Enterprise Asia – China TRAVEL REPORT - Screen Australia€¦ · Australia China Documentary...

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Enterprise Asia – China Australian delegation of factual producers Australia China Documentary Forum Intercontinental Hotel, Financial Street, Beijing 12–13 November 2013

SCTVF (Sichuan TV Festival and Market) Century City, Chengdu 16–18 November 2013

Report by Chris Oliver, Senior Manager, State and Industry Partnerships Liz Stevens, Senior Manager, Documentary Elena Guest, Project Manager, State and Industry Partnerships

Background Enterprise Asia is a facilitation strategy, devised to connect Australian screen businesses with key Asian territories. The program aims to benefit companies entering new growth markets in the Asian region by creating opportunities to gain detailed insights into government requirements, incentives, marketplace engagement, content and business approaches. The China delegation visit is the result of the second funding round of Enterprise Asia.

Screen Australia has engaged with China since the agency’s inception in 2009. This has included a previous delegation visit to SCTVF in 2009; a film and TV business event at the Shanghai Expo, 2010; increased facilitation and presence at Shanghai, and now Beijing, international film festivals; working with DFAT on the three Australia-China Film Industry Forums; and the hosting of and participation in multiple visits from various Chinese industry and government delegations. Australian docos are also usually well represented at other festivals including GZDocs (Guangzhou).

China’s international outreach is growing, encouraging international production and financing partners, as well as looking for avenues to distribute Chinese product to international audiences. There has been a marked rise in documentaries and factual entertainment production by CCTV (the national government broadcaster) and by provincial broadcasters.

Australian and Chinese governments have reached a nexus in their engagement strategies and it was timely for this latest delegation to meet and look for future connections in the factual area.

Screen Australia Travel Report

rpt_Asiandelegation2013_V3.doc 2

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New developments In the past 12 months there have been two significant advancements for the factual sector in China. Both these initiatives will assist in considerably building the Chinese documentary sector: • The China Documentary Broadcasters Union (CDBU), consisting of 100

local TV stations, and the China Documentary Producers Union (CDPU), consisting of well over 1000 professional documentary producers, were established. The aim of these two organisations, both under the auspice of CCTV, is to guide mainstream culture, promote the sound and rapid development of the Chinese documentary industry and concentrate the resources and manpower of the Chinese industry to build a national platform for cooperation and exchange in producing and broadcasting documentaries. It will increase opportunity for international co-productions, commissioning and broadcasting of factual content as well as working more with international festivals and in training.

• The Beijing International Documentary Centre (BIDC) – the first centre in China for documentary development and communication. Consisting of key partners BTV, China National Documentary Film Group, China Television Artists Association, RECREO group (Investors) and LIC, the centre aims to build international trade platforms, liaise between partners and clients and to offer various services including investment, production, distribution, marketing and legal and human resource support in the documentary sector.

Enterprise Asia delegation Over 30 Australian delegates were involved in the two events in China over a seven-day period. Twelve companies received Enterprise Asia support to travel and develop projects and pitch materials suitable for the Chinese market. The other Australian delegates, which included a number of previous Enterprise Program recipients, funded their own travel to participate in both the forum and the festival. • Artemis International – Brian Beaton • Benchmark Films – Paul Sullivan, Jason Yin • Celeste Geer • Eye Spy – Sue Clothier, Karina Holden • Firelight Productions – Marcus Gillezeau, Katie Tian, Jin Rong • Flame Media – John Caldon, Midi Stormont • Hatch Entertainment – Miriam Stein • Moonshine Movies – Mike Hill, Hamish Johnston • Nirvana Films – James Bradley, Cathy Li, Rachel Clements • SeaLight Pictures – Colette Beaudry, Yan Zhao • Showrunner Productions – Ray Pedretti • Smith & Nasht – Simon Nasht • ABC Television – Matthew Scully • Bearcage – Michael Tear, Serge Ou • Essential Media and Entertainment – Alan Erson



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• Harris & Moure – Mathew Alderson • Redback Productions – Vivian McGrath • Roar Film – Craig Dow Sainter • SBS Television – Joseph Maxwell Screen Australia: • Chris Oliver, Senior Manager, State and Industry Partnerships • Liz Stevens, Senior Manager, Documentary • Elena Guest, Project Manager • James Sun, Asia Programs Coordinator

Australia China Documentary Forum Screen Australia’s Enterprise team organised and successfully staged all aspects of the two-day forum in Beijing. The intent of the forum was to create opportunities for Australian and select Chinese delegates to attend information sessions on working together, listen to case studies of successful co-financed productions and hold one-on-one meetings about projects and content.

