Marketing BY DIMITAR SAVOV

Enterprise

TRAINING ACADEMY

http://bit.ly/TAEnterpriseMarketing

SPEAKER

Dimitar Savov Head of Marketing @ Startup Masters.

Customer Journey Creating the

The Customer Journey

Technology Stack The Digital Marketing

Search Engine Marketing● Keyword Research● Search Advertising (PPC)● Search Engine Optimization● Competitive Research

Learning resources: https://moz.com/learn/seohttp://searchengineland.com

Tools & Technologies

● AdWords, Bing etc.● Webmaster Tools● Moz & Ranking Trackers● SpyFu & Competitive Intel● Wordstream & PPC Automation● Kissmetrics & Behavioral Profiling● Raven Tools & Reports Automation

Search Engine Strategies● Brand Search Campaigns● General Campaigns● Category Campaigns● Product/Model Campaigns● Competitor Campaigns● Local Campaigns● Programmatic Campaigns

Display Marketing● Media Buying Platforms● Premium● Demand Side Platforms● Ad Exchanges● Ad Networks● Ad Servers● Mobile Platforms● TV & Video Platforms● And a LOT LOT more...

Tools & Technologies

● Display Planners● Double Click & Ad Exchanges● Marin Software & Omni-Channel Tools● Appnexus & Demand Side Platforms● Sizmek & Programmatic Creatives● Steelhouse & Dynamic Segmentation

Display Strategies● Brand Awareness Campaigns● Launch & Hype Campaigns● Community Campaigns● Direct Display● Satisfaction Campaigns● Lead Generation

Social Media Marketing● Social Media Platforms● Social Advertising● Social Support & Customer Care● Social Media Monitoring● Social Agenda Schedulers● Product Sets (Catalogues)

Learning Resources:Lynda.com

Tools & Technologies

● Buffer, Hootsuite & Social Agendas● Sprout Social & Agora Pulse● Social Bakers & SMM Analytics● Buzz Sumo & Trend Monitoring● BOTs & Follower Automation● Salesforce & Marketo

Social Strategies● STEPPS Framework & Viral Content● Social Agenda● Community Engagement Campaigns● Event Promotions● Lead Generation● Direct Conversion Campaigns● Branding & Awareness● Influencer Marketing

Remarketing● Display Remarketing● Social Remarketing● Email Remarketing● App & Mobile● TV● Feeds...

Learning Resources:Lynda.com

Tools & Technologies

● AdWords & Facebook● AdRoll, Criteo● Retargeter● Chango● Perfect Audience

Remarketing Strategies● Dynamic Remarketing● Brand Recollection● Product Features & Stories● Upselling● Advocacy Collection● Customer Journey Remarketing

E-Mail Marketing● SPAM● Newsletters● List Management● Autoresponders● Segmentation● Automation● 1:1 Personalization

Learning Resources:Lynda.com

Tools & Technologies

● Mailchimp, Mailjet● Robly● Constant Contact● Get Response, Campaign Monitor● Aweber● Marketo & Salesforce

E-Mail Strategies● Lead Bait & List Building● Launch Campaigns● Upselling & Promotions● Newsletters & Updates● Customer Journey Emails

Content Marketing● Websites

● Infographics

● Videos

● Webinars & Podcasts

● Research & Reports

● Ebooks

● Event Speeches

● Whitepapers

● Presentations & Lectures

● Case Studies

Content Strategies● Evergreen Content● Educational● Series● News● Fun

Experiences Digital

Tracking Infrastructures● Clickstream & Pixels● Event Tracking● CRM Integration● Ecommerce Tracking● Session Recording● Form Tracking● Funnels● Heatmaps

Tools & Technologies

● Google Analytics, Facebook Pixel● Hotjar, Yandex Metrica● Google Tag Manager● Mixpanel & Event Based Analytics● KissMetrics & User Based Analytics● Clicktale

Tracking Strategies● Custom Events● Business KPIs Based● Customer Journey Based● Automated Reporting● Intelligence Events● Integrations

A/B & MVT Testing● Experiments & A/B Tests● Landing Pages & MVT Testing● Content Impact Testing● Segmented Testing● Dynamic Parameters Testing● Automated Tests with Integration● Testing Automation● Testing in Marketing Campaigns.

Tools & Technologies

● Visual Website Optimizer● Optimizely● Unbounce● Kiss Metrics● Analytics & Adwords

Additional Information:https://vwo.com/ab-testing/

A/B & MVT Testing● Experiments & A/B Tests● Landing Pages & MVT Testing● Content Impact Testing● Segmented Testing● Dynamic Parameters Testing● Automated Tests with Integration● Testing Automation● Testing in Marketing Campaigns.

User Experience & VOC● Eye Tracking● Live Chat● Video Feedback Buying● Surveys● Review & Feedback Collection● Phone & Social Support

Tools & Technologies

● Zopim, Zendesk● Concept Feedback & User Testing● Survey Monkey● Yotpo & Review Collection● Buffer, Hootsuite● Salesforce

1:1 Personalization● Content Prediction● Personalized Communication● Personalized Advertising● Rich CRM● Geolocation● Big Data Insight Mining● Unique Experiences● Customer Journeys

The Customer Journey

Tools & Technologies

● Visual Website Optimizer● Optimizely● Unbounce● Kiss Metrics● Analytics & Adwords● Clicktale

The Back Office

The Almighty CRM● All Customer Data in 1 Place● Center of Integration● The Core of Automation● Interactions Vault● Contact List● Content Pipeline Safehouse

Tools & Technologies

● Hubspot● Insightly● Infusionsoft● Agile CRM● Salesforce

Important note! Always use cloud CRM!

CRM Strategies● Integrations● Integrations● Integrations● Event Recording● Sales Recording● CRM Segmentation● Automatic Activation

Running A Business With Tech● Communication● Task Management● Project Management● Support & Customer Service● Logistics & Fulfilment● Finance & Accounting● Human Resources● Documents & Invoicing

Tools & Technologies

● Teamwork, Asana, Trello● Skype, Slack● ADP, Peoplesoft● Salesforce, Microsoft Dynamics, SAP,

NetSuite, Oracle

And many many more...

& Optimization Analysis

Analytical Practices

● Business KPIs● Automated Reports● Bottleneck Discovery● Segmentation● Working with incomplete data● Data Driven Decisions

Channel Attribution

● Attribution Models

● Attribution Distribution

● Multi Channel Funnels

● Which channels make or lose money

● Which campaigns have positive ROI

● Micro Moments Analysis & CJs

Predictive Modeling● Value Theory Analysis● Who buys and how can we reach more of em.● Lifetime Value Modeling● Customer Prioritization● Action Prioritization● Media Planning● Purchase Intent Signals● Micro Conversion Focus

Your Customers Seducing

“Marketing is like a first date. If you only talk about yourself there won’t be a second one.”

Marketing & Love● Think about them

● Spend time with them

● Talk to them

● Show them you care

● Do unexpected illogical acts of kindness

● Go beyond what is reasonable

● Have fun with them

● Make them feel good

● Give a LOT more than you take

● Play hard to get, let them invest time● Help them become a better person● Always Look good● Be mysterious● Make memories & magic moments● Have a broken heart when you lose them

● Make it personal, keep it personal● Write songs and poetry for them● Keep them interested

Marketing & Love

http://www.youtube.com/watch?v=jxVcgDMBU94

http://www.youtube.com/watch?v=M7FIvfx5J10

Questions?

Thank you.