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CONFIDENTIAL BM/APR 2009/ENT600

UNIVERSITI TEKNOLOGI MARAFINAL EXAMINATION

COURSECOURSE CODEEXAMINATIONTIME

TECHNOLOGY ENTREPRENEURSHIPENT600APRIL 20093 HOURS

INSTRUCTIONS TO CANDIDATES1 . This question paper consists of seven (7) questions.

Answer only five (5) questions in the Answer Booklet. Start each answer on anew page..3. Do not bring any material into the examination room unless permission is given by th einvigilator.

Please check to make sure that this examination pack consists of:i) the Question Paperii) an Answ er Booklet - provided by the Faculty

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SOThis examination paper consists of 3 printed pages

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CONFIDENTIAL 2 BM/APR 2009/ENT600

QUESTION 1

a) According to Schum peter (193 4), a technopreneu r is a person who destroys theexisting economic order (creative destruction) by introducing new products andservices, by creating new forms of organizations and by exploiting new rawmaterials. Discuss what the definition implies. (10 marks)b) There are several steps involved in a complete technoprene urship process. List theeight (8) steps. (4 marks)c) List and briefly desc ribe the three (3) elements of intellectual capital. (6 marks)

QUESTION 2An op portunity is a favorable circumstance w ith a good chance for success or progress.a) Most successful entrepreneurs are normally opportunity-focused. Wh at does it meanby opportunity-focused? (5 marks)b) Discuss with exam ples five (5) characteristics of an attractive oppo rtunity.

(15 marks)QUESTION 3AZ Sendirian Berhad has carried out an intensive feasibility study and has prepared acomprehensive business plan to study consumer acceptance to the company's "Smart TagInstant Finder". They are now ready to comm ercialize the product. AZ Sendirian Berhad isconfident that the user friendly gadget will make life easier for many people as the productallows for items tagge d to be easily located using a remote con trol.a) Give any two (2) definitions of a feasibility study. (4 marks)b) Identify the fou r (4) major areas of a feasibility study and three (3) key ques tions tobe addressed in each of the major areas. (16 marks)

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QUESTION 4

a) A product may have many dimensions such as features, technology and qualityspecifications. In theory, any changes or modifications in any of the productdimensions c an be considered as "a new product". Discuss five (5) types of"newness". Provide your answer with examples. (10 marks)b) One of the steps involved in new product developmen t process is concept testing.Explain concept testing. (5 marks)c) List five (5) reasons for concept testing . (5 marks)

QUESTION 5a) A technology goes through six (6) stages of life cycle in relation to market growth.Identify and describe the characteristics of these six (6) stages. (12 marks)b) Discuss the implications of investments at the first two (2) stages of the technologylife cycle. (8 marks)

QUESTION 6a) Identify four (4) most comm on questions the entrepreneur must be prepared toaddress when securing financing for business. (4 marks)b) Differentiate between debt financing and equity financing . (8 marks)c) Provide two (2) advantages and two (2) disadvantages of debt financing . (8 marks)

QUESTION 7Identify and explain two (2) growth strategies that are often used when a company plans toexpand its current or existing market. Give four (4) preconditions that are associated witheach strategy. (20 marks)

END OF QUESTION PAPER Hak Cipta Universiti Teknologi MARA C O N F ID E N T IA L