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Welcome...This month we congratulate the winners of our Enterprise Community Heroes Awards, nationwide Pubs in Bloom competition and our regional 2015 Great British Pub Awards winners. Well done to all involved!

Our six page festive special offers hints, tips and advice on Christmas planning, including must-stock drinks and menu advice.

We introduce our new charity beer; Poppy, exclusive to Enterprise Publicans, to help raise funds for The Royal British Legion.

We are also launching a new food partnership with Booker Wholesale and Makro bringing you more choice and up to 7% cashback, read on for details.

The Enterprise Team

Contact usSales and service centre:

0845 601 1602Recruitment and training:

0800 953 0072Enterprise Inns plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJT: 0121 733 7700 | F: 0121 733 6447E: ideas@enterpriseinns.comenterpriseinns.comRegistered in England & Wales. Company no. 2562808

All deals featured in the magazine are only available within the specified dates – see deals section for further details

This monthNews & trends ................................................................................... 5December calendar ..................................................................... 26Publicans & pubs in the spotlight ................................................ 33AwardsCongratulations to our Community Heroes ................................ 6Pubs in Bloom .................................................................................... 8Congratulations to our GBPA regional winners ..........................10CommunityNew, exclusive Poppy beer ...........................................................14DrinkAle of the month ............................................................................ 32Festive flavours .................................................................................18FoodFestive food ..................................................................................... 20New partnership with Booker giving you up to 7% cash back ... 22Business buildingChristmas planning .........................................................................16Making the most of coffee ........................................................... 24Showcasing talent .................................................................. 30European football .....................................................................31The knowledgeBuild your customer database .............................................. 28RecruitmentThis month's pick of the pubs ....................................................... 36DealsNovember deals..............................................................................37

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DeparturesThe Glenlivet Pure Single Malt 12 Years Old - Speyside 70cl Bottle 40% ABV, Batemans XB 9g Cask 3.7% ABV, Invenio Garganega Pinot Grigio 75cl Bottle 11.5% ABV, J2O Garden Rose 24 x 275ML NRB, Bowman Swift One 9g Cask 3.8% ABV, Jack Rabbit Sparkling White Zinfandel 75cl Bottle 10.5% ABV, Kopparberg Naked Apple NRB 8x500ml Case 4.5% ABV, Silver Lake Merlot/Malbec 75cl 13.5% ABV (Order in quantities of 6) and La Fee NV Absinthe 70cl Bottle 45% ABV

Arrivals

*Please speak to your Customer Account Manager for details of exact availability

Sipsmith London Dry Gin 70cl bottle 41.6% ABVAvailable nationally. A particularly dry Gin with a zesty, citrus finish.

Langley's No.8 gin 70cl bottle 41.7% ABVAvailable nationally. Upfront juniper and coriander are complimented by citrus zest.

Exmoor Fox 9g cask 4.2% ABVAvailable nationally. Crafted from a blend of malts and hops to produce a mid-brown beer of unusual subtlety and taste. Slight maltiness on the tongue, followed by a burst of hops with a lingering bitter-sweet aftertaste.

Hooper's Plum & Sloe 12 x 500ml NRB 4.0% ABVAvailable nationally. Using natural British ingredients, Hooper’s Plum & Sloe sparkling brew delivers true British refreshment. The rich autumnal tones of plum are perfectly balanced by the dry, fragrant infusion of sloes.

Britvic J2O Midnight Amber 24 x 275ml NRBAvailable nationally. Sharp but sweet mix of orange and lemon with subtle mandarin notes.

Youngs London Stout 30L keg 4.3% ABVAvailable to southern depots*. A smooth, easy drinking classic london stout. Aromas of cappuccino, dark chocolate and burnt toast and tastes of roasted malt and coffee with a full bodied and slightly bitter finish.

Glenlivet Founders Reserve 70cl Bottle 40% ABVAvailable nationally. The perfectly balanced, smooth fruity flavour The Glenlivet is renowned for. It is skilfully complemented with a creaminess and sweetness from the addition of first fill American oak casks.

Orangina 12 x 250ml NRBAvailable nationally. Orangina is a delicious sparkling blend of citrus juices & orange zest, with real orange pulp.

Negra Modelo 24x355ml NRB 5.4% ABVAvailable nationally. Hints of caramel sweetness and dark chocolate balance out this smooth, medium bodied beer.

Pacifico Clara 24 x 355ml NRB 4.5% ABVAvailable nationally. Its clean and hearty flavour makes Pacífico an exceptionally drinkable lager that’s compatible with all types of food, especially seafood.

Harveys Old 9g cask 4.3% ABVAvailable to southern depots*. Victorian dark style winter brew using higher volumes of crystal malt.

Frobishers 24 x 250ml NRB juice rangeAvailable nationally. Range includes: Frobishers Orange Juice 24 x 250ml NRB, Frobishers Apple Juice 24 x 250ml NRB, Frobishers Tomato Juice 24 x 250ml NRB and Frobishers Cranberry Juice 24 x 250ml NRB

Frobishers 24 x 250ml NRB fusion rangeAvailable nationally. Range includes: Frobishers Apple & Mango Juice 24 x 275ml NRB, Frobishers Apple & Raspberry Juice 24 x 275ml NRB and Frobishers Orange & Passion Fruit Juice 24 x 275ml NRB

Modelo Especial 24 x 355ml NRB 4.5% ABVAvailable nationally. The brand is a rich, full-flavoured pilsner beer brewed with premium two-row barley malt that gives it a slightly sweet, well-balanced taste with a light hops character and crisp finish.

Pimms Cider Cup Plum & Apple 8 x 500ml NRB 4.0% ABVAvailable nationally. A classic British flavour of juicy plum and red apple from a classic British brand.

Rekorderlig Winter 15 x 500ml NRB 4% ABVAvailable nationally. A blend of the finest apples infused with cinnamon and vanilla. Enjoy either cold or hot with a slice of orange for a perfect winter warmer.

Hogan's Mulled Cider 20L Bag In Box 4.0% ABVAvailable nationally. A still, cloudy, traditional cider with an appley aroma and a hint of exotic spice. Full-flavoured and warming, reminiscent of old fashioned apple pie. Christmas in a glass!

Thatchers Green Goblin - ABV ChangeAvailable nationally. Matured in our 100 year old oak vats. Full flavoured and bittersweet, beautifully balanced to give a fresh character with a medium dry finish. One sip and your taste buds will be dancing with joy.

Bee 17 24 x 330ml can 4.7% ABVAvailable nationally. Golden in colour with a pearly white head, elegant dry body and a refreshing bitterness. Combines the elegance and drinkability of a pilsner with the charged floral nose of a dry-hopped lager.

The Lawnmower 24 x 330ml can 4.8% ABVAvailable nationally. Fiercely bitter from generous amounts of Zeus, Cascade and Amarillo hops, balanced by a large amber red body built by Pilsner, Caramel and Münchener malts.

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It’s no coincidence that traditional Christmas dinner is one of the most anticipated meals of the year! Turkey and brussels sprouts are at their very best in November and December. Serve up with sweet cranberry sauce, a chestnut stuffing and roasted parsnips for a truly seasonal plate.

For a festive tipple, use satsumas to make a gently spiced mulled wine flavoured with citrus fruits and cinnamon. Prepare in batches for a quick and easy winter warmer.

Brussels sprouts

Cabbage

Chestnut

Cranberry

Horseradish

Parsnip

Pheasant

Satsumas

Scallop

Sea bass

Swede

Truffle

Turkey

Venison

What’s in seasonNovember

News & trendsBusiness rates - retail reliefThe retail sector is changing and many hospitality providers, including pubs and bars, may experience challenges as they look to adapt to changing consumer preferences in how people shop and buy. As a

result of current market conditions, the Government has announced that for 2015-16 the amount of retail relief for all occupied retail properties with a rateable value of £50,000 or less will be increased to £1500. To find out if you will benefit from retail relief, and for further information, visit www.gov.uk/dclg

The Cask ReportThe latest edition of the annual Cask Report reveals that cask beer lovers are more valuable to pubs than any other category of drinkers. According to the report, written by beer writer and industry commentator Pete Brown, cask ale drinkers visit the pub twice as often as the average pub-goer. In addition, their average spend, including food and drink, is almost double that of the general population, nearly two-thirds higher than wine drinkers and nearly 50% greater than those who drink spirits or other types of beer.

“Cask ale drinkers are a lifeline to tens of thousands of British pubs,” said Mr Brown. “But it’s not just the money they themselves are spending that makes these drinkers so important. It’s also the fact that they bring other people with them. Our research shows that 70% of cask ale drinkers take the lead when deciding which pub to go to with a group of friends.” Pete adds, “This means that cask drinkers are more ‘regular’ than other drinkers – 50% of them going to the pub once a week or more – helping to fill the venue and create atmosphere. They are a quintessential part of ‘pubiness’, helping differentiate the pub from other food and drink outlets.”– See insert for more details or download the report by visiting cask-marque.co.uk

New education support programme for families in the licensed drinks tradeEducation & Training Support is Licensed Trade Charity’s new support arm for families from the licensed drinks trade. The programme, which aims to help families with children under 18, provides practical help and guidance in many aspects of education and includes useful guides on subjects such as how to deal with problems at school and how to feed your children healthily. The programme also provides grants for essential education costs for families who are struggling financially, including school uniforms, school meals, school trips, text books and learning aids.Kath Gill, Head of Licensed Trade Charity Support & Care, says: “We know what a joy and a challenge raising children can be. The aim of our education and training support programme is to support families in the licensed drinks trade by providing useful, practical guidance on school life and to help with the extra costs that make a difference if you are struggling. Our grants are designed to give you a helping hand if you need it during tough times so your children can make the most of their time at school.”For more information about the guides, grants, grant eligibility criteria and how to apply, visit the charity’s education and training support website section supportandcare.org/education-and-training-support/14872.html or call their free helpline on 0808 801 0550.

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This month

This year the standard of entries was fantastic and showcases to the entire industry that Enterprise Publicans go that extra mile in placing their businesses at the very heart of their local communities. Congratulations to everyone involved.

Simon Townsend, CEO, Enterprise Inns

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Awards

Congratulations to our Community Heroes The 2015 Community Heroes Awards saw a record number of entries.

Led by a panel of industry experts, including Ed Beddington, Editor of the Publican’s Morning Advertiser, John Longden, Chief Executive of Pub is the Hub, Francis Patton, Non Executive Director, SIBA and 2014 Community Heroes Award winner Adrian Emmett from The Lion, Treorchy, the judging process was one of the toughest yet.From every corner of the country, the level of community spirit and generosity displayed resulted in 54 regional winners, who were celebrated at a gala dinner presented by Enterprise CEO, Simon Townsend at The Dunkenhalgh Hotel & Spa in Blackburn on the 6th October.The Cellar House in Norwich was crowned National Winner 2015, receiving a prize fund totaling £6000 to spend on community initiatives. The Jolly Sailor in Canterbury was given the accolade of National Runner Up 2015, and received a total of £5000.

