Enterprise-Class-ecom-solutions

Sufi Khan SulaimanDirector, eCommerce & Digital Services

Enterprise-Class

Driving small business successeCommerce solutions

GROWINGAnalyze and Choose


www.lorextechnology.com

Re-PlatformIs it time?

• Can you keep up with online best practices?

• Do you have full control?

• Are you Mobile and Social compatible?

• What’s your customer experience?

• Are you at the tipping point?

GROWINGAnalyze



Understand Customer Needs

GROWINGAnalyze



Customer Touch PointsGROWINGChoose



What’s the right fit?It’s your strategy

• Robust Catalog • Ease of Use• Multiple Pricing options• Templates & Design• SEO & Marketing• Inventory Management• Payments• Similar Implementation• Functionality

• Security

• Customer Service • Online Support • Integration / API• Segments and Targeting • Experience • One stop shop • Market leader• Cost, Cost, Cost

GROWINGChoose

CASE STUDYOUR STORY

UNIVERSEeCommerce




Launch Date

Re-Launching is always tricky, something will always go wrong.

We went live on the 25th of April 2012 without any major issues. Everything worked as planned, all API integration worked seamlessly

25 :04 :2012

CASE STUDYOur Story



Productivity Increase

Easily manage email requests, feedback and contact form requests, all in one place.

Powerful, multichannel platform, integrating sales, customer support and technical support via a single platform.

CASE STUDYOur Story



Communication centralized

Single sign-on Across all Lorex Online tools. Making it easier for the customer to get online help. Customers have a dedicated online account with access to all Lorex services.

Customers are able to solve issues and sign up for services without engaging the call centre agent.

CASE STUDYOur Story



Enhanced Online Support

Enhanced Online SupportAn intuitive support landing page, that is content driven based of user experience, where customers will be able to find solutions to their problems in a matter of seconds.

Access quick downloads to all product documentations

CASE STUDYOur Story



Targeting content

CASE STUDYOur Story



Product Pages

CASE STUDYOur Story



Segments

We can now group our customers effectively.

Using segmentation we can now target groups effectively, and allocate marketing initiatives to best effect.

CASE STUDYOur Story



Hosting and Load Time

Old Site

New SiteOur website loads faster, customers can access information much quicker.

Expanded from 3 servers to 10.

We have reliable partners who understands the ecommerce platform well.

CASE STUDYOur Story

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Customer Activation

• 192% Increase in monthly online sign ups

• Steady Increase month over month

CASE STUDYOur Story



SEO and Traffic

2012 June-August vs 2011 June-August

• 53% Increase in Overall Traffic

• 92% Increase in Organic Traffic

CASE STUDYOur Story



Time on Site

2012 June-August vs 2011 June-August

CASE STUDYOur Story

• 46 sec Average Increase

• Customers are spending more time on the site



Performance Lever

• 15.07% Average Increase in conversion rate

• More add to carts than ever

25th April 2012

CASE STUDYOur Story


Thank YouAny Questions?

Enterprise-Class-ecom-solutions

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