WHAT WOULD YOU DO?

KEVIN M BRETT

APRIL 30, 2013

HEADING TO THE ‘SLAM?’

“Fear of criminal prosecution trumps any fear of public humiliation.” – Mark Palmer, Enron managing director of Corporate Communications

Ken Lay, 45 Years

Jeffrey Skilling, 24 Years

Andrew Fastow, 10 Years

ENRON MISSION STATEMENT“We treat others as we would like to be treated ourselves…We do not tolerate abusive or disrespectful treatment. Ruthlessness, callousness and arrogance don’t belong here.”

MORE THAN A CHARMING CEO, BRAND AND DAZZLING RETURNS

“Thanks to the Enron implosion and the subsequent rash of accounting and corporate-governance scandals, the credibility of any corporation is no longer assumed. It must be earned.” – Matthew Boyle, Fortune Magazine

SOONER OR LATER

"Now more than ever, the communication person needs to be an advocate for ethical behavior because the truth always surfaces sooner or later. The longer you indulge in the practice of maintaining a cosmetic shell, the harder it is to recover when the shell eventually cracks.“ -- Len Brooks, University of Toronto

DRINKING YOUR OWN BATH WATER?

“My job was to tell the truth, but if I don’t know it, don’t represent it,” – Mark Palmer, former Enron managing director of Corporate Communications

“Listen to the lawyers when you get into a crisis.”

“It shouldn’t be the role of corporate communications to be the examiner or the investigator of the company.”

“ASK WHY?”

Financial Performance?

Environmental Protection?

Value of Employees?

Lack of Sorrow About Layoffs?

Unwilling to Meet with Stakeholders?

Don’t Care About CSR?

Guilty of Greenwashing?

Guilty of Pinkwashing?

ASK YOURSELF?

Winners never quit; quitters never win…

When you are in a bad situation, get out of it…