ENSR International Group 7 Sec B
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Transcript of ENSR International Group 7 Sec B
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ENSR International
Team 7
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Company Background Established in 1968, ENSR is an Environment Consulting
firm, having 70 offices worldwide, including 45 in the US Has 1200 employees having expertise across 60 different
technical disciplines Service Lines
Air Quality Water Quality Process Engineering
Due Diligence Environment Health and Safety Remediation/Integrated Site Closure Capital Permitting/Impact Assessment Other
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Problem Identification
Due to flat sales and expectations of a tightmarket ahead, the management had to takesome action to improve the prospects of thecompany
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Webers Suggestion
To recruit Business Development Officers, BDOs
Their sole job would be to sell
The compensation would be given solely on thebasis of the sales targets achieved
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Kellehers Suggestion
To improve the incentive system
The current system exerts more emphasis onspecific, objective aspects such as sales, leads andbillable hours
The incentive system must reflect the other tasks
carried out by the consultants, hence making itmore subjective
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Andersons Suggestion
To abolish the CSC system or to build a keyaccount program
The key account program will integrate the CSCsin order to make them work together with theircommon clients
Teams will be formed with consultants acrossthe CSCs dedicated to each of the commonclients
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EvaluationWebers suggestion Pros
BDOs will be completely dedicated to selling and canhence improve the sales
The compensation would be linked directly to the salesand prevent any downside risk
Cons The compensation does not provide for motivating theBDOs in maintaining relationship management
The BDOs compensation plan does not focus onprofitable Account Retention
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Evaluation (contd)
Kellehers Suggestion
Pros
The subjective compensation plan might help inmotivating the employees by integrating varioustasks done by the consultants
Cons It does not consider clearly defining the sales tasks
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Evaluation (contd)
Andersons Suggestion Pros
The formation of teams across the CSCs will helpENSR have dedicated teams to concentrate onspecific clients from which good revenues aregenerated
Cons This is a huge task and involves high amount of
risk Assessment has to be made on the feasibility in
integrating the various CSCs
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Recommendation Partially integrate CSCs by forming teams to
concentrate on the common clients and also share
the workforce capabilities The employees need to be motivated by a moresubjective compensation system which reflects thevarious tasks performed by theconsultants/employees
Since the latest trends indicate that the RPFs comefrom the firms with which the relationships havealready been made, changes must be made toimprove the client satisfaction and accountretention
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Thank You