Name of company: The Bakeology House

Nature of business: Manufacturing

Location of business: Tapah, Perak Darul Ridzuan

Date of business commencement/start: 1st July 2017

Factors in selecting the proposed business:

To provide variety taste of breads and buns that suits customer’s desire.

The location near to the university area, so it helps students for their

everyday meals with an affordable cost.

To provide quality services that exceeds the expectations of our esteemed

customers.

To map the future

To support growth and secure funding

To develop and communicate a course of action

To help manage cash flow

Stay on Track

Future prospect of the business:

We hope we are able to add our branches.

Helps students to fulfill their needs with reasonable cost.

To build good reputation in the field of bakery industry

Logo and description: “The demand for breads and buns will remain

constant in good and recession times”

Name of company: The Bakeology House

Business Address: No 365, Jalan Raja, 35000 Tapah, Perak Darul Ridzuan. (Shop)

Correspondence Address: First floor, No 365, Jalan Raja,35000 Tapah, Perak Darul Ridzuan.(Office)

Website Address: www.bakeologyhouse.com

Telephone Number: 013-4224660

Fax Number: 05-5560294

Form Of Business: Partnership

Main Activities: Food Products (Bread and Bun)

Date of Commencement: 22 January 2016

Date of Business Registration: 1 February 2016

Registration Number: TR2016/001

Initial (own) Capital: RM 10 000

Name of Bank: Bank Islam

Bank Account Numbers: 12095080338726

Name : NUR ATIELIA BINTI PRESHAHDINIdentify card number : Permanent address : ,

,

Correspondence address : (same as above)Telephone number : Date of birth : SEPTEMBER 15, 1996Age : 20Marital status : SINGLEAcademic qualifications : SIJIL PELAJARAN MALAYSIA (SPM)Courses attended : DIPLOMA IN SCIENCE

Skills : MICROSOFT WORD (GOOD)MICROSOFT EXCEL (GOOD)MALAY LANGUAGE (EXCELLANT)ENGLISH LANGUAGE (GOOD)

Experience : WORKING IN HI-O COMPANYPrevious business experience : SHAWL BUSINESSPresent occupation : GENERAL MANAGER

Name : RAIHAN IZZATI BINTI ROSANIZANIdentify card number : Permanent address :

Correspondence address : (same as above)Telephone number : Date of birth : M AY 22, 1996Age : 20Marital status : SINGLEAcademic qualifications SIJIL PELAJARAN MALAYSIA (SPM)Courses attended : DIPLOMA IN SCIENCE

Skills : MICROSOFT WORD (GOOD)MICROSOFT EXCEL (GOOD)MALAY LANGUAGE (EXCELLANT)ENGLISH LANGUAGE (GOOD)

Experience : 3 MONTHS IN BAKERY STALLPrevious business experience : NONEPresent occupation : MARKETING MANAGER

Name : NUR LAILI BINTI YEOP IDRISIdentify card number : Permanent address :

Correspondence address :

Telephone number : Date of birth : JULY 17, 1996Age : 20Marital status : SINGLEAcademic qualifications : SIJIL PELAJARAN MALAYSIA (SPM)Courses attended : DIPLOMA IN SCIENCE

Skills : MICROSOFT WORD (GOOD)MICROSOFT EXCEL (GOOD)MALAY LANGUAGE (EXCELLANT)ENGLISH LANGUAGE (GOOD)GOOD IN MANAGING FINANCIAL ACCOUNT

Experience : 4 MONTHS IN SECRET RECEIPEPrevious business experience : SELLING CHOCOLATE MOIST AT UITM TAPAHPresent occupation : ADMINISTRATION MANAGER

Name : NURUL AFIFA BINTI ABDUL RAHMANIdentify card number : 960126-08-5512Permanent address : N0 10, LEBOH MADRASAH, TAMAN HILLVIEW,

31350 IPOH, PERAKCorrespondence address : (same as above)Telephone number : 012-486 7540Date of birth : JANUARY 26,1996 Age : 20Marital status : SINGLEAcademic qualifications : SIJIL PELAJARAN MALAYSIA (SPM)Courses attended : DIPLOMA IN SCIENCE

Skills : MICROSOFT WORD (GOOD)MICROSOFT EXCEL (GOOD)MALAY LANGUAGE (EXCELLANT)ENGLISH LANGUAGE (GOOD)GOOD IN BALING BREAD AND MANAGING ACCOUNT

Experience : ONCE JOINED IN VENTURE WITH OTHER BUSINESSMAN

Previous business experience : DRESS BUSINESS ONLINEPresent occupation : FINANCIAL MANAGER

Name : NUR SHUHADA NABILLA BINTI MOHD YUNUS Identify card number : Permanent address :

