Enlarge, Excel and Evolve into a Global Personal Brand

ENLARGE, EXCEL AND EVOLVE

3E PHILOSOPHY TOGROW AS A PERSON,BECOME SUCCESSFUL &BUILD YOUR PERSONAL BRAND

Dr Amit Nagpal,

Personal Branding Consultant,

New Delhi

www.dramitnagpal.co.in

MAIN TOPICSBackground Characteristics of Social Media &

Why it Requires Personal Growth

3 E Philosophy-Enlarge, Excel and Evolve


BACKGROUND-CHARACTERISTICS OF SOCIAL MEDIA AND WHY IT REQUIRES PERSONAL GROWTH


CHARACTERISTICS OF SOCIAL MEDIA & WHY THEY REQUIRE PERSONAL GROWTH

Sl. No

Characteristics of Social Media

Examples Why personal growth is a must?

1 Living in the glasshouse/Transparency to friends

Eg Twitter followers, Grammar mistakes on FB updatesSee friendship on FacebookUnfriend/report/block on FB and remove connection on LI

High standards of ethics and Good written communication, Anger/emotional instability can be visible to people

2 Open to general public

Eg Tweets (searchable), Linkedin profile Optional for Facebook public updates, Linkedin public status

Preserve our reputation and handle negative content with wisdom

3 Network visibility Common connections on Linkedin

Scope for badmouthing

Enlarge Excel EvolveEnlarge as a Human Being (Focus area –HR)

Excel as a Social Media Being (Focus Area-IT)

Evolve as a Personal Brand (Focus Area-Mktg)

Internal (Personal Development)• Communication skills•Avoid self promotion• Helping the right people•Wisdom/Maturity•Creativity-------------------------------------

External (People Skills)•Leadership skills•Good manners for social media•Interpersonal skills•Collaboration•Emotional Intelligence•Other soft skills

Social Media Tips•Understanding the uniqueness of each tool•Understanding transparent nature of social media•Social Media is media too•Widgets and applications--------------------------------------

Other Digital Tools•Understanding blogs and websites•Understanding SEO basics•Mobile/email marketing•Advanced tools eg e-books, newsletters, web analytics etc•Technology integration

Brand Management•Brand management principles and tips•Association & Credibility•Brand Integration•AIDA model (VCP)•Building Trust----------------------------------------

Marketing of People•Role of passion•People marketing vs Product marketing•Knowledge, Skills and attitudes•Mass media vs Social media•Relationship marketing•Thought Leadership

Enlarge, Excel and EvolveA Simple Explanation

3 E PHILOSOPHY/ENLARGE, EXCEL AND EVOLVE

Enlarge as a Human Being

Excel as a Social Media being

Evolve as a Personal Brand(ed) being


ENLARGE AS A HUMAN BEING



• Life is a journey of personal growth All the more critical on social media, which is a platform for collaboration and relationship building.

• • More unselfish you become, more you are

rewarded for the large-heartedness.

• More you promote yourself, more you are seen as a navel gazer and a person trying to prove himself/herself.



Keep looking for areas of improvement, keep looking inside for things gone wrong and keep looking at the positive side of people.

Instead of filling your emotional and ego tanks, fill the tanks of others.

Enlarge and nurture your network too and you will end up getting enlarged yourself.


EXCEL AS A SOCIAL MEDIA BEING


4 SIMPLE STEPS TO SOCIAL MEDIA SUCCESS

1. Connect with Like-minded people

2. Converse and Engage with them

3. Collaborate and Co-create content

4. Convert collaborations into Professional

relationships



• Social media is a glasshouse in terms of transparency. Very difficult to hide your true personality for long.

• Social media is primarily for sharing and not selling. Do not look for short term benefits.

• Some youngsters deprived of emotional support systems often use platforms like Facebook as an emotional gutter.

• Let us not forget that Social Media is media too and we need not cause permanent damage to our reputation because we are temporarily upset.


• As you start growing as a person, the results are visible sooner or a little later.

• Your network starts respecting you for your traits -be it wisdom, knowledge, caring attitude or generosity.

• Now the journey begins. Also need to look at the ethical dimension and long term perspective involved, to fully utilize the benefits of social media.


EVOLVE AS A PERSONAL BRAND(ED) BEING


WHY SHOULD I DO PERSONAL BRANDING?

3 STEPS TO PERSONAL BRANDING WITH SOCIAL & DIGITAL MEDIA

Visibility, Credibility and Profitability (VCP)

1 Be Visible- Be Visible on the Right Online Platforms eg Blogs and forums Social networks

2 Become Credible- Build credibility by Sharing Knowledge Displaying Skills Wearing Right Attitude

3 Get Results / Profitability- Convert your online efforts into Financial profits Non-Financial profits like customer feedback & making new friends


Become what you aspire and communicate what you are.

Once you have enlarged yourself and become successful on social media, you have already created a personal brand to a certain degree.

Now the brand needs to evolve and grow.www.dramitnagpal.co.in


• Ask your connections and friends to give feedback for your ideas /business concepts.

• Once I posted on Facebook, “I began with learning to teach, then I was teaching to learn and now I am learning to learn. I remain a lifelong seeker.”

And the Journey Continues


THANK YOU

Enlarge, Excel and Evolve into a Global Personal Brand

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