people by: Dale Carnegie

Don’t Sweat the Small Stuff by Richard Carlson

Becoming a Better you by Joel Osteen

Q: What is the secret to your success? Q: What is the secret to your success? Q: What is the secret to your success? Q: What is the secret to your success?

I have learned the language of women, how to communicate with them and get their trust. I can connect easily with my customers and the unvarnished truth is that almost all the people you meet feel themselves superior to you in some way, and a sure way to their hearts is to let them realize in some subtle way that you recognize their importance, and recognize it sincerely.

Q: What do you do to relax?Q: What do you do to relax?Q: What do you do to relax?Q: What do you do to relax?

Spend time with my family and especially play with My Grandson Liam and am also a movie addict…Crime & Psychological thrillers are my favourite…

Q: What’s your favorite food?Q: What’s your favorite food?Q: What’s your favorite food?Q: What’s your favorite food?

Anything with Pilipili. Love my Githeri mixed with Nyama and Potatoes and when I go out its mostly Chicken Tikka & Nan (served HOT)

Q: If you were a police officer, who would be first on your arrest Q: If you were a police officer, who would be first on your arrest Q: If you were a police officer, who would be first on your arrest Q: If you were a police officer, who would be first on your arrest list and why?list and why?list and why?list and why?

Women who neglect themselves just because they couldn’t be bothered. Why? Because a Woman represents the Essence that is Beauty; A woman should always look beautiful, clean and fresh – she is a flower after all.

Q

&

A

www.premier-deadsea.co.ke

Cell: 0721 130138 FB: Premier Day Spa Kenya

Location: Premier Spa & Boutique, The Mall 1st flr. Westlands & Karen Crossroads, 1st Flr. Karen

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L iz, a mother of four and a medical doctor, gave birth to triplets

three years ago. She received overwhelming support from family,

friends, colleagues, and those who knew her.

“It got to a point when I sat down and thought deeply about that mother with

multiples and of humble means, who receives no support and has to go

through the parenting experience by herself,” Liz shares.

Children are a gift from God. Having multiples is an even bigger

blessing. DR. LIZ WALA started a Facebook group for mothers with

more than one child ( multiples)...READ ON.

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She didn’t stop there. “I asked myself, how

could I give back to society? I teamed up

with a friend who also has multiples and we

founded the group through Facebook,” she

says.

Liz Wala-Ng’enoh, a mother to 4 (triplet

daughters, Zahra, Zarina and Zuena are 4

years old, while her first-born son, Jabali, is

6) started the FB group, Multiple Blessings,

in April 2012, as a way of offering support

and a platform of sharing with other fami-

lies who have or are expecting multiples. It

has since grown to more than 250 mem-

bers as of April 2014!

As they discussed and shared along the way,

they realized there was a high need for psy-

chosocial and material support for families

of multiples from both within and without.

They have reached out individually and as a

group. So far 2 families have been assisted.

However, some of these needs have been

very high requiring that they reach out to

friends, family and institutions to help out.

This then necessitated the formation of a soci-

ety, Multiples To Multiples (M2M), in June

2013.

She explains that carrying a multiple pregnancy

requires a lot of clinical and nutritional care,

since it is a high-risk pregnancy. She advises

mothers who are expecting twins or more to

honor antenatal visits, as this helps to better the

outcome. However, she emphasizes more on

the care of the baby after the delivery.

“It is not easy to care for multiple infants. It

can be financially and emotionally straining;

which can take a physical toll on a mother. A

single helping hand is not enough. Mothers

with multiples need a lot of support from close

relatives, friends and wider society,” she ex-

plains.

The M2M is in the process of reaching out to

service providers, including insurance compa-

nies, diaper manufacturers, hospitals, human

resource departments in organizations, and

baby food makers, in order to articulate the

needs of multiples and mothers with multiples.

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“We want to negotiate with medical insurance companies so that they can cover multi-

ple deliveries that in most cases occur pre-term by Caesarean section,” Liz explains.

When it comes to education, most schools do not offer any discount for multiples.

That is why we are calling for a lot of awareness because there are very many parents

out there with multiples, but who sacrifice a lot to see them through school. We need

schools to be sensitive to such parents.

Parents of multiples also rarely go out with their children especially when they are

young due to the logistics involved especially if one doesn’t have a personal car. Most

opt to have them just play at home.

