Enterprise VR: The New Reality
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Transcript of Enterprise VR: The New Reality
Slide 1
Enterprise VRThe New Reality
BT VR Hot House02.11.16
A team of doctors from the Queen Elizabeth II Health Sciences Centre in Halifax helped to remove a tumour from the brain of a patient hundreds of miles away in Saint John, New Brunswick.
http://www.cbc.ca/news/technology/maritime-doctors-perform-remote-brain-surgery-1.3517111
Why now?
Advances in Hardware, Software and Cost Reduction
Not just headsets! cameras, headsets, sensors, smartphones
Some definitions
Virtual RealityEnclosed simulated experiences
Augmented RealityData blockingout the real world
Mixed Reality
Enhancing the real world
VR Horizontals
Training
Virtual Visit
Product Demo
Prototyping
Data Visualisation
Storytelling
Gaming / Gamification
UTILITYENTERTAINMENTPASSIVEACTIVEImagination Experience SpectrumBUSINESS GOALS
CONTEXT
TECHNOLOGY
UTILITYENTERTAINMENTGAMESEngage through playSTORIESTell a linear storyPRESENTATIONSShowcaseTOOLSBecome superhumanPASSIVEACTIVE
Imagination Experience Spectrum
Experience Spectrum: ApplicationsUTILITYENTERTAINMENTGAMESSTORIESPRESENTATIONSTOOLSPASSIVEACTIVESports trainingOnboardingWayfindingWarehouse fulfillmentHSE TrainingMedical proceduresPrototypingTherapyProduct DesignScale visualisationSite visitsProduct demosSales toolsData visualisationProperty toursToursHMX/HMISocial VRInteractive TheatreTraining GamificationTravel / destinationCinema / TVCharities360 videoGaming ArenasTheme Parks
Events / Sports
Experience Spectrum: ViewingUTILITYENTERTAINMENTGAMESPlayStation VR /HTC Vive / Oculus RiftSTORIESWeb / Cardboard / Gear VR / DaydreamPRESENTATIONSGear VR / DaydreamTOOLSHTC Vive / HoloLens / Oculus RiftPASSIVEACTIVE
Experience Spectrum: Case Studies UTILITYENTERTAINMENTJaguar Formula EFord LidarHorror ExperienceInteractive TheatreShell V-PowerMake the FutureFord EdgeRolls Royce Vision Next 100The Belt and RoadDeepwater and Carbon CaptureJLR Retail PreviewIAG Insurance H&SSpirit of AnzacData ExplorerPASSIVEACTIVE
Transforming the Retail Experience
UTILITYENTERTAINMENTPASSIVEACTIVEExperience SpectrumBUSINESS GOALSPromote the F-PACE in showroomsCONTEXTTakescustomerson a journey under the skin of the carTECHNOLOGYScale and measure the experience
Transforming the Retail Experience
TRANSFORMING THE RETAIL EXPERIENCE
REVEALVISITINTERIOR
EXPLORE
REVEAL
Using AR, you are able to see a 1:1 scale model of the vehicle within the showroom environment.VISIT
Designed to help retailers promote the F-PACE before it was available in showrooms.INTERIOR
Using VR, you are able to explore the interior in full 360, from two point of views.
EXPLORE
Takescustomerson a journey under the skin of the car, telling the key technical stories.
The only way of discovering the limits of the possible is to venture a little way past them into the impossible
Arthur C. Clarke Anton C. E. ChristodoulouChief Technology Officer
James WatsonClient Director
A team of doctors from the Queen Elizabeth II Health Sciences Centre in Halifax helped to remove a tumour from the brain of a patient hundreds of miles away in Saint John, New Brunswick.
http://www.cbc.ca/news/technology/maritime-doctors-perform-remote-brain-surgery-1.35171117
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