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Jim Stewart twitter @jimboot

Vlog stewartmedia.biz/myvlog/YouTube http://youtube.com/jimboot

Vlog Transcripts http://SEO-Video.comCEO

Stew Art Media Pty Ltd

Department of Infrastrucutre

MultiMedia Victoria

Department of Victorian Communities – Youth Central, Skilled Migration

Department of Industry, Innovation and Regional Development

Online Crisis AnalysisA Sensis company

Rich media content production

My Credentials

• Ranked 100s of sites in Google since 2005

• 1998 Designed & built Net video architecture that delivered 300,000 streams /month

• 1998 - 2001 Produced over 150 live webcasts (Sting, Black Eyed Peas et al)+ 1000s of hours of content inc daily news show

• Weekly SEO Vlog 2006

Australia’s 1st Interactive Net radio stations

Content Creation Across The Enterprise

Social Media 2010=

Websites 1995

YouTube 2nd biggest search engine

12 mil Aussies online

3 mil use YouTube

Why Video?

Our Experience

2007 = 3 employees

2009 = 12 employees

Employees seek us out$100,000 client found us

through YouTubeAuthority

Video Vs Audio

Personal Branding

Audio =

Video =

Builds Trust

Why Video?

Increases Sales

Blendtec increased sales 5 fold after “Will it Blend

Series” @dmscott

Why Video?

High Impact

Video without a video camera

Animoto.com

Why Video?

Conveys complex ideas simply

• Bunnings - Videos for DIY

• Pant/Machinery demonstrations

etc

Increasing Viewership

Text

Increasing Viewership

Get involved. Subscribe, comment, befriend, watch

Digg your vids, Vodpod

Use Youtube Insights

TubeMogul, HeySpread

Content Creation

More content = more entry points for your brand

Singular &

plural are

different

Page Title

Page file

name

Article Heading

Hyperlinked Key Phrases

Use of BOLD

InternalRanking Elements

SEO 101

Know your keywords - Google Insights

Get them in your titles

Use them in your description

Look for related videos

ENGAGE! Encourage comments, Shoutouts etc.

Create Playlists

•Google Analytics•Google webmaster tools•Google Toolbar•Google Insights•Google Safe browsing diagnostic

Search MarketingTools

SEO & Social Media

Search = Discovery Social = Community

“Just go to YouTube & search for...”

“I think I just

Googled.........”

Search brings experiences back to the community.

PPC Vs FPCClient Case Study

$20 million turnover

Average sale value $5000

Managed their own PPC

Unhappy with current SEO

PPC

FPC

PPC Vs FPCClient Case Study

$70

$80

$90

$100

$110

Month 1

FPC

PPC

PPC Vs FPC

$30

$60

$90

$120

$150

Month 2

FPC

PPC

PPC Vs FPC

$0

$38

$75

$113

$150

Month 3$3.85

Client Case StudyShow Me The Money!

Establish an average sale value and average close rate

Item Qty Value Close

Rate

Total

Contact Us 61 $5,000 20% $61,000

Newsletter subs 27 $5 $135

Totals $61,135

Represents approx 3000% ROI

Users to enquiry

form

Increasing conversions

Users who leave the

form and do not fill it out.

Users who Fill out enquiry Pages they

surf to after Leaving form

Landing Page

A/B

Testing

Results

8% conversion increase over 30 days amounts to $14,000 new business

SEO & Social Media

Twitter Nofollows backlinks.Scrapers don’t.

Real time content social traffic

Search has greater reach

Search is for people who don’t know you

Distribution & Syndication

TubeMogul- YouTube, Howcast, Viddler,

Dailymotion, Veoh, Sclipo et al

Heyspread

RSS Feeds!

The Future of video

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