Around 180 delegates attended the two days, held at the Intercontinental Hotel, Financial Street, Beijing. A list of some of the Chinese delegates is provided in Attachment A. Senior representatives from CCTV9, BTV, CCTV10 and SMG (2 channels) along with government representatives from SARFT and CFCC were in attendance. This high-level business facilitation collaboration in China for documentary was a first for both countries. Simultaneous interpretation was available throughout the forum.

Program – see Attachment B

Prior to the forum kicking off, Screen Australia presented a briefing session to delegates. This included a brief overview of our engagement with China to date and some practical and cultural hints and tips, and also offered the delegates a chance to meet each other, many for the first time.

The forum was officially opened by the Australian Ambassador to China, HE Ms Frances Adamson, and was followed by a session on Screen Australia and co-producing that referenced the recent Screen Australia report Common Ground, given by Chris Oliver. The three key pages of the report, ‘Recommendations’, ‘Key Findings’ and ‘Where To Now?’ were translated into Chinese and distributed at all events.

There were also significant presentations by senior representatives of CCTV, BTV and Shanghai Media Group (Docu-Channel and ICS5, International Channel).

Day 1 of the forum was a chance to showcase Australia’s good relationship with CCTV9. There were presentations and panel discussions around successful co-producing, for example, highlighting The Story of Australia (CCTV9 and Bearcage, Australia), and the experiences of China and rest of world utilising the experience of Rare Media, CICC and NZHZ. This session was followed by a networking lunch at the Chinese restaurant in the hotel, sponsored by Screen Australia, which allowed the Australian delegates to



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meet and discuss issues with potential Chinese partners more informally. After lunch, there was another panel on the international marketplace, moderated by Liz Stevens, which included the ABC, SBS and participants from CCTV9 and Australian sales agent Flame Media. The afternoon of Day 1 saw all Australian companies meeting, one-on-one, with the various Chinese companies. Around 50 per cent of the Australian companies attending had Mandarin speaking capability within their team and Screen Australia provided additional interpreters. Screen Australia also engaged the services of a Mandarin-speaking business consultant, Hannah Skrzynski (CreativeAsia), who assisted in the ‘on the ground’ logistical coordination, MC’d the event and assisted with the business facilitation on both days.

Day 2 of the forum saw a broader perspective introduced with presentations from senior representatives from BTV and SMG. Mr Chen Dali, Executive Director, BTV HD Documentary Channel and Managing Director, BIDC, gave an impressive presentation, which included pitching projects in development, and also led a team of five producers to the event. This was followed by two back-to-back presentations from Shanghai Media Group – the International Channel (ICS5) and the Docu-Channel. Following the presentations, Screen Australia hosted a buffet lunch, which was followed by more business match-making with the Day 2 attendees. The second day of the forum saw, as anticipated, a smaller attendance. This meant that the Chinese delegates, especially from the broadcasters, were in high demand and that the bigger teams, like BTV, were able to split and work three meetings at a time.

On the evening of the second day, Screen Australia hosted a meeting with the Chinese and Australian broadcasters to speak about the Common Ground report and encourage bilateral discussions and collaboration between the two countries’ broadcasters in the future. The response from broadcasters was encouraging.

On the third day in Beijing, the Australian companies were able to make off-site meetings with their own contacts. One of the unscheduled events resulted from an invitation from the major production facility LIC, owned by Chinese–Australian Leiland Ling, for a tour of the facility and then a hosted dinner with LIC staff. Around 20 delegates took the opportunity to visit the facility at the Beijing Olympic Stadium on their last evening in Beijing.

All printed materials were available in both English and Chinese. These included the forum program; facts sheets on the Australian industry – documentary, drama and children’s content; a Delegates Directory; speakers’ notes; the Doing Business with Australia guide; and program information for SBS and ABC commissions and acquisitions.

