EnOcean Brand Guidelines · the logo. EnOcean further reserves the right to object to unfair uses...

www.enocean.com

EnOcean Brand GuidelinesV2.0 AUGUST 2007

EnOcean Brand Guidelines

EnOcean GmbH is the innovator and producer of the award-winning,patented batteryless radio technology, thus establishing the EnOceanradio standard. EnOcean’s unique combination of miniaturized energyharvesting modules with ultra low power radio technology is the basis forinnovative maintenance free wireless sensors. More than 50 companiesworld wide offer products "enabled by EnOcean".

EnOcean logos may be used by third parties only under the following gui-delines from EnOcean GmbH.

EnOcean reserves the right in its sole discretion to terminate or modifypermission to display the logo, and may request that you modify or dele-te any use of the Logo that, in EnOcean's sole judgment, does not com-ply with these guidelines, or might otherwise impair EnOcean's rights inthe logo. EnOcean further reserves the right to object to unfair uses ormisuses of its trademarks or other violations of applicable law.

For more information please contact: [email protected] or visit ourwebsite www.enocean.com.

Table of Contents3 1.0. Corporate logo4 1.1. When to use the corporate logo

1.2. Marking with ® 1.3. Minimum size1.4. Logo without claim

5 1.5. Color logo usage and one-color logo usage6 1.6. Color guidelines7 1.7. Clear space8 1.8. Corporate typography9 1.9. Collateral applications10 2.0. Partner logo

2.1. When to use the corporate logo2.2. Marking with ® 2.3. Minimum size

11 2.4. Color logo usage and one-color logo usage12 2.5. Color guidelines13 2.6. Clear space14 2.7. Corporate typography15 2.8. Collateral applications16 2.9. Product applications17 3.0. Editorial guidelines18 4.0. Contact information

EnOcean Brand Gu ide l i nes , v2.0

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1. Corporate logo

The unique EnOcean logo has been created for use in print and digitalmedia, on products, and in signage. The corporate logo is a customdrawing in a configuration that is not to be altered. Use only the artworkprovided. Do not attempt to recreate the logo.

The EnOcean signature consists of three main components:n the logo, a graphical element that captures the spirit and essence

of our companyn the EnOcean logotype and the name “EnOcean” in its unique type

treatmentn the claim “Green. Smart. Wireless.”

All three elements combine to form the EnOcean corporate signature.The EnOcean logo, the logotype, the claim and their relationships toeach other were developed to express our name and brand image. Theymay not be recreated, redrawn or reconfigured under any circumstan-ces. Please use only approved master reproduction art, and follow allstandards and specifications outlined in guidelines.


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1. Corporate logo

1.1. When to use the corporate logoAs a general rule, third parties may not use the EnOcean corporate logo.Please find below the limited circumstances under which third partiesmay use the EnOcean corporate logo. The logo must always be usedpursuant to the specifications below to identify EnOcean Corporation, orEnOcean products or services. Any use that falls outside of these speci-fications is strictly prohibited.

Third parties may only use the corporate logo without a license under thefollowing limited circumstances:

n At the bottom of advertising, marketing collateral, or a website thatreferences the connection with EnOcean (for example, the materialstates that you are an authorized distributor of EnOcean products)provided that the area in which the EnOcean logo is used includesthe corporate logos of two or more companies with which the thirdparty has a similar relationship.

n In an area of a website, advertising, or marketing collateral exclusi-vely dedicated to the sale of EnOcean products or products whichincorporate EnOcean products.

1.2. Marking with ® The logo must always be accompanied by the registered symbol. Everyappearance of an EnOcean corporate logo in stylized form shouldalways be marked with the appropriate ® symbol.

1.3. Minimum sizeThe logo must always be at least 85 pixels in width and it can only appe-ar in horizontal position.

1.4. Logo without claimIn case of marketing collateral is shorter than 14 mm (like imprint on ball-pen), the logo can be used without claim.

3.0 cm(1.18 inch)(85 pixel)


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1. Corporate logo

1.5. Color logo usage and one-color logo usageWhen using the logo, we prefer you use the color version. However,when the color logo cannot be used, such as on black-and-white applica-tions, the grayscale version of the corporate logo is preferred. Please note that these versions of the logo may not be altered in anyway.

