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Myra’s Bricks and ClicksBy

Lynette Siew

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Asia has the most users for the internet

Source: www.internetworldstats.com

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Demographics Singapore

Age (16-35) 72%

Martial Status (Single) 56%

Education (Degree Holders) 61%OccupationEmployed-technicalEmployed-managementFull-time students

15%42%15%

Personal monthly income 60% earn below $3500

12% earn below $500

Source: Cyberbuying in China, Hong Kong & Singapore: Tracking the profile of on-line buyers by Dr. Wee and Ms Ramesh

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Source: Singapore Department of Statistics

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Source: MasterCard’s Survey Findings conducted by IPSOS

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• Focus: Singapore’s Market• Solution for one of the reason why they’re not purchasing• By having a physical store, they can look at the physical product

Source: MasterCard’s Survey Findings conducted by IPSOS

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Source: Singapore Department of Statistics

• Imports and Exportsin Singapore• Slight decrease over the years• Still probable for investments inSingapore andoverseas• “ Experience taught me a few things. One is to listen to your gut,

no matter how good something sounds on paper. The second isthat you're generally better off 

sticking with what you know. And the third is that sometimes your 

best investments are the ones you don't make.” Donald Trump

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  Online shopping is a growing trend

  63% reported they shop onlineoccasionally

  Huge growth in online shopping isexpected

  South Korea is the country with the mostOnline purchases

Myra’s Bricks and Clicks 

Source: MasterCard Worldwide Insights 3Q 2008

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• Imported clothes mostly from Chinaand Indonesia

• Wholesale method• Online store only• Most used method of payment: Banktransfer, Paypal

• Simple Layout

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• Imported clothes and items fromAmerica

• Higher standard of service online• Adopting new retail concepts, likebrick and clicks

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The base represents solid, physical presence of the store.The Cursor on the side represents the online storeAnd with the two combined, it makes Myra’s Bricks and Clicks store

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  Business Model

  Eg. Macy’s, Victoria Secret’s,

  Both virtual and physical presence

  Unique selling point

Myra’s Bricks and Clicks 

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Myra’s Bricks

and Clicks

Lynette Siew

(Operationsand Sales)

Myra’s Bricks and Clicks 

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Myra’s Bricks and Clicks 

We are here!

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Myra’s Bricks and Clicks 

• Zouk Flea & Easy Market• Lime Flea Market

• Maad• Flea Day

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• Sell my old clothes• Sell what I bought from Salvation

Army or Charities

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Myra’s Bricks and Clicks 

Sophia Amoruso has been combing theracks, pressing the pleats, and snappingthe shutter for NASTY GAL since itsinception. In her free time, she enjoys agood Salade Nicoise, a sturdy pair of platforms, and twirling around the studioevery so often while blasting disco.

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Myra’s Bricks and Clicks 

• Age 18- 39• Female• Occupation: Student,Working professional,manager, “fashionista”,housewife• Local or Asia• IT-savvy• Loves shopping• Earns $2k a month andabove or • Has parents who can

support their spending habits• Loves looking good andpresentable

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http://www.iabuk.net/en/1/iabknowledgebankaudiencefactsandfigures.html

Strengths• Specialization and Niche Selling• Low overhead cost• Direct consumer communication• Have a physical store for trying out of out fits• Few competition in Singapore Market

Weaknesses• Location is far away from city central• Many competitors in the online fashion industryin Singapore• Expensive pricing will deter customers frombuying

• New company, brand is not exposed to

customers

Opportunities• Partnership with more companies• Expand to the Overseas market• Expand fashion line to local designers• Expand to accessories and shoes

Threats• Stiff competition from other fashion online stores• Other online stores copying the same businessmodel as us

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Myra’s Bricks and Clicks 

Advertising

• Singapore OnlineBlog Directory

•  Teens and

SeventeenMagazine

•  The StraitsTimes (Urban)

• Word of Mouth

• Youtube.com

•  Facebook.com

Events

•  Grand Opening– Fashion Show

•  Annual Party for

loyal customers•  Special GrandOpening Partyfor the wealthyand affluent

• Send one classicsignature pieceof clothing to acelebrity

attending a high-end event

SpecialPrivileges

• VIP Membership

• Referrals get10% discount

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Partnership with more suppliers

Buy local designers designs

Set up a virtual store closer to central

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Initial Goal

Start up as anonline clothing

store

Middle Goal

Keep thecustomershappily satisfiedand bringing innew customers

End Goal

Import otheritems like Music

CDs, Beautyitems,diversifying

targetcustomers to

both female andmale

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Thousands

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61.1%

38.9%

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66.7%

33.3%

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38.9%

38.9%

16.7%

5.6%  

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  http://www.pwc.com/en_GX/gx/retail-consumer/pdf/singapore.pdf  

  http://www.insightbureau.com/insight_reports/mc_insights/2008_Q3_OnlineShopAP.pdf  

  http://mydeco.com/rooms/planner/  

  http://www.ecartreviews.com/e-commerce-s-w-o-t-analysis 

  http://www.streetdirectory.com/travel_guide/singapore/expat_guide/544/zouk_fashionable_shopping.php

Myra’s Bricks and Clicks