National winner

Cellar House, Norwich

Publican Victoria Macdonald impressed judges with her tireless efforts to position her pub as the pillar of the local community. As a result, the Cellar House has become a vibrant community venue,

National runner up

The Jolly Sailor, Canterbury

This year alone the Jolly Sailor has hosted over 20 fundraising events, raising more than £50,000 for charity! Publican Ian Blackmore and the team at the Jolly Sailor have created a home-from-home for many members of its local community, including 16 sports groups. From dancers to comedians, cultural groups to artists, the pub’s ‘community room’ provides a welcome space for gatherings of all kinds.Watch this space…we’ll be updating you in future issues of deals&ideas on how our winners put their prize fund to good use!

Congratulations to our 54 regional winners!

offering fantastic hospitality for a variety of local groups, including a ukulele club and a knitting circle! Numerous sports clubs call the pub home and after a community-led campaign, the pub is taking over the running of the local post office, with service commencing within the Cellar House very soon!

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SOUTHSOUTH WEST1st The Plough Inn, Bridgewater2nd The Cavalier Inn, Torrington3rd First In Last Out, Bideford

SOUTH EAST1st The Jolly Sailor, Canterbury2nd Three Horseshoes, Sevenoaks3rd The Chequers Inn, Maidstone

SOUTH COAST1st The Fareham, Fareham2nd The Barley Mow, Southsea3rd The London Hotel, Southampton

SUSSEX & SURREY1st Royal Oak, Crawley2nd Lion Brewery, Aldershot3rd Geese Have Gone Over The Water, Brighton

OUTER LONDON1st The Swan, West Wickham2nd The Boiler Room, Guildford3rd Ye Olde Rose & Crown, E17

INNER LONDON1st The Prince of Wales, Belvedere2nd The Elm W143rd The Royal Oak, SE7

MIDLANDSEAST MIDLANDS1st The Woolpack, Buckingham2nd The Melbourne Arms, Northampton3rd The Elwes Arms, Nottingham

THAMES VALLEY1st Dog & Fox, Bradford on Avon2nd Golden Fleece, Bath3rd Lunar Hare, Andover

WEST MIDLANDS1st Rose & Woodbine, Coventry2nd The Three Tuns, Tamworth3rd The Oak Baginton, Coventry

SOUTH MIDLANDS1st Snitterfield Arms, Stratford Upon Avon2nd Alford Arms, Hemel Hempstead3rd Ye Olde Horseshoe, Stourbridge

BRISTOL & WALES1st Hope & Anchor, Bristol2nd Crown Inn, Merthyr Tydfil3rd Belle Vue, Merthyr Tydfil

EAST ANGLIA1st Cellar House, Norwich2nd The Kingfisher, Ipswich3rd Wortwell Bell Inn, Harleston

NORTHCUMBRIA & LANCASHIRE1st New Hall Tavern, Preston2nd Canal Duke, Manchester3rd Royal Oak, Bowness

NORTH EAST1st Cleveland Bay Hotel, Redcar2nd The Keel Row, Whitley Bay3rd Emerson Arms, Darlington

SHEFFIELD & GRIMSBY1st Malin Bridge Inn, Sheffield2nd Barley Mow, Chesterfield3rd Union Hotel, Sheffield

LEEDS BRADFORD1st Swan Inn, Skipton2nd Unicorn, Richmond3rd The Punchbowl, York

MANCHESTER & WALES1st The Metropolitan, Manchester2nd Greenacres, Oldham3rd Red Lion, Prestatyn

HULL & YORKSHIRE1st Butchers Arms, Holmfirth2nd Magnet, Castleford3rd New Scarborough, Wakefield

Enterprise Community Heroes Awards 2016Open for entry in March. Visit us at enterpriselive to find out more

For more information on this year's winners visit enterpriseinns.com/ech

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Awards

Pubs in Bloom

This year, 440 pubs entered and the standards were exceptional – from brightly coloured window boxes and hanging baskets to rural pub gardens.

Following a nationwide search across Enterprise Inn’s 18 regional divisions, the winners of our popular ‘Pubs in Bloom’ competition, which celebrates Publicans who have worked hard on their outdoor areas, creating enjoyable and inviting spaces for customers are now unveiled.

However big or small, each winning pub provided plenty of kerb appeal – a key factor in driving footfall and sales. Each regional winner received £500,

with divisional winners receiving a total of £1,500 to spend on improving and adding to the ambience and atmosphere of their pub.

Ring O'Bells, St Issey

Ye Olde Red Lion, Holme-On-Spalding-Moore

The Old Roebuck, Altrincham

The George, Trottiscliffe

Welby Arms, Allington

Carpenters Arms, Harpenden Farmers Arms, Heskin Green Tree, York

The Bell, Haughton

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Regional winners Queens Hotel Windermere

Wheatsheaf Inn Croston

Farmers Arms Heskin

Olde Red Lion Little Sutton

Seven Stars Thornton Hough

Forrests Arms Longridge

Killingworth Arms Killingworth

Tap And Spile Hexham

Dun Cow Inn Sedgefield

Ship Inn Eston

Fox Covert Yarm

Sun Inn Stockton-On-Tees

Three Jolly Sailors Burniston

Green Tree York

Three Horse Shoes Oulton

Crooked Billet Saxton

Cock & Bottle Skipton

Mexborough Arms Thorner

Golden Slipper York

Ye Old Red Lion Holme-On-Spalding-Moor

Empress Hotel Kingston Up

Spangled Bull Earlsheaton

Horse And Jockey Birstall

Ye Olde Mustard Pot Nr Stocksbridge Sheffield

George Barton-Upon-Humber

Talbot Arms Dronfield Woodhouse

Blue Bell Inn Blaxton

Ranmoor Inn Sheffield

Centre Spot Sheffield

Peacock Bakewell

Red Lion Prestatyn

Church Inn Prestwich

Victoria Tavern Ruddington

New Inn Shardlow

Bell Haughton

Langtrys Stone Staffs

Britannia Wollaston

Royal Hotel Bilston

Oak Baginton

Wagon Load Of Lime Arley Coventry

Morning Star Lincoln

Boat House Inn Barrow Upon Soar

Welby Arms Allington

Cardigan Arms Moulton

Old Red Lion Gt Brickhill

Punch Bowl Spalding

Gate Sawbridgeworth

Eagle Inn Treboeth Swansea

Rock Inn Blackwood

Squire Inn Chipping Sodbury

Coach & Horses Bristol

Unicorn Malvern

Carpenters Arms Harpenden

Ye Olde Horseshoe Inn Belbroughton

Royal Oak Inn Evesham

Keys & Kitchen Stratford

College Arms Stratford Upon Avon

Oak & Saw Taplow

Black Horse Amberley

London Inn Charlton Kings

Bell Inn Grove

Crown Theale

Talbot Inn Calne

Hammer & Pincers Wyberton

Adam & Eve Norwich

White Horse Milton

Parrot & Punchbowl Leiston

Coach & Horses Woodbridge

Anchor Benfleet

Windsor Weston-Super-Mare

Compass Inn North Petherton

Kingsley Inn Northam

Bowd Inn Sidmouth

Union Inn Newton Abbot

Brook Inn Plymouth

Ring O Bells St Issey

Wellington Arms Ilfracombe

White Swan Inn Lyndhurst

White Horse Quidhampton

Buddle Inn Niton Ventnor

Bakers Arms Winchester

Old House At Home Portsmouth

Coach House Fareham

Kings Arms Wareham

Nelsons Arms Farnham

Horns Tavern West Norwood

Old Eden Edenbridge

Shortt's Brighton

Geese Have Gone Over The Water Brighton

Arun View Wharf Road Littlehampton

Horse Guards Inn Petworth

Kings Head Battle

Oaks West Hyde

Nightingale Wanstead

Change Of Horses Farnborough

Clerk & Well Clerkenwell

Plough West Drayton

King William Iv West Horsley

Weavers Islington

Prince Of Wales Pimlico

Grafton Kentish Town

Rifleman Twickenham

Brook House Hayes

Colton Arms West Kensington

Victoria East Sheen

Blacksmiths Arms Cudham

Ye Olde Coach & Horses Northfleet Gravesend

George Trottiscliffe

St Crispin Inn Worth

Chequers Laddingford

White Horse Dover

Divisional winners

Joint winners: Union Inn Newton Abbot & Ring O'Bells St Issey

Runner up: Ye Old Red Lion Holme-On-Spalding-Moor

Farmers Arms Heskin

Green Tree York

Spangled Bull Earlsheaton

Bell Haughton

Hammer & Pincers Wyberton

Welby Arms Allington

Killingworth Arms Killingworth

White Horse Quidhampton

Eagle Inn Treboeth Swansea

Britannia Inn Brampton

Talbot Inn Calne

Carpenters Arms Harpenden

Old Roebuck Altrincham

Brook House Hayes

Horse Guards Inn Petworth

George Trottiscliffe

Horse Guards Inn, Petworth

White Horse, Quidhampton Brook House, Hayes

Brook House, Hayes

Killingworth Arms, Killingworth

Britannia Inn, Brampton Eagle Inn, Treboeth Swansea Talbot Inn, CalneHammer & Pincers, Wyberton

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Awards

Congratulations to our GBPA regional winners

Organised by leading industry publication, the Publican’s Morning Advertiser, the event celebrates the best of British pubs across 15 categories.Held on the 10th September, the event was attended by the great and the good of the pub trade, including regional winners and representatives from Enterprise Inn’s management team.Simon Townsend, Enterprise Inn’s CEO commented: “Congratulations to all eight regional winners. These awards

are incredibly competitive, and to have so many Enterprise pubs represented is a shining example of the best-in-class industry practice represented by our Publicans. Their involvement in the GBPAs places these pubs firmly on the map, and a win of this kind will see a huge benefit to each of their businesses.”George Karageorgis, Publican at The Clissold Arms, Finchley was crowned regional winner for ‘Best Family Pub’. “Having won the regional award for the last two years, we have gained a name

It was a stellar year for Enterprise Publicans at the Great British Pub Awards, with eight regional winners recognised in 2015.

The Lion, Treorchy

The Rose and Crown, St Albans

The Clissold Arms, FinchleyCellar House, Norwich The Princess Victoria, Shepherd’s Bush

The King and Queen, Southampton The Stonehenge Inn and Carvery, Salisbury

Congratulations to all eight regional winners. These awards are incredibly competitive, and to have so many Enterprise pubs represented is a shining example of the best-in-class industry practice represented by our Publicans.

Simon Townsend, CEO, Enterprise Inns

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for ourselves as a stand-out pub in the local area. We run around 15 weekly family events, from toddler groups and baby yoga to coffee mornings. Our reputation, backed up by hard work, has been significantly enhanced by being nominated in these awards.”