All materials are available in Chinese on the Screen Australia website – http://www.screenaustralia.gov.au/marketing/Aus_At/China2013.aspx

Screen Australia’s new Chinese-subtitled promotional trailer highlighting the opportunities for Australian screen production partnerships in Asia was screened at the very start of the two days.

In addition, Australian companies had their own materials for distribution.

These attempts to bridge language barriers were well received by the Chinese delegates, many of whom said they thought Screen Australia was speaking to them personally.

http://www.screenaustralia.gov.au/marketing/Aus_At/China2013.aspx�



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Other meetings

State Administration of Radio Film and Television (SARFT)

Screen Australia met with Mr Zhang Chenxiao (Division Director for Europe, Nth America and Oceania), Mr Yang Yong (Deputy Director) and Ms Jiang Xiaoling (Division of International Cooperation, Film Bureau). Discussion was around Screen Australia and its intention to collaborate further with China, presentation of the Common Ground report and associated recommendations and outcomes of the forum. All marketing materials prepared for the visit were circulated to SARFT. The next few months will see the outcomes of the recent merger between SARFT and the General Administration of Press and Publication, now resulting in SAPPRFT, and also the outcomes from the recent Plenary deciding the future economic policy and five-year plan, held in Beijing at the same time as the forum.

Australian Embassy

Screen Australia also met with the Public Diplomacy team at the Australian Embassy in Beijing. The team was very supportive of the forum and attended the two days.

Screen Australia and the Embassy continue to work together to facilitate opportunities for the Australian screen sector in China.

Sichuan TV Festival and Market (SCTVF) Screen Australia last sent a delegation to SCTVF in 2009. Australia was well represented at this year’s SCTVF. We had the largest international delegation and biggest country presence. Our delegates took part on panels and in pitch sessions, screened films at local universities and for the public, won awards, and took meetings at the Screen Australia market stand.



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International delegations from the UK, Israel, Finland, Turkey, Germany, Canada, Denmark, Russia, the US and South Africa were also present – the largest number of international delegations ever for an SCTVF.

Panels and presentations • Australia Day – Chris Oliver presented briefly on Screen Australia and

then introduced all the Australian delegates to an audience of around 100.

• Liz Stevens was one of several international VIPs who participated in a meeting with the General Director of Publicity Department of Sichuan Provincial People's Government, which included representatives from Denmark, England, the US, Israel, France, Russia and Finland.

• Chris also presented and participated in a drama panel with other international delegates from UK Pact, Georges LeClere and CCTV.

• Miriam Stein, Hatch Entertainment, participated in organising and then presenting on a panel on formats.

Events • International Doc night – Awards ceremony at which Alan Erson,

Essential Media, received a Gold Panda for Best Long Documentary for The Grammar of Happiness, which received Screen Australia funding.

• Australia/UK PACT networking event. Co-hosted by Screen Australia and UK PACT and funded by DFAT, UK Trade and UKPACT, this event was held onsite at the Holiday Inn, one of the venues for the festival, and attracted around 160 attendees.

• BIDC and Bearcage signing – Mr Chen Dali, BTV and Michael Tear,

Bearcage, attended the official signing of their next co-production, The Tale of Two Cities – Beijing: Canberra at a small event during the festival.

• The Australian Consul-General, Nancy Gordon, attended all three events and spoke at the networking event.



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• Screenings – six Australian films were selected for screening at universities around Chengdu. Both the Nirvana team (James Bradley, Cathy Li and Rachel Clements) and Celeste Geer were able to attend the screenings and speak to students. They received the VIP treatment with red carpet, applause on entry, floral wreaths and hosted lunches by senior academic staff.

Pitch

This is the first year that there has been a pitch competition in China and was good preparation for Asian Side of the Doc coming up in March 2014. Three Australian pitches took part in the International Pitch competition – Alan Erson, Essential Media – Chinese Takeaway; Sue Clothier, Northern Pictures – Big Pacific; and Michael Tear, Bearcage – Finding Chinatown. In addition, there was a China Pitch for Chinese producers in the afternoon. From this event there were five Highly Recommended projects, with the winner being announced as China’s Van Gogh.

Matt Scully, ABC; Joseph Maxwell, SBS; and Liz Stevens, Screen Australia were part of the decision-makers panel, along with good representation from provincial and international broadcasters. Many Australian producers met with Chinese producers who pitched projects with a view to possible collaborations. Overall, this event was well organised and should develop into a worthwhile strand for the festival.

