ENT 102 Business Policy

“Catholic Christian in Principle, Benedictine in Orientation, and Filipino in Character”

Course Syllabus

Course Code / Title : ENT 102/ Business Policy and Strategic Management Credit Units / Hours : 3 UNITS / 3 hours per week

The aim of this course is to provide students with knowledge of integrating core business functions and overview of strategic management. Students will be provided with a number of frameworks and models to better understand how firms formulate, implement and evaluate plans and eventually come-out with well-thought strategies. During and after this course, it is hoped that students will understand and appreciate that strategic decisions affect the entire organization, and thus learn the importance of integrating the different disciplines such as accounting, finance, marketing, etc. Students will also be trained to develop their analytical skills, critical thinking, and written and oral communication skills. The end goal is for the students to be able to think strategically and integrate decision-making through strategy analysis, formulation, implementation and evaluation.

Course Objectives: At the end of the course, the students are expected to: 1. Describe and explain the concepts, theories and issues in identifying and formulating strategies to achieve short term and long term goals and objectives.2. Describe the ethical parameters for business policy makers3. Explain the environmental issues and trends for organizational strategy and effectiveness4. Examine critically and observe the different business policies and regulations which affect the business.5. Formulate effectively and recognize the challenges in managing an organization in a globally competitive environment.6. Emphasize, understand and apply the concepts of business policy and strategic management thru case analysis.7. Instill upon the students the Benedictine core value of work and excellence.

Grading System:Midterm Grade

60% Partial Class Standing (includes all aggregate CS grades prior to the midterm exam)40% Midterm ExamFinal Course Grade

50% Final Class Standing (includes all aggregate CS grades for the whole semester)20% Midterm Exam30% Final ExamClass Standing (CS) Components

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San Beda College AlabangCollege of Arts and Sciences

Department of Business Administration and Entrepreneurship

- Quizzes (inclusive of Long Tests), Assignments, Seatwork, Research Papers, Reaction Papers, Cases, Class Activities and Class Participation

SPECIFIC OBJECTIVES CONTENTS / TOPICSSUGGESTED

STRATEGIES / METHODS

NUMBER OF WEEK / HOURS

MODE OF EVALUATION / ASSESSMENT

At the end of the semester, the students are expected to:

Explain how globalization and environmental sustainability influence strategic management

Explain the importance of the strategic decision-making models

Describe the benefits of effective strategic management

Relate the evolution of strategic management and review the development of management within the strategic framework.

Explain concept of sustainability

Relate different positions regarding ethical behavior

Identify the basic model of strategic management and its

MODULE IHISTORY OF STRATEGIC MANAGEMENT AND BASIC

CONCEPTS IN BUSINESS POLICY

A. Basic Concepts in Business Policy and Strategic ManagementA.1. Current economic and business trends that influence strategic management processesA.2. Business Policy DisciplineA.3. Nature and Models of ManagementA.4. Strategic Management

B. History of Strategic ManagementA.1. Growth and Portfolio TheoryA.2. The Competitive EdgeA.3. Military Theorists

C. Corporate GovernanceD. Social ResponsibilityE. The Strategic Management Process

LectureDiscussion

Written reportsShort surveys and

observationsAnalysis of global

brands

LectureDiscussion

Market Analysis and field observation

Week 1-39 hours

Week 4-815 hours

QuizzesRecitations

Written Reports

Written and oral reports/presentations

QuizzesRecitation

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components

Discuss and understand the application of Porter’s five forces model and SWOT analysis in actual business situations.

Enumerate the market structures and analyze the relevance of competitive intelligence in different business situations

Discuss thoroughly the meaning of mission/vision statements

Identify the right strategies needed in an organization

MODULE IIENVIRONMENTAL SCANNING

AND STRATEGY FORMULATION

A. Market StructuresB. Porter’s Five Forces ModelC. Competitive IntelligenceD. SWOT AnalysisE. Strategy Formulation

E.1. Vision/Mission StatementsE.2. Five Power PieceE.3. Porter’s Generic Strategies

MIDTERMS

E.4. Power Strategies E.5 Adaptive Methods E.6 Growth Strategies

E.7 Balanced Scorecard

MODULE IIISTRATEGY IMPLEMENTATION

A. Organizing for ActionB. Staffing and Directing

Strategy evaluation and analysisCase Studies

Internet research on the most admired

companies

LectureDiscussion

Case StudiesGroup Presentations

Company Analysis on Standards of Control

Lecture

Week 93 hours

Week 10-1518 hours

Week 16-176 hours

Strategy reviewCase Studies

Research Reports

QuizzesRecitation

Presentations

QuizzesRecitation

Written Reports

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Understand the meaning of strategy implementationIdentify the strategies for the different functions in the organization

Identify and enumerate the steps in the strategic control processKnow the different modes of corrective action.

.

MODULE IVSTRATEGY EVALUATION AND CONTROL

A. Modes of Corrective ActionB. Characteristics of a Good Evaluation

FINALS

Article Reading and Analysis

Week 183 hours

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REFERENCESDess, Gregory G. (2010). Strategic Management: Creating competitive advantage. Boston, Mass.McGraw Hill.Gamble, John E (2011) Essentials of Strategic Management: The quest for competitive advantage. 2nd ed. New York, NY Mc Graw HillWheelen, Thomas L. & Hunger, J. D. (2012). Concepts in strategic management and business policy. New Jersey, Pearson.Wheelen, Thomas L. (2010). Strategic Management and Business Policy. Boston, Mass. Prentice Hall.Ybanez, Antonio Errol B. (2014). Applied strategic management and business policy: A case study method. Makati, Katha Publishing Co. Inc.

Prepared by: Reviewed by: Approved by”

ANA MARIA R. PABAYOS ROWENA R. CARPIO, DBA RYAN M. SICAT, DBAFaculty Chairperson: Business Administration, Entrepreneurship &HR Vice Dean: Academic Affairs

Date Modified: November 16, 2015

“That in all things God may be glorified.”

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ENT 102 Business Policy

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