Best Bar TeamThe Cellar House, Norwich East Anglia & East Midlands

The King and Queen, Southampton South East & London

Best Community PubThe Lion, Treorchy, South Wales West Midlands & Wales

Best Family PubThe Clissold Arms, Finchley South East & London

The Rose and Crown, St Albans South East & London

Best Partnership PubThe Watermans Arms, Windsor South East & London

Best Turnaround PubThe Stonehenge Inn and Carvery, Salisbury South West

Best Wine Bar/PubThe Princess Victoria, Shepherd’s Bush South East & London

In it to win itWinning awards is a great business opportunity for your pub, driving sales and footfall by putting you on the map, attracting new and existing customers. Follow these tips for a successful award entry.• Stick to the award submission

deadline and leave plenty of time to write your entry. You may be asked to provide supporting documents, like testimonials and financial information

• Read the award criteria and stick to it. Judges will not look lightly if you provide irrelevant, too much, or too little information

• Stand out from the crowd with a compelling entry, highlighting your achievements and USPs

The Watermans Arms, Windsor

Bonfire Night5th November

Provide your customers with a bonfire night celebration with a bang by following a few simple steps to success…

Draw the crowds into your pub after local bonfire and firework displays with bounce-back offers.

Serve seasonal drinks like hot toddies, warm ciders and mulled wine, which are crowd pleasers

at this time of year.

Hot, hand-held snacks customers can take outside to watch the fireworks will drive food sales.

If you plan to put on your own display, make sure you meet the British Standard

Guidelines and have a wet weather plan in place.

For more information on firework safety, contact Joe Taylor, Enterprise National Fire Safety Officer.

Remembrance Sunday8th November

Raise money for this hugely worthy cause, which supports The Royal British Legion’s welfare work for the Armed Forces and service veterans.

From a simple collection tin behind the bar to

pub quizzes, raffles or larger community events, there are so many ways to get involved and raise funds.

Position your pub as the best destination for families and friends to gather to remember their loved ones after services and parades.

Exclusive charity beer, launching exclusively to Enterprise Inns on the dray this autumn.

13th NovemberIn conjunction with A Question of Sport, BBC Children in Need has produced a quiz. Publicans requiring a PDF of the quiz can email ideas@enterpriseinns.com providing their pub details or visit bbcchildreninneed.co.uk/fundraisinghub/ideas/quiz

Publicans can download posters from bbcchildreninneed.co.uk/fundraisinghub/fundraisingpack

Movember1st - 30th November

It's not too late to help start the conversation around men’s health this Movember. Never underestimate the power of a simple moustache, or a simple conversation.

Publicans requiring a PDF of a Movember themed quiz can email ideas@enterpriseinns.com providing their pub details.

Coming up this month...

10PFrom every pint sold

will be donated to the Royal British Legion

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To volunteer this November,please visit www.rbl.org.uk

VOLUNTEERFOR THE POPPY APPEALThe Royal British Legion has been supporting the Armed Forces community, past and present, and their families, since 1921. Our volunteers have been beside us since the very start. Without them we couldn’t do the work we do. This year, please volunteer for The Royal British Legion’s Poppy Appeal and help support the Armed Forces community. By volunteering, you will support the memory of the fallen and the future of the living.

Registered charity number: 219279

Charles Wells

POPPY

STYLE TRADITIONAL IPA ABV 3.6%

SEE COPPER

SMELL CITRUS, SWEET, GRASSY

TASTE LIGHT, CRISP, SHARP

BITTER

SWEET

HIGHLIGHT

A crisp, nutty amber bitter, perfectly paired with chicken & chips, roast chicken or pork dinner and chicken curries!

PRICE £95.00*

FREE Point of Sale AvailableKit contains:Pump clip1 x taste note tag100 x drip mats2 x A2 postersCollection tins (available from RBL)

For every pint sold by our publicans we

will be donating directly to The

Royal British Legion 10p

TO ORDER

SEE ON THE DRAY PAGE 48

10P FROM EVERY PINT SOLD GOES TO THE ROYAL BRITISH LEGION’S POPPY APPEAL

A CRISP, NUTTY, AMBER BITTER

BREWED BY CHARLES WELLS

ALC. 3.6% VOL.ALC. 3.6% VOL.

*No discounts apply

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Community

New, exclusive Poppy beer With the Poppy Appeal coming up, we’ve joined up with Charles Wells and The Royal British Legion to produce an exclusive beer which will be available to order online or via customer account managers from 22nd October 2015.

Why not run some classic dishes on your specials board using the recipes developed by our new food partner Booker using Poppy beer – 'Steak, Wild Mushroom and Poppy Ale Pie' and 'Poppy Beer Battered Fish and Chips'. You might want to consider making a donation to The Royal British Legion for each one you sell. – See page 49 for ingredients

From VE Day celebrations to ‘Poppy Picnics’, the fundraising initiatives that the charity offer continue to place pubs at the very heart of their communities.

The Royal British Legion is one of

the most popular charities Enterprise

Publicans choose to support.

Not only does it do great work for

veterans and members of the Armed

Each pub will receive a standard tray of poppies and a red collecting box.

Poppy Appeal organisers and volunteers will visit you to drop off poppy boxes before the appeal starts

If you run out of poppies or do not receive a box before the appeal starts, email poppyinfo@britishlegion.org.uk to arrange further deliveries

Poppy Appeal collectors and volunteers will make a return visit to you after the appeal and collect the boxes and donations

Poppy Appeal collectors and volunteers will then make a final visit to you, usually within 4 weeks of the appeal finishing providing an official receipt of thanks and confirmation of how much was collected

Enterprise Inns poppy delivery processPoppy Appeal 2015: Saturday 24th October - Wednesday 11th November 2015

More ways to support and raise funds

Please let us know the total you raised to enable a total figure to be reported to The Royal British Legion

Forces, but the links and relationships built up by our Publicans have great business and footfall driving benefits, as the charity is widely supported by customers across the country.

We’ll be partnering with The Royal British Legion throughout the year, so there will be many more great opportunities to support this great cause!

NationalRemembrance Weekend 7th & 8th November 2015

Armistice Day 11th November 2015

Naval Battle of Jutland –100th Anniversary 31st May - 1st June 2016

Armed Forces Day 25th June 2016

Battle of Somme –100th Anniversary July - November 2016

Poppy Picnics July - November 2016

JUN

MAY

NOV

JUL

NOV

JUL

NOV

NOV

JUN

Regional

London Poppy Day 29th October 2015

Bristol Poppy Day 29th October 2015

Birmingham Poppy Day 3rd November 2015

Manchester Poppy Day 4th November 2015OCT OCT NOV NOV

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Christmas planning

Plan ahead and prepare for the festive rush to ensure that new and loyal customers celebrate in your establishment this Christmas and beyond.

FREE Point of SaleSpeak to your regional manager or customer account manager for more details

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FREE POSSEE PAGE

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CONSIDERATION

Who are you talking

to? Where can you

generate additional footfall?

• Social media – is your pub

being recommended?

• Local community groups –

who have you got onside?

• Return customers – have you

spoken to last year’s guests?

DECISION

Make visiting your pub

the easy choice for

customers this Christmas

• Offer online booking

• Respond quickly to email enquiries

• Have up-to-date menus ready

to hand out or email out

• Incentivise the customer

• …and remember to always

TAKE A DEPOSIT!

EXPERIENCE

Once you’ve secured

the booking, make sure

every customer experiences the

very best your pub has to offer

• Menus – have menus out on the

tables for Christmas throughout

November/December for

those who haven’t booked

AWARENESS

How do new and

returning customers

know what’s happening in the

pub over Christmas and New Year?

• Email your customers

• Street interruptions

(blackboards, outdoor banners)

• Point of Sale

• Name settings – if a large party

has pre-booked, write what each

person ordered on the back of their

place setting for ease of service

• Table talkers – have your

December and January calendar

of events on the table

• Bounce-backs – encourage

your customers to return in

January with special offers

• Put staff reminders up in their areas

to keep them upbeat and on the ball

• Incentivise staff to upsell and book in

tables over Christmas and New Year

FOLLOW UP

For the gift that keeps on

giving, follow up on festive

footfall well into the new year

• Thank you for visiting us – let us know

how you found your experience

• Join us for New Year’s Eve

• January offers and beyond –

offer bounce-back vouchers to

incentivise post-Christmas visits

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By introducing a few easy-to-make

tipples in the run up to December,

new and existing customers will be

tempted to order additional drinks.

Classic Christmas drinks• Hot Toddy – whisky, honey,

hot water, lemon juice

• Winter Ales – dark, full in body, sweet and stronger than average

• Mulled Cider – add cinnamon, cloves and nutmeg to traditional warm cider

18

Drink

Festive flavoursChristmas drinks don’t just have to be about mulled wine and eggnog. There’s plenty of opportunity to be adventurous with your festive drinks menu and still appeal to a wide customer base.

DON'T MISS

Make more with these exclusive deals on drinks this month

FREE POSSEE PAGE

38

SAVE £3.00

SEE PAGE 42

*Source: Coca-Cola Enterprises

Winter hops

Just as wine drinkers may choose a

mulled wine over Christmas to taste

the flavours of the season, beer and ale

drinkers will do very much the same by

opting for a seasonal special. An excellent

range of winter ales will be available to

order in the run up to Christmas, providing

a quick win to making your bar as festive

as the rest of your establishment.

All ales will be featured in December’s

On the Dray and deals section so

remember to check them out and

feature at least one on your bar.

• Add a mince pie to your hot toddy

to increase the retail price

• Offer the option of adding a measure

of sloe gin to your mulled cider to

offer an upsell on this seasonal spirit

• Liqueur coffee is particularly

popular at this time of year as an

after dinner treat. Turn to page

22 for our step-by-step guide on

making the perfect Irish Coffee

Alcohol-free options

Research shows 64% of consumers

would choose a venue running a

designated driver promotion over

pubs that are not*. Offer a range of

soft drinks and mocktails to keep

drivers, non-drinkers and younger

customers happy this Christmas.

Upsell opportunities

Christmas and New Year is the

busiest time of year in the hospitality

sector and increased footfall offers

a significant upsell opportunity.

LR A5 Xmas Drinks Menu v1.pdf 1 04/06/2015 10:24

PR A5 Christmas Party Cocktail men

u v2.pdf 1 04/06/2015 13:10

FREE Point of SaleSpeak to your regional manager or customer account manager about our free Christmas Point of Sale, helping you make the most of festive footfall and sales opportunities

FREE POSSEE PAGE

40

THE CHRISTMAS DRINKS GUIDE IN THE DEALS SECTION OF NEXT MONTH'S MAGAZINE

19

The more you order, the more you save – plus there's an additional 1% discount on invoices over £150, and Nectar Business points every time you spend.