Bringing up multiples requires a financial support — “a steady income” to take care of

medical and other like food items.

“This is especially true when the babies are still very young and one doesn’t have

enough breast milk. Money is needed to buy formula milk which expensive. As a result,

many mothers with multiples opt to wean their babies earlier than the clinically recom-

mended six months.

The group is trying to overcome this by giving initial assistance to mothers with multi-

ples. “This includes donating formula milk supplies, clothes and baby food items,” Liz

says.

“We are also reaching out to the government (Beyond Zero Campaign by the First

Lady) to see how they can be of assistance, especially after the mother with multiples

leaves a maternity,” she adds.

Liz says that it is after discharge from hospital that a mother faces the biggest hurdles.

“They need that support in order to cope with having to take care of two or more in-

fants,” she says. She calls on the society to give assistance. “If you are able to give a

helping hand to a family that has multiples, you should,” she adds.

One too needs to have patience with the babies’ developmental milestones as one

might be faster than the other. But on another note, it is easy for multiples to acquire

life skills as they can learn from the other.

The group has so far been of assistance to needy families with multiples. However, two

cases stand out as they have in the past been highlighted in the media.

Continued on page 29>>>

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28

M2M Society’s Vision

To be the leading non-profit provider

of support, education and research

on multiple births in Kenya and the

region.

M2M Society’s Mission

To advocate for quality prenatal

care, promote healthy deliveries, and

supply information to all multiple birth

families in order to support successful

parenting through every phase

of their children's development.

M2M Society’s Membership

Any person who is a parent or legal

guardian of multiples and is over the

age of eighteen years shall be eligi-

ble for membership of the Society

and shall, subject to the approval of

the committee, become a member

upon payment relevant fees. The

committee at its discretion and sub-

ject to the prior approval or subse-

quent ratification of the Annual Gen-

eral Meeting may co-opt any other

member as it deems necessary.

Associate membership is also allowed

for those who are interested in one

way or another to support the various

objectives of the society. Associate

members are not eligible to vote, nei-

ther can they hold elective posts.

M2M Society’s Objectives

• To provide a support system for

expectant, new and experienced

parents and legal guardians of

twins, triplets, quadruplets and

higher order multiples (hereinafter

referred to as “multiples”) through

resource, networking, education

and fellowship;

• To provide avenues for the ex-

change of valuable information be-

tween parents, professionals and

other caregivers about the wide

range of issues related to preg-

nancy, birth and the raising of multi-

ples;

• To provide support and outreach

through monetary and/or in-kind

donations to parents and legal

guardians of multiples who are in

need;

• To discuss and co-operate with

other societies, clubs, associations

and organizations having similar ob-

jects for the better attainment of such objects.

• To do all such things which are or

are deemed to be incidental or

conducive to the attainment of the

objects of the Society

Page 29: EntrepreneuHER Magazine April Issue

29

One of them is a family in Lang’ata and another in Murang’a. The Murang’a case is the

recent one in which a mother died immediately after giving birth to triplets. She left be-

hind five other children. We have been sending financial assistance to the husband,” Liz

explains. The group has also visited the family in Murang’a to ascertain the children’s

living conditions. They also took with them food and clothing. Plans are underway to

build permanent housing for the family.

“We are in the process of fund-raising. We are targeting over Sh900,000 and we hope to

build for them a simple home.” Liz adds. The man and all his children are currently

staying in their single roomed house, which Liz says functions also as kitchen, and is

not well-ventilated. They are also reaching out to diaper and baby food companies to

offer products at a subsidized cost to mothers who are registered with them.

The group is also talking to human resource managers in both private and public sec-

tors to offer flexible working schedules to mothers with multiples.

