Ensuring Video Production Success
Transcript of Ensuring Video Production Success
A Video Production Guide For Marketers
Wooshii, CEO, Founder
FERGUS DYER-SMITH
Ensuring Video Success
Intro
1000’s of videos for 100’s of companies
Observations from having made
Some simple things can make your life easier
The Checklist
• Review examples of other videos
• Complete or start the script
• Complete the brief
• Select a video producer
• Review the extras
• Determine the timeframe
Example Videos
Find videos that resonate with you.That match the tone and mood of your desired
video
“Immature poets
imitate; mature
poets steal”
(Examples are one of the best ways to inform your video creators)
Briefs Should Be Brief
1. Introduction paragraph.
2. Your goals for the video
3. Proposed Length
4. Desired Style
5. Keywords that describe the video (and that
don’t)
6. Example Videos
Getting The Script WriteTIP: 3 Words Per Second Is A Good Way to Approximate Length
Write like a journalist – important info up
early
Keep it short
Read it aloud
Read it aloud to someone else
Re-write
Choosing A CreatorYou will be undertaking a complex project with the producer you
select
1. A Pitch or Brief Response. Do they understand your requirements
2. Response Time How quickly they respond during pitching for work is a good future indicator
3. Portfolio. Have they produced work in the past you like?
4. References. Are you able to ascertain how they have worked with previous clients and what those clients thought of your chosen videomaker?
ExtrasSome creators consider certain video elements EXTRAS
• Voice over – Do you require a professional narrator for your video?• Music – Do you require background music in your video?• Graphics – These are often referred to as motion graphics.
Some JargonMoodboard – Mood boards are often used by video makers to enable a person to illustrate visually the direction of style which they are pursuing.
Storyboard – A visual representation of your story. Often look like a comic strip. Animatic – A moving story board. An animatic is a rough, animated version of your video.
Motion Graphics – Elements on screen that are graphical in nature. It may be as simple as moving titles or logos through to animated diagrams
Stopmotion – Animation that involves physical objects. Motion is created by taking still images and slightly moving the object before the next frame is shot – think Wallace and Gromit
VO – Voice Over or Narration – A voice that describes the story off camera. Most frequently used within animation
Music Bed – Music that plays in the background of your video
The TimeframeRules for avoiding the tears
Production Schedule - Ask your producer to lay out at onset.Review points - agree early, before going into production.The Due Date – agree beforehandPost Production – After shooting and can often be more time consumingReview Period - Include a scheduled review period as a formal part of the production process. Number of Revisions – Agree at the onset