8/8/2019 ENT600_APR2010

1/3

CON FIDENTIAL BM/APR 2010/ENT600

UNIVERSITI TEKNOLO GI MARAFINAL EXAMINATION

COURSE

COURSE CODE

EXAMINATION

TIME

TECHNOLOGY ENTREPRENEURSHIP

ENT600

APRIL 2010

3 HOURS

INSTRUCTIONS TO CANDIDATES

1. This question paper consists of seven (7) questions.

Answer only five (5) questions in the Answer Booklet. Start each answer on a new page..

3. Do not bring any material into the examination room unless permission is given by theinvigilator.

Please check to make sure that this examination pack consists of:

i) the Question Paperii) an Answe r Booklet - provided by the Faculty

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO

This examination paper consists of 3 printed pag es Hak Cipta Universiti Teknologi MARA C O N F ID E N T IA L

8/8/2019 ENT600_APR2010

2/3

CONFIDENTIAL 2 BM/APR 2010/ENT600

QUESTION 1

Creative ideas often arise when creative people observe established solutions, practices orproducts and think of something new or different.

a) Define creativity.(2 marks)

b) List five (5) examp les of areas where the concept of "new" can be created.(5 marks)

c) List three (3) resource s of creativity techn iques .(3 marks)

d) Sources of innovation can be originated from within the compan y/industry or withinthe social environment. Describe three (3) sources of innovation from within thecompany and two (2) sources of innovation from the social e nvironment.

(10 marks)

QUESTION 2

Briefly explain the following sources of financing:

a) Ange l Financing(5 marks)

b) Venture Capital Financing(5 marks)

c) Equity Financing(5 marks)

d) Debt Financing(5 marks)

QUESTION 3

a) State any three (3) reasons for conduc ting a feasibility study.(6 marks)

b) Identify fou r (4) main components of a feasibility study. Discuss any two (2) of thecomponents.

(14 m arks)

Hak Cipta Universiti Teknologi MARA CONFIDENTIAL

8/8/2019 ENT600_APR2010

3/3

CONFIDENTIAL 3 BM/APR 2010/ENT600

QUESTION4

Assumed you have devised a new kind of equipment which has potentially importanthealthcare applications and you are thinking of commercializing the invention. You plantoacquire funding from the Multimedia Development Corporation (MDeC)for building aprototype and eventually to comm ercialize the invention.

Briefly discuss the outline of a technology-based business idea blueprint that you wouldprepare in order to convince M DeC.

(20 marks)

QUESTION5

a) A new product is the outcome of a product development process. Describe what cantheoretically be considered as a new product.

(2 marks)

b) Discuss two (2) main classifications of new products and support your answers usingrelevant examples.

(18 m arks)

QUESTION6

a) Identify and explain four (4) criteria that must be satisfied in order for an inventiontobe patented.

(8 marks)

b) State six (6) charac teristics of information that can be classified as trade secre ts.

(12 marks)

QUESTION7

a) i) Explain what is meant by comm ercialization of R& D.(2 marks)

ii) Identify two most comm on approaches through which research findings couldbe brought to the m arket.

(3 marks)

b) To comm ercialize a technology, an innovator may decide to spin off or spin out intoanew venture. Explain and differentiate both options.

(10 marks)

c) Give five (5) entry barriers for a new venture to establish entry into a particularindustry.

(5 marks)

END OF QUESTION PAPER Hak Cipta Universiti Teknologi MARA CONFIDENTIAL