Søren Frederiksen

PTC Nordics

October 12, 2018

Enterprise Augmented

Reality Success with

Vuforia Studio

2

PHYSICALWORLD

$1B Invested to Build Leading

AR and IOT Brands

DIGITALWORLD

30 Years Pioneering the Digital Twin

PTC AT A GLANCE

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DIGITIZATION RESHAPES COMPETITION AND INDUSTRY BOUNDARIES

SYSTEM OF

SYSTEMSSupply Chain System

Manufacturing Execution

System

Distribution System

SMART FACTORY SYSTEM

Smart Product

Smart, Connected Product

Product System

System Of SystemsProduct

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PHYSICALWORLD

DIGITALWORLD

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PHYSICALWORLD

DIGITALWORLD

IOT CONNECTS PHYSICAL AND DIGITAL WORLD

IOT

1. Monitor

2. Control

3. Optimize

4. Automate

IOT IS DRIVING EFFICIENCY AND GROWTH

COPYRIGHT 2017 © MICHAEL E. PORTER AND JIM HEPPELMANN

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DATA GROWTH*(ZETTABYTES)

* IDC's Digital Universe study, 2014

20134.4

2015

8.52017

16.42020

44.0

THE DELUGE OF DATA

Digital

World

Human

Physical

Experience

Human

Digital

Experience

Physical

World

1101

0101

WE EXPERIENCE PHYSICAL AND DIGITAL SEPARATELY

COPYRIGHT 2017 © MICHAEL E. PORTER AND JIM HEPPELMANN

1101

0101

Digital

World

Human

Converged

Experience

Physical

World

Converged View of Physical / Digital World

CONVERGED EXPERIENCES ENABLE FASTER DECISIONS

COPYRIGHT 2017 © MICHAEL E. PORTER AND JIM HEPPELMANN

SOURCE CONTEXTUALIZE SYNTHESIZE ORCHESTRATE ENGAGE

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AR IOT

IOT AND AR – UNLOCKING INDUSTRIAL INNOVATION

PHYSICALWORLD

DIGITALWORLD

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A DIVERSE AUGMENTED REALITY

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The Industry's Most Advanced and Widely Adopted AR Technology Platform

425,000+Developers

525,000,000+

App installs

50,000+Applications

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• Costly to hire skilled programming resources

• Difficult and time consuming to create compelling content

• Overwhelming to manage the explosion of purpose-built apps

• Complex to leverage IoT and business system data

AR IN THE ENTERPRISE CAN BE CHALLENGING

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Kids Shopping Entertainment

LEADING VUFORIA-POWERED APPS

DISNEY

Color and Play

LEGO

Nexo Knights

VIVINO

Wine Finder

IKEA

Catalog

WALKING DEAD

Encounters

STAR WARS

MARKETING – INTERACTIVE PRODUCT INFORMATION

Interactive Product Experience

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AR ACCESSIBLE FOR EVERYONE

Create

Experiences

Consume

Experiences

Manage and Deliver

Experiences

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HOW IT WORKS

Publish ContentScan a ThingMark Pick your AR experience

thingworx experience service

Spatial Tracking

MODEL TRACKING

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Live Demo:

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Available now*

VALUE OPPORTUNITIES

Smart, Connected Products

Retail Innovation

Smart Manufacturing & Industrie 4.0

Augmented Reality

Digital System Orchestration

Smart Cities

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Market Perception

• AR is still in early stages ofadoption

• Don’t really understand the value or the use cases

• It requires significant level of upfront investment

• ROI justification is challenging because people are enamored with the cool factor – but do not equate the business value

Lengthy Time-to-Value

• Costly to hire skilled programming resources

• Difficult and time consuming to create compelling content

• Overwhelming to manage the explosion of purpose-built apps

• Complex to leverage IoT and business system data

CURRENT STATE OF THE AUGMENTED REALITY MARKET

How do we get

from cool to

meaningful?

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DESIGN SELL SERVICEMANUFACTURING

OPERATIONS OPERATETRAIN

Collaborative

Design Review

Digital Design

Review

Maintenance

Work Instructions

Performance

Dashboards

Operator &

Assembly Work

Instructions

Virtual Product

Companions

Augmented

Brand Experience

Retail Space

Optimization

Service Manual &

Instructions

Remote Expertise

Service

Inspection &

Verification

Job-specific

Training

Safety & Security

Training

Expert Coaching

Head-up Display

Augmented

Operator Manual

Augmented

Interface

Augmented

Interface

VALUE OF CONVERGENCE IN THE INDUSTRIAL ENTERPRISE

17% 18% 14% 19% 13% 17%

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PHYSICAL

DIGITAL

AR IOT

IOT AND AR – UNLOCKING INDUSTRIAL INNOVATION

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DIGITAL

PHYSICAL

CONVERGENCE HAS SHAPED OUR IDENTITY