Enterprise Mobile Solutions

Nicholas Nicoloudis (PhD) SAP Solution Advisor (Mobile) Adam Sivell Fujitsu Practice Leader - Mobility SR

© 2012 SAP AG. All rights reserved. 2

Agenda

• What is the SAP Mobile Platform?

• SAP Mobile Apps

• SAP Mobile strategy according to analysts

• SAP and M2M

© 2012 SAP AG. All rights reserved. 3

Ease of use Device choice

Apps and more apps

Security

Device Management and Configuration

TCO

Development tools

and TCD

Device and back-end diversity

Mobile App Lifecycle Management

SAP Business Suite Third Party Apps Databases

© 2012 SAP AG. All rights reserved. 4

SAP Business Suite Third Party Apps Databases

SAP NetWeaver Gateway

SAP Mobile Platform

SAP Afaria SAP App Dev Tools

Best of breed

MDM System

Best of breed

Mobile

Middleware

SAP & ECO

System Mobile

Apps

SAP Strategy Summary

Heterogenius

Backend

Support

© 2012 SAP AG. All rights reserved. 5

SAP Unwired Platform

Create

Connect heterogeneous data sources Consume

heterogeneous mobile devices

Control device and server management and security

Management console

Mobile

business objects

Hybrid container

apps

Native apps

Eclipse

Unwired Platform

BlackBerry

iPhone

iPad

Android

Windows

Windows Mobile

Databases

Web services

Software applications

SAP NetWeaver Gateway

OData

interface

© 2012 SAP AG. All rights reserved. 6

Unified platform approach (on-premise)

Today 2013

SAP Unwired

Platform

Syclo Agentry

Sybase Mobiliser

Co

re S

erv

ice

s

SAP Unwired

Platform

Syclo Agentry

Sybase Mobiliser

Unified Modeling and

Designer

Co

re

Se

rvic

es SAP Unwired

Platform

Syclo Agentry

Sybase Mobiliser

Unified Runtime and

Administration

Unified administration

Common installer

Common licensing

Unified documentation Mobile app SDKs

oData

Object API

Hybrid container

UI5

Syclo player

Mobile Application Framework

3rd-party SDKs

Unified Runtime Unified Runtime

Core services across all apps

Security

Authentication

Auditability

E2E trace

Analytics and reporting

Cross-platform push

© 2012 SAP AG. All rights reserved. 7

Unified platform timeline

Today 3Q13 4Q12

Sybase Mobiliser 5.1

SAP Mobile Platform On-Premise

2Q13 1Q13

SAP Mobile Platform Enterprise

SAP Mobile Platform Consumer

Unified Runtime and Administration

Unified Modeling and Designer

SAP Unwired

Platform

Syclo Agentry

Sybase Mobiliser

SAP Mobile Apps

© 2012 SAP AG. All rights reserved. 9

The SAP Mobile Wallet solution to enable financial services for customers

Engage and reduce churn of your customers

Business Value

Improved customer engagement

New Value add services for revenue

Reduced cost of servicing customers

Improved convenience for customers

Use Cases

Manage Account and add Payment Instruments

AirtTime TopUp, Bill Pay, Vouchers

Send Money, Receive Money

International Remittance

Coupons Search, Browse, Redeem

Agent Management

Merchant Management

Enable Financial Services for Customer Retention SAP Mobile Wallet Solution

SAP Customers

TELCO

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Wallet Use case : Celcom Aircash

Subscribers can buy airtime, pay bills and transfer money for basic or SmartPhone

Manage Account –

Check Balance and

Transaction History

Send money – Overseas

(International Remittance)

Add money

(AirCash IN)

Send Money – Local Reload Prepaid Airtime Withdraw Money

(AirCash OUT)

© 2012 SAP AG. All rights reserved. 11

MyClear (Malaysia): Intermediary between banks, mobile operators and customers

Services Balance Transaction history Funds transfer Bill payment Airtime TopUp Cheque management Credit card

Telco Agnostic Digi, Maxis, Celcom

Implementation

Flexible shared interface to facilitate FI’s participation, operated an run by MEPS

Standardized service for uniform experience for banks and customers

Authentication and registration by banks

Standardized interface for banks to implement

RM

FIs

© 2012 SAP AG. All rights reserved. 12

QTEL: Mobile money

Financial Services like remittance and P2P now available to the underbanked and unbanked from any phone via USSD

Qtel Mobile Money Service USSD based service In collaboration with Qatar National Bank services

Services Cash in/cash out P2P transfers amongst Qtel subscribers Hala prepaid TopUp International remittance to the Philippines

and Pakistan

Other Services Cash in at self service machines Merchant payments Services for business, e.g. salary disbursements