M2M Society’s contacts

website www.Multiples2Multiples.org

Facebook page https://www.facebook.com/

Multiples2Multiples

Email us at [email protected] cc liz-

[email protected]

Twitter @M2Multiples

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30

Reasons to donate to M2M Society

Information:

Your donations allow M2M to continue providing high-

quality information to families of multiples like the M2M

website, parenting resources, 101 FAQs on multiples &

blogs. Networking:

Your donations will ensure M2M can secure, moderate,

and maintain the Family Support Forums and Resource

Volunteer Database to provide much needed support

to families facing unique challenges. Research:

Your donations will support critical research projects and

the compilation of statistics used by researchers and

medical professionals to help families of multiples have

healthy outcomes. Advocacy:

Donations will fund M2M’s advocacy efforts and creation

of policy statements that M2M will do on behalf of all

multiples and their families. Outreach:

Without the generous support of donors, outreach pro-

grams that help multiple birth families in need such as

the annual M2M Adopt A Family and bereavement

programs, would simply not be possible. Training:

Donations will help fund programs that train volunteers

and mentor local multiple support groups so families ex-

pecting and parenting multiples receive quality sup-

port at the local level as well.

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31

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33

&

Nelly Tuikong-Park , Owner & CEO of Pauline

Cosmetics; a local make-up line is a go-getter.

She stops at nothing. Not even lack of in-depth

knowledge of the cosmetics industry could

dampen her desire to provide make-up solutions

for the African Woman...READ how she turned

$200 into a thriving business.

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34

Q: Please tell us a little yourself Q: Please tell us a little yourself Q: Please tell us a little yourself Q: Please tell us a little yourself I am 29yrs old born, raised Nandi District; a middle child and only girl in a family of Growing up my mother was very tough on me and I hated it, I wanted to be treated like “the only girl” but she heard none of that. She was hard on me and at one point I used to tell my friends that she was my step mother, but looking back I now understand, and I really appreciated because she was preparing me for the real world. I am a day dreamer. One time in primary school I was playing around with the Atlas and I remem-ber putting stars on the countries I wanted to visit one day.

Q: Tell us about your business.Q: Tell us about your business.Q: Tell us about your business.Q: Tell us about your business. Pauline Cosmetics is a Kenyan owned Makeup company that started its full operations in mid 2013. Our overall goal is to be able to provide a very wide range of makeup products suitable for the Kenyan and African Market. We currently have four (4) makeup products namely; Eye Shadow, Mascara, Lipgloss and Lipstick.

All our products are infused with Shea Butte and Vitamin A&E. Our lip products have received raving reviews from top makeup artists and fashion bloggers and are our most popular products. We currently distribute within various stores in CBD and are expand-ing into other areas like Hurlingham, Langata, Westlands and Thika Road Mall. We will also be expanding into the rest of the country within the next month.

Our philosophy is, “think big and start small”, we are currently working on formula-

tions for Foundations, eye-liners and so forth

Q: What motivated you to start your business?Q: What motivated you to start your business?Q: What motivated you to start your business?Q: What motivated you to start your business? The idea for Pauline Cosmetics was born in early 2010. The motivation came from see-ing a business opportunity and being part of those bridging the gap, so to speak, in the Makeup Industry. I analysed where the makeup industry in Kenya was at the time and compared it to the USA, and thought it would be impossible for Kenya not have a booming makeup in-dustry. When I came to Kenya in mid 2010 to do a market analysis, I found that the Makeup Industry had actually grown quite a bit. While doing this research, I fell in love with Nairobi. It is literally the fashion hub of Kenya and women are willing to take risks and try new thing. I also really loved its energy. Even though there was makeup available in the market, I felt there was a need to pro-vide more information and resources to get women to understand makeup and know what to do with it, because it can be quite confusing especially with so many options available. Despite the fact that there were makeup brands in there market I still believed that there was a gap that needed to be filled and having a my own makeup line versus being a distributor for an international brand would give me leverage to work with a business model that would address the need of the Kenyan market.

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Q: What keeps you motivated?Q: What keeps you motivated?Q: What keeps you motivated?Q: What keeps you motivated? The dream keeps me motivated. There are a few times when I have felt that its so diffi-cult to break into the market especially now that the international market has seen great opportunity in Kenya. I am constantly holding on to my dream. My clients keep me motivated when I get calls or see our sales records or when we get so many re-peat customers as well as people writing us on our FB or Twitter or emails about how much they like a particular product. Also my staff keeps me motivated. It is hard to find people who believe in you when you’re starting out. Building a brand from scratch is not easy. My husband also offers some much needed support; he is brilliant and challenges me to question business deci-sions that I make. He is more analytical than I am, so he helps provide a different perspective and available to bounce ideas back and forth. I have come to learn that one cannot do it on one’s own! Q: How much, in terms of capital Q: How much, in terms of capital Q: How much, in terms of capital Q: How much, in terms of capital did you start with? did you start with? did you start with? did you start with?

