The “Enough”

FoundationSarah KayyemReham El DidiLujein Ramiz

Who are we?• We are licensed as a non-profit organization• We work in support for victims of domestic

violence• We protect physically, sexually and

emotionally abused women

Our VisionWe envision a world free of violence,

producing a safe environment for women

Our MissionWe aim to stop violence once and for all.

Violence• Harsh physical treatment and sexual

exploitation• It is more than broken bones and bruises• It makes victims feel worthless• Generate feelings of insecurity & discomfort

Situation AnalysisUAE citizens are aware of violence; However, they are unaware of the procedures to take in

terms of precaution and reporting.

Competitive AnalysisBecause this is a humanitarian cause, there are

no direct & recent competitors.

Objectives1. Increase awareness2. Encourage TG to take action against woman

abuse

Sales Promotions• We are to sell: mugs, T-shirts etc.• Raise funds through promoting the products

we’re selling• We address the general audience

Web Marketing Plan

Why we are going online?• Create awareness• Reach• Website is time and cost efficient• Website grants lots of opportunities

(hits/buzz)• Online (Digital) Culture

Who is responsible for website marketing?• It’s a group project• Later on we’ll be working with a professional

How will it be financed?• Humanitarian cause: donations etc.• Government support• Funds• PR sponsoring events• External loans