To maximize the visual impact of the EnOcean identity, it must bereproduced only on white.


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1. Corporate logo

1.6. Color guidelinesColor is an important element in the EnOcean identity. Consistent andcorrect usage of our corporate color palette will help ensure that we pre-sent a cohesive, high-quality image to the world.The colors shown here, dark blue (PANTONE® PMS 2757) and ocher(PANTONE® PMS 131), represent the EnOcean corporate color palette.Use them against background colors that provide sufficient contrast toattain optimum readability.The primary corporate colors may be used in spot-color (PANTONE®),four-color process (CMYK), RGB, and Web (hexadecimal) applications.Use the RGB colors for broadcast and computer presentations, andhexadecimal values for Web-safe applications. In spot-color situations,refer to the standards shown in the current edition of the PANTONE(PMS) Color Formula Guide.*

* The colors shown in this section and throughout this guide have not been evaluated by PANTONE, Inc. foraccuracy and may not match the PANTONE color standard. For accurate standard, please refer to the cur-rent edition of the PANTONE Color Formula Guide.

Primary Colors

Additional Color

may be used as background color

Pantone

PMS 2757

PMS 131

PMS 644

Process

C 100M 90Y 20K 30

C 0M 30Y 100K 20

C 40M 15Y 0K 10

RGB

R 0G 44B 96

R 199G 148B 13

R 158G 176B 201

Web

002C60

C7940D

9EB0C980%

50%


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1. Corporate logo

1.7. Clear spaceTo ensure maximum visibility, readability and brand integrity, the EnOce-an corporate logo should always appear with space around it. This areaof isolation ensures that all graphic elements or type are separated fromthe logo by a designated amount of space. The EnOcean corporate sig-nature must always be surrounded on the right and left side by a clearspace of at least 1X and on the top and bottom side by at least 2X,where X equals the height of the letter “e” in EnOcean. This is the mini-mum distance to place any other graphic element or type to ensurereadability.

The illustration explains the key measurements of the elements thatmake up the EnOcean corporate signature. Use only approved masterreproduction art or files and follow all standards and specifications outli-ned in these guidelines.


1. Corporate logo

1.8. Corporate typographyThe typeface News Gothic™ (Linotype) conveys a sense of modernity,friendlyness and it’s easy to read. Its consistent use is key to buildingrecognition of the EnOcean brand.In cases where this font is not available, such as in electronic media, Ver-dana should be used as the default typeface.

The correct spelling of our brand name EnOcean is with an E and Omajuscule: EnOcean

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News Gothic News Gothic ItalicNews Gothic Bold

OUR TYPEFACE plays an essential role in ourcommunication.News Gothic regular for headlines, also to use in majuscules

We use it to clearly express information that the viewer needs todigest quickly. News Gothic oblique for introductory texts, margin notes

Typefaces provide orientation and divide texts into segments thatare easy to understand.News Gothic regular for longer body texts News Gothic bold for highlighting (not for headlines)

Typefaces provide orientation and divide texts into segments that are easy to understand.News Gothic oblique for captions and legends


1. Corporate logo

1.9. Collateral applicationsIn advertising and collateral, your company and/or brand name must bepresent and more than 50 percent larger in size than the EnOcean corpo-rate logo. Also, be sure that the EnOcean corporate logo remains dis-tinct and separate from text, brandmarks, or any other graphic ele-ments.

Follow the established guidelines for color usage, size relationships,minimum size, shape and clear space. In advertising, the corporate logoshould be placed in association with relevant content of the ad.

Example advertising

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Building automationYour specialist for batteryless EnOcean wireless technology

TESTCOMPANY

We offer maintenance-free wireless solutions for commercialbuildings, renovation and modernization. Project planning andinstallation of light management systems, automationsystems and EnOcean wireless solutions – energy-autono-mous and maintenance-free –

I am a dummy copy. And I’ve been a dummy copy since my birth. Ittook me a long time to realize what it means to be a dummy copy:www.testcompany.com


2. Partner logo

The EnOcean partner logo consists of two components:n the logo, a graphical elementn the "Enabled by EnOcean" logotype and name

"No BATTERIES NO WIRES" in its unique type treatment.