I actually started with $200 which is equiva-lent of 17,000ksh –this was enough to get me a manufacturer to make the first few samples. I literally didn’t have a plan for how I was going to raise the capital to start the business.

Q: When did you realise that you Q: When did you realise that you Q: When did you realise that you Q: When did you realise that you had an interest in beauty and had an interest in beauty and had an interest in beauty and had an interest in beauty and makemakemakemake----up?up?up?up? I don’t think it was so much a dying passion

for beauty and or makeup; it was more an eye for the business opportunity. Be-fore I went off to college I ran a cos-metics shop in my home town.

I had discovered that women and salon

owners would send matatu drivers to the

city to for hair extensions and salon sup-

plies. So I figured why not bring those

items to them? I had the only cosmetics

shop for a while. That said, I love makeup. I

was always learning makeup application and

loved going to the makeup stores. I was like

a kid in a candy store. I’d spend so much

time testing out different colors and prod-

ucts even if I was not buying. I was the ul-

timate sales person’s frustration because I

would ask questions about so many items,

they would take me through how to apply

and then I would not even buy (LOL). I

just didn’t realize I would own a makeup

company!

Q: What motivated your move from Q: What motivated your move from Q: What motivated your move from Q: What motivated your move from nursing to the art of make up pro-nursing to the art of make up pro-nursing to the art of make up pro-nursing to the art of make up pro-duction?duction?duction?duction?

I loved nursing, I went to one of the top nursing programs in the US and worked is some of the state the art hospitals. I worked briefly at the Simon Cancer Center where Lance Amstrong got his cancer treat-ment. I loved the multidisciplinary model of care, where we all worked together for the sole purpose of moving our patients to a “step down” unit. I was in critical care. But the entrepreneur bug had bit and this was merely a transitional process. I can’t ex-plain exactly the shift that took place inter-nally but I was very excited about develop-ing products. I think I would have gone into Hospital management if I’d stayed on longer.

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36

So even while I was starting the makeup line I really loved the development process, the research work, the designing of the business model and creative process in general. I found it very thrilling and tickled my brain in the right places. Q: What challenges have you encountered so far in your line of busi-Q: What challenges have you encountered so far in your line of busi-Q: What challenges have you encountered so far in your line of busi-Q: What challenges have you encountered so far in your line of busi-ness?ness?ness?ness?

Not being able to get resources about how to start a makeup line. I remember research-ing “how to start a makeup company” and I found nothing! This was about 5yrs ago. When I could not find anything I decided to stalk local celebrity makeup artists in my town in the US who had her own line of cosmetics. She had a different business model than what I had envisioned for Kenya and going to go her route would have been re-markably expensive.

She gave me a few pointers and even encouraged me to start small; I remember had to sit in the car just to get an audience with her as her office would not give me her sched-ule or her personal number. She urged me to even start with a Lipstick and Lip-gloss. But it was extremely hard to know where to start and to find someone to talk to. I spent more that 1000hrs online at the beginning. Raising capital was hard. At one point my goods were all manufactured packed and ready to go and I needed to pay the remaining 70% so they could ship and I didn’t have a dime. Such is life.

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Q: How do you handle these challenges?Q: How do you handle these challenges?Q: How do you handle these challenges?Q: How do you handle these challenges?

I really didn’t know how to handle them since it was the first time I was diving into an investment of that magnitude. But I worked out a lot at the time and spent hours in the gym or jogged. It helped blow steam. I am the kind of person who deals with things internally; I internalize so much so when I couldn’t hold in any more I ex-ploded. I broke down sometimes and did a lot of soul searching. These are times that would really test my patience and confidence but it made me re-visit my decision to go into business. I would ask myself why I was struggling while I could go back to the US and live my “American Dream”. I stayed and persisted. Q: Fear, self doubt and lack of confidence are some of the greatest Q: Fear, self doubt and lack of confidence are some of the greatest Q: Fear, self doubt and lack of confidence are some of the greatest Q: Fear, self doubt and lack of confidence are some of the greatest personal challenges an entrepreneur encounters. Have you experi-personal challenges an entrepreneur encounters. Have you experi-personal challenges an entrepreneur encounters. Have you experi-personal challenges an entrepreneur encounters. Have you experi-enced these and how have you dealt with them?enced these and how have you dealt with them?enced these and how have you dealt with them?enced these and how have you dealt with them?