Market stand

This was the first time Screen Australia has taken a stand at this market. The stand was to offer Australian companies a space for business meetings as well as to distribute printed materials. Both Screen Australia promotional video clips were also screening. While the SCTVF marketplace is expanding with an aim to become more international, the market itself was far too noisy for business to be conducted, as it is more of a broadcast program and technology showcase and exhibition. It is also open to the general public, which means there are many attendees who are not there to do business.



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Delegates found it difficult to talk business and the interpreters also found it difficult to listen and translate in the environment.

Media

Many interviews were given by Screen Australia representatives and members of the delegation. These included with Sichuan TV news, CCTV News, Sichuan Daily and Sichuan Radio.

Other meetings • CCTV 9 – Mr Liu Wen, Head of CCTV9 and Mr Tian Yuan, Head of

International Acquisition and Cooperation • Sichuan Radio and Television – Mr Zhang Yi, Vice President • Sunnyside/Asian Side of the Doc (ASD) – Yves Jeanneau

Informal meetings

Informal meetings were held by Screen Australia with the following companies: • Sunshine Yuan Secretary General, Chengdu Association of Enterprise

with Foreign Investment • Wu Xiao Ping, Senior Editor Society and Education Centre, Hubei TV

Station • Germaine Deagan Sweet, SVP Global Sales, National Geographic

Channel • Eric Messerschmidt, Director, The Danish Cultural Institute, Beijing • Che Hua, President, and Zhang Yi, VP, Sichuan Radio and Television • Andrew Solomon, Head of History and Natural History, ORF • Tuija Snellman, Head of Sales, Jonna Kalvia, Sales Executive, YLE, and

members of the Finnish delegation • Mikko Puustinen, Counsellor (Press and Culture), Embassy of Finland ,

Beijing • Yves Jeanneau, Vice President, China Central Newsreel & Documentary

Film Studio (Group) • Guo Benmin, Oriental Companion Media (Beijing) Co Ltd • Zheng Cao, Deputy Director, Beijing TV, and members of the BTV team • Ruifang Hua, Head of European Business Development, Rare Media • Stella Zhao, Business Development Director, Beijing Polychrome Media

and Radio • Wang Yuan Yuan, Head of International Department, CICC • Karen Cheng and Serena Chen, Trade and Investment Manager, UK

Trade and Investment • Cecillia Zhou, Distributor, Shanghai Culture Media Group • Gao Han, International Department, Jiangsu Broadcasting Corporation • Chen Jing, BTV Satellite Programme Centre • Feiping Lai, Beijing Oriental Moon and Star Advertising • Xiao Long, Operation and Financial Director, BIDC



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• Lily Zhang, Director of Communications, Guangzhou International Documentary Festival

• Heads of department and the team from SCTVF

Conclusion and next steps Overall the feedback has been very positive from the Australian delegates. Most found the experience worthwhile and are expecting business, development and production outcomes. The targeted nature of the Beijing forum provided a direct contrast to the much bigger SCTVF. Australia needs to further and deepen its engagement with China to realise more development, production and sales to this important market.

Intelligence from this visit to China will feed into the agency’s Asian Strategy and will provide a good foundation for delegates to return for Asian Side of the Doc well informed about the market and the key players.

ATTACHMENT A - List of some of the Chinese delegates who attended the Australia China Documentary Forum

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Company Name Position

Creative Asia Hannah Skrzynski Director And Forum ConsultantAide Capitals 艾德资本马琰 Ma Yan Partner Aide Capitals 艾德资本蔡一睿 Cai Yi Rui Partner AustCham Beijing Nick Coyle General Manager AustCham Beijing Tash Jamieson Manager- Scholarship and Future Leaders ProgramAustralian Embassy, China (People's Republic of)

Jennifer Mason Second Secretary (Public Affairs and Culture)

Australian Embassy, China (People's Republic of)

HE Ms Frances Adamson Australian Ambassador to the People’s Republic of China


Michael Growder Counsellor Public Affairs and Culture, Australian Embassy, Beijing