Visit brake.co.uk/enterprisefoodclub and quote ‘ENTERPRISE,’ or call your Brakes sales contact on 0845 606 9090.

ENJOY exclusive

discounts with Enterprise Food Club

Festive food

Christmas and New Year are the busiest events in the hospitality calendar. With so many new and existing customers coming through the door with friends, family and work-mates, getting your festive food offer right is more important than ever to encourage repeat business in the new year.

Opportunities to impress…

Main Event

R Keep your menu simple. Traditional

Christmas dinners are traditional

for a reason! Much loved dishes

like turkey, beef and salmon will

always prove popular with diners.

Don’t forget a veggie option

R For larger bookings stipulate

that they must book from a set

menu. Encourage non-Christmas

diners to purchase from set

menus too. This reduces pressure

on your kitchen and offers

additional upsell opportunities

20

Food

Image courtesy of

R Increase dining spend with

optional extras like welcome

drinks, petit fours or mince pies

Buffet menu

R Finger buffets are an easy way

to cater for large parties over the

Christmas period. Price accordingly

dependent on dishes provided: the

more premium the platter, the more

premium a cost you can command

Christmas brunch

R If you have capacity to fit in

another shift, why not offer a

Boxing Day brunch offer which

can be laid out buffet-style

Festive trimmings

R Make space – do you have an

outside area on which you could

put a marquee or dress as an

extra event space? This could

house a themed Santa’s grotto for

work parties dining with you

R Keep your customers warm – offer

mince pies, mulled wine and ciders

to keep the winter chill at bay

Foodie pop quiz!

Before you start the shift, test your staff on their menu knowledge:

• Provenance of food

• Suggested wine

• New Year’s Eve – impress over Christmas for repeat NYE bookings!

21

If you are not a member of Booker or Makro: To register simply go on-line at: booker.co.uk Enter your postcode in the ‘Not Registered at Booker’ field, then follow the on-screen instructions. When you visit the branch for the first time, ask to have your new customer number added to the Enterprise Inns Rebate Scheme. Once you’re registered, you can request a regular delivery.

Contact details for all branches are at: booker.co.uk/help/branchfinder

If you are already a member of Booker or Makro:Booker has already checked against their database, and your customer number should be registered. If it hasn’t, or you are a member under a different name, let your branch know and they’ll add you.

The deal is available to all Enterprise Inn publicans and offers at least 2% rebate on the value of all non-tobacco, non-drink spend at Booker and Makro.

HOW THE DEAL WORKSHOW TO ORDER

AVERAGE NON DRINK/NON TOBACCO SPEND PER WEEK % REBATE PAYABLE

£1- £249 2%£250 - £499 3%£500 - £999 5%

£1000+ 7%

Publicans can now benefit from a minimum of 2% cash back,

which could increase right up to 7% on purchases made at

Booker & Makro, this is payable every quarter based on your

average weekly sales* *Excludes Drinks & Tobacco purchases

Booker and Makro are the perfect food partners for Enterprise Inns pubs, with over 200 branches throughout the UK and online ordering with free delivery, it’s easy to earn as you shop.

The Food Range at Booker and Makro is second to none:

Up to 7% cash back at Booker and Makro

BIGBRANDS

All Enterprise Publicans can now earn up to 7% cash back on non drink and non tobacco purchases from Booker and Makro – on top of their already great wholesale prices

NEWPARTNERSHIP

FREE

FREE

GREAT

DEALSA no nonsense range of everyday foods from Chicken Fillets and Burgers to Grated Cheese and Bacon, all your staples at rock bottom prices.

Quality own label products that have been quality benched marked to be at least as good as the branded alternatives.

All about Food menu guide– great ideas for menus

Season-long pricing on catering essentials

Menu printing serviceAll the familiar brands are

available at Booker, Fresh, Frozen and Ambient - you’ll find whatever you need.

Ritter Courivaud - importers and distributors of fine food to Chef’s since 1929 - now available at Booker & Makro.

22

Free to register at booker.co.uk

A fantastic range of quality food and products

Fresh meat cut the way you want it.

• Trained butchers to discuss your requirements

• Choose from vac-packed or tray-wrapped

• Help & advice always available

Fruit & vegetablesWe source our produce direct from the growers to give you assured, consistent quality and pricing.

• Supermarket quality at wholesale prices

• From farm to branch in 48 hours

• Large, medium and small caterer pack sizes

Expert support teamWith over 1,000 professionals available to help you, your local branch will have many colleagues on hand to offer help and advice including:

• Area Managers

• Branch Managers

• Butchers

• Fishmongers

• Catering Development Managers

Professional cleaning productsOur range of specially formulated, multi-functional products designed to perform in a professional environment.

• Available in ‘ready to use’ and concentrated formats

• Independently tested against leading brands

• Complimentary hygiene manual that meets EHO requirements

Free delivery*

Now available six days a week

• Frozen, chilled and dry goods all delivered on same vehicle

• Order and pay online at booker.co.uk

*Minimum drop may apply

A free oil recycling service is available with a £4 voucher for every 20 litres recycled.

Oil recycling

Internet ordering

We deliver: Fresh meat

Dry goodsFruit & VegChilled produceFrozen foodNon food

Simply log on to booker.co.uk, and register for online ordering.

It’s so simple - start today!

Butchery

23

1. Pour 2 barspoons of sugar into the bottom of a latte glass2. Pour thick espresso coffee on top3. Add one shot of whiskey and stir4. Float double cream over the back a spoon 5. Serve

25ml whiskey espresso coffee sugar double cream

Method: Ingredients:

Making the most of coffeeCoffee is no longer a drink enjoyed solely after an evening meal. British consumers have fully embraced the recent boom in coffee culture, demonstrating a real opportunity for pubs to improve their footfall and sales during typically quieter times of the day.

Consumers are becoming coffee connoisseurs and are less satisfied by a standard brew of black coffee. There’s a really strong opportunity to increase your share in the competitive coffee market by following these steps to create the perfect percolation!

• Customers expect a higher standard of coffee than they did five years ago. Provide high quality blends and varied offers to encourage repeat visits, night and day

• Make sure customers are aware of your offer. Use A-boards to market to passers-by, display coffee variants on blackboards and behind the bar and don’t forget to include coffee within the standard menu

• Offer a variety alongside standard lattes, cappuccinos and mochas.

Most popular liqueur coffees

Irish Cream Coffee – served with an Irish cream

French Coffee – served with orange liqueur

Irish Coffee – served with whiskey

Italian Classico – served with amaretto

Introducing flavoured syrups that change seasonally allows beverages to be charged at a premium, increasing sales opportunities

• Upsell alongside food such as ‘cake and a coffee’ and offer a ‘go large’ option to increase profit opportunities

• Introducing a loyalty card that can be redeemed for a free coffee following multiple purchases will ensure repeat visits

FREE Point of SaleSpeak to your regional manager or customer account manager about POS available to support your coffee offers.

Step-by-step: Jameson's Irish Coffee

1 2 3 4 5

37% of customers would be likely to

use a pub if it served a quality cup of coffee

Source: Him! Research & Consulting

24

FREE POSSEE PAGE

46

25

30 1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31 1 2 3dec

emb

ermonday tuesday wednesday thursday friday saturday sunday

Rugby: Aviva Premier League – Round 6 4th - 6th December

Football: Premier League – Week 15

Food: National Pastry Day

Football: Premier League – Week 16

Save the ChildrenChristmas Jumper Day

Football: Premier League – Week 17

Winter Solstice: Shortest day Last order date forDecember online deals

Christmas EveJanuary online deals available to order from today

Christmas Day Last delivery day for December dealsBoxing DayFootball: Premier League – Week 18Rugby: Aviva Premier League – Round 7 26th - 27th DecemberCricket: South Africa v England First Test – Durban 26th-30th December

First delivery day for January dealsBank HolidayFootball: Premier League – Week 19

New Years Eve New Years Day

*Kantar Alcovision Dec 2010 **him! Survey 2010

26

Rugby: Aviva Premier League Upsell British food and drink to support the home team and offer deals on hand held snacks to keep customers going throughout the game

Sports drinkers are likely to stay in your pub for 30 minutes longer*, so keep customers hydrated with offers on drinks

5 12 19 26 28

Football: Barclays Premier League

Make a visit to the pub a social occasion for fans to watch the game with friends and fellow supporters

71% of football fans prefer hot food during a match**, so offer a varied menu for your customers

With 55% customers purchasing crisps and nuts during a match**, offer behind the bar snacks to keep fans fuelled

18Christmas Jumper Day

Help Save the Children raise £6.5m to support children in 120 countries including the UK

All pubs participating in Christmas Jumper Day will also receive a Bumper Jumper Quiz Pack containing everything you need to hold an evening of pullover puzzlers whilst raising funds for this great cause

4

5

6

26

27

30 1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31 1 2 3

monday tuesday wednesday thursday friday saturday sunday

Rugby: Aviva Premier League – Round 6 4th - 6th December

Football: Premier League – Week 15

Food: National Pastry Day

Football: Premier League – Week 16

Save the ChildrenChristmas Jumper Day

Football: Premier League – Week 17

Winter Solstice: Shortest day Last order date forDecember online deals

Christmas EveJanuary online deals available to order from today

Christmas Day Last delivery day for December dealsBoxing DayFootball: Premier League – Week 18Rugby: Aviva Premier League – Round 7 26th - 27th DecemberCricket: South Africa v England First Test – Durban 26th-30th December

First delivery day for January dealsBank HolidayFootball: Premier League – Week 19

New Years Eve New Years Day

27

31

Christmas 1 in 6 UK adults ate out on Christmas day 2014 equating to circa eight million meals (Allegra Foodservice)

1/3 of consumers eating on Christmas day chose to eat at pubs (Allegra Foodservice)

Drive margin on drinks categories with specific winter serves, including mulled cider and wine, Christmas cocktails, Christmas ales and liqueur coffees

New Year's Eve 40% of consumers would go to the pub for New Year’s Eve (Carlsberg UK’s Consumer Insights Report 2014)

Opportunity to drive margin from key drinking categories with festive ales, cocktails, sparkling wines and prosécco

24 - 31

LR A2 New Years Disco 2016 EB v1.pdf 1 03/06/2015 15:24

PR A2 Empty Belly.pdf 1 03/06/

2015 13:08

LR A2 Empty Belly v1.pdf 1 04/06/2015 10:19

LR A2 New Years Ev

e 2016 EB v1.pdf

1 03/06/2015

14:39

LegalitiesWhen implementing any marketing or promotional activity that involves data capture, make sure you follow a few basic rules to ensure that it adheres to legal requirements.• Make sure you have permission to

use customer details for marketing purposes. This can be done via an opt-in box that states the customer is happy for you to contact them

• Be diligent with data. Do not share customer details with any third party without prior permission to do so

• For further information and guidelines on data protection laws, speak to your regional manager

Finally…• Don’t just rely on email marketing –

use your website, social media and blackboards to keep your customers up to date with your news

Build your customer databaseAs you welcome lots of new customers through your doors over the Christmas period, capturing their contact details and data will allow you to continue talking to them long after the festivities are over.

