BAHULU’S HOUSE ENTERPRISE

Partners Position And Contribution

NAME POSITION CONTRIBUTION

1) Alia Najiha Bt Khairon Zamani GENERAL MANAGER RM 50,0002) Muhd Ashraf Bin Rusli ADMINISTRATIVE MANAGER RM 50,000

3) Nurimani Bt Yusoff MARKETING MANAGER RM 50,000

4) Iffah Diyanah Bt Jantan FINANCIAL MANAGER RM 50,000 5) Nur Syafiqah Bt Shaiful Haslan OPERATION MANAGER RM 50,000

NATURE OF BUSINESS

BAHULU’S HOUSE is under food production and the reason why we choose this sector as our

main business is because we believe Malaysia has the capacity and potential to become a

market leader in this sector.

LOCATION OF BUSINESS & DATE OF BUSINESS COMMENCEMENT

Our shop is located at 18, Lorong Maarof, Taman Bangsar, 59000 Kuala Lumpur, Federal Territory of Kuala Lumpur.

The date of our business commencement is on 1st January 2013 and the registration is on 28th November 2012.

FACTOR SELECTING BAHULU BASED BUSINESS

• Bahulu is one of the most popular traditional cake in Malaysia and suitable for every level of community and age.

• Change perception of Malaysian that bahulu can be more appetizing than they expected by putting modern taste in bahulu such as chocolate chip, colours and flavour.

• Become entrepreneur and not just depend in choosing job in public or private sector.

VISION

• To become another one of the bumiputra company that produce products and services that can fulfilled the want of the customer thus become one of the monopolist of the industry by open up more of our franchise in Malaysia.

• Bahulu’s House Enterprise will strive in creating an efficient and effective in terms of the operation management and becoming a multinational company in 10 years from the date it establish.

MISSION

• Our mission is to get more profit by supplying different kind of Bahulu in whole Bangsar area and widen our territory to all over state in south of Malaysia such as Johor, Melaka and Negeri Sembilan.

• Efficient in term of handling the operation of administrative that occurs to avoid waste. Especially, when it involved with financial resources, labor, equipment and capital that we have invested.

• We also will alert and aware regarding the feedback from the customers. We believed that this is a medium where we can improve and upgrade the products and the services by time to time.

OBJECTIVE1) To ensure the business is running smoothly according to the business plan through planning, organizing, leading and controlling from the Administration Department. From that, our business will run effective and efficient because we have a schedule to do the task, duties and responsibilities. 2) To ensure our business is easy to understand by the partner and workers. It is because, when Administration Department have an organizational structure, our partner and workers are easy to understand from whom they need to submit the report and for whom they need to refer if have any problems. 3) To make our business looking more attractive. It is because the Administration Department has their own allocation to purchase anything but it must relate with the Administration Department. Administration Department cannot over expense, if that happen it will lead loss to the business. By having Administration Department, it can control and manage expenses. •  

ORGANIZATIONAL CHART

MARKETINGPLAN

EXPECTED TARGET MARKETCUSTOMERS OUTLET PERCENTAGE (%)

Suppliers 40

Individual customers 25

Shop near Bangsar 20

Supermarkets 10

School in Bangsar 5

TOTAL 100

MARKET SHARE AND MARKET SIZE

Market size = 15 X RM0.20 X 40,000 = RM120 000 In a year duration , we estimate that:Sales per year = 10% X RM120 000 = RM 12,000

NO COMPETITOR MARKET SHARE (%) PROFITS (RM)

1. Al-Hikmatul Food Enterprise 53 1 656 250

2. Classico Bahulu Enterprise 22 687 500

3. Bahulu D’bayu 15 468 750

4. Bahulu’s House Enterprise 10 312 500

TOTAL 100 3 125 000

COMPETITORNO COMPETITOR MARKET SHARE (%) PROFITS (RM)

1. Al-Hikmatul Food Enterprise 53 1 656 250

2. Classico Bahulu Enterprise 22 687 500

3. Bahulu D’bayu 25 468 750

TOTAL 100 3 125 000

Before

After

NO COMPETITOR MARKET SHARE (%) PROFIT (RM)1.  Al-Hikmatul Food Enterprise 45 1 718 750

2.  Classico Bahulu Sdn Bhd 25 781 250

3.  Bahulu D’Bayu 20 625 000

4. Bahulu House Enterprise 10  

TOTAL 100 3 125 000

SALEFORECASTTOTAL 2013

RM 428,086

TOTAL 2014

 

RM 645,000

TOTAL 2015

 

RM 980,890

MARKETING STRATEGIES

Product/Services Strategy

Brand Packaging Quality Labelling Design After sale services

Price strategy

Cost-based Pricing

Distribution Strategy

Direct to consumerSelling through retailers

Selling through wholesalers

Promotion Strategy

AdvertisingLower Price and DiscountSignboards and banners

StickerWebsite

Sales promotion

OPERATIONALPLAN

PROCESS PLANNINGTHE PRODUCTION OF ORIGINAL FLAVOUR BAHULU

Preheat oven to 200C. Grease the moulds with coconut oil and place into the preheating oven to heat up.

