entourage marketing & events / Live communications agency
Transcript of entourage marketing & events / Live communications agency
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© entourage 2014
entourage stands for• Alivecommunicationagency• Aresult-orientedgroupofcommittedprofessionalsfromadvertising,digital,media,corporateevents,production,PR,brandingandstrategybackgroundsunderoneroof
• Multipleindustryawardrecognition,GuinnessWorldRecordsachiever• MiddleEasternroots,globalambitions
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© entourage 2014
2012Shortlisted2013Shortlisted2011Shortlisted 2ndrunner
industry recognition
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marketingtools‘Lookbeyondtheobvious’isourmantraandwewillneversettleforalazysolutiontomarketingchallenges.Drivenbyourholisticvision,weapproacheachofthemarketingplatforms,beitPR,advertising,corporateevents,largescaleproductionorbrandingtomapasolutionmatrixthatisconsistentwiththebrand’scorevalueswhiletriggeringresultsbeyondexpectations.Seamlessdeliveryofeffectivemarketingsolutionssetsusapartfromtherest.
Advertising PR Media Production Digital Events Activation Branding
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© entourage 2014
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© entourage 2014
CommunicationTools
Brief:ConceptualizeandmanageseriesofstakeholderroadshowsaimedatspecificsectorsandshowcasingupcomingGoogleproductsandservices–intrueGooglestyle
Response:• CreatedMiddleEastEventAwardsrecognizedbespokeroadshows:ThinkTravel,ThinkVideoandmanymoreacrosstheGCC
• DeliveringmarketingcalendarofstakeholderactivationprojectsfromKSAtoQatarandEgypt,matchingglobalengagementandbrandexperiencestandards
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© entourage 2014
CommunicationTools
Brief:Drivesalesofpassengerandcommercialportfolioofvehiclesthrougheffectivetacticaladvertising
Response:• entouragedeliveredhighqualitysalesorientedadvertisingthroughoutthesalescalendar,ensuringtopcommercialperformanceacrossallvehiclesegments
• StrategicmanagementofroadshowsandlauncheventsdeliveringhighKPIratings
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© entourage 2014
CommunicationTools
Brief:ManageERC’sannualcampaignanddrivepositiveresultsacrossallKPIs
Response:• ConceptualisedandmanagedthelargestCSRcampaignintheUAE• Achievedrecordfund-raisingtargetbeatingexpectations
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© entourage 2014
CommunicationTools
Brief: Deliverflawlessbrandengagementprojectsandcreateoutstandingtheme-focusedenvironmentforthebrand’sglobalevents
Response: • Innovationwasthecentralthemeofourapproach,creatinguniqueexperiencepointsforthebrand’smajorinternalstakeholdersfromacrosstheglobe
• Recordedoutstandingreviewsfromtheparticipantsconfirmingtheachievementofobjectivesofthesestrategicactivationevents
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© entourage 2014
CommunicationTools
Brief:RevitalisethecorporatebrandbyreflectingamajordevelopmentatENOC,thecommercialalignmentofgroupresourcesandsubsidiaries.
Response:• Plannedandimplementedintegratedcampaigntounveilthenewidentity,consolidatinggroupassetsof30companiesunderENOC
• Achievedtopratingforvisibilityandstakeholderperceptionaroundthenewbrandcommunication
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© entourage 2014
CommunicationTools
Brief: CreateabooklauncheventfortheRulerofSharjah,commemoratingthelandmark30thanniversaryofSharjahInternationalBookFair,theregion’smostprestigiousliteraryevent
Response:• Talkoftowncustomdesignedvenue,3Dhologramand360degreeprojectioneffectswereleveragedtocreateanunforgettableexperienceamongtheVVIPguests
• Flawlessexecutionledtounprecedentedmediacoverageofthebooklaunchevent,generatingbetterthanexpectedresultsontheoverallinvestment
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© entourage 2014
CommunicationTools
Brief:Createasolidcorporateidentityfor Jordaninlinewithheritagevaluesoftheconglomerate’scountrypartner
Response:• Wedeliveredapowerfulbrandiconbuiltonstrongstrategicapproachandcreativethinkingwhichfitthecorevaluesofthebrand,interpretedincontemporarytermsandreadyforthefuture
• Createdadetailedbrandbooktooutlinetheapplicationofthefreshnewbrandacrossalltouch-points,bothinternalandexternal,generatinggreatexcitementandpositiveaction
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© entourage 2014
CommunicationTools
Brief:PromoteasuccessfulEmiratizationcampaigninthehealthcaresectorofAbuDhabi
Response:• entouragemanagedthemostsuccessfulEmiratizationcampaigninAbuDhabideliveringdoubledigitgrowthacrossthehealthcarenetwork
• TwotimesMENAEffierecognitionforeffectivemarketing,GuinnessWorldRecordsachievementforthelargestawarenessactivity
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© entourage 2014
CommunicationTools
Brief: Revealthenewidentityoftheiconicjewellerybrandtoitsbusinesspartners,securinglong-termtrustandbrandloyalty
Response:• Createdastunningnewbrandlaunchevent,wowfactorgeneratedoverwhelmingreceptionofthenewidentityandDamasvisionofthefuture
• HighlyratedbyVIPattendeesgeneratinginvaluableWOMamongthebrand’skeystakeholders
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© entourage 2014
CommunicationTools