Follow these easy steps to utilise this data to its full potential, communicate with customers and in turn gain their loyalty.

Ways to collect data:

Drink-led pubs• Sign up for a free drink• Refer a friend and get

your first drink on us• Reserve a table for the Rugby World

Cup and your first round is on us

Food-led pubs• Sign up for a chance to win a

meal for you and 3 friends• Sign up for a free starter/dessert

when buying a main meal• Please give us your feedback

– how was your meal?

Other options• Offer a loyalty card or

bounce-back scheme where multiple visits are rewarded

– speak to your regional manager about collateral and POS available

• Become a member of our VIP community and we’ll keep you updated on all our latest offers

• Pop your business card in the bowl for a chance to win a Sunday dinner on us

Plan ahead…Use Christmas to increase your January footfall• Book a table of 6 or more this

Christmas and receive a free bottle of Prosecco in the new year

• Book your Christmas party before 1st November and receive 25% off your meal in January

Keep in contact!Once you have the data be sure to use it• Thank you for spending

Christmas with us. Here’s what’s happening this January

• Did you enjoy Chef’s Christmas pud? Well, here’s his recipe…

28

The knowledge

EnterpriseLive 2016 Full Pg Ad v4.pdf 1 13/10/2015 10:43

29

Showcasing talentEntertainment

From X Factor to Britain’s Got Talent,

Strictly Come Dancing to Stars In

Their Eyes, the British public love to

cheer on their favourite acts from

their sofas week in and week out.

Profit from the popularity of live

entertainment shows by reminding

customers of the fun to be had in

their local pub whilst recognising

talent within the local community.

The business benefits of

showcasing local talent include:

• Builds links and increases customer

loyalty within your local community

• Fills your pub on quieter evenings –

by hosting talent showcases during

traditionally slower trading sessions

• Round-based talent showcases

encourage repeat visits and

increased customer spend

• Great PR generator – especially if you

discover some extra special talent!

Where: The Viper Rooms, Sheffield

What: Enterprise Inn’s Pub Idol 2015

24 participating pubs from across

South Yorkshire took part in Pub Idol

2015, resulting in a considerable uplift

in footfall and profits for every pub

involved in the talent-finding contest.

Results: Hundreds gathered for the final

to see Genna Spotswood crowned

overall Pub Idol winner at The Viper

Rooms in Sheffield. With customers

travelling from across Yorkshire, the

pub was packed with supporters.

Where: The Swan, West Wickham

What: Showcasing X Factor Talent

The Swan in West Wickham provided

the backdrop for filming the X Factor

final in 2014. Champion Ben Haenow is

a regular at the pub and gigged there

regularly before winning the show. Ben

got a taste of the other side of talent

shows as a judge for West Wickham's

Got Talent, hosted at The Swan.

Results: Not only did the pub achieve

national promotion on the show,

but a photograph posted on the

pub’s website of Ben pulling a pint

achieved an amazing 92,000 hits.

“I’d like to think that we played

a part in helping Ben win!” –

Publican Lisa Powley, The Swan

Matt Gurney, Enterprise Regional Manager

Pub Idol is a great reminder of the vital part pubs play in bringing people together and providing fun social occasions.

30

It’s been a profitable sporting season

for pubs, and as the Rugby World

Cup draws to a close, the appetite for

international football is back in a big way.

With UEFA Champions League fixtures

scheduled across the autumn, international

friendlies including Spain v England on

Friday 13th November and England v France

on Tuesday 17th November, and the EURO

qualifiers and play-offs being televised until

early next year, there’s plenty of opportunity

to capitalise on the run up to Euro 2016.

55% customers would be encouraged to stay after a sporting event for special offers on drink/food **

80% of customers select the pub they visit to watch the football because of the atmosphere* so play football themed music before and after the game to add to the ambience

Sports drinkers are likely to stay in your pub for 30 minutes longer*

Draught lager and

bottled beers are

big sellers with

football fans.

Well-stocked fridges

will ensure you’re

well prepared for

crowd-pulling games.

Offer jugs of ale and buckets

of beers during big matches

to avoid long queues and ease

pressure on your bar staff.

Consider a pre-ordering service

for customers to collect

their orders at half-TIME.

Pick your squad and ensure you

have enough staff on the day

to cope with additional demand.

Hand-held foods and snacks will be

popular pre, post and during matches.

Hot dogs, burgers, pies and pizzas are

all easy to produce

prior to kick off,

and crisps and nuts

will be popular for

fans looking for

a lighter bite.

71% of football fans prefer hot food during a match**

European football

*Kantar Alcovision Dec 2010 **him! Survey 2010

55% of customers would purchase crisps and nuts during a match**

31

Sport

Ale of the month

Still family run, the brewery now boasts a

nineteen acre site including state-of-the-art

stainless steel brewhouse, the UK's first

underground carbon busting eco cellar, a

series of willow beds to naturally treat our

waste water on-site and kegging facilities.

In celebration of its 25th year, the

brewery has released the limited

edition, Silver Otter Beer.

What is the inspiration behind

your 25th anniversary beer?

To brew a beer that once again shows the

skill and passion of our brewing family.

What are the main ingredients?

The best English Hops and Maris

Otter Barley, which is celebrating its

50th birthday this year. It’s probably the

best malting barley in the world!

What does it taste like?

Hints of honey and spice will tickle the

taste buds with citrus notes on the nose.

Who will this beer appeal to?

Anyone who has enjoyed our regular

Otters beers and limited edition seasonals.

Established by David and Mary Ann McCaig in 1990, Otter Brewery this year celebrates 25 years of producing one of the West Country’s most popular exports. TO

ORDERSEE ON THE DRAY

PAGE 48

32

Festive cheer!The Lamb Inn, WorleThe Lamb Inn, Worle, will be transformed into a winter wonderland this December as the pub opens its doors as Santa’s grotto to the local community, including a nativity scene played out in the garden. In addition, on the 6th of December the pub will hold a charity drive, encouraging visitors to donate Christmas presents to local children who would otherwise go without gifts this year. The event will include live music, food and festive drinks. Publican Mandy Dexter comments: “The event raised over £1000 in 2014 and we can’t wait to open our doors to support such a good cause this Christmas.”Watch this space for an update on money raised in the New Year!

Community recognitionKeel Row, NorthumberlandThe Keel Row in Seaton Delaval has been recognised in the Northumberland Local Heroes awards. Voted for by members of the public, the award acknowledged the pub for its high level of effort, commitment and time spent on the local community.“I had no idea we’d been nominated until the Council contacted me,” said Publican Sharon Herron, “but I must say, I can’t take all the glory – my staff, customers and people from around the village help me raise money and support a whole host of local charities and organisations.” Community initiatives supported by the pub include free minibus travel to and from several independent living centres in the area, allowing the residents to enjoy each other’s company, as well as coffee and lunch at The Keel Row. The pub also plays host to a number of charity events, including an annual coffee morning for Macmillan Cancer Support. Over the last three years, it has raised more than £20,000 for the organisation. “For me, the satisfaction I get from helping people is worth all the effort, and whenever I am approached with fundraising ideas, I always try to help,” added Sharon. Enterprise regional manager Cliff Ward said: “Sharon does an incredible amount of selfless work, which deserves to be celebrated.”

Share your newsDo you have something to celebrate? Have you been fundraising in your local community, carried out a refurbishment or introduced a new marketing initiative that you would like to share? Please send your news to ideas@enterpriseinns.com

Charity donation for Children’s HospiceNotter Bridge Inn, SaltashPublican John Langworthy and his team at Notter Bridge Inn, Saltash, have been thanked by Children’s Hospice South West following a generous donation of £500 to the charity. Sarah Stott, Corporate Partnerships Fundraiser at CHSW wrote a letter praising the pub, commenting: “We are so grateful to you for supporting us and on behalf of our families and children, thank you for helping us make the most of short and precious lives.”“This fantastic donation will help us continue caring for those who are facing a fragile and uncertain future, enabling them to make the most of the special time they have together with the worries of caring removed.”

Publicans & pubs in the spotlight

33

This month

Wake up and smell the coffeeBrasenose Arms, OxfordshirePublicans Michael and Jill Ward, daughter Tazelle and husband Johan Smal have developed an impressive added revenue stream at the Brasenose Arms, serving home-roasted ‘Brazen Bean’ coffee to customers as well as selling it in branded bags to take-away for £4.50.“Tazelle and I spent a lot of time admiring coffee farms in South America and began roasting for a hotel in South Africa,” said Johan, who is originally from Namibia.“Back in the UK, we felt inspired to start our own little business and felt The Brasenose was a great place to develop the offer. We work together – I designed, built and maintain the roasters and Tazelle roasts the coffee.“It’s our own little personal touch to the pub, and one which is going down very well with customers.”Enterprise regional manager Nigel Moore said: “We offer our Publicans plenty of ideas and solutions to boost trade and leverage key dates and other opportunities.“It’s fantastic though, when we see one of our pubs taking the initiative to do something innovative and original to give their business stand-out and a USP.”

Share your newsDo you have something to celebrate? Have you been fundraising in your local community, carried out a refurbishment or introduced a new marketing initiative that you would like to share? Please send your news to ideas@enterpriseinns.com

Team tacticsThe Royal, Penrith Publican Len Guye took over The Royal, Penrith just eight months ago, however by immersing himself into community culture, the pub has gone from strength to strength, and was recently awarded the title of ‘Best Pub in Penrith’. The pub has become a hub for local sports groups, including a pub football team, who’ve had a fantastic season so far, with each of their games covered live on local radio station Eden FM and broadcast across Cumbria. Not content with a winning footie squad, The Royal also plays host to a snooker team, ladies and gents darts team, pool team, domino club and a hockey team! Len says; “I’m delighted that so many local clubs and sports teams call The Royal home. I can’t wait to see what we achieve in the next eight months.”

Bowling for successRoyal Oak, WorthingRichard Maton, Publican at The Royal Oak in Worthing, recently claimed success in the Sussex County Bowls Men’s 2 Wood Singles, having taken part in nine challenging rounds before heading to the finals in Leamington Spa, where he was crowned national runner-up.

Publicans & pubs in the spotlight

34

This month

Going the extra mileMasters Bar, KingstonCongratulations to Caroline Benstead, Publican at the Masters Bar in Kingston, who has really gone the extra mile for her community, taking part in an impressive array of fundraising events for charity in 2015!

Skydiving – raised £1200 for children with cancer and leukemia

Pretty Mudder – Team Ninja Warrior raised £450 for Cancer Research UK

Abseiling – bar staff and customers raised £250 for the Red Cross

Fire Walking – raised £600 for Little Heroes

To access a wide range of fantastic rewards, simply register at heineken.com/rewards, download the Heineken Star Rewards app and scan the codes printed on outer cases.