Oh yeah! I still struggle with these to date. I ask myself what in the world am I do-ing!! But these are also some of the things that have pushed me, the self doubt makes me want to prove myself (and those who have doubted me) wrong. I have learned from a business friend, that sometimes you got to fake it till you make it. I have had to fake the confidence. Whenever I go to an events or to pitch to a po-tential store distributor, I have to wear the “I know what I am doing” face even though my stomach is tied up in knots. I also journal and when I read my old entries I realize how far I’ve come & cut myself some slack. I also read on people I admire and find that they went through the exact same emo-tions; it reminds that it is perfectly normal to get scared.

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Q: What do you appreciate most Q: What do you appreciate most Q: What do you appreciate most Q: What do you appreciate most about owning and running a about owning and running a about owning and running a about owning and running a makemakemakemake----up line?up line?up line?up line?

I used to say that owning a business would give me a more flexible schedule, wrong! If anything you never have your own schedule and you operate on everyone else’s schedule. But I enjoy the challenge that comes with building a brand from scratch. It’s pretty scary. But for the most part I get to identify what works and custom fit the products unlike just distributing existing international brands and being limited to the business model and products that already exist that might not necessarily work for this market. Also the joy and satisfaction that comes with being able to walk into a store and say “I own that !” Bliss. Q: What books have been instru-Q: What books have been instru-Q: What books have been instru-Q: What books have been instru-mental to your growth and success mental to your growth and success mental to your growth and success mental to your growth and success up to this point in your life and ca-up to this point in your life and ca-up to this point in your life and ca-up to this point in your life and ca-reer?reer?reer?reer?

Anthony Robbins series of publications and audio tapes were very instrumental. I also stumbled upon the famous “Secret”. More than anything, what I learned from the se-cret Is “just try it and someone or some-thing will meet you half way”. It might not be the case all the time, but it taught me to trust in God, which is that force of nature we don’t quite understand. I loved The Seven Habits of Highly Ef-fective People by Stephen Covey and books by Dr. Wayne Dyer. I listen to audios by Jay Abraham a re-nowned Marketing guru, Paul Zane Pilzwe an Economist, business man, teacher and motivational speaker. I’ve read a few of Suze Orman’s books on personal finance. I read a lot of random stuff.

Q: If you could start all over Q: If you could start all over Q: If you could start all over Q: If you could start all over again, what would you do differ-again, what would you do differ-again, what would you do differ-again, what would you do differ-ently?ently?ently?ently?

I would probably have taken more time to research and understand the market better in order to understand a business model to work with. I’d take time to build my net-works because I was relocating to a place I knew very few people and none in this in-dustry. But in hindsight, if I had waited to do all these things right, I would have lost precious time. So maybe it was the best way to go about it. I would have taken time to also look for capital and maybe worked a few more years to save money? Then again I had this burning desire to just do it and maybe if I would have waited I would never have started.

“I enjoy the challenge

that comes with building

a brand from scratch.”

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40

Q: What has been your most definitive moment in the Q: What has been your most definitive moment in the Q: What has been your most definitive moment in the Q: What has been your most definitive moment in the course of running the business?course of running the business?course of running the business?course of running the business?

The most definitive moment in running the business has been seeing people actually love my products and getting so many repeat cus-tomers. There was a client who called and urged me I need to add more colors to the lipstick range because she had bought all 4 of them. It brought a tear to my eyes. The other definitive part has been the trust and belief that my staff has in me. I started with very little. I didn’t have crazy money to give incredible salaries but they believed in the “Pauline Dream” and they have stuck it out for and with me. My staff and clients who believe in me and continue to support me are the people who motivate me to get up in the morning to continue the struggle. Q: Where would you like to see the business in the next Q: Where would you like to see the business in the next Q: Where would you like to see the business in the next Q: Where would you like to see the business in the next

5 years?5 years?5 years?5 years?