The EnOcean partner logo and logotype, and their relationships to eachother, were developed to express our name and brand image. Theymay not be re-created, redrawn or reconfigured under any circumstan-ces. Please use only approved master reproduction art, and follow allstandards and specifications outlined in the guidelines.

2.1. When to use the partner logoYou may use the partner logo on collateral material, such as documen-tation, print advertising, and Web advertising, as well as finished end-use product to communicate their relationship with EnOcean and todistinguish themselves from other competition in the marketplaceunder following conditions:n Original equipment manufacturers (OEM), who incorporate EnOcean

products or technology in their products.n Other third parties, who sell products which incorporate EnOcean

products or technology.

2.2. Marking with ® The logo must always be accompanied by the registered symbol. Everyappearance of an EnOcean partner logo in stylized form should alwaysbe marked with the appropriate ® symbol.

2.3. Minimum sizeThe logo must always be at least 48 pixels in width and it can only appe-ar in horizontal position. 1.7 cm

(0.67 inch)(48 pixel)

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2. Partner logo

2.4. Color logo usage and one-color logo usageWhen using the logo, we prefer you use the color version. For occasionswhen the primary corporate colors cannot be used, the one-color versi-on of the corporate logo is preferred for single-color applications. Whenproducing materials with calm dark-colored backgrounds, always choosethe reversed (white) logo. On a vivid background the partner logo is posi-tioned on a white square (see chapter 2.6.).

Please note that these versions of the logo, just as the color version,may not be altered in any way.

4c- or 2c-color version

Example vivid background

Example calm dark-colored background

one-color version black

one-color version Pantone 2757


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2. Partner logo

2.5. Color guidelinesColor is an important element in the EnOcean identity. Consistent andcorrect usage of our corporate color palette will help ensure that we pre-sent a cohesive, high-quality image to the world.The colors shown here, dark blue (PANTONE® PMS 2757) and ocher(PANTONE® PMS 131), represent the EnOcean corporate color palette.Use them against background colors that provide sufficient contrast toattain optimum readability.The primary corporate colors may be used in spot-color (PANTONE®),four-color process (CMYK), RGB, and Web (hexadecimal) applications.Use the RGB colors for broadcast and computer presentations, andhexadecimal values for Web-safe applications. In spot-color situations,refer to the standards shown in the current edition of the PANTONE(PMS) Color Formula Guide.*

* The colors shown in this section and throughout this guide have not been evaluated by PANTONE, Inc. foraccuracy and may not match the PANTONE color standard. For accurate standard, please refer to the cur-rent edition of the PANTONE Color Formula Guide.

Primary Colors

Additional Color

may be used as background color

Pantone

PMS 2757

PMS 131

PMS 644

Process

C 100M 90Y 20K 30

C 0M 30Y 100K 20

C 40M 15Y 0K 10

RGB

R 0G 44B 96

R 199G 148B 13

R 158G 176B 201

Web

002C60

C7940D

9EB0C980%

50%


2. Partner logo

2.6. Clear spaceTo ensure maximum visibility, readability and brand integrity, the EnOce-an partner logo should always appear with space around it. This area ofisolation ensures that all graphic elements or type are separated fromthe logo by a designated amount of space. The EnOcean partner signa-ture must always be surrounded on all four sides by a clear space of atleast 1X, where X equals the height of the letters “e”and ”E” in Enabledby EnOcean. This is the minimum distance to place any other graphicelement or type to ensure readability.

The illustration explains the key measurements of the elements thatmake up the EnOcean partner signature. Use only approved masterreproduction art or files and follow all standards and specifications outli-ned in these guidelines.

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2. Partner logo

2.7. Corporate typographyThe typeface News Gothic™ (Linotype) conveys a sense of modernity,friendlyness and it’s easy to read. Its consistent use is key to buildingrecognition of the EnOcean brand.In cases where this font is not available, such as in electronic media, Ver-dana should be used as the default typeface.