Hayley Ward Senior Cultural Relations Officer

BEIJING FOREIGN STUDIES UNIVERSITY 北京外国语大学

HE Minxing Deputy Professor

Beijing GINN CULTURE CO,LTD 北京鸿汇新典文化传播有限公司

He Shuyang 何抒扬 Manager

Beijing Hong Hui 北京鸿汇新典文化传播有限公司

Zhang Yanchun 张砚春

Beijing Hualu Baina Film and TV XIANG Jing Project ManagerBeijing Hualu Film & TV Co. Ltd 达珺 Da Jun 项目管理部总监 Diretor Beijing Hualu Film & TV Co. Ltd 曹伟华 Cao Weihua 项目管理部海外市场经理 Overseas Marketing Manager Beijing Hualu Publishing & Media Co Ltd ZHANG Jianxin Manager of Integrated Business Department Beijing Jingdu Century Culture Development Co., Ltd.

Xiao Chun (Michael) Mou

Beijing New Century media Co Ltd 北京新影世纪影视文化发展有限公司Central Newsreel and Documentary Film

di ( )

Li Wei Director


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Beijing New Century media Co Ltd 北京新影世纪影视文化发展有限公司Central Newsreel and Documentary Film S di (G )

Ji Xiaohai Director

Beijing Polychrome Media Co. 北京多彩盛视文化传媒有限公司

WU liningli 吴琳莉

Beijing Polychrome Media Co. 北京多彩盛视文化传媒有限公司

Stella Zhao

Beijing Sanduotang Tech-Media Co. Ltd 北京三多堂传媒股份有限公司

高晓蒙 Ms GAO Xiaomeng 总经理 GM

Beijing Sanduotang Tech-Media Co. Ltd 北京三多堂传媒股份有限公司

夏莎 Ms XIA Sha 导演 Film Diretor

Beijing Xinbaoyuan Movie & TV Investment Co., Ltd.北京鑫宝源影视投资有限公司

焦云飞 Mr Xiao Yunfei 总经理助理 Assitant to GM


Tai Yuxin 邰薪羽 Deputy GM


Xiong Tao Overseas Distribution

BIDC (Beijing International Documentary Centre)

肖龙 Long Xiao 运营兼财务总监

BTV Documentary Channel Mr Chen Dali 13 Nov only Executive Director BTV Documentary Channel Ms Yin Siyi 13 Nov only Producer BTV Documentary Channel Mr Cao Zheng 13 Nov only Deputy DirectorBTV Documentary Channel Ms Wang Jin (Jane) 13 Nov only ProducerBTV Documentary Channel Ms LI Deyin 13 Nov only Program RequisitionCCTV 10 - Science and Education中央电视台科教频道

Mr Deng Wu 邓武 Executive Journalist

CCTV 10 - Science and Education中央电视台科教频道

Mr Wang Xinjian 王新建 Producer

CCTV9 Mr Tian Yuan Head, Office of International Acquisitions & Co-Operation

mailto:[email protected]�


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CCTV9 (Dcocumentary Channel) Han Wen Producer / Head of Planning sectionCentral Newsreel and Documentary Film Studio (Group) 中央新闻纪录电影制片厂(集团)

Guo Benmin 郭本敏 Deputy Director

Central Newsreel and Documentary Film Studio (Group) 中央新闻纪录电影制片厂(集团)

夏咏秋 Ms Xia Yong Qiou 市场管理部主任 Marketing Excecutive

Central Newsreel and Documentary Film Studio (Group) 中央新闻纪录电影制片厂(集团)

苗月Ms Miao Yue 市场管理部业务主管 Marketing Supervisor

China Broadcast Association City Channel Committee 中广协城市台委员会

吴林励 WU Lilin 总经理

China Broadcast Association City Channel Committee 中广协城市台委员会

姬连杰 JI Lianjie

China Documentary Film Commission Jie Zhao Vice President & Secretary GeneralChina Documentary Network Richard LiangChina Film & Television Production Co. Ltd of CITVC中视影视制作公司

Tong Fengyan Director of Public Relations

China Film Co Ltd Song Zhenshan ManagerTelevision DepartmentChina Film Co production Corporation Susan XU Vice President China Great Wall Society HAN Guowei 韩国伟 CEOChina Great Wall Society 穆兰英 MO Lanyin Vice Direcotr China International Television Corporation China Radio, Film & Television Program Exchanging Centre 中国国际电视总公司中国广播电影电视节目交易中心