© 2012 SAP AG. All rights reserved. 13

Singtel’s mobilep@y: mPayment system for merchant payments

Consumers buy a daily road toll ticket via SMS

© 2012 SAP AG. All rights reserved. 14

Mobile apps offered by SAP

Finance

HR

Manufacturing

Supply Chain and Procurement

Service

LOB Apps

Information Technology

Sales

Analytics

SAP Employee Lookup

SAP HR Approvals

SAP Interview Assistant

SAP Learning Assistant

SAP Leave Request

SAP Manager Insight

SAP Timesheet

SAP Travel Receipt Capture*

SAP Travel Expense Approval*

SAP Travel Expense Report*

SAP CRM Sales

SAP Customer and Contacts

SAP Customer Briefing

SAP Customer Financial Fact Sheet*

SAP ERP Order Status

SAP Material Availability

SAP Sales Order Notification

SAP Cart Approval

SAP Sanctioned-

Party List

SAP Transport Notification and

Status

SAP Transport Tendering

SAP ERP Quality Issue

SAP EHS Safety Issue

SAP Inventory Manager

SAP Visual Enterprise Viewer

SAP Work Manager*

SAP Rounds Manager

SAP CRM Service Manager*

SAP Work Manager*

SAP CRM Service Manager*

SAP Customer Financial

Fact Sheet*

SAP GRC Access

Approver*

SAP GRC Policy Survey

SAP Payment Approvals

SAP Real-

Spend

SAP Travel Expense

Approval*

SAP Travel Expense Report*

SAP Travel Receipt Capture*

SAP Replication Manager

SAP TDMS Manager

SAP User Experience Monitor

SAP IT Change Approval

SAP IT Incident Management

SAP System Monitoring

SAP WorkDeck

SAP Sales Diary

SAP Inventory Manager*

SAP BusinessObjects

Explorer

SAP BusinessObjects

Mobile

SAP Strategy Management

M2M

© 2012 SAP AG. All rights reserved. 17

Internet of Things

Secure Content

SAP’s vision for Mobile Management Millions of devices, billions of apps and docs, trillions of “things”

Mobile Apps

Reach

Ric

hn

es

s

Mobile Devices

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Smart Cars

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Smart EV cars

Smart Logistics

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Smart Container Logistics

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Smart Vending

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Smart Vending Cloud

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M2M Today

Vehicles People Ind env Pub env Resources Buildings Assets

M2M is here, but...

stove pipes

one device per app

proprietary solutions

in-house IT

connectivity focus

industry specific technologies

Transport Utility Smart

Cities

Agriculture Health

© 2012 SAP AG. All rights reserved. 25

Towards the Internet of Things

App Enablement

Connectivity

Devices

Applications

Benefits cost efficient devices

viable device deployments

large developer community

new roles in the value network

reaching the long-tail

business inter-connect

open market place of data and info

Transformation multi-purpose devices

service enablement

web paradigm

apps migrate to cloud

standardization driven

© 2012 SAP AG. All rights reserved. 26

SAP’s vision for Mobile Management Millions devices – billions apps/docs – trillions “thing”

Afaria - End Point Security Management

SmartPhones

Tablets M2M Devices

Device Clouds

Open OS Proprietary OS

Device Connectivity Application

Management

Content

Management

Device Connectivity

Platform

Handhelds

© 2012 SAP AG. All rights reserved. 27

SAP M2M Stack SAP Strategy & Partners

APPLICATION ENABLEMENT PLATFORM

Mobile Platform, Development Tools,

Converged Charging, Predictive Analytics,

Complex Event Processing, Biz Integration

DEVICE MANAGEMENT PLATFORM

Device Management (Configuration, Status

& Business Data Collection)

DEVICE CONNECTIVITY PLATFORM

Network Connectivity Management

(Activation, Usage, Billing)

Intelligent Assets, Modules, SOC

NETWORK CARRIERS

Carriers / Network Providers etc.

INDUSTRY SOLUTIONS

Packaged Industry Solutions, Predictive

Analytics, Mobile Solutions, Biz Integration

Afaria Management Console

Partner Apps

Our Strategy is to be a one stop shop for M2M Solutions

Analysts reports

© 2012 SAP AG. All rights reserved. 29

Gartner 2010 • By 2013, a typical Fortune 1000 corporation delivering B2E and

B2C applications will use at least six different combinations of

mobile platform, architecture and development tools

• By 2014, 60% of Fortune 1000 corporations will have failed to

put a comprehensive mobile strategy in place, leading to

considerable overspending

Gartner April 2012 Gartner recently recognized SAP as a market

leader for its ability to execute and completeness

of vision for our mobile platform.

Source: Gartner: 26 April 2012 ID:G00230529

Analyst(s): William Clark, Ian Finley, Song Chuang

SAP & Syclo positioned as Leaders for Mobile Application Development Platforms

© 2012 SAP AG. All rights reserved. 30

SAP Mobile Strategy is leading according to Gartner/IDC

SAP continues as the market leader with a 16.4% market share in 2011. The next closest vendors

have shares less than 7% Source: IDC Worldwide Mobile Enterprise Management Software 2012 – 2016 Forecast and Analysis and 2011 Vendor Shares

SAP has an aggressive strategy to become the world's most powerful vendor of enterprise

mobile application platforms. Part of this strategy involves the acquisition of Syclo, a mobile

application development vendor, and partnerships with Adobe Systems, Appcelerator (a mobile

applications company) and Sencha (an application frameworks, tools and cloud services

company). Source: Gartner - The Nexus of Forces: Social, Mobile, Cloud and Information – Aug 2012

SAP continues to have the broadest device support among all the multichannel vendors, and

the strongest mobile device management (MDM) offering, Afaria. Source: Gartner - The Nexus of Forces: Social, Mobile, Cloud and Information – Aug 2012

Summary

© 2012 SAP AG. All rights reserved. 32

Why SAP Mobile Platform for enterprise mobility?

SAP Mobile Platform

Enterprise Security

Mobile app development & deployment and content management

Lower TCO

Real-time analytics

create cost

predictability

Simple enrollment

and tracking reduce

help desk costs

Common tasks are

automated

to lower IT

headaches

Comprehensive

security and

compliance lower risk

in complex mobile

environment