Correspondence address : (same as above)Telephone number : Date of birth : APRIL 7, 1996Age : 20Marital status : SINGLEAcademic qualifications : SIJIL PELAJARAN MALAYSIA (SPM)Courses attended : DIPLOMA IN SCIENCE

Skills : MICROSOFT WORD (GOOD)MICROSOFT EXCEL (GOOD)MALAY LANGUAGE (EXCELLANT)ENGLISH LANGUAGE (GOOD)

Experience : WORKING IN BAKERY SHOP IN BATU GAJAHPrevious business experience : COOKIES BUSINESS ONLINEPresent occupation : OPERATIONAL MANAGER

Vision

“To be the social bread & bun bakery shop of our country, the place where

everyone can meet and build relationships”

Mission

“Run fast to serve others & give generously”

Objectives

To expand our bakery concept to other cities

To increase operating profit

Become number one bakery shop for everyone by build relationships

Determine the product range

No 365, Jalan Raja, Perak, 35000 Tapah, Malaysia

Increase sales

Enhance customer relationships

Launch new products or services

PRODUCT/ SERVICE DESCRIPTION

Manufacturing bread and bun to customer

Different in term of size, taste and also affordable

Price as low as Rm2.00

We produces 4 types of bread that guarantee to give satisfaction and pleasure

Bread such:

1. Sausage bun

2. Coffee bun

3. Chicken Floss

4. Cinnamon roll bun

Each bread had their own flavor and taste that make them differ with each other

Product Description

1.Sausage Bun soft bread with sausage mixture over the vegetables

in plenty of sauce and mayonnaise, which is

believed to excite the appetite all age groups

2.Coffee Bun round-shaped bread surrounded by a mixture of

butter and Nescafe outside and contains brown

sugar in it. Coffee aroma is quite interesting eaten

with tea

3.Chicken Floss A chicken floss is a dried meat product

with a light and fluffy texture similar to

coarse cotton, soft bread with a lot of

quantity of chicken floss on it plus also

with mayonnaise in bread comes in

different colors such as orange and

yellow floss

Cinnamon Roll Bun

A cinnamon roll is a sweet roll served

commonly in Northern Europe and North

America. common use is for breakfast or

dessert. Its main ingredients are flour,

cinnamon, sugar, and butter, which

provide a robust and sweet flavor.

MARKET ANALYSIS

Target Market

People within and nearby Pekan Tapah area and focuses on supermarket,

residential and students.

Market Size

It was estimated that 40,800 market size in a month

RM489,600 market size in a year for this 3 different source

Customer Unit/no of people Sales per month

(RM)

Total market

size/year (RM)

Supermarkets 9000×RM2.40 RM21,600 RM259,200

Residential 5000×RM2.40 RM12,000 RM144,000

Students 3000× RM2.40 RM7,200 RM86,400

TOTAL MARKET

SIZE

RM489,600

Market share before entrance of The Bakeology House

35%

25%

40%

BEFORE ENTRANCE

De AnnieDelicious

Kedai KekManis

Company Percentage (%)

De Annie Delicious 35

Kedai Kek Manis 25

Happy Angle Cake House 40

TOTAL MARKET SIZE 100

Market share after entry of The Bakeology House

15%10%

25%

50%

AFTER ENTRANCE

De AnnieDelicious

Kedai KekManis

Happy AngleCake House

Company Percentage (%)

De Annie Delicious 15

Kedai Kek Manis 10

Happy Angle Cake House 25

Bakeology 50

Competitors Strength Weaknesses

De Annie Delicious Cheap Low quality

Poor customer service

Kedai Kek Manis Friendly Staff Expensive

Happy Angle Cake

House

Good Services Expensive , dubious

Halal Certificate

MONTH SALES (RM) REMARKS

1 30000

2 40800

3 40800 -Chinese New Year

4 40800

5 40800

6 40800 -School Holiday

7 40800

8 40800 -National Independence Day

9 40800

10 40800 -Hari Raya

11 41600 -School Holiday

12 50800 -School Holiday

TOTAL YEAR 1 RM489,600

YEAR 2 RM490,000

YEAR 3 RM500,000

Product Strategy

high quality big large bread that guarantee satisfaction for buyers with

affordable price

Bread that last longer and maintain it softness even being put into

refrigerator

anytime and anywhere

Pricing Strategy

price of bread as low as RM2.00

pricing based on cost raw material for making bread

Place/distribution strategy

shop lot at Pekan Tapah where people come buy, easy to park for car

on monday to distribute bread to supermarket.