Sign up now to enjoy double points on all scans throughout November and December, plus the chance to win £500 worth of John Lewis vouchers. The more cases you scan, the more chances you have to win!

*Participating SKUs only. Over 18s and free to choose outlets only. For full terms and conditions about Heineken Star Rewards and this promotion, please visit www.heineken.com/rewards.

Bottles with benefi ts

Growing together

PPL Landscape 200x130 V2.indd 1 16/09/2015 13:2435

For more information and to see a full listing of all our available pubs, visit enterpriseinns.com/run-a-pub

This month's pick of the pubs

Hart Inn, Bideford, Devon

Marton Arms Hotel, Carnforth, North Yorkshire

Red Lion, Daventry, NorthamptonshireSituated overlooking the square in the picturesque village of Hartland, this pub enjoys a strong local trade boosted by tourists during the summer. Facilities include a character main bar, dining room, games room, fitted kitchen and excellent living accommodation. Previously won a Devon Food and Drink Award for ‘Best Pub’.

Located a mile from Ingleton and six miles from Kirkby Lonsdale, this traditional pub features 10 quality letting en-suite bedrooms, including accessible ground floor accommodation with its own terrace. It also has a strong following for its food and varied ale collection which attracts regulars as well as an influx of visitors to the area.

This beautiful wisteria-clad inn is located on the edge of Hellidon. Situated opposite the local green, it commands breathtaking views of the English countryside. The pub boasts a range of real ales, spectacular home cooked food, six individually themed en-suite letting rooms and enjoys strong year round trade.

At a glanceYour agreement: Tenancy up to 5 YearsPotential turnover: £403,000 per annumGuide rent: £28,000 per annum

At a glanceYour agreement: Tenancy up to 5 YearsPotential turnover: £331,000 per annumGuide rent: £20,000 per annum

Key Features• Attracts plenty of

passing trade

• Beautiful dining area with open coal fire

• 10 quality en-suite letting bedrooms

• Beer garden with seating for 30 people

• Experienced food operator required

BOUNTYREWARD

Contact our recruitment team today on 0800 953 0072

or email enquiries@enterpriseinns.com

Get £1,000PLUS £500

for your chosen charity by

recommending the next Enterprise

Publican

At a glanceYour agreement: Tenancy up to 5 YearsPotential turnover: £282,000 per annumGuide rent: £23,000 per annum

36

Recruitment

novemb

erdea

lsEffective on deliveries between 26th October and 21st November 2015*

*Online deals are effective on orders placed between 22nd October and 18th November 2015. Terms and conditions apply. See inside for details.

SAVE £s and get some fantastic POS ahead of the festive season

novemb

erdea

ls

38

drinkaware.co.uk for the facts

Christmas Cheers

XXXX HOOKY XMAS OPENING TIMES Poster 2015 FAW.indd 1

03/08/2015 15:53

Qualifying product is: Fullers ESB 9g cask 5.5% ABV *Available to Southern depots only

Qualifying product is: Gales Seafarer 9g cask 3.6% ABV *Available to Southern depots only

FREE CHRISTMAS POS

FREE Christmas POS when you buy two 9g casks from the Hook Norton rangeKit contains:1 x bar runner3 x branded hooky helper hats3 x Christmas opening hours posters3 x Christmas prize draw poster

FREE POS

FREE POS when you buy two 9g casks of London Glory*Kit contains:100 x drip mats12 x pint glasses2 x bar runners

Qualifying product is: Moorland "Old Golden Hen" 9g cask 4.1% ABV

Qualifying product is: Tetley Bitter 9g cask 3.7% ABV

Qualifying products are: Hook Norton Hooky 9g cask 3.5% ABV, Hook Norton Lion 9g cask 4% ABV and Hook Norton Old Hooky 9g cask 4.6% ABV

Qualifying product is: Greene King London Glory 9g cask 4.1% ABV *Available to Southern depots only

FREE STOCK

FREE pork scratchings when you buy two 9g casks of Fuggle Dee Dum

Qualifying products are: Goddards Fuggle Dee Dum 9g cask 4.8% ABV (Available to Southern depots only) *Free Stock is: 8 x packs of Isle of White Garlic pork scratchings

SAVE £7.50

SAVE £7.50 off every 9g cask*

SAVE £7.50

SAVE £7.50 off every 9g cask*

SAVE £6.00

SAVE £6.00 off every 9g cask

SAVE £6.00

SAVE £6.00 off every 9g cask

39

Qualifying product is: Lancaster Blonde 9g cask 4% ABV *Available to northern depots only

Qualifying products are: Wadworth 6X 9g cask 4.1% ABV and Wadworth Horizon 9g cask 4% ABV

Qualifying product is: Old Dairy Red Top 9g cask 3.8% ABV *Available to southern depots only

FREE GLASSWARE

FREE glassware when you buy 18g from The Rev James rangeKit contains:12 x pint glasses250 x beer mats2 x bar runners2 x posters

Qualifying products are: The Reverend James 9g cask 4.5% ABV and The Reverend James Gold 9g cask 4.1% ABV

Qualifying products are: Moorhouse's Blond Witch 9g cask 4.5% ABV, Moorhouse's Pride of Pendle 9g cask 4.1% ABV and Moorhouse's White Witch 9g cask 3.9% ABV

SAVE £5.00

SAVE £5.00 off every 9g cask from the Moorhouses range

Qualifying product is: Shepherd Neame Spitfire 9g cask 4.2% ABV

SAVE £5.00

SAVE £5.00 off every 9g cask

SAVE £5.00

SAVE £5.00 off every 9g cask*

SAVE £5.00

SAVE £5.00 off every 9g cask

SAVE £5.00

SAVE £5.00 off every 9g cask*

Call your customer account

manager on 0845 601 1602

or order online at enterpriseinns.com

SAVE £5.00

SAVE £5.00 off every 9g cask* PLUS get entered into a prize draw to win tickets to London Irish** when you buy four 9g casks across the period

Qualifying product is: Upham Punter 9g cask 4% ABV *Available to southern depots only ** Win 10 x tickets to a London Irish Premier Division home match of your choice (Terms and conditions apply)

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FREE POS

FREE bar and food POS when you buy18g from the Black Sheep rangeKit contains:1 x table top blackboard 2 x blackboard pumpclip toppers 2 x bar runners 1 x beer matching tips 1 x cooking with beer tips 2 x recipes

FREE CHRISTMAS GLASSWARE

FREE Christmas glassware when you buy two 22g or four 10g kegs of Stella over the period*Kit contains:24 x limited edition glasses

FREE POS

FREE branded fleece when you buy three 9g casks of Woodfordes WherryKit contains:1 x branded fleece

Qualifying product is: Woodforde's Wherry 9g cask 3.8% ABV

Qualifying product is: Black Sheep Best Bitter 9g cask 3.8% ABV, Black Sheep Ale 9g cask 4.4% ABV and Black Sheep Golden Sheep 9g cask 3.9% ABV (Black Sheep Ale only available to Northern depots)

Qualifying product is: West Berkshire Good Old Boy 9g cask 4% ABV *Available to Southern depots only

Qualifying product is: Mister Chubb's Lunchtime Bitter 9g cask 3.7% ABV *Available to Southern depots only

Qualifying product is: York Guzzler 9g cask 3.6% ABV *Available to northern depots only

SAVE £5.00

SAVE £5.00 off every 9g cask*

SAVE £5.00

SAVE £5.00 off every 9g cask*

SAVE £5.00

SAVE £5.00 off every 9g cask*

Qualifying product is: Leeds Pale Ale 9g cask 3.8% ABV *Available to northern depots only

Qualifying products are: Stella Artois 10g keg 4.8% ABV and Stella Artois 22g keg 4.8% ABV *deliveries between 26/10/2015 - 21/11/2015

SAVE £5.00

SAVE £5.00 off every 9g cask*

Call your customer account manager on 0845 601 1602or order online at enterpriseinns.com

41

FREE STOCK & POS

FREE 50L keg of East Coast IPA and POS with every new installation of East Coast IPAKit contains:24 x pint glasses4 x bar runners4 x packs of drip mats1 x visibility pack*

Qualifying product is: Greene King East Coast IPA 50L Keg 4% ABV *visibility pack includes font talkers, tent cards and posters

SAVE £5.00

SAVE £5.00 off every Orchard Pig 20L Bag in Box

Qualifying product is: Westons Stowford Press 11g keg 4.5% ABV

FREE STOCK & POS

FREE 11g keg of Stowford Press and POS with every new installation of Stowford PressKit contains:100 x drip mats 12 x pint glasses 12 x 1/2 pint glasses 3 x bar runners

CIDERMEDIUM STILL

4.5% ABV

ROOTED IN SOMERSETROOTED IN SOMERSET

CIDERMEDIUM STILL6% ABV

ROOTED IN SOMERSETROOTED IN SOMERSET

Qualifying products are: Orchard Pig Explorer 20L BIB 4.5% ABV and Orchard Pig Philosopher 20L BIB 6% ABV

SAVE £4.00

SAVE £4.00 off every case from the range

Qualifying products are: Somersby Apple 8 x 500ml 4.5% ABV, Somersby Blackberry 8 x 500ml 4% ABV, and Somersby Cranberry 8 x 500ml 4% ABV

Qualifying product is: Greene King East Coast IPA 50L Keg 4% ABV *visibility pack includes font talkers, tent cards and posters

FREE POS

FREE POS when you buy two 11g kegs of MagnersKit contains:300 x drip mats24 x pint glasses2 x bar runners

Qualifying product is: Magners Golden Draught 50L Keg 4.5% ABV

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SAVE £2.50

SAVE £2.50 off every case of Thatchers Katy

FREE STOCK

FREE case of Aspalls when you buy three cases from the range

FREE POS

FREE POS when you buy two cases of Magners 568mlKit contains:300 x drip mats 24 x pint glasses 2 x bar runners 1 x wooden ice box 1 x bottle opener

SAVE £5.00

SAVE £5.00 off every case of Thatchers Green Goblin

Qualifying product is: Thatchers Katy Cider NRB 6 x 500ml 7.4% ABV

Qualifying products are: Aspall Draught Cyder 500ml NRB 5.5% ABV and Aspall Isabel's Berry 500ml NRB 3.8% ABV

