Enterprise Awkwardness

Dr  John  Gøtze  

Concept  Credit:  Milan  Guenther  

Photo:  h8ps://twi8er.com/roscamabbing/status/456337887911743488  

Milan  Guenther:  Enterprises  want  scale  –  selling  to  and  interacJng  with  thousands  or  millions  is  good    

Milan  Guenther:  But  it  tends  to  make  things  worse  when  it  comes  to  dialogues,  behaviour  etc    Most  enterprises  behave  very  awkward  compared  to  humans,  because  relaJonships  are  hard  to  scale.    

Milan  Guenther:  So  how  can  we  leverage  data,  mobile,  services,  experience,  brand,  interac7ons  etc  to  make  enterprises  less  awkward?    

So,  awkward?  

#awkward  

h8ps://tw

i8er.com

/JohnRentoul/status/482904367260241920  

#awkwarddesign  

”By  Design”?  

Really?    

”It’s  not  a  bug,  it’s  a  feature!”  ?  

New  Normal,  New  Standards  

h8ps://www.youtube.com/watch?v=n-­‐pZj_cPBvw  h8p://blogs.hbr.org/2012/12/when-­‐an-­‐ad-­‐campaign-­‐goes-­‐wrong/    

Enterprise  Awkwardness  

-­‐  typically  occurs  when  there  are:  •  Faults  of  Commission  or  •  Faults  of  Omission      

Patrick  Hoverstadt,    The  Fractal  OrganizaJon  

Fault  of  Commission  

Fault  of    Omission    

So  …  

Join  Our  Webinar    August  21st  2014  

h8p://qualiware.dk/news_events/webinars/webinar_john_goetze_august_21  

 

#enterpriseawkwardness  

Share  your  examples!  @gotze