Entering its fifteenth season in 2009, this high-profile racing

series features full-size trucks from four major manufacturers.

With the 2009 schedule comprising of 25 races at 22 tracks in 19

different states, the NASCAR Camping World Truck Series is a

favorite among fans who like big, powerful trucks. In 2003, one

million fans attended NASCAR Camping World Truck Series

events while an average of nearly 500,000 viewers tuned into

each race on television.

As the second most-popular form of motorsports in America,

the NASCAR Nationwide Series features 35 points events at 26

tracks nationwide. The NASCAR Nationwide Series brings

together a thrilling combination of up-and-coming drivers and

established veterans, where everyone has something to prove.

This competitive environment makes it a vital part of the

NASCAR experience.

NASCAR Camping World NASCAR Camping World

Truck SeriesTruck Series

NASCAR Nationwide NASCAR Nationwide

SeriesSeries

2009 NASCAR Nationwide Series 2009 NASCAR Nationwide Series ScheduleSchedule2/14 ■■ Daytona International Speedway

2/21 ■■ Auto Club Speedway

2/28 ■■ Las Vegas Motor Speedway

3/21 ■■ Bristol Motor Speedway

4/4 ■■ Texas Motor Speedway

4/11 Nashville Superspeedway

4/17 ■■ Phoenix International Raceway

4/25 ■■ Talladega Superspeedway

5/1 ■■ Richmond International Raceway

5/8 ■■ Darlington Raceway

5/23 ■■ Lowe's Motor Speedway

5/30 ■■ Dover International Speedway

6/6 Nashville Superspeedway

6/13 Kentucky Speedway

6/20 The Milwaukee Mile

6/27 ■■ New Hampshire International Speedway

7/3 ■■ Daytona International Speedway

7/10 ■■ Chicagoland Speedway

7/18 Gateway International Raceway

7/25 O'Reilly Raceway Park at Indianapolis

8/1 Iowa Speedway

8/8 ■■ Watkins Glen International

8/15 ■■ Michigan International Speedway

8/21 ■■ Bristol Motor Speedway

8/30 Circuit Gilles Villeneuve

9/5 ■■ Atlanta Motor Speedway

9/11 ■■ Richmond International Raceway

9/26 ■■ Dover International Speedway

10/3 ■■ Kansas Speedway

10/10 ■■ Auto Club Speedway

10/16 ■■ Lowe's Motor Speedway

10/24 ■■ Memphis Motorsports Park

11/7 ■■ Texas Motor Speedway

11/14 ■■ Phoenix International Raceway

11/21 ■■ Homestead-Miami Speedway

■ ■ Denotes NASCAR Sprint Cup Series Companion EventDenotes NASCAR Sprint Cup Series Companion Event

2009 NASCAR Camping World Truck 2009 NASCAR Camping World Truck ScheduleSchedule

2/13 ■■ ■■ Daytona International Speedway

2/21 ■■ ■■ Auto Club Speedway

3/7 ■■ Atlanta Motor Speedway

3/28 ■ ■ Martinsville Speedway

4/25 Kansas Speedway

5/15 ■■ ■■ Lowe's Motor Speedway

5/29 ■■ ■■ Dover International Speedway

6/5 Texas Motor Speedway

6/13 ■■ Michigan International Speedway

6/19 ■ ■ The Milwaukee Mile

6/27 Memphis Motorsports Park

7/18 Kentucky Speedway

7/24 ■ ■ O'Reilly Raceway Park at Indianapolis

8/1 Nashville Superspeedway

8/19 ■■ ■■ Bristol Motor Speedway

8/28 Chicagoland Speedway

9/5 Iowa Speedway

9/12 Gateway International Raceway

9/19■■ New Hampshire Motor Speedway

9/26 Las Vegas Motor Speedway

10/24 ■■ Martinsville Speedway

10/31 ■ ■ ■■ Talladega Superspeedway

11/6 ■ ■ ■■ Texas Motor Speedway

11/13■■ ■■ Phoenix International Raceway

11/20 ■■ ■■ Homestead-Miami Speedway■ ■ Denotes NASCAR Sprint Cup Series Companion EventDenotes NASCAR Sprint Cup Series Companion Event

■■ Denotes NASCAR Nationwide Series Companion EventDenotes NASCAR Nationwide Series Companion Event

NASCAR NASCAR Nationwide & Camping World Truck Event Nationwide & Camping World Truck Event LocationsLocations

Indicates location of track and 180 mile driving distance (3 hrs)

NASCAR Nationwide Series Event NASCAR Camping World Truck Series Event

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NASCAR Fan NASCAR Fan DemographicsDemographics

► 75 million brand-loyal fans► #1 rated motorsports series on television► #2 rated regular season sport on television► #1 rated spectator sport with 17 of top 20 highest attended events in the U.S.► Over 4 million fans in attendance annually► Average of 120,000+ attendees per event► Televised in more than 150 countries in over 30 languages► Average 5 million TV households and 7.2 million viewers PER EVENT

►NASCAR is #1 in fan brand awareness and loyalty towards sponsors►More Fortune 500 sponsors than any other sport►NASCAR sponsors received $6.5 billion in total on-screen exposure in 2007►NASCAR fans are 3 times more likely to purchase NASCAR sponsors’ products►72% of fans buy products because of the NASCAR name►40% of fans switch to a product if it’s a NASCAR sponsor

The NASCAR The NASCAR BrandBrandNASCAR is more than a sport…it’s NASCAR is more than a sport…it’s

a lifestyle!a lifestyle!