The correct spelling of our brand name EnOcean is with an E and Omajuscule: EnOcean

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News Gothic News Gothic ItalicNews Gothic Bold

OUR TYPEFACE plays an essential role in ourcommunication.News Gothic regular for headlines, also to use in majuscules

We use it to clearly express information that the viewer needs todigest quickly. News Gothic oblique for introductory texts, margin notes

Typefaces provide orientation and divide texts into segments thatare easy to understand.News Gothic regular for longer body texts News Gothic bold for highlighting (not for headlines)

Typefaces provide orientation and divide texts into segments that are easy to understand.News Gothic oblique for captions and legends


Example advertising, partner logo on calm dark-colored background


TESTCOMPANY



2. Partner logo

2.8. Collateral applicationsIn advertising and collateral, your company and/or brand name must bepresent and more than 50 percent larger in size than the partner logo.Also, be sure that the partner logo remains distinct and separate fromtext, brandmarks, or any other graphic elements.

Follow the established guidelines for color usage, size relationships,minimum size, shape and clear space. In advertising, the partner logoshould be placed in association with relevant content of the ad.

Example advertising,partner logo on vivid background

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TESTCOMPANY




2. Partner logo

2.9. Product applicationsWhile the partner logo is used to help market your product(s), your com-pany and/or brand name must be present and more prominent in size.The partner logo should be placed on the same face (side) of the productas the company or brand logo, but in its own distinct area to help reinfor-ce your company/brand logo presence. If there is not enough space, thepartner logo can be placed on another face.

Please follow the established guidelines for color usage, size relations-hips, minimum size, shape and clear space.

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TESTCOMPANY

TESTCOMPANY


3. Editorial guidelines

3.1. EnOcean naming conventionsCorporate name: EnOcean. Legal name: EnOcean GmbH or EnOcean Inc. should be used whereappropriate (such as on first reference in legal documentation).

3.2. Trademark legal attribution statementUse the following trademark attribution statement when EnOcean andthe EnOcean signature are included, as well as other EnOcean and non-EnOcean trademarks for which we are not obligated to list the specifictrademark owner.

3.3. Required statementEnOcean ® and the EnOcean logo are registered trademarks of EnOceanGmbH. All other product or service names are the property of theirrespective owners.© EnOcean GmbH, 2007.

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4. Contact information

Questions?All marketing communications must conform to the correct template andbrand guidelines. If you have a guidelines question, please address yourquestion to

Marketing Manager Global CommunicationsZeljko Angelkoskiphone +49-89-67 34 [email protected]

www.enocean.com

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EnOcean GmbHKolpingring 18a82041 OberhachingGermany

Phone +49.89.67 34 689-0Fax +49.89.67 34 [email protected]

Managing Directors:Markus Brehler, Uwe ThummRegistered Court Munich HRB 139781VAT Reg.No. DE813355588

Account:HypoVereinsbank MünchenNo. 2440610Bank Code 700 202 70

www.enocean.com

EnOcean Mini Style GuideV1.0 AUGUST 2007

EnOcean Mini Style Guide

This is a composition of some sample applications of the current EnOcean Corporate Design.

For more information please contact: [email protected] or visit ourwebsite www.enocean.com.

Table of Contents

1. Business stationary3 Letterhead4 Greeting Card 5 Business Card6 Sticker7 Envelope8 Notepad9 Press Kit10 Fax11 Minutes12 Datasheet13 White Paper14 User Manual15 Press Article16 Press Release

2. Power Point Presentation17 Power Point Presentation

3. Campaign18 Poster – Solutions19 Poster – Green. Smart. Wireless.

EnOcean Min i S ty le Gu ide , v1.0

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1. Business stationeryLetterhead






EnOcean GmbH Kolpingring 18a 82041 Oberhaching/Germany

Zeljko AngelkoskiMarketing ManagerGlobal Communications

Phone +49.89.67 34 689-630 Fax +49.89.67 34 689-55 Mobile +170.855 92 64 [email protected]

This is a Word-Template,For printing on a blank paper or for PDF

Dear Sir or Madam,

We continuously work on product improvements of our self-powered radio sensor modules and are pleased to announce the following productchanges and new products.We continuously work on product improvements of our self-powered radio sensor modules and are pleased to announce the following productchanges and new products.We continuously work on product improvements of our self-powered radio sensor modules and are pleased to announce the following productchanges and new products.

We look forward to receiving your order.

