The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marketing
Enterprise Data Webinar World Series: Leading the Data Asset Management Team CDO or Top Data Job
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Transcript of Enterprise Data Webinar World Series: Leading the Data Asset Management Team CDO or Top Data Job
#EDW13 #dataed
Peter Aiken, Ph.D.Founding Director, Data Blueprint
@paiken
Micheline CaseyPrincipal, CDO, LLC
@michelinecasey
Your Presenters
Leading the Data Asset Management Team: CDO or Top Data Job?
Copyright 2013 by Data Blueprint
Meet Your PresentersPeter Aiken, Ph.D.• Internationally recognized thought
leader in the data management field• 30 years of experience
Micheline Casey• Principal at CDO, LLC• First state Chief Data Officer for the
state of Colorado
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Copyright 2013 by Data Blueprint
Background
• CIO – From Information Officer to Infrastructure Officer
• Tsunami of data to be managed, integrated, and leveraged
• Integrated information economy– Shift from silo to 360 views– Circular information integration throughout ecosystem
(partners, customers, etc)– Point of touch information needs
• Analytics for innovation and sustained competitiveness– CMOs and CFOs developing siloed competency centers
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Copyright 2013 by Data Blueprint
IT Disruption
4
Copyright 2013 by Data Blueprint
CIO Infrastructure Focus
Help DeskMobileDesktop
User N
eeds
Conne
ctivit
y
Networking Telephony
Back
End
Sys
.
VirtualizationCloud SupportData Centers
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Copyright 2013 by Data Blueprint
Topical Agenda
• What is in a name/title?• Who are this individual’s peers?• Where does one obtain the requisite background to
qualify?• How does RACI (a responsibility assignment matrix) apply?• When does data influence IT development efforts?• Why are these issues not better understood?
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How should we think about the role of the CDO/TDJ? What should that role have responsibility for within an organiza@on? Where should that role sit in the organiza@on chart?
Copyright 2013 by Data Blueprint
CDO Survey: Does your organization need a CDO?
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1%
6%
8%
53%
7%
25%
No - our organizational data is not important enough to warrant this type of attention. No - our CIO is covering these responsibilities.
No - someone beside the CIO is covering these responsibilities.
Yes - but my organization is not there yet. We don't even have a data-focused corporate strategy. Yes - we are currently in the process of creating this position and/or hiring for it. Other - Please provide additional comments.
Copyright 2013 by Data Blueprint
Outline
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• What is in a name/title?• Who are this individual's peers?• Where does one obtain the requisite background
to qualify?• How does RACI (a responsibility assignment
matrix) apply?• When does data influence IT development
efforts?• Why are these issues not better understood?
#EDW13 #dataed
Copyright 2013 by Data Blueprint
The "Chief Officer" Title
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• Chief– The head or leader of an organized body of people; the person
highest in authority: the chief of police• Chief Risk Officer (CRO)
– Individual possessing the knowledge, skills, and abilities makes decisions and implements risk management
• Chief Medical Officer (CMO)– Responsible for organizational medical matters. The organization,
and the public, has similar expectations for any of chief officer – especially after Sarbanes-Oxley
• Chief Financial Officer (CFO)– Individual possessing the knowledge, skills, and abilities to be both
the final authority and decision-maker in organizational financial matters
[dictionary.com]
Copyright 2013 by Data Blueprint
What is the right role to lead data?• How does the organization not get overwhelmed with
logarithmic increases in data volumes, changing business models, colliding ecosystems, increasing regulation?
• Shift in perspective from data as an afterthought to strategic, analytic focus on leveraging data
• How does the organization stay nimble, agile, and responsive in light of this overwhelm?
• Job skill disconnect – how can you optimize the data for business opportunity if you’re not part of the business conversation?
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Copyright 2013 by Data Blueprint
CDO Survey: Does your organization currently have a CDO or are you in the process of creating the position and/or hiring for it?
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6% 4%
4%
68%
18% Yes, the individual reports/will report to the CIO.
Yes, the individual reports/will report to the business.
Yes, it is considered a joint business/IT role in terms of reporting. No, we are not in the process of hiring. We are not even thinking about it. Other - Please provide additional comments.
Copyright 2013 by Data Blueprint
Outline
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• What is in a name/title?• Who are this individual's peers?• Where does one obtain the requisite background
to qualify?• How does RACI (a responsibility assignment
matrix) apply?• When does data influence IT development
efforts?• Why are these issues not better understood?
