ENROLLMENT SHAPING 2007
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Transcript of ENROLLMENT SHAPING 2007
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ENROLLMENT SHAPINGENROLLMENT SHAPING20072007
Action StepsAction Steps
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Admitted Students Point-in-cycle Trend--Census
Source: http://imir.iupui.edu/picx
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Enrolled Students Point-in-cycle Trend – Census
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Enrolled Students Point-in-cycle Trend – Census
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Total Indianapolis Students Registered by Week
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Nursing Heads by Week
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Nursing Credits by Week
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Stop Out
Freshman Beginner
External Transfer
IntercampusTransfer
The Many Doors to IUPUI—Undergraduate
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The Many Doors to IUPUIStop Out
Freshman Beginner
External Transfer
IntercampusTransfer
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Each door should serve a role in accomplishing IUPUI’s enrollment
goals and
Each category of student has to be recruited and managed
differently
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Competing Priorities• Access • Academic profile of incoming students• Multidimensional diversity • Affordability• Need-based aid • Merit aid• Retention• The Rankings
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Our Message
IUPUIIUPUI combines the academic strength of both Indiana University and Purdue University with the advantages of being located in a dynamic urban setting. Our unique combination of degrees and access to resources cannot be matched by any other campus in Indiana.
Come see what all the excitement is about!
WHERE IMPACT IS MADE
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Key Recruitment Goals for Enrollment Shaping Initiative
• Non-Resident
• International
• Diversity
• Greater Indianapolis Metro Area
• High ability
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A Definition of Recruitment
Recruitment is any activity that will impact a student’s decision on whether or not to enroll and persist at the university.
Recruiters include admissions professionals, but also current and future students, community members, faculty, alumni and university staff.
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The Enrollment Funnel
Prospects
Applicants
Admits
Enrolled
Suspects
Tim
e
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A Two-Fold Strategy• Expand the top of the funnel.
– Examples of interventions:• Purchase more prospect names• Attend more recruitment events• Segmented marketing of programs and
scholarships• Expand reach of campus events
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• Step onto CampusStep onto Campus– 2160 attendees (+985 from 2006)– 103 high schools covering the state from
South Bend to Evansville
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A Two-Fold Strategy• Increase the yield from one stage of the
funnel to the next.– Examples of interventions:
• Targeted scholarships• Personalized “High-touch” messages focusing on
the individual
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An Example:
Non-Resident Freshmen Recruitment
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Facts• The state of Indiana is the 5th largest net
importer of college bound students• Fall 2007 IUPUI had 9.1% non-resident
enrollment (Fall 2006—9%)
– 3.6% of undergraduate students (2006-3%)
– 22.6% of graduate/professional students (2006-23%)
• Resident students decreased by 37 (-0.1%) and Non-resident students increased by 127 (+4.9%)
www.indiana.edu/~urr/research/index.shtml
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Defining the Challenge
• To increase the number of new Non-Residents to 10% of the incoming freshmen class (or 400 students), IUPUI will need to enroll 270 additional Non-Resident students (including both domestic and international).
• At 2006 rates, this will require 1660 additional applications and 700 more admits from Non-Resident students.
• This would represent a 200% increase in applications and admits from Non-Resident students.
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Key Audiences
• Prospective Students
• High School Counselors
• Parents
• Overseas Advisors
• Community Leaders
• Alumni
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Key Messages
• A world-class urban university
• Connecting research with the undergraduate experience
• Connecting students with the marketplace
• Connecting students with the community
• Visit IUPUI
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Key Initiatives• Expand recruitment travel
outside of Indiana• Generate student-specific
communications• Increase publicity of
scholarship opportunities*• Enhance on-campus
programming • Increase communications
and outreach programs• Coordinate
communications and events across campus
• Share student data• Welcome mutual
participation in events• Provide consistent
messages• Smooth transitions of
students from one unit’s recruitment to the next unit’s recruitment
• Welcome faculty participation in recruitment at key times
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Proposed NonResident Admission Based Scholarship Opportunities
• Valedictorian/Salutatorian -$10,000• Outstanding Freshman-$8,000• Dean’s Recognition-$6,000• IUPUI Service Award-$2,000-$4000• International Ambassador-$3,500• IUPUI Housing Stipend-$2,500/one time• IUPUI Study Abroad Stipend-$2,500/one
time
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Key Initiatives• Expand recruitment travel
outside of Indiana• Generate student-specific
communications• Increase publicity of
scholarship opportunities• Enhance on-campus
programming • Increase communications
and outreach programs• Coordinate
communications and events across campus
• Share student data• Welcome mutual
participation in events• Provide consistent
messages• Smooth transitions of
students from one unit’s recruitment to the next unit’s recruitment
• Welcome faculty participation in recruitment at key times
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How Academic Units Can Assist
• Coordinate current recruitment activities with those of the Office of Admissions – (We want to reinforce, not duplicate)
• Faculty support and participation
• Policy review
• Communication
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Issues for the Future
• Development of regional recruiters• Better technology• Partnerships with alumni recruiters• Staffing for scholarship, financial
assistance, and student life programs• Catering to the needs and expectations of
a more “traditional” student body
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