With kind regards,EnOcean GmbH

Zeljko Angelkoski Marketing Manager Global Communications

BURGMANN Industries GmbH & Co. KGHerrn Dr. Cord SchmidthalsÄußere Sauerlacher Straße 6-1082502 WolfratshausenDeutschland

Date: July 17, 2007

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1. Business stationeryGreeting Card


EnOcean GmbHKolpingring 18a82041 OberhachingDeutschland

Tel. +49.89.67 34 689-0Fax +49.89.67 34 689-50

[email protected]

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1. Business stationeryBusiness Card



Phone +49.89.67 34 689-25Fax +49.89.67 34 689-53Mobile +49.171.9 72 [email protected]

www.enocean.com

Markus BrehlerChief Executive OfficerFounder

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1. Business stationerySticker


www.enocean.com

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1. Business stationeryEnvelope


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1. Business stationeryNotepad


www.enocean.com

THE ENERGY OF VISION.

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1. Business stationeryPress Kit


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1. Business stationeryFax


FAX

An: Firma X Frau MustermannFax-Nr.: +49.89.67 34 689-XXVon: EnOcean GmbH Herr MustermannDurchwahl: +49.89.67 34 689-XXE-Mail: [email protected]

Datum: 21.06.2007Seiten: XX (inkl. dieser Seite)

Betreff: Musterbetreff

Sehr geehrter Herr Mustermann,

anbei die angeforderten Unterlagen.Ich bin Blindtext.Von Geburt an. Es hat lange gedauert,bis ich begriffen habe, was es bedeutet,ein blinder Text zu sein: Man macht kei-nen Sinn. Man wirkt hier und da aus dem Zusammenhang gerissen.

Oft wird man gar nicht erst gelesen. Aber bin ich deshalb ein schlechter Text?Ich weiß, daß ich nie die Chance haben werde, im Stern zu erscheinen. Aber bin ich darum weniger wichtig?Ich bin blind! Aber ich bin gerne Text. Und sollten Sie mich jetzt tatsäch-lich zu Ende lesen, dann habe ich etwas geschafft,was den meisten „normalen“ Texten nicht gelingt.anbei die angeforderten Unterlagen.Ich bin Blindtext. Von Geburt an. Es hat lange gedauert, bis ich begriffen habe, was es bedeutet, ein blinder Text zu sein: Man macht kei-nen Sinn. Man wirkt hier und da aus dem Zusammenhang gerissen.

Mit freundlichen Grüßen

Herr MustermannLeiter Marketing und Kommunikation


Tel. +49.89.67 34 689-0Fax +49.89.67 34 689-50

[email protected]

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1. Business stationeryMinutes


Thema: MusterthemaDatum.: 12.07.07Uhrzeit: 12.00 – 13.00 UhrOrt: 2. OG VideokonferenzraumSeite: 1/xProtokollant: Herr MustermannDurchwahl: +49.89.67 34 689-XXE-Mail: [email protected]: Max Mustermann, Max Mustermann Max Mustermann, Max Mustermann Max Mustermann, Max Mustermann

PROTOKOLL


Tel. +49.89.67 34 689-0Fax +49.89.67 34 689-50

[email protected]

Nr Art Ergebnisse Zuständig Termin

1 B Vertragskorrektur Herr Mustermann 20.07.07 Hier steht ein Blindtext zu den Thema oben, hier stehhen alle möglichen Punkte die dazu gehören. Hier steht ein Blindtext zu den Thema oben, hier stehhen alle möglichen Punkte die dazu gehören

2 A Auftragsfreigabe Herr Karo 25.07.07

3 F Planüberarbeitung Herr Streifen 28.07.0

*) Art A=Auftrag B=Beschluss F=Feststellung E=Empfehlung I=Information

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1. Business stationeryDatasheet


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1. Business stationeryWhite Paper


14

1. Business stationeryUser Manual


15

1. Business stationeryPress Article


16

1. Business stationeryPress Release


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2. Power Point Presentation


18

3. CampaignPoster – Solutions


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3. CampaignPoster – Green. Smart. Wireless.

4. Contact information

Questions?All marketing communications must conform to the correct template andbrand guidelines. If you have a guidelines question, please address yourquestion to

Marketing Manager Global CommunicationsZeljko Angelkoskiphone +49.89.67 34 [email protected]

www.enocean.com

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