#EDW13 #dataed
Top Opera
Copyright 2013 by Data Blueprint
TDJ Reporting
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Top Job
Top Finance
Job
Top InformationTechnology
Job
Top Marketing
Job
ChiefData
Officer
• There is enough work to justify the function• There is not much talent
Data Governance Organization
Top Operations
Job
Copyright 2013 by Data Blueprint
CDO Organizational Alignment
Horizontal
Business Focus
EnterpriseSupports CXO’s with:• Business Strategy Data
Alignment• Governance• Policies• Processes and Tools
Breakdowns Silos, crosses lines of business
Ops CSU Sales Fin.Aligned with Business not the CIO
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Copyright 2013 by Data Blueprint
Outline
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• What is in a name/title?• Who are this individual's peers?• Where does one obtain the requisite background
to qualify?• How does RACI (a responsibility assignment
matrix) apply?• When does data influence IT development
efforts?• Why are these issues not better understood?
#EDW13 #dataed
Copyright 2013 by Data Blueprint
CDO Survey: What key qualifications are necessary to be a successful CDO?
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88.5% 83.2%
66.4% 62.8% 61.1% 59.3% 59.3%
55.8% 51.3%
46.0% 44.3% 41.6%
38.9%
29.2%
!"!#$
%!"!#$
&!!"!#$
Experience in operationalizing
Data Governance,
Data Stewardship and
Data Quality
Strong leadership and C-suite/board
communication skills
Expertise in creating and
deploying best practices and
methodologies
Experience in defining business
requirements for information
management projects
Extensive industry
knowledge, including
expertise at the intersection of risk and other
domains
Experience in leading major information
management programs in key business areas related to the
industry
Information management program life
cycle experience
Familiarity with Enterprise Metadata
Management (business and IT) and OMG
standards
Expertise in creating and
leading best of class business
and IT teams for information
management
Familiarity with process
modeling, semantic
modeling and data modeling
Familiarity in setting up and
supporting information
analytics teams
Familiarity with industry data
models
Expertise in business and IT
architecture, including
familiarity with leading
architectural standards such as TOGAF, FEA and/or Zachman
End-to-end data warehousing
program execution
knowledge and leadership
93.8% 85.8% 82.3% 82.3%
74.3% 72.6% 66.4%
54.9%
45.1% 38.9%
29.2%
!"!#$
%!"!#$
&!!"!#$
Possess a balance of
technical skills, business
knowledge and people skills
Outstanding relationship building and
communication skills
Politically savvy
Leader and visionary
Team builder Understands privacy, data security, and
risk management
components of data
Understand core
information domains of
risk, industry knowledge,
product/service and customer
Can work with pure IT and information
management specialists to
bridge the information gap
SME in requisite
business side as well as
methodologies and practices
needed to effectively connect business
requirements to IT
Not too technical but
not a technical novice
Entrepreneurial
93.8% 85.8% 82.3% 82.3%
74.3% 72.6% 66.4%
54.9%
45.1% 38.9%
29.2%
!"!#$
%!"!#$
&!!"!#$
Possess a balance of
technical skills, business
knowledge and people skills
Outstanding relationship building and
communication skills
Politically savvy
Leader and visionary
Team builder Understands privacy, data security, and
risk management
components of data
Understand core
information domains of
risk, industry knowledge,
product/service and customer
Can work with pure IT and information
management specialists to
bridge the information gap
SME in requisite
business side as well as
methodologies and practices
needed to effectively connect business
requirements to IT
Not too technical but
not a technical novice
Entrepreneurial
Copyright 2013 by Data Blueprint
CDO Survey: What key traits are necessary to be a successful CDO?
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93.8% 85.8% 82.3% 82.3%
74.3% 72.6% 66.4%
54.9%
45.1% 38.9%
29.2%
!"!#$
%!"!#$
&!!"!#$
Possess a balance of
technical skills, business
knowledge and people skills
Outstanding relationship building and
communication skills
Politically savvy
Leader and visionary
Team builder Understands privacy, data security, and
risk management
components of data
Understand core
information domains of
risk, industry knowledge,
product/service and customer
Can work with pure IT and information
management specialists to
bridge the information gap
SME in requisite
business side as well as
methodologies and practices
needed to effectively connect business
requirements to IT
Not too technical but
not a technical novice
Entrepreneurial
Copyright 2013 by Data Blueprint
Outline
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• What is in a name/title?• Who are this individual's peers?• Where does one obtain the requisite background
to qualify?• How does RACI (a responsibility assignment
matrix) apply?• When does data influence IT development
efforts?• Why are these issues not better understood?
#EDW13 #dataed
Copyright 2013 by Data Blueprint
CDO Survey: What capabilities does the CDO organization provide?