I want to have not only finished this existing line but to have de-signed other complimentary products like makeup removers and face moisturizers (although I do not want to go too deep into skin care products). I would like to be able to distribute my products to all of East Africa and beyond. Q: What would you say to someone who wants to start Q: What would you say to someone who wants to start Q: What would you say to someone who wants to start Q: What would you say to someone who wants to start a business but is unsure where to start?a business but is unsure where to start?a business but is unsure where to start?a business but is unsure where to start?

I would say start exactly where you are with the little you have and the idea you have. Along the way you will learn things and meet peo-ple who will give you advice. If you are really passionate about your idea you can try it out in an inexpensive way. You don’t have to have millions, it would be nice, but start with what you have and where you are. You will surprise yourself and those around you in due time. Q: What is the secret to your success? What is the secret to your success? What is the secret to your success? What is the secret to your success?

I don’t have a secret; I am also still looking for one. But what keeps me going is the passion for what I do. Passion, as much as it cannot get you a bank loan can work bigger miracles. When I feel so down and think of the things I want to do with Pauline Cosmetics, I get so excited and I jump right into it again.

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41

Website: paulinecosmetics.com

Tel: 0706 503 132 OR 0705 946 164

https://www.facebook.com/paulinecosmetics

What do you do to relax I am an introvert so I relax best just being by myself with my thoughts and maybe watch a movie or take a walk.

What’s your favourite make-up item? I used to really love eyeshadow. I still do, but I think there is this Lipstick craze that has hit Nairobi and the bug has bit me too, so now I can’t be caught without Pauline Cos-metics Red Wine lipstick.

If you woke up to find that your electricity has been cut off, there is no water running and just when you think to dash to the gym to grab a quick shower you find you have a flat tyre...you are just about to lose it, what will be your next course of action? If I didn’t have anything urgent to do, I’d go back to the house and watch a movie on my computer until it ran out of power or until power came on again. If it was not a matter of life and death, I wouldn’t sweat it; I would just go with the flow.

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TRAITS OF A SUCCESSFUL

ENTREPRENEUR

8: STRONG WORK ETHIC

Dedication to work, respect of time & resources, commitment to their dream and purpose. One

must be ready to put in the work

7: SELF –STARTER

Ability to motivate self and keep going. A show of initiative in developing the business to scale

greater heights.

6.Self-belief

One must believe in their ability to succeed in their chosen endeavor as well as believe in one’s

ideas, product/service & business decisions

5: PASSION

Passion makes working easy and enjoyable. If you are passionate about it, you will most likely see

the project/business through the toughest of times. Passion makes work a labor of love.

4:Tenacity

Ability to hold on to the business/idea when tough times come around. With a healthy dose of self

belief, tenacity might be one of the most important traits of a successful entrepreneur

3: creativity

Creativity, in this dynamic world will keep the entrepreneur afloat. It is about innovation and dar-

ing to shutter long-held beliefs so as to find solutions to problems.

2: resilience

This is the ability to spring back into action should one experience failure or a set back. One step

forward...always.

1: risk– taker

No pain. No gain

SMALL BUSINESS: BASIC ED

Page 43: EntrepreneuHER Magazine April Issue

43

Tilapia Meunière

Good Friday is often described as the day of greatest grief for all Christians.

Traditionally, red meat is not allowed to be consumed on Good Friday, so try this take on fish ala

Meunière for your Tilapia fillets this Good Friday.

Meunière refers to fish that are drenched in flour and sautéed in oil and butter. Most any fish can

be prepared this way.

Ingredients

1 kg Tilapia

Fish Fillets

Salt and

freshly ground

black pepper

40grams or

1/3 cup Exe

All-purpose

flour, for

dredging/

Coating

2 tablespoons

unsalted butter

2 tablespoons

Elianto corn

oil

1 tablespoon

fresh lemon

juice

1 tablespoon

chopped fresh

parsley

Yummy BY: SUSAN KIMANZI

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44

WISHING OUR READERS

& SUBSCRIBERS

A

Preparation Method

Ensure that the fillets are clean, trim the fillets and remove any bones.

Sprinkle the pieces of Tilapia with 1/4 teaspoon salt and 1/8 teaspoon Black pepper

and dredge with the flour, shaking off any excess.

Heat the butter and oil in a large heavy skillet until hot. Temperature is critical here.

