Enterprise social what is the real value to the business - sps boston - june 2015
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Transcript of Enterprise social what is the real value to the business - sps boston - june 2015
Enterprise Social:What is the real value to the
business
Ruven GotzAvanade Download this deck
at slideshare.net/ruveng
DIRECTOR & REGIONAL LEAD
Ruven Gotz
SPEAKERAUTHOR
[email protected] @ruveng spinsiders.com/ruveng
MVP (5th YEAR)
Collaboration has been great… but…
http://www.marine-bootcamp.com/index.php/boot-camp-details/boot-camp-training-events/obstacle-course
We work in a fragmented world
C:, X:
http://www.finedininglovers.com/blog/out-of-the-blue/plate-sculpture-food-art/
Sell
Image credit
Give people a way to stay in the loop
How do we allow people who are not co-located the ability to remain connected?
Hint: It’s not just about technology
Modes of communication
E-mail Lync/IMFace-to-face
Asynchronous Synchronous
Bro
ad
N
arr
ow
Webinar/ConfCall
SocialTechnology
Working Out Loud = Observable Work + Narrating Your Work
Essential ingredient: in order to help others
Summary of Story 1
•Bring dispersed workers together virtually•Build the foundation for “continuing conversations”•Value: Remain engaged with your immediate and wider team•How:• Asynchronous, broadcast tools • By Working Out Loud
Compare with…
- If the rate of change on the outside exceeds the rate of change on the inside, the end is near. – Jack Welch
Problem!
Collaborate
or Work Alone
KMSystem
This is hard work, and it’s hard to get people to do this
People aren’t good at searching and they don’t trust the search engines
SLOW
SLOW
Access peoples’ heads
Collaborate or Work
Alone
KMSystem
Has anyone ever worked with Product X in situation
Y?
@Sue did last year
@Bill was the tech lead on that
Here’s a link to the spec, call me if you have questions
Just what I need to solve this
Summary of Story 2
•What’s in the KM system is not always easy to find•Not all the good stuff gets into the KM system•Social tools make this fast and easy to do
Value: Rapid access to the information I need from the people who know.
Let’s look at why it’s NOT fb
ca.linkedin.com/in/alanlepoUsed with permission from: Alan Lepofsky - VP & Principal Analyst, Constellation Research
ca.linkedin.com/in/alanlepoUsed with permission from: Alan Lepofsky - VP & Principal Analyst, Constellation Research
If we build it, they will come…
• Don’t over-think this• Don’t over plan• Don’t put in too many rules • Don’t kill it before it starts
Have we learned NOTHING, people?
• The SharePoint Wild-West was a mess.
• Let’s not do this all over again!
Don’t kill it, but plan and be ready!•What is your business purpose?•What are your use-cases for the application of social•What are your terms of service and governance rules?•Who is going to enforce the rules and set the tone?•How will you engage your leadership?Value: Achieve a business focused resulthttps://about.yammer.com/success/
The value of SharePoint + Social?
Enterprise Social Facebook Social
Enterprise Social Enhanced Collaboration
Key lessons learned
From Avanade’s POV on Social
Secure buy-in and commitment from an executive stakeholder and key leaders
Key lessons learned
Co-ordinate business process changes on a long term basis – it’s not a technology drop-in, it’s a process change
Key lessons learned
Define success – social adoption is not a one-time activity and viral adoption cannot be assumed
Key lessons learned
Develop a network of evangelists and community managers; engage long-term well beyond launch
Key lessons learned
Listen closely to naysayers and understand their concerns.
(Yammer’s “red dot/green dot/yellow dot”)
Why am I so excited about this?
Enterprise Social provides real value to me, my company and my customers……and it’s getting better!