ENT600_OCT2009

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CONFIDENTIAL BM/OCT 2009/ENT600

UNIVERSITI TEKNOLOGI MARA

FINAL EXAMINATION

COURSE

COURSE CODE

EXAMINATION

TIME

TECHNOLOGY ENTREPRENEURSHIP

ENT600

OCTOBER 2009

3 HOURS

INSTRUCTIONS TO CANDIDATES

1 . This question paper consists of seven (7) questions.

Answer only five (5) questions in the Answer Booklet. Start each answer on a new page..

3. Do not bring any material into the examination room unless permission is given by theinvigilator.

Please check to make sure that this examination pack consists of:

i) the Que stion Paperii) an Ans wer Booklet - provided by the Faculty

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO

This examination paper consists of 4 printed pages© Hak Cipta U nivers i ti Teknolo gi MARA CONFIDENTIAL

8/8/2019 ENT600_OCT2009


CONFIDENTIAL 2 BM/OCT 2009/ENT600

QUESTION 1

a) Define technology entrepreneurship and entrepreneurial process.(6 marks)

b) Explain the three (3) phases of the entrepreneurial process. Illustrate using adiagram.

(14 marks)

QUESTION 2

Creativity should be encouraged among team members or within an enterprise. One of theresources of a creative enterprise is motivation towards action.

a) Identify five (5) other resources of a creative enterp rise.(10 m arks)

b) Desc ribe the four (4) phases of creativity process.(10 marks)

QUESTION 3

Majid is very excited when his colleagues praised him on his new discovery about theremedial potential of betel leaves (daun sireh). He has big plans about commercializing hisformula. However, after talking to several knowledgeable individuals he realized that heneeds to do a feasibility study before he proceeds further with his business idea.

a) Explain to Ma jid five (5) reasons why he wo uld need to carry out a feasibility study.

(10 m arks)

b) Highlight five (5) preliminary questions that Majid needs to address in order to

evaluate the proposed business idea. (10 m arks)

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8/8/2019 ENT600_OCT2009



QUESTION 4

In business and engineering, new product development (NPD) is the term used to describethe complete process of bringing a new product or service to market.

a) Discuss the importance of NPD in terms of the survival of a business(10 m arks)

b) Illustrate the typical stages of NPD process for technology ventures .(6 marks)

c) Briefly expla in the purpose of carrying out test ma rketing in NPD process.(4 marks)

QUESTION 5

The intellectual creations and its inherent value can be protected from being exploited byother parties through intellectual property protection.

a) Identify five (5) types of intellectual property rights.(5 marks)

b) List five (5) intellectual creations that are protected by copyright. Suppo rt youranswer with relevant examples.

(10 marks)

c) List five (5) legal rights of copyright owners.(5 marks)

QUESTION 6

a) There are several reasons why a researcher may decide to sell his research anddevelopment output before applying for patent rights. Identify four (4) of thesereasons.

(8 marks)

b) Identify six (6) facto rs that are important in determ ining the monetary value of a

patent.

(12 m arks)

© Hak Cipta Univers i t i Teknolog i MARA CONFIDENTIAL

8/8/2019 ENT600_OCT2009



QUESTION 7

a) List three (3) categories of financial resources. (6 marks)

b) Wh at is pre-seed financing?(5 marks)

c) Identify and describe three (3) sources of pre-seed financing.(9 marks)

END OF QUESTION PAPER

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ENT600_OCT2009

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