The temperature needs to be high enough to brown the fish but low enough not to

brown the butter. Add the Tilapia , and cook over medium-high heat for 5 minutes on

the first side. Turn and cook for 5 minutes longer on the other side, or just until the Ti-

lapia is cooked through; the meat should separate from the bone when pulled but still

be slightly moist and pink in the center. Arrange the Tilapia on a serving platter.

Heat the butter in a small skillet until it is foamy and brown. Sprinkle the lemon juice

on the Tilapia, pour the hot butter on top, garnish with the parsley, and serve.

Serve with creamy mashed potatoes and steamed French beans.

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45

Picture courtesy of mkenyaujerumani.de

East or West…..a home is best

Setting up a safe and warm home for abandoned children was foremost on

WAMAITHA MWANGI’s mind and heart when she relocated from abroad.

The birth of ANGEL CENTER FOR ABANDONED CHILDREN came from a deep-

seated desire to make positive change in the lives of disadvantaged

children.

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Q: Please tell us a little yourself

A: I am the third born in my family, two older

sisters and a younger brother. I have amazing par-

ents as well as a very supportive extended family;

I am very confident because of this. I consider

myself funny because like to make people laugh,

and they laugh. I can be a bit of a party pooper

sometimes because I am old school in terms of

my beliefs and I sometimes tend to take things

seriously. What an oxymoron!! But in general I

believe I’m pleasant company.

Q: Tell us about your cause

A: Angel centre for abandoned children is a non-

goverment organization, based in Limuru, whose

aim is to take in abandoned and orphaned babies,

2yrs of age and under. I founded it in October

2009, but got our first child in July 2010.

We registered with the NGO board of kenya as

well as the Ministry of labour, Social security

and Services.

Here, the children will recieve their basic human

rights, love, affection, medical care,

complementary therapies, good nutrition, clothes

and most imporrtant, a place to call home until

they find their long term families.

We get the children from hospitals, those

abandoned anywhere else through the children

officers of different areas as well as the police.

We have also in the past taken in children who

are in the middle of custody battles, but only

temporarily.

Our ultimate goal is to find them a loving,

permanent home through adoption or in some

cases re-uniting them with their families, and that

they feel loved and accepted.

We are working with an adoption agency called

Kenyans for Kenya Peace Initiative (KKPI) that is

situated in Nairobi-West. We currently have 18

children.

Q: What motivated you to start your business?

A: I’ve always had a passion for children and

knew from a young age that I would not work in

an office but one on one either with children with

special needs or infants.

In high school I was in the pathfinders group as

well as the rangers and we arranged many trips to

different children’s homes.

I loved being around them and letting them know

that there are people who care. This overwhelming

passion is what made me start Angel centre.

Q: What keeps you motivated?

A: First and foremost, the children. Just watching

them grow as well as get integrated into different

homes gives me so much joy. Watching them

smile, take their first steps, say their first words, its

amazing. It never gets old.

Our supporters motivate me so much by their en-

couraging words, and their love for the children.

They let me know I’m not alone in raising these

children which can sometimes be very overwhelm-

ing.

>>>

Page 47: EntrepreneuHER Magazine April Issue

47

“Just watching them grow as well as

get integrated into different homes

gives me so much joy”

We have also in the past taken in children who are in

the middle of custody battles, but only temporarily.

Q: How much, in terms of capital did you start

with?

A: Not much at all. I had just moved back from

abroad and didn’t have much savings. It took me

about Ksh. 100,000 to get everything in terms of a

baby friendly environment from registration to baby

cots to clothes etc.

Q: When did you realise that you had a passion for

kids and wanted to run a home?

A: I had the passion since I can remember but knew

that I wanted to run a home at about 21 (years old). I

however thought it would be after marriage (with

grown children) as is the ‘norm’ according to our

society.

Q: What challenges have you encountered so far in

your line of business?

A: Countless challenges. We have lost two children

to illnesses they were born with or came with, we

have been dead broke with not even a shilling to buy

vegetables, I had to turn to family and friends for

assistance. Also, when a child gets very sick and

gets admitted. We have faced so many challenges.

Q: How do you handle these challenges?

A: I cannot panic because I have staff that

look up to me. I draw strength through prayer.

I pray a lot and have seen God work miracles

through this home...from people anonymously

buying food and making cash donations. I also

talk to my family and close friends and ask for

their advice, but mostly I’ll walk through it

with my head up.