The NASCAR The NASCAR BrandBrandNASCAR is more than a sport…it’s NASCAR is more than a sport…it’s

a lifestyle!a lifestyle!FANS SEE NASCAR-RELATED PRODUCTS AS MONEY WELL SPENT

89% When I see a NASCAR logo on something, I know it will be a quality product.

82% NASCAR-related products are always good value for the money.

66% I don’t mind paying more for a NASCAR product.

Percentage of fans who agreed with the following statements.

FANS SHOW LOYALTY THROUGH NASCAR-RELATED PRODUCTSPercentage of fans who agreed with the following statements.

72% I buy NASCAR-related products because I am a fan of a specific driver.

72% If I see a NASCAR logo on something, I am much more likely to buy it than I am to buy a similar product that is not NASCAR- related.

56% I buy NASCAR and driver-related products so that my money helps keep my favorite drivers on the track.

53% Collecting NASCAR memorabilia is very important to me.

Premier Brands In Premier Brands In NASCARNASCARExamples of sponsors who have used NASCAR as an

advertising vehicle

NASCAR Media NASCAR Media PartnershipsPartnerships

Through existing and new media partnerships, NASCAR fans have more access to NASCAR than ever before.

Licensed PublicationsLicensed Publications

Key Motorsports began in 1991 as a dream for Virginia businessman Curtis W. Key Sr. That year, Key ran five races in the NASCAR

Nationwide division with drivers Rodger Sawyer, Bobby Hamilton, and Tommy Ellis.

In the years ahead Curtis continued to build his racing operation. In 1996, while only competing in four Nationwide races, Key made each

race a “quality start,” as he contracted with only top drivers. Two former Nationwide Series champions, Chuck Bown and Larry Pearson, along with NASCAR Sprint Cup Series star Jeff Burton, piloted the Key

Motorsports cars.Today, Key Motorsports is once again forging ahead in the NASCAR ranks, this time in both the NASCAR Camping World Truck Series

and NASCAR Nationwide Series. In 2009, Key Motorsports will compete in its fourth full-time Camping World Truck season, as well

as its first full-time Nationwide Series season.

Past & PresentPast & Present

Located in Mooresville, NC, this 10,500 square foot

facility houses both the race shop and business offices.

ShopShop

The state-of-the-art shop allows our team of

professionals to build and maintain the race vehicles in

order to compete competitively in two NASCAR

divisions.

The 53’ Featherlite hauler is pulled by a 2005 Kenworth tractor, allowing this mobile

billboard to act as our “home away from home.”

Program ObjectivesProgram Objectives• Increase public awareness.

• Enhance existing and develop new customer relationships.

• Increase sales.

• Increase revenue and profitability.

MISSION STATEMENT

A competitive race team, combined with an innovative marketing plan that will yield dividends for you both on and off the track.

Team Sponsorship Team Sponsorship ActivationActivationApproximately 75% percent of the program’s success will be

determined by how the sponsorship is activated.

Traveling Billboards - Key Motorsport’s 53’ transporter becomes a traveling billboard as it travels the nation’s highways, coast to coast. Direct Interaction - Show vehicles will provide more “direct” interaction throughout the season than any other member of the race team (including the driver).

Incentive Programs - Various incentive programs such as trip giveaways, free race tickets, garage passes for those “special” customers, and at-track hospitality.

Print & Media Exposure - Spot buys on race broadcasts and print advertisements in popular racing and trade publications.

Custom Paint Schemes - Whether unveiling a new product or promoting a sweepstakes, your team sponsorship allows you the flexibility to tailor your message to fit your marketing agenda.

Promotional Displays: NASCAR events provide a broad scope of advertising opportunities, from inflatable messaging to interactive displays.

Sampling & Activation: NASCAR events are prime for sampling programs as thousands of fans congregate in one general location.

Personal endorsement: Consumers recognize and relate to NASCAR drivers, making them powerful spokespersons for the brands they represent.

Contests & Sweepstakes: Promote your company to loyal NASCAR fans through sales incentives such as: sweepstakes, reward programs, coupons, giveaways and point-of-purchase programs.

Marketing ProgramMarketing Program

Show Vehicle Program: These vehicles are real race cars and trucks, complete with running engines and race-ready graphics. Show vehicle events will increase foot traffic and draw attention to your company, bringing your business into the community spotlight.

Driver Appearances: Whether appearing at a site of your choosing or as part of race day festivities, NASCAR drivers are well known for making a good impression on employees, customers and the general public.

Hospitality Program: The upbeat atmosphere of a NASCAR event is the perfect opportunity to strengthen relationships with key clients and customers.

Licensing Opportunities: With literally thousands of licensed products to choose from, we will help you find valuable ways to gain and increase brand loyalty among key fans.

Marketing Marketing ProgramProgram

The CarThe Car

ckeymotorsports

The TruckThe Truck

The TransporterThe Transporter

Driver & Team Driver & Team UniformsUniforms

Die-casts

Shirts

License Plates

Clocks

Hats Jackets

Posters/Prints

Team Apparel & CollectablesTeam Apparel & CollectablesExamples of Merchandise & Apparel ProgramExamples of Merchandise & Apparel Program

On behalf of Key MotorsportsKey Motorsports, we would like to express our sincere thanks to you for taking the time to review our presentation.

Should you decide to enter into a marketing partnership with us, you have our solemn pledge to represent your company with professionalism, integrity, and total commitment to achieve our common goal of a mutually successful program.

Please feel free to contact me anytime should you have any questions or concerns. For additional information and photos please visit our web site at www.keymotorsports.us

Thanks again,

Curtis Key Sr.Curtis Key Sr.

Thank you !Thank you !