ZHANG Wei

mailto:[email protected]�


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China International Television Corporation China Radio, Film & Television Program Exchanging Centre 中国国际电视总公司中国广播电影电视节目交易中心

LU Shan

China Television Artists Association 中国电视艺术家协会

WANG Zhanhai Previous Deputy Secretary General

CICC 五洲传播 Ms Wang Yuanyuan　王媛媛　 Head of International Department CICC 五洲传播 Ms Weina Kong　孔伟娜 Producer of International Department Film and Tv Division CICC 五洲传播 Mr Zhang Bo CICSEP 中国科教电视电影协会 Chen Hu Chief Planning OfficerCompanion (Beijing) Culture Media Ltd., 良友（北京）文化传媒有限公司

张靖 Ms ZHANG Jing 商务合作部总监 Business Direcot

Companion (Beijing) Culture Media Ltd., 良友（北京）文化传媒有限公司

武汐滢 Ms WU Xiying 商务合作部项目专员 Business Project Specialist

Companion (Beijing) Culture Media Ltd., 良友（北京）文化传媒有限公司

张凯茵 Ms ZHANG Kaiying 良友新视界网站编辑 Web TV Editor

Docu China Channel - Shanghai Media Group (SMG) 真实传媒(Documentary Channel)

Li Xiao 13 Nov only Creative Director

DOCUCHINA Yinhao Huang 13 Nov SMG Director of Content Investment Department CNTV (China Network Television) 张延利 ZHANG Yanli Head of Department of Documentary Network TV Divison Freelance Documentary Joy JiaFuture TV Co Ltd Dr Yuxia Zhang CEOFuture TV Co Ltd Janet Zeng Assistant to CEO Future TV Co Ltd Wenjing Zuo External Cooperaton project manager Happy Movie Media Ltd. Ms Yu HongHarris Moure Attorneys Mathew Alderson Partner, Asia PacificHua Yi Brothers Tanyi华谊兄弟天意影视有限公司宣传部

桑桑宣传 Sang Sang Communications


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Hua Yi Brothers Tanyi华谊兄弟天意影视有限公司宣传部

薛竟雅 Xue JingYa Commuications Direcotr

International Channel Shanghai - SMG 上海外语频道 13 Nov Only

Mr WANG Lijun　王立俊 13 Nov 2013 Deputy Director

LIC Shirley Cheng 程十卉---- SVP& Chief Creative Director

LIC Jia Yan The Head of Research and Development DepartmentLIC Maggie 王童暄- The Head of International DepartmentLong Legacy Cultural Group龙世文化集团赵彬 Mr ZHAO, Bing 执行董事 Director

Long Legacy Cultural Group龙世文化集团王嵋 Ms WANG Mei 副总裁 Deputy VP

Long Legacy Cultural Group龙世文化集团王笑迟 Mr WANG, Xiaochi 总裁秘书 Assistant to President

Maize Communication Susan Jiang General ManagerNHNZ Felix Feng NHNZ Han ZhangNHNZ Natural History New Zealand Co., Ltd.新西兰自然历史有限公司

Kyle Murdoch Vice PresidentChina Development and Production

Oriental Companion Media (Beijing) 东方良友影视传媒（北京）有限公司

Warren Chien 钱伟荣 Producer

Rare Media Hai Tian CEORare Media Ruifang HUA Head of European BusinessRare Media Sue HU Acquisition and co-productionSARFT LIU FangShixi TV/3C Media Julia Song International Business Manager Shixi TV/3C Media Lulu Tian International Business Representitive Sohu Video搜狐视频虢爽 GUO Shuang Senior producer Sohu Video搜狐视频 Tom孙白雪 Project Manager 项目经理Soundfirm Beijing Wen Le Soundfirm Beijing Geng Ling General Manageryouku.com 罗昀 Sissi Law 媒体合作高级经理 Senior Manager of AcquisitionVisible Influence Pictures 视袭时代（北京）文化传媒有限公司

Magnolia YU Deputy GM

Attachment B: Program – Australia China Documentary Forum

Enterprise Asia – China TRAVEL REPORT - Screen Australia€¦ · Australia China Documentary...

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