Enterprise Communication Trends - infographic | ON24
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Transcript of Enterprise Communication Trends - infographic | ON24
Social media — and its integration with virtual communications platforms — will facilitate a transition from stand-alone virtual events and webcasts to persistent virtual environments in which communication occurs, virtually, on an ongoing basis.
This will enhance engagement, foster the creation of online communities and fuel the growth of virtual communications.
20%
91%
annual average market growthfor the next five years
plan to increase virtualtraining use in 2013
VIRTUAL COMMUNICATIONS
100%300%
expected growth during 2013
expectedduring 2013 growth during 2012
ON24 MOBILE USAGE
ON24 MOBILE USAGE
HR & TRAININGPROFESSIONALS
74%are considering virtuallearning environments
LEARNINGPROFESSIONALS
Training is going virtual. Out of the 3,000 registrants of ON24’s Virtual Learning Edge virtual conference, fully 9 in 10 (91%) HR and training professionals plan to increase virtual training use in 2013, and 1 in 3 (33%) even said they would be increasing use by more than 25%. ON24’s market research indicates that 74% of learning professionals are considering
virtual learning environments in the next 6 to 12 months and that 72% are considering training webinars.
Mobile will gain ground for enterprise content consumption. Since ON24 made virtual events and webcasts accessible via smartphones and tablets in 2011, it has seen rapid growth of mobile usage on its platform. Mobile consumption jumped
dramatically this past year— more than 300%. ON24 predicts mobile usage on its platform to increase another 100% in 2013.
THE BIG TRENDS FOR 2013 IN ENTERPRISE COMMUNICATION
VIRTUAL COMMUNICATIONS
THREE FOR THIRTEEN
SOCIAL MEDIA,
THE NEW INTERACTIVITY PROTOCOL,
WILL FUEL VIRTUAL COMMUNICATIONS
GROWTH.
MORE TRAINING WILL
GO ONLINE THAN EVER BEFORE.
MOBILE WILL SEE EQUAL FOOTING
WITH DESKTOPS FOR ENTERPRISE
CONTENT CONSUMPTION.
SOCIAL MEDIA CHANGES EVERYTHING
NO1
33 THE PERCENT WHO WOULD BEINCREASING USE BY AT LEAST 25%. 72THE PERCENT CONSIDERING
TRAINING WEBINARS.
1BMOBILE
WEB USERS
NO2
NO3
ONLINE TRAINING IS THE NEW NORMAL
ENTERPRISE GOES MOBILE