Technology Entrepreneurship

Enjoyable Delays

A Worst Idea Converted in to a Best Idea2nd Assignment

Presented to: Chuck EesleyAssistant Professor,

Management Science & Engineering, Stanford University

Presented By: Digicon Valley, Team 17317

Presentation Roadmap

• Overview• Enjoyable Delays – The Original Business Canvas• Why it is Worst?• Our Picks From The Business Canvas• Redressing of Original Business Canvas• Enjoyable Delays – Redefined Business Canvas• Redefined Business Canvas Brief• Final Outcome• Digicon Valley Team

Overview

The Digicon Valley Team has reviewed all the worst business ideas contributed by the course mates of Technology Entrepreneurship course in Venture Lab of Stanford University.

The team found many worst ideas defined by the peers are workable to convert them into a profitable business. By narrow downing those ideas, we selected a final idea to work on and submit our presentation and short commercial that is “Enjoyable Delays”.

Most of the time, the delay in a flight is very hectic at airports. While airports doesn’t facilitate a comfortable environment to the passengers.

The original business canvas was submitted by Mr. Sammer H under worst idea with the title Enjoyable Delays

Enjoyable Delays – The Original Business Canvashttp://venture-lab.org/venture/team_ideas/5004

Why it is Worst?

Business Concept: The Original Business Canvas reflects that the business will have a team of artists and a website to get orders from the airlines to provide them an entertaining artist in case a flight is delayed.

Worst: Yes, it is really worst because the airline business runs round the clock and they don’t have a pre-defined schedule of delays.

Worst: Most of the time, the departure flight delayed is because of maintenance by the technical staff. No body knows exactly that how much time it will take to get the airplane clear to take-off.

Worst: The airports don’t have a setup to allow a person to come inside the airport and entertain the passengers of a delayed flight. There is no such seating arrangements. And airport security rules are not permitting to start entertaining in an open area.

Enjoyable DelaysOur Picks From The Original Business Canvas

Redressing of Original Business Canvas

• Problem Identification: We perceived the core idea from the original business canvas, i.e., convert the delayed flights pain in to an enjoyable activity at airports. We selected “Hartsfield–Jackson Atlanta International Airport” as the first airport to start the new opportunity: Enjoyable Delays.

• Solution: We tried to identify the most common activities people perform for an enjoyment and found the following key common areas of enjoyment:– Bailey Dance– Video Games– Concerts– Cinema– Museum– Disco Club– Library– Gym– Massage Center– Wave Pool

• Required Resources: Identified as Architect Designers, Construction Companies, Interior Designers, Operation and Maintenance Staff are the key required resources.

• Key Partners: US Government, Investment Companies, Airlines

Enjoyable Delays – Redefined Business Canvas

Construct, Operate and Maintain the Following Facilities at Hartsfield–Jackson Atlanta International AirportBailey DanceVideo GamesConcertsCinemaMuseumDisco ClubLibraryGymMassage CenterWave Pool

Construction of the Following at Hartsfield–Jackson Atlanta International AirportBailey DanceVideo GamesConcertsCinemaMuseumDisco ClubLibraryGymMassage CenterWave Pool

$10 per passenger from the member airlines (included in the airfare)

$150 per passenger from non-member airlinesOR

$10 per passenger included in the Airport Tax

US GovernmentInvestment CompaniesAirlines

Well trained customer care staff

Architect DesignersConstruction CompaniesInterior DesignersOperation and Maintenance Staff

Key Resources

If a hotel have and can afford entertainmentfacilities to its customers, then why not an airport?

Final Outcome

Hartsfield–Jackson Atlanta International AirportAnd All International Airports are Lacking to provide any entertainment facilities to its customers

Total Passengers Arrived or Departured in 2011: 92M

Total Regional Economic Impact: $19.8B+

Source: Wikipedia

A Short Commercial is available on YouTube at: http://www.youtube.com/watch?v=Cq2qjItZXY0

Digicon Valley Team

1. Azhar Mateen 

2. Muhammad Waseem

3. Muhammad Musaab

4. Zohaib Hassan

5. Kashif Latif

6. Sohail Zeeshan

7. Nasir Ali

8. Mohamed Humer Ulla Khan

9. Sergio Alves Jr.

10.Abuzer Firdousi

11.Salman Majeed

12.Maxim Anisimov

• The team names are in the order as they joined the team leader.

• Team Page: http://venture-lab.org/venture/teams/17317