Qualifying product is: Thatchers Green Goblin NRB 12 x 500ml 5% ABV

Qualifying product is: Magners Irish Cider NRB 12 x 568ml case 4.5% ABV

SAVE £3.00

SAVE £3.00 off every case from the Rekorderlig range

Qualifying products are: Rekorderlig Mango & Raspberry NRB 15 x 500ml case 4% ABV, Rekorderlig Passion fruit NRB 15 x 500ml case 4% ABV, Rekorderlig Strawberry & Lime NRB 15 x 500ml case 4% ABV, Rekorderlig Wild Berries NRB 15 x 500ml case 4% ABV and Rekorderlig Winter 15 x 500ml NRB 4% ABV *Order your kit today at www.rekorderlig.com/tradeshop 1 x 8L Urn and 18 ½ pint tankards - £50.00 including VAT & Delivery (£22.60 delivery to the Isle of Wight)

Winter URN kits Available to order*

Call your customer account manager on 0845 601 1602or order online at enterpriseinns.com

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Qualifying product is: Chapel Down Curious Brew 12 x 330ml 4.7% ABV *Available to Southern depots only

SAVE £3.00

SAVE £3.00 off every case from the Kopparberg range

SAVE £4.00

SAVE £4.00 off every case from the Carlsberg range

SAVE £1.50

SAVE £1.50 off every case*

Qualifying products are: Kopparberg Pear NRB 15 x 500ml case 4.5% ABV, Kopparberg Mixed Fruit NRB 15 x 500ml case 4% ABV, Kopparberg Strawberry & Lime NRB 15 x 500ml case 4% ABV and Kopparberg Raspberry NRB 15 x 500ml case 4% ABV

Qualifying products are: Carlsberg NRB 24 x 275ml case 3.8% ABV, San Miguel NRB 24 x 330ml case 5% ABV, Holsten Pils NRB 24 x 275ml case 5% ABV and San Miguel Fresca NRB 24 x 330ml 4.4% ABV

SAVE £5.00 WHEN YOU

BUY ONLINE

FREE CHRISTMAS POS

FREE Christmas POS when you buy three cases from the Hooch range

Kit contains:50 x Christmas crackers* 2 x oversized Christmas tree display units

FREE CHRISTMAS POS

FREE Christmas POS when you buy three cases from the VK range

Kit contains:30 x VK Santa Pants giveaways 5 x back bar display present cubes2 x oversized back bar display units

Qualifying products are: Hooch Lemon Brew 12 x 500ml NRB 4% ABV and Hooch Orange 12 x 500ml NRB 4% ABV *Cracker contents include: festive joke with bite, keyring and a Christmas hat

Qualifying products are: Vodka Kick Apple & Mango 24 x 275ml NRB 4% ABV, Vodka Kick Tropical Fruit 24 x 275ml NRB4% ABV, Vodka Kick Strawberry & Lime 24 x 275ml NRB 4% ABV, Vodka Kick Blue 24 x 275ml NRB 4% ABV, Vodka Kick Ice Storm 24 x 275ml NRB 4% ABV, Vodka Kick Orange & Passionfruit 24 x 275ml NRB4% ABV, Vodka Kick Black Cherry 24 x 275ml NRB 4% ABV and Vodka Kick Dandelion & Burdock 24 x 275ml NRB 4% ABV

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SAVE £1.80

SAVE £1.80 off every case from the 75cl range

SAVE £1.20

SAVE £1.20 off every case of Ponte Single Serve

FREE POS

FREE POS when you buy two 70cl or one 1.5L of Southern Comfort

Kit contains:6 x Mason jars1 x Bar runner

Qualifying products are: Boomerang Bay Merlot 75cl(6), Boomerang Bay Pinot Grigio 75cl(6), Boomerang Bay Shiraz 75cl (6), Boomerang Bay Chardonnay 75cl (6), Millstream Ruby Cabernet Cinsaut 75cl, Millstream Chenin Blanc 75cl, Millstream Pinotage 75cl, Millstream Rose 75cl and Millstream Sauvignon Blanc 75cl

Qualifying products are: Ponte Pinot Grigio 187ml (24), Ponte Merlot 187ml (24) and Ponte Pinot Rosato 187ml(24) Qualifying products are: Southern Comfort 1.5l Bottle 35% ABV and Southern Comfort 70cl Bottle 35% ABV

FREE CHRISTMAS POS

FREE Christmas POS when you buy three 70cl bottles from the Corky's rangeKit contains:50 x shot glasses 10 x Christmas tree shot paddles 10 x bauble shot paddles 5 x back bar present cube displays

Qualifying products are: Corky's Raspberry Glitter 70cl 15% ABV, Corky's Mango Glitter 70cl 15% ABV, Corky's Blueberry Glitter 70cl 15% ABV, Corky's Sour Apple 70cl 15% ABV and Corky's Sour Cherry 70cl 15% ABV

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Qualifying product is: Haig Club 70cl 40% ABV

SAVE £3.00

Save £3.00 off every mixed case of Antica Sambuca*

Qualifying products are: Antica Sambuca Raspberry 70cl 38% ABV, Antica Sambuca Apple 70cl 38% ABV, Antica Sambuca Banana 70cl 38% ABV, Antica Sambuca Liquorice 70cl 38% ABV, Antica Sambuca Chilli 70cl 38% ABV and Antica Sambuca Tropical 70cl 38% ABV *To be ordered in cases of six

FREE POS

FREE POS when you buy three 70cl from the Bullet Vodka Mix range

Kit contains:10 x shot bats

Qualifying products are: Bullet Vodka Mix Black Jack 70cl 15% ABV, Bullet Vodka Mix Fruit Salad 70cl 15% ABV, Bullet Vodka Mix Pear Drop 70cl 15% ABV, Bullet Vodka Mix Sour Apple 70cl 15% ABV, Bullet Vodka Mix Sour Cherry 70cl 15% ABV, Bullet Vodka Mix Chilli 70cl 15% ABV (whilst stocks last) and Bullet Vodka Mix Bubble Gum 70cl 15% ABV

FREE POS

FREE POS when you buy one 70cl bottle of Haig Whisky

Kit contains:12 x table talkers 6 x Haig old fashioned glasses 1 x publican brief

Call your customer account

manager on 0845 601 1602

or order online at enterpriseinns.com

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FREE GLASSWARE

FREE glassware when you buy two 70cl bottles of Johnnie WalkerKit contains:12 x glasses

Qualifying product is: Johnnie Walker Red Label 70cl 40% ABV

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SAVE £1.50

SAVE £1.50 off every case of Bottle Green

Qualifying products are: Bottlegreen Cox's Apple Presse 275ml NRB and Bottlegreen Elderflower Presse 275ml NRB

Qualifying products are: Jameson Irish Whiskey 1.5L 40% ABV and Jameson Irish Whiskey 70cl 40% ABV

FREE WINTER DRINKS POS

FREE winter drinks POS when you buy two 1.5L bottles or four 70cl bottles of JamesonsKit contains:20 x table talkers 6 x latte glasses 3 x recipe sheets 2 x bar runners

Call your customer account manager on 0845 601 1602or order online at enterpriseinns.com

Qualifying products are: Funkin Mojito Cocktail Mixer 6 x 1L, Funkin Strawberry Daiquiri Cocktail Mixer 6 x 1L and Funkin Pina Colada Cocktail Mixer 6 x 1L Free Stock is: Funkin Mojito Cocktail Mixer 6 x 1L

FREE STOCK

FREE Funkin Mojito when you buy three Cocktail Mixers from the Funkin range*

Qualifying products are: Gordon's Dry London 1.5L 37.5% ABV, Gordon's Dry London 70cl 37.5% ABV, Gordon's Elderflower 70cl 37.5% ABV and Gordon's Crisp Cucumber 70cl Bottle 37.5% ABV

FREE GLASSWARE

FREE glassware when you buy four 70cl or two 1.5L from the Gordon's rangeKit contains:6 x glasses

FREE GLASSWARE

FREE latte glasses when you buy four 70cl bottles of BaileysKit contains:6 x latte glasses

Qualifying products are: Baileys Irish Cream 70cl bottle 17% ABV

47

H AVE THE T INY ORANGES SHAKEN ALIVE.

Orangina and the Orangina logo are registered trademarks of Schweppes International Ltd.

FREE STOCK PLUS POS

FREE J2O Midnight Amber PLUS POS when you buy three cases from the J2O range

Kit contains:100 x drip mats3 x posters1 x A-board stencil

Qualifying products are: BVC J2O Apple & Raspberry 24 x 275ml NRB, BVC J2O Orange & Passionfruit 24 x 275ml NRB, BVC J2O Apple & Mango 24 x 275ml NRB and BVC J2O Midnight Amber 24 x 275ml NRB

Orangina and the Orangina logo are registered trademarks of Schweppes International Ltd.

BEST SERVED SHAKEN.

NOT ST IRRED.

105216333_Bar_Runner_AW.indd 1

26/05/2015 15:46

Qualifying product is: Orangina 12 x 250ml NRB

FREE GLASSWARE & POS

FREE glassware and POS when you buy four cases of OranginaKit contains:200 x beer mats 200 x napkins 30 x menu inserts 12 x branded glasses 4 x bottle openers 1 x bar runner

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TERMS & CONDITIONS All offers are available to Publicans of Enterprise only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Enterprise shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Enterprise reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative proposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Enterprise Inns Plc may be recorded for quality and training purposes.

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On the drayOn deliveries from 26th October until 21st November 2015

Please order your pump clip from your customer account manager or when you place your online order

Charles Wells

POPPY

STYLE TRADITIONAL IPA ABV 3.6%

SEE COPPER

SMELL CITRUS, SWEET, GRASSY

TASTE LIGHT, CRISP, SHARP

BITTER

SWEET

HIGHLIGHT

Exclusive to Enterprise - 10p from every pint sold will be dontated to the Royal British Legion. A crisp, nutty amber bitter, perfectly paired with chicken & chips, roast chicken or pork dinner and chicken curries!

PRICE £95.00*

Adnams

OLD ALE

STYLE PREMIUM ALE ABV 4.1%

SEE DEEP COPPERY RED

SMELL TOFFEE, CARAMEL

TASTE LIQUORICE & CARAMEL

BITTER

SWEET

HIGHLIGHT

Brewed with East Anglian pale ale and crystal malted barley and Boadicea hops.The toffee and chocolate come through on the palate along with hints of red fruits, all balanced by a smooth bitterness.

PRICE £112.14

Exmoor

WILD CAT

STYLE PREMIUM ALE ABV 4.4%

SEE COPPER

SMELL MALTY, EARTHY HOP

TASTE NUTTY, SWEET, TOFFEE

BITTER

SWEET

HIGHLIGHT

A warming beer, plenty of hops on the nose - malty with a touch of autumn berries and the usual Exmoor dry hoppy finish.

PRICE £119.50

Grey Hawk

COPPER DRAGON FIREDANCER

STYLE BEST BITTER ABV 4.0%

SEE AMBER

SMELL ORANGE, BLACK PEPPER

TASTE FRUIT, SPICE

BITTER

SWEET

HIGHLIGHT

An amber coloured ale packed with spicy fruit flavours. Food match with traditional English fayre!