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Copyright 2013 by Data Blueprint
CDO Primary Activities• Enterprise Data Strategy
– Supports enterprise business strategy, innovation, and revenue– Partnering with business leads to optimize and leverage enterprise data assets
• Owns Data Governance and Architecture– Enterprise data governance, including policies, processes, and standards– Enterprise information architecture– Policies, processes, and standards– Data security and IAM– Managing enterprise data team– Developing control points in SDLC and agile development processes
• Manages Legal, Compliancy, and Budget– Understands and works within national and international regulatory
environment– Procurement and Contracts– Funding and Budgeting
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Copyright 2013 by Data Blueprint
CDO Activities
Budget & Funding Procurement & Contracts
Fina
ncial
s
Gover
nanc
e
Mult
iplier
Effe
ct Policies, Procedures & Standards
Data Team Mgmt. Regulatory Compliance
Agile & SDLC Control Points
Establish DG & DQ ProgramsEIA Asset Optimization
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Stra
tegy
Copyright 2013 by Data Blueprint
RACI-aka Responsibility Assignment Matrix
• Responsible• Accountable (also approver or final approving authority)• Consulted (sometimes counsel)• Informed
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Copyright 2013 by Data Blueprint
Outline
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• What is in a name/title?• Who are this individual's peers?• Where does one obtain the requisite background
to qualify?• How does RACI (a responsibility assignment
matrix) apply?• When does data influence IT development
efforts?• Why are these issues not better understood?
#EDW13 #dataed
(Version +1)
Copyright 2013 by Data Blueprint
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Create
Evolve
Common Organizational Data (and corresponding data needs requirements)
Systems Development
Activities
New Organizational Capabilities
(Version +1)
Future State
Designing for Evolution is Different than Creating New Systems
Results
Individual SDLC Effort
Copyright 2013 by Data Blueprint
Individual SDLC efforts make increasing use from IA
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Requirements
Design
Implement
Requests
Individual SDLC Effort
Requirements
Design
Implement
Results
Requests
Result
Individual SDLC Effort
Requirements
Design
Implement
Requests
Organized system
metadata
Organized system
metadata
Organized system
metadata
Increasing scope and depth of information architecture utility
• Over time the:– Number of requests increase– Utility of the results increase– Amount of metadata contributed by
new systems development increases
Copyright 2013 by Data Blueprint
CDO Activities
Budget & Funding Procurement & Contracts
Fina
ncial
s
Gover
nanc
e
Mult
iplier
Effe
ct Policies, Procedures & Standards
Data Team Mgmt. Regulatory Compliance
Agile & SDLC Control Points
Establish DG & DQ ProgramsEIA Asset Optimization
26
Stra
tegy
- datablueprint.com 3/21/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!27
New division of labor
IT OnlyShared with the business
Copyright 2013 by Data Blueprint
Outline
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• What is in a name/title?• Who are this individual's peers?• Where does one obtain the requisite background
to qualify?• How does RACI (a responsibility assignment
matrix) apply?• When does data influence IT development
efforts?• Why are these issues not better understood?
#EDW13 #dataed
Copyright 2013 by Data Blueprint
What do we teach business people about data?
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What percentage of them deal with it daily?
Copyright 2013 by Data Blueprint
What do we teach IT people about data?
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• 1 course– How to build a new
database– 80% of IT expenses
are used to improveexisting IT assets
• What impression doIT people get fromthis education?– Data is a technical
skill that is used to develop new databases• This is not the best way to educate IT and business people
about data - every organization's– Sole non-depleteable, non-degrading, durable, strategic asset
Copyright 2013 by Data Blueprint
Questions?
Submit your questions through the chat!
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+ =
Copyright 2013 by Data Blueprint
Upcoming EventsApril Webinar:Unlock Business Value through Data GovernanceApril 9, 2013 @ 2:00 PM ET/11:00 AM PT
May Webinar:Demystifying Big DataMay 14, 2013 @ 2:00 PM ET/11:00 AM PT
Sign up here:• www.datablueprint.com/webinar-schedule • www.Dataversity.net
Brought to you by:
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Copyright 2013 by Data Blueprint
Infographic: The Rise of the CDO
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Source: http://www.datablueprint.com/Blog/entry/making-room-in-the-c-suite-the-rise-of-the-chief-data-officer/
Copyright 2013 by Data Blueprint
Infographic: The Rise of the CDO, cont’d
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Source: http://www.datablueprint.com/Blog/entry/making-room-in-the-c-suite-the-rise-of-the-chief-data-officer/