ENSR International Group 7 Sec B

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    ENSR International

    Team 7

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    Company Background Established in 1968, ENSR is an Environment Consulting

    firm, having 70 offices worldwide, including 45 in the US Has 1200 employees having expertise across 60 different

    technical disciplines Service Lines

    Air Quality Water Quality Process Engineering

    Due Diligence Environment Health and Safety Remediation/Integrated Site Closure Capital Permitting/Impact Assessment Other

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    Problem Identification

    Due to flat sales and expectations of a tightmarket ahead, the management had to takesome action to improve the prospects of thecompany

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    Webers Suggestion

    To recruit Business Development Officers, BDOs

    Their sole job would be to sell

    The compensation would be given solely on thebasis of the sales targets achieved

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    Kellehers Suggestion

    To improve the incentive system

    The current system exerts more emphasis onspecific, objective aspects such as sales, leads andbillable hours

    The incentive system must reflect the other tasks

    carried out by the consultants, hence making itmore subjective

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    Andersons Suggestion

    To abolish the CSC system or to build a keyaccount program

    The key account program will integrate the CSCsin order to make them work together with theircommon clients

    Teams will be formed with consultants acrossthe CSCs dedicated to each of the commonclients

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    EvaluationWebers suggestion Pros

    BDOs will be completely dedicated to selling and canhence improve the sales

    The compensation would be linked directly to the salesand prevent any downside risk

    Cons The compensation does not provide for motivating theBDOs in maintaining relationship management

    The BDOs compensation plan does not focus onprofitable Account Retention

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    Evaluation (contd)

    Kellehers Suggestion

    Pros

    The subjective compensation plan might help inmotivating the employees by integrating varioustasks done by the consultants

    Cons It does not consider clearly defining the sales tasks

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    Evaluation (contd)

    Andersons Suggestion Pros

    The formation of teams across the CSCs will helpENSR have dedicated teams to concentrate onspecific clients from which good revenues aregenerated

    Cons This is a huge task and involves high amount of

    risk Assessment has to be made on the feasibility in

    integrating the various CSCs

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    Recommendation Partially integrate CSCs by forming teams to

    concentrate on the common clients and also share

    the workforce capabilities The employees need to be motivated by a moresubjective compensation system which reflects thevarious tasks performed by theconsultants/employees

    Since the latest trends indicate that the RPFs comefrom the firms with which the relationships havealready been made, changes must be made toimprove the client satisfaction and accountretention

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    Thank You