Brief: Inadditiontomanagingkeyin-mallactivationprojectsduringEid,ChristmasandBacktoSchoolseasons,themandatewastodeliveraninspiringidentitythatwillrepositionbrandIbnBattutaMall
Response:• Wecreatedaseriesofsuperlativein-mallactivationprojectsthattriggeredrecordfootfallduringkeyseasons
• Strategicbrandingproposalwaspositivelyreviewedbymallmanagement
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© entourage 2014
CommunicationTools
Brief:HostanincentivebasedeventtomotivateUnifruttileadershipfromaroundtheworld,drivinglong-termperformanceofworldwideoperations
Response:• HostedMiddleEastEventAwardsrecognizedbespoke4dayinternalstakeholderevent,impressingtoplevelexecutivesfromaroundtheworld
• Highlyratedbyeachofthe250attendees,reaffirmingUnifruttibrandloyalty,andcollectivelypledgingtokeepgrowingthebrand’sleadershipcredentials
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© entourage 2014
CommunicationTools
Brief:PresentJTBcredentialstotheSaudimarketanddrivetourismnumbers
Response:• WeleveragedculturalinsightstopresentastrongcreativecampaignuniquetoKSAtargetneedsandaspirations
• Integratedcampaigntookadvantageofmultiplechannelstoengagethetargetwiththecentralideaofthecampaign,drivingbrandvisibilityandresults
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© entourage 2014
CommunicationTools
Brief:Managethebrand’sCSRprojectseriesacrossallsevenemiratesduringthemonthofRamadan,generatingwidespreadawareness,buildingbrandequity
Response:• ThemosttalkedaboutCSRprojectofthebrandwasdeliveredacross30daysofRamadan,reachingmorethanamillionimpressionsacrossWOM,socialandadvertisingchannels
• Excellentratingsfrombrandauditorsforefficientmanagementofbrandassets
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© entourage 2014
CommunicationTools
Brief:CreateasuccessfulawarenesscampaignthatwilleducatethepublicwhileraisingdonationforDubaiCaresprojects
Response:• OureffectiveideationledtoaninspirationalcampaignthatwasthecentralattractionatDubaiMallfor30daysofRamadan
• Thecreativeexecutionoftheideaandstrategicmediaselectionledtocity-wideawarenessofbrandDubaiCaresinadditiontoraisingrecordfundsforworldwideprojects
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© entourage 2014
CommunicationTools
Brief:Reachretail,corporateandcommunitystakeholdersduringRamadanwiththerightmessageswhileengagingthemwithkeybrandassetscreatingaplatformforbuildinglong-termrelationship
Response:• ImplementedaCSRseriesacrossallsevenemirates,creatingstrongbrandimpressionsacrossalltargetsegments
• Excellentfeedbackfromattendeesincludinginternalstakeholders,creatingpositiveimpression,beatingexpectations
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© entourage 2014
CommunicationTools
Brief:CreateafreshidentityforthelargestvehicleregistrationbrandintheUAEandmakeitmorerecognizabletostakeholders
Response:• Asaresultofin-depthresearchandinsightdevelopment,wecreatedalogomarkthatwouldgoontobecomeapopulariconinthedomainofvehicleregistration
• Flawlessexecutionofthenewbrandidentityacrosskeycentersandcorporateoffices,repositionedTasjeelasthecategoryleaderintermsofbrandvisibilityandreach
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© entourage 2014
CommunicationTools
Brief: RepresentUAEasathoughtleaderatthegatheringofaviationauthoritiesfromtheregion,deliveranunforgettableconferenceexperience
Response:• Impressive3-dayinternationalconferencewashostedgeneratingexcellentfeedbackratingsfromalltoplevelattendees
• AchieveddesiredpositiveGCAAbrandperceptionamongparticipatingaviationauthorityrepresentativesfromtheregionandbeyond
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© entourage 2014
CommunicationTools
Brief:DefineaclearbrandidentityandguidelineinlinewithetisalatGroupbrandarchitecture
Response:• WeengagedwithtopmanagementandbrandmanagersacrossetisalatGrouptoidentityandoutlinethevisionforTamdeedProjects,oneofthelargestopticalfibernetworkbuilderintheregion
• Thisstrategicstudywasthendevelopedintoabrandingexercise,deliveringastrongdistinguishedpresencefortheserviceproviderinthehighlycompetitiveICTsector
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© entourage 2014
CommunicationTools
Brief:LaunchofCentralParkproject,themostprestigiouspropertyofDIFC,Dubai’smainbusinessdistrict,drivesalesandcreatestrongbrandimpressionamonginvestors
Response:• Meticulousdesignandflawlesslauncheventexecutiondrivingwidespreadbuzzamonginvestors,deliveringbetterthanexpectedspotsales
• Hugebrandimpressionacrosstraditionalanddigitalmediachannels,generatingoutstandingbrandvisibilityandsalesinquiries
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© entourage 2014
CommunicationTools
Brief:CreateacompellingbrandidentityforthefirstmajorretaildevelopmentonthePalmIsland,Dubai
Response:• Acreativebrandingprojectwasdeliveredencompassinglegacyvaluesofthemotherbrandwhilecreatinganenduringimpressionwiththenewdesign
• Detailedbrandbookwaspresentedtoconsistentlyapplybrandvaluesacrossalltouch-points
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office121,shafarinvestmentbuilding,sheikhzayedroad,nexttov.wshowroom,
p.o.box37487,dubai-uaetel:+971043388834fax:+971043388340
email: [email protected]
dubai
amman jeddah riyadh
entourageintl.com
entouragemarketingandevents entourageintl entourageintlentourage-marketing-&-eventsentourageintl
email: [email protected]
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thankyou