Fear, self doubt and lack of confidence are

some of the greatest personal challenges an

entrepreneur encounters. Have you experi-

enced these and how have you dealt with

these?

A: I have dealt with these feelings ALOT! It

is very real and scary and if I give it more

thought than it deserves, I crash. I don’t work

very well under pressure because I have the

tendency to get overwhelmed, therefore also

avoid procrastination.

I read my Bible (and pray a lot,) read motiva-

tional books, and spend time with close friends

and family when I get these feelings. I talk to

my sisters as they are my support system.

>>>

Page 48: EntrepreneuHER Magazine April Issue

48

Up & About

the Center...

Page 49: EntrepreneuHER Magazine April Issue

49

Q: What do you appreciate most about owning

running the home?

A: It has taught me about self discipline. My

staff, volunteers look up to me and watch me very

closely I therefore have to lead by example.

Q: What books have been instrumental to your

growth and success up to this point in your life

and career?

A:The Bible, Joel Osteen books (I prefer motiva-

tional books), and books on child care.

Q: If you could start all over again, what would

you do differently?

A: I would have more faith in myself.

Q: What has been your most definitive moment in

the course of running the home?

A: Burying two children. I wouldn’t wish that on

my worst enemy.

Q: Where would you like to see the home in the

next 5 years?

We will have our very own centre, not renting. We

will also be self reliant; we will be farming to sus-

tain ourselves. Hopefully start another branch in

another county.

If you would like to donate to ANGEL CENTER FOR ABANDONED CHILDREN,

Lipa na MPESA Till Number: 917425

Acc Name: Angel Centre for Abandoned Children

Bank: KCB Sarit centre; Acc No.: 1124041486

Thank You: Your contribution is much appreciated!!

Q: What would you say to someone who wants to

start a business but is unsure where to start?

A: First, do your research on what you want to

do. Ignore the fear and take the leap of faith. If

you fail, you can close that avenue knowing you

tried and gave it your best.

Q: What is the secret to your success?

A: Patience, patience, patience You have to have

a lot of patience in this line of work.

Q: What do you do to relax?

A: I like going to the movies by myself, odd I

know. But I enjoy it. I also spend time with my

friends and family.

Q:What’s your favourite colour?

A: Green.

Q: If you were stuck in an island with nothing

but a tub of ice-cream, a shovel and clothes

pegs, how would you make the best of your

situation?

A: I’d use the shovel to dig a deep hole and bury

the ice-cream so it wouldn’t melt. Id eat it twice a

week as a treat. Then I’d spell out HELP!! With

the clothes pegs on the beach in case a plane fly’s

over me.

Page 50: EntrepreneuHER Magazine April Issue

50

BOOKS OF THE MONTH: RECOMMENDATION

An entrepreneur’s best bet for success is self belief and

putting oneself out there to experience the world. It is

only when one leaves their comfort zone can they truly

begin to appreciate the world and all its gifts– lessons,

experiences, friendships etc.

Quiet is a book for introverts written by an introvert. It ex-

plains, in detail, why introverts act they way they do

and how they can embrace those qualities for good

instead of hiding or withdrawing from the world.

Awaken the Giant Within is an old book. As the saying

goes, Old is Gold. If you have not already read this “

LIFE MANUAL”, grab a copy as soon as possible and not

just read, but internalize Tony Robbins teachings. The

book, about 1,000 pages, is packed with life’s finest

teachings. It is an easy read but quite poignant in its

delivery.

As is characteristic with Joel Osteen’s books, Break Out

is founded on sound Christian teachings that anyone

can follow. He inspires and encourages with the mes-

sage that our first break outs must occur within our own

minds: He offers 5 keys to breaking out into the future

that God purposed for you.

Dale Carnegie’s books are life’s little treasures. They

provide simple yet powerful tools to tackle some of life’s

most nagging problems. An entrepreneur is never too

far from situations calling for worry, yet this book will

show you why worry should NEVER worry you.

Nish

Page 51: EntrepreneuHER Magazine April Issue

51

When you break

though in your

mind, believing you

can rise higher

and overcome obsta-

cles, then God will

unleash the power

within that will enable

you to go beyond the

ordinary into the ex-

traordinary life you

were designed to live." *Joel Osteen

Page 52: EntrepreneuHER Magazine April Issue

52

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