distribute also to residential area

make a delivery with purchase up to 10 near pekan tapah area, charge

included for delivery to home

Promotion strategy

using bunting being place in front of shop

through business card

through website or facebook

once in 2 weeks our shop will make a promotion buy 6 free 1 any types of

bun

Business Card

Bunting

Items Fixed Assets Expenses

(RM)

Monthly Expenses

(RM)

Other Expenses (RM)

Signboard RM 1500

Grand Opening

Balloon

Coupon

Other accessories

-RM30

-RM500

-RM670

Promotion

Bunting

Bunting stand

Website

Newspaper

advertisement

Business Card

-RM 100

-RM150

-RM60

-RM80

-RM60

Marketing Personnel

EPF

Salary

SOCSO

-RM516

-RM4300

-RM73.50

TOTAL RM 1,500 RM 4,889.50 RM 1,650.00

TOTAL OVERALL= RM 8,039.50

Items Fixed Assets Expenses

(RM)

Monthly Expenses

(RM)

Other Expenses (RM)

Signboard RM 1500

Grand Opening

Balloon

Coupon

Other accessories

RM1200

Promotion

Bunting

Bunting stand

Website

Newspaper

advertisement

Business Card

RM 450

Marketing Personnel

EPF

Salary

SOCSO

RM 4,889.50

TOTAL RM 1,500 RM 4,889.50 RM 1,650.00

TOTAL OVERALL= RM 8,039.50

Weigh 18kg flour, 9L water, 1.08 kg margarine, 0.81kg sugar, and 0.27kg salt.

Mix and blend the ingredient using mixer.

Inspect quality of dough

Divide dough into small portion and formed into shape using dough rolling machine

Put ingredient in machine before cutting the dough into shape using dough rolling

machine

Baking the bun and bread using oven under (2300C for 45 minutes)

Inspection of the bun and bread quality

Pack into small packages

Inspection of quality of packaging

Packages are put into boxes

Transport boxes to customer/ target market

Flow chart for the production of bread

Capacity planning

Sales forecast

Average sales forecast per month = RM 40,800.00

Price per unit = RM 2.40

Number of output per month = RM 40,800.00 ÷ RM 2.40

= 17,000 units

If the number of working days per month is 26 days

The amount of output to be produced per day is:

= 17,000 unit ÷ 26 days

= 654 units per day

Days Operation Hours Business Hours

Morning Afternoon Morning Afternoon

Monday 8.00am-12.30pm 1.30pm-5.00pm 8.30am-12pm 2pm-4.30pm

Tuesday 8.00am-12.30pm 1.30pm- 5.00pm 8.30am-12pm 2pm-4.30pm

Wednesday 8.00am-12.30pm 1.30pm- 5.00pm 8.30am-12pm 2pm-4.30pm

Thursday 8.00am-12.30pm 1.30pm- 5.00pm 8.30am-12pm 2pm-4.30pm

Friday 8.00am-11.30pm 2.30pm- 5.00pm 8.30am-11am 3pm-4.30pm

Material Quantity Safety stock Total material

requirement

Price per unit

(RM)

Total price

(RM)

Flour 40kg 10kg 50kg 1.45 72.50

Sugar 20kg 5kg 25kg 2.10 52.50

Eggs 200unit 50unit 250unit 0.40 100.00

Butter 30kg 5kg 35kg 3.89 136.15

Baking powder 5kg 2kg 7kg 3.70 25.90

Oil 20kg 10kg 30kg 2.45 73.50

Milk 25 can 5 can 30can 2.59 77.70

Salt 15kg 2kg 17kg 2.25 38.25

Yeast 5kg 2kg 7kg 3.00 21.00

Cinnamon 15kg 3kg 18kg 1.70 30.60

Vanilla extract 50unit 10unit 60unit 1.25 75.00

Mayonnaise 50unit 30unit 80unit 6.59 527.20

Serunding 15kg 5kg 20kg 5.50 110.00

Sausage 100pack 50pack 150pack 4.60 690.00

Coffee 15kg 3kg 18kg 10.00 180.00

Total 2,210.30

No. Machine Quantity Price/unit

(RM)

Total price

(RM)

1 Oven 2 2000.00 4000.00

2 Mixer 2 8000.00 16000.00

3 Bakery rack 2 140.00 280.00

4 Refrigerator 1 1000.00 1000.00

5 Bread cutter 2 3.00 6.00

6 Baking pan 5 20.00 100.00

7 Measuring cups or spoons 3 10.00 30.00

8 Working table 2 100.00 200.00

9 Air Fryer 2 1800.00 3600.00

10 Packaging 2 7700.00 15400.00

Total 41,516.00

No Particular Monthly expenses (RM)