Sift flour together with the baking powder. Set aside.

Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat in sugar, one tablespoon at a time,

until stiff peaks formed. Add vanilla then beat in egg yolks, one at a time.

Stir the flour a little while beaten again at slow speed until it finish.

Remove the hot moulds from the oven and spoon mixture into the greased holes, filling each hole 3/4 full.

Bake for 8-10 minutes or until golden brown.

Remove from oven and cool for about a minute, then use a skewer to prise the sponges from the moulds.

Inspect the quality and texture of bahulu that has been baked.

Packaging the stocks according to sizes and types

Custom packaging for customer (Special Order)

sell /delivering to customer

THE PRODUCTION OF BAHULU HUJAN PANAS

THE PRODUCTION OF ORIGINAL FLAVOUR BAHULU

Preheat oven to 200C. Grease the moulds with coconut oil and place into the preheating oven to heat up.

Sift flour together with the baking powder. Set aside.

Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat in sugar, one tablespoon at a time,

until stiff peaks formed. Add vanilla then beat in egg yolks, one at a time.

Stir the flour a little while beaten again at slow speed until it finish.

Remove the hot moulds from the oven and spoon mixture into the greased holes, filling each hole 3/4 full.

Bake for 8-10 minutes or until golden brown.

Remove from oven and cool for about a minute, then use a skewer to prise the sponges from the moulds.

Inspect the quality and texture of bahulu that has been baked.

Packaging the stocks according to sizes and types

Custom packaging for customer (Special Order)

sell /delivering to customer

THE PRODUCTION OF BAHULU WITH FILLINGS

Preheat oven to 200C. Grease the moulds with coconut oil and place into the preheating oven to heat up.

Sift flour together with the baking powder. Set aside.

Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat in sugar, one tablespoon at a time, until stiff peaks formed. Add vanilla then beat in egg

yolks, one at a time.

Stir the flour a little while beaten again at slow speed until it finish.

Insert the feelings

Remove the hot moulds from the oven and spoon mixture into the greased holes, filling each hole 3/4 full.

Bake for 8-10 minutes or until golden brown.

Remove from oven and cool for about a minute, then use a skewer to prise the sponges from the moulds.

Inspect the quality and texture of bahulu that has been baked.

Packaging the stocks according to sizes and types

Custom packaging for customer (Special Order)

sell /delivering to customer

TYPES

COST

Flours RM 20.00 (10 kg)

Eggs (gred A) RM 100.00 (303 units)

Sugar RM 20.00 (11 kg)

Salt  RM 1.00 (500 g)

Paste (colour) RM 8

Green (1 packs)

Brown (1 packs)

Purple (1 packs)

Pink (1 packs)

Baking Powder RM 2.00 (1 pack)

Chocolate Chip RM 35.00 (10 packs)

Fillings(Jem)chocolate (2 bottles) Strawberry (2 bottles)Blueberry (2 bottles)Pineapple (2 bottles)

RM 25.00

Coconut Oil RM 1.50 (500 g)

Vanilla Essence RM2.50  (2 bottles)

MATERIAL PLANNING

Machines & Equipment Planning Item Price /

unit

(RM)

No.

requirement

Total

cost

Supplier

Weight

Machine

100

2

200

Jong Hong

Enterprise

Sealer

55

2

110

Jong Hong

Enterprise

Bahulu

Mould

12 15

180

Classic

Trading

Enterprise

 

oven

10000

1

10,000

Mustafa

Tools

Enterprise

Electronic

Mixer

1000 1 1000 Mustafa

Tools

Enterprise

Others 3,250 3,250

Total 11,490

 

Item Price/unit

RM

No.

Requirement

Total

Cost

RM

Supplier

Sink 225 2 450 Deluxe

Sdn Bhd

Upright

Freezer

1200 1 1200 Rakan

niaga

Corp

Rack 420 4 1,680 IKEA

Stainless

steel table

1,200 1 1,200 Stanley

sdn bhd

 

Dustbin 25 3 75 Kedai

runcit Bilah

enterprise

Cash

Register

1,000 1 1,000 Stationeries

is ours

enterprise

Long

Table

90

2

180

Hong leong

hardware

sdn bhd

Small

Square

Table

120

1

120

Jati

sungguh

sdn bhd

Others 2,835

Total 8,740

OPERATION HOUR & BUSINESS HOUR

DAY

TIME

Sunday – Thursday

10.30 am – 10.30 pm

Friday – Saturday

10.30 am – 11.00 pm

 

DAY TIME

Monday – Friday 8.00 am – 5.00 pm

Saturday (Week 1 and 3) 8.00 am – 2.00 pm

 

OPERATION

BUSINESS HOUR