Entepreneurship_LingHsuanSU_S3203082

AoA Creative Sticker COMM2069 Entepreneurship

:Ling Hsuan Su [ Grace]

S3203082

M:+61 413185166

E-Mail: [email protected]

COMM2069 Entepreneurship Ling Hsuan Su <S3203082>

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CONCEPT BUSINESS

Company:

“AoA Creative Sticker Store” online shop

(‘AoA’ Creative Sticker base on Attach on Anywhere you like and also as an expression like surprise

Product:

‘AoA Creative Sticker Store’ is established as an online design store for selling

Chinese style of stickers, to mix and redesign those elements such as Chinese

Meaningful Word as decorated, Chinese Traditional Pattern from architecture or

aboriginal symbol, and Chinese Traditional Facial Paint. It can be sticked anywhere

easily no matter what kind of surface material of objects are. Different size can be

ordered to approach what consumers desire.

OTHER EXISTING BUSINESSES

However, there are some of wall stickers business and mural creative store, even

creative tape product are selling their concepts around the wall, like examples

showing below:

Zakka – Wall Stickers, (Sell in) Taiwan

Zakka


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IKEA, Australia

Wall stickers here only offer some certain size that can be arranged on wall yourself

however there are plenty of similar stickers stores are selling around of the world to

be as competitors, it also be sold in IKEA, Ausralia called Decoration stickers which

made in Polypropylene plastic and paper. It can be Self-adhesived easily to fit on to

smooth, clean and dry surfaces.

Feature Walls – Murals, Ireland.

Feature Walls is one of the leading mural painting companies in Ireland and they also

provide their service outside of Ireland as well. They offer a professional, innovative

and colourful service with extensive interior design expertise to transform clients’

ideas into practical, art led solutions.

Ideastyle, Taiwan and China


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They are professional brand manufacture that design and custom tailors to IT

accessories, examples here are creative objects’ skin. They specialize in feminine

products for the female market and aesthetic and outstanding pattern designs. Now, it

has been sold in Asia (Taiwan, Japan, Korea, Hong Kong, China, Thailand, Malaysia),

Europe (United Kingdom, Germany, Netherlands, Sweden, Russia, Italy, Spain),

America and Africa (South Africa).

iDa – iDa Your Life, Taiwan

iDa is selling the newest trends of design in the world now, the decorative tapes. Their


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tapes are multi-functions which can use as wallpaper or whatever you like. iDa comes

from the sound of Taiwanese which means love to tape. So they hope their products

will change consumer’s ideas about tapes and also make people desire to apply tapes

into a creative fashion way.

DIFFERENCE IN ‘AoA’ BUSINESS

‘AoA Creative Sticker Store’ tends to seek a gap in this sticker market between

interior design and product design with creative modern way. There are some example

businesses indicating that create their personal style as a life style nowadays. Our own

properties like room space (interior wall, decorated objects), personal devices (labtop,

ipod, mobile phone…etc), car or even cover of book are all able to produce as their

own style with applying meaningful elements (symbol, pattern, colours or aesthetic

words) to them. People tend to be more acceptable for these multicultural design or

style in a lot of area like, drama, clothes, songs or design. Chinese style might be

pretty familiar for Asian but Australia or even Western countries. ‘AoA Creative

Sticker Store’ would like to bring Chinese style into sticker market in Australia by

using beautiful and novel Chinese elements as designing inspiration. Consumers can

stick on any objects no matter what kind of surface materials are in any ordered size

and colour from store website. Our stickers specialized on Chinese elements:

♦ Chinese Meaningful Word

Traditional Chinese character is pretty beauty and meaningful with historical

development. Every signal one represents a powerful meaning. Chinese believe

that different colours of characters also means different and energy of intention

as well. Those characters also can be combined as one word with a sentence of

meaning that we usually use while special events (Chinese new year).


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Those words (ex above) represent a meaning as bring money or being rich.

To bring the meaningful and aesthetic Chinese characters as our parts of design

elements can enrich the creative stickers’ energy of its representation

♦ Traditional Pattern

There are a lot of traditional pattern stay and being used until today from lots of

area, like architecture, the painting on ancient objects (kitchenware,

furniture…etc), also the aboriginal pattern in Asian.

Chinese Architecture Pattern has its own style with particular pattern and it

brings some meaning to show. Plenty elements are representing luck, rich,

powerful, and health here. For example, dragon symbol (especially Golden

colour) in old time only can be used for a King or Emperor of this country. In the

other hands phoenix symbol only can be used for a Queen.


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Those architectures patterns (above) all represent differently in its meaning.

To bring these powerful and aesthetic Chinese pattern and symbol into our parts

of design

Aboriginal Symbol, pattern or even colour all represent different their own

culture of tribes. In Taiwan, there are fourteen of the tribes has be

recognized: Ami, Atayal, Bunun, Kavalan, Paiwan, Puyuma, Rukai, Saisiyat, Tao

, Thao, Tsou, Truku, Sakizaya, and Sediq. They all have their particular pattern

on their clothes, wares or boards with indicating their life or bless. (like

Australian aboriginal’s dot paintings all represent its own life and story.)

Those Indigenous patterns (above) all represent differently with its story.

♦ Chinese Traditional Opera Facial Paint

The opera facial paint comes from the Beijing opera which is a form

of traditional Chinese theatre with combining music, vocal performance, mime,

dance and acrobatics. This kind of facial painting all accord to the personalities

of performing role with colourful shape and curve. Different colour all represent


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different meaning here, for instance, Red – most are brave and righteous; Black –

most are intelligent and powerful; White – most are tricky and insidious…etc.

Those Chinese opera facial paint (above) all represent differently personality.

BELIVE

In Australia, there are no similar businesses to introduce Chinese style into creative

sticker market yet. Although some stickers or decorated commences are seeking the

alike market in interior design, ‘AoA Creative Sticker Store’ not just that far but also

can apply on any other objects’ surface. Start-up with cooperative interior design

company with low cost to introduce into Australia market, then increasing people

more aware with this kind of product information through online store.

Bibliography:

Example Businesses:

Zakka idea, Taiwan <http://www.zakka.com.tw/category/285>

Feature Walls, Ireland <http://www.featurewalls.ie/index.php>


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iDa, Taiwan <http://idayourlife.blogspot.com/>

ideastyle, Taiwan and China <http://www.ideastyle.net/>

Chinese Style:

Aborigines

Digital Museum of Taiwan Indigenous Peoples < http://www.dmtip.gov.tw/>

Taiwanese Aborigines < http://en.wikipedia.org/wiki/Taiwanese_aborigines>

Chinese Opera

GUOGUANG Opera Company < http://www.kk.gov.tw/onweb.jsp?webno=333333335;>

Culture-About Chinese Culture <http://perfnova.com/blog/category/chinese-opera-masks/>

Beijing Opera < http://en.wikipedia.org/wiki/Beijing_opera>

Entepreneurship_LingHsuanSU_S3203082

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