PRICE £112.50

Otter

SILVER OTTER

STYLE GOLDEN ALE ABV 4.0%

SEE CHESTNUT

SMELL HONEY, SPICE

TASTE SPICY, CITRUS

BITTER

SWEET

HIGHLIGHT

Brewed to celebrate both, 50 years of the world’s best quality malting barley – Maris Otter, and our 25th birthday! Made using only Maris Otter malts and some wonderful UK hops. Sit back and relax with a 25 year old Otter!

PRICE £111.65

Hogs Back

TEA

STYLE BEST BITTER ABV 4.2%

SEE COPPER AMBER

SMELL BERRIES, ORANGE ZEST

TASTE LIGHT, FRUITY, SWEET

BITTER

SWEET

HIGHLIGHT

A deep golden colour, TEA is refreshing, hoppy and well balanced. Surely the best drink of the day!

PRICE £117.21

*No discounts apply

49

Steak, Wild Mushroom and Poppy Ale Pie & ChipsINGREDIENTS1LTR CL VEGETABLE BOUILLON 1KG

M069713 BOOKER PRICE: £8.09 ________________1KG CL PREMIUM EXTRA LEAN

BRITISH DICED BEEF 1.25KG M172757 BOOKER PRICE: £9.99 ________________200G COOKING ONIONS 10KG

M529776 BOOKER PRICE: £3.99 ________________30G CHEFS LARDER TOMATO PUREE 800G

M411538 BOOKER PRICE: £1.99 ________________1LTR BISTO GRAVY GRANULES 1.9KG

M246686 BOOKER PRICE: £9.49 ________________300G CHEFS BRIGADE DRIED

MIXED MUSHROOMS 400G M102027 BOOKER PRICE: £8.29 ________________

500G CHEF'S LARDER SHORTCRUST PASTRY MIX 3.5KG M757245 BOOKER PRICE: £4.79 ________________

150G CHEF'S LARDER PREMIUM EXTRA CHUNKY GOURMET CHIPS 2.5KG M182767 BOOKER PRICE: £2.49 ________________

25ML CHARLES WELLS POPPY BITTER N/A BOOKER PRICE: N/A __________________

PRICE

£15.6810 PORTIONS

20P

PER PORTION

5P

PER PORTION

15P

PER PORTION

68P

PER PORTION

38P

PER PORTION

8P

PER PORTION

7P

PER PORTION

£7.99 PER PORTION

TOTAL PORTION PRICE £1.72

£6.22 PER PORTION

SUGGESTED SELL PRICE AND MARGINSSELL PRICE £5.99 £6.99 £7.99

% GP 66% 71% 74%

£ GP £3.28 £4.11 £4.95

INGREDIENTS

8OZ SHATTERPACK COD 6.81KG M147254 BOOKER PRICE: £38.29 _______________

25G CHEF'S LARDER BATTER MIX 3.5KG M081975 BOOKER PRICE: £4.99 ________________

100G CHEF'S LARDER MUSHY PEAS 2.65KG M081468 BOOKER PRICE: £3.75 ________________

1 WEDGE FARM FRESH LEMONS X 10 M097149 BOOKER PRICE: £3.49 ________________

50ML CHEF'S LARDER TARTARE SAUCE 2.15 LTRS M246686 BOOKER PRICE: £5.79 ________________

150G CHEF'S LARDER PREMIUM EXTRA CHUNKY GOURMET CHIPS 2.5KG M182767 BOOKER PRICE: £2.49 ________________

25ML CHARLES WELLS POPPY BITTER N/A BOOKER PRICE: N/A __________________

PRICE

20P

PER PORTION

4P

PER PORTION

5P

PER PORTION

15P

PER PORTION

13P

PER PORTION

14P

PER PORTION

6P

PER PORTION

TOTAL PORTION PRICE £1.85

Poppy Beer Battered Fish & Chips

£1.85PER SERVING

SUGGESTED SELL PRICE AND MARGINSSELL PRICE £5.99 £6.99 £7.99

% GP 69% 73% 77%

£ GP £4.14 £5.14 £6.14Project3_Layout 1 10/09/2015 17:00 Page 1

Why not run some classic dishes on your specials board using the recipes developed by our new food partner Booker using Poppy beer – 'Steak, Wild Mushroom and Poppy Ale Pie' and 'Poppy Beer Battered Fish and Chips'. You might want to consider making a donation to The Royal British Legion for each one you sell.

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BEST SELLERS

SELL PRICE £799 £8.99 £9.99% PROFIT 68% 72% 74%

CASH PROFIT £4.54 £5.37 £6.21

Homemade Beer Battered Fish with Steak Cut Chips• CL Small Cod Fillets (1 fillet) M271290 Price/Size: £12.39/1.5kg

• Chef’s Larder Batter Mix (25g) M081975 Price/Size: £4.99/3.5kg

• Enterprise Inns IPA (25ml)• Chef’s Larder Premium Extra Chunky Gourmet Chips (150g) M182767 Price/Size: £2.49/2.5kg

• Chef’s Larder Mushy Peas (100g) M081468 Price/Size: £3.75/2.65kg

• Farm Fresh Lemons (1 wedge) M097149 Price/Size: £3.49/10’s

• Chef’s Larder Tartare Sauce (50ml) M129875 Price/Size: £5.79/2.15 Ltr

SELL PRICE £5.99 £6.99 £7.99% PROFIT 68% 73% 76%

CASH PROFIT £3.39 £4.23 £5.06

COST OF SERVING:

£1.60

Smokey Texan Burger With Triple Cooked Chips• Paragon Excellence Burger (1 burger) M131202 Price/Size: £23.99/24 Pack

• Schwartz Grill Mates Smokey Texan Seasoning (5g) M144919 Price/Size: £29.89/6 x 340g

• Chef’s Larder Gourmet Burger Buns (1 bun) M134792 Price/Size: £10.49/48 Pack

• Chefs Larder Battered Onion Rings (4 rings) M163538 Price/Size: £1.79/750g

• Chef’s Larder Unsmoked Rindless Back Bacon (1 rasher)

M115362 Price/Size: £6.99/2kg

• Chef’s Essentials Mild Grated Cheese (20g) M153117 Price/Size: £7.49/2kg

• Farm Fresh Washed Maris Piper Potatoes (200g) M103062 Price/Size: £9.99/20kg

• Salad Tomatoes (Half a tomato) M097165 Price/Size: £7.99/6kg

• Florette Crispy Salad (10g) M629340 Price/Size: £2.99/500g

• Chef’s Larder Thick & Creamy Mayonnaise (10g) M122272 Price/Size: £9.99/10Ltr

• CL Barbecue Sauce (50ml) M114401 Price/Size: £4.99/2.15kg

COST OF SERVING:

£2.12

8oz Rump Steak, Chips & Peas• CLP Whole Scotch Top Rump (8oz (224g)) M094955 Price/Size: £7.99/Per kilo

• Chef’s Larder Premium Extra Chunky Gourmet Chips (200g) M182767 Price/Size: £2.49/2.5kg

• CL Garden Peas (100g) M426330 Price/Size: £3.39/2.5kg

SELL PRICE £5.99 £6.99 £7.99% PROFIT 58% 64% 69%

CASH PROFIT £2.96 £3.79 £4.63

COST OF SERVING:

£2.04

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ON TRENDDISHES

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Pulled Pork Burrito

Gourmet Pork Dog• Wikinger 30 Hot Dogs Bockwurst Style in Brine (1 hot dog) M102104 Price/Size: £5.49/3kg

• Chef’s Larder Jumbo Hot Dog Rolls x 48 (1 roll) M385161 Price/Size: £7.79/48 Pack

• Chef’s Larder American Style Pulled Pork (100g) M183898 Price/Size: £21.99/6 x 600g

• Chef’s Larder Premium Smoky Bourbon Barbeque Sauce (20g) M144366 Price/Size: £7.29/2.15Ltr

• Monterey Jack Grated Cheese (20g) M144242 Price/Size: £1.05/180g

• Chef’s Larder Premium Extra Chunky Gourmet Chips (150g) M182767 Price/Size: £2.49/2.5kg

• Florette Crispy Salad (25g) M629340 Price/Size: £2.99/500g

SELL PRICE £7.99 £8.99 £9.99% PROFIT 59% 63% 67%

CASH PROFIT £3.92 £4.76 £5.59

SELL PRICE £4.99 £5.99 £6.99% PROFIT 65% 71% 75%

CASH PROFIT £2.72 £3.56 £4.39

COST OF SERVING:

£2.74

COST OF SERVING:

£1.44

• Kingsmill White Flour Wraps (2 wraps) M192198 Price/Size: 75p/8 Pack

• Chef’s Larder BBQ Pulled Pork Filler (50g) NEW M193836 Price/Size: £6.59/ 200g

• Farm Fresh Beef Tomatoes (1 tomato) M132029 Price/Size: £2.99/6’s

• Red Onions (10g) M111479 Price/Size: £2.99/2.5kg

• Florette Crispy Salad (50g) M629340 Price/Size: £2.99/500g

• CL French Dressing (10ml) M129892 Price/Size: £4.99/2.14Ltr

• Imokilly Cheese Co. Set Soured Cream (25g) M187627 Price/Size: £4.89/2Kg

• Chef’s Larder BBQ Seasoning (1g) M194046 Price/Size: £2.99/250g

BBQ Pork Rib Feast

SELL PRICE £14.99 £16.99 £18.99% PROFIT 62% 67% 70%

CASH PROFIT £7.81 £9.48 £11.15

COST OF SERVING:

£4.69

• Rib World Barbecue Spare Ribs (1 rack) M068842 Price/Size: £2.49/500g

• Florette Crispy Salad (50g) M629340 Price/Size: £2.99/500g

• Farm Fresh Large Cucumber (5 slices) M113463 Price/Size: £7.99/10 Pack

• Fresh Baby Plum Tomatoes (2 tomatoes) M129466 Price/Size: £5.99/1.5kg

• Red Onions (10g) M111479 Price/Size: £2.99/2.5kg

• Chefs Larder Battered Onion Rings (4 onion rings) M163538 Price/Size: £1.79/750g

• Chef’s Larder Coleslaw (50g) M574624 Price/Size: £2.99/2kg

• Farm Fresh Beef Tomatoes (1 tomato) M132029 Price/Size: £2.99/6 Pack

• Brookerpacks Corn On The Cob (1 cob) M097224 Price/Size: £1.45/2 x 200g

• Chef’s Larder Premium Extra Chunky Gourmet Chips (150g) M182767 Price/Size: £2.49/2.5kg

• Chef’s Larder Premium Smoky Bourbon Barbeque Sauce (50g) M144366 Price/Size: £7.29/2.15Ltr

• Chefs Larder Garlic Mayonnaise (50g) M097304 Price/Size: £6.99/2.5Ltr

REGISTER ONLINE AT BOOKER.CO.UKfo

odd

eals