1 Water 250.00

2 Electricity 1500.00

3 Telephone 150.00

4 Machine Maintenance 1,000.00

Total 2,900.00

Item Fixed asset Monthly expenses Other expenses

Machine and equipment RM 41,516.00

Raw materials RM 2210.30

Wages + EPF + SOCSO RM 7,048.90

Utilities RM 2,900.00

Total RM 41, 516.00 RM 12,159.20 -

Total Overall RM 53,675.20

GENERAL MANAGER

ADMINISTRATION MANAGER

MARKETING MANAGER

MARKETING ASSISTANT

OPERATIONAL MANAGER

BAKER CASHIER

FINANCIAL

MANAGER

MISS NUR SHUHADA NABILLA BINTI MOHD YUNUS

MISS NUR LAILI BINTI YEOP IDRIS

MISS ATIELIA BINTI PRESHAHDIN

MISS RAIHAN IZZATI BINTI ROSANIZAN

MISS NURUL AFIFA BINTI

ABDUL RAHMAN

POSITION NO. OF PERSONNEL

General Manager 1

Administration Manager 1

Marketing Manager 1

Operational Manager 1

Financial Manager 1

POSITION TASKS AND RESPONSIBILITIES

General Manager Increases management's effectiveness by recruiting, selecting, orienting, training,

coaching, counseling, and disciplining managers; communicating values,

strategies, and objectives; assigning accountabilities; planning, monitoring, and

appraising job results; developing incentives; developing a climate for offering

information and opinions; providing educational opportunities.

Builds company image by collaborating with customers, government, community

organizations, and employees; enforcing ethical business practices.

Maintains quality service by establishing and enforcing organization standards.

Administration Manager Provides supplies by identifying needs for reception, switchboard, mailroom, and

kitchen; establishing policies, procedures, and work schedules.

Provides communication systems by identifying needs; evaluating options;

maintaining equipment; approving invoices.

Purchases printed materials and forms by obtaining requirements; negotiating

price, quality, and delivery; approving invoices

Marketing Manager Managing all marketing for the company and activities

within the marketing department.

Developing the marketing strategy for the company in line

with company objectives.

Coordinating marketing campaigns with sales activities

Operational Manager Preparing program budgets

Facilitating programs around the company

Controlling the iventory

Handling logistics

Interviewing candidates

Financial Manager providing and interpreting financial information;

monitoring and interpreting cash flows and predicting future

trends;

analysing change and advising accordingly

POSITION NO MONTHLY SALARY

(RM)

(A)

EPF

(RM)

(B)

SOCSO

(RM)

(C)

TOTAL

AMOUNT

(RM)

(A+B+C)

General Manager 1 3,000 360 51.65 3,411.65

Administration Manager 1 2,500 300 42.85 2,842.85

Marketing Manager 1 2500 300 42.85 2,862.50

Marketing Assistant 1 1800 216 30.65 2,046.65

Operational Manager 1 2,500 300 42.85 2,842.85

Baker 1 1,900 228 32.35 2,160.35

Cashier 1 9,00 108 14.85 1,022.85

Financial Manager 1 2,500 300 42.85 2,842.85

TOTAL 17,600 2,112 300.90 20,012.90

No. ITEM QUANTITY COST PER UNIT TOTAL

1. Computer 6 1500 9000

2. Photocopy machine and Printer 2 800 1600

3. Telephone 5 100 500

4. First Aid Box 2 130 260

5. Fire Extinguisher 3 300 900

6. Dustbin 6 8 48

7. Broom set 2 10 20

8. Air-conditioner 3 2500 7500

9. Emergency light 4 150 600

10. Exit signboard 1 200 200

11. Smoke sensor 3 200 600

12. Fax machine 1 450 450

13. Coffee maker 1 300 300

14. Toaster 1 130 130

15. Office table and chair 5 set 300 1500

16. File document rack 4 30 120

17. Stationary 6 set 20 120

TOTAL 23848

PARTICULAR FIXED ASSETSMONTHLY

EXPENSES

OTHER

EXPENSESTOTAL

Fixed Assets

Land and building 120 000 120 000

Office and equipment 23 848 23 848

Working Capital

Salaries 17 600 17 600

EPF 2112 2112

SOCSO 301 300.90

Pre-Operations and Other

Expenditure

Other Expenditure - -

Deposit (rent, utilities, etc) - -

Business registration & Licenses 1 000 1 000

Insurance & Road Tax Motor

Vehicle- -

Other Pre-Operation

Expenditure- -

TOTAL 143 848 20 013 1000 164,861.00

Business plan was essential before venture into any business.

With business plan a business can run systematically and well mannered.

We plan to expand our business by giving a variety of product to customers

and also this business will be successful and become no 1 favorite bread shop

in tapah