Enjeux du croisement social local mobile - Nicolas Nova - Near Future Lab
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Transcript of Enjeux du croisement social local mobile - Nicolas Nova - Near Future Lab
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WWW.NEARFUTURELABORATORY.COM
SOCIAL/LOCATION/MOBILE
FIRST, LAUSANNE
NICOLAS NOVA, 08.03.2012
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OUVERTURE DES FREQUENCES GPS (1996)2
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OLDSMOBILE GUIDESTAR (1996)3
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DE MULTIPLES APPLICATIONS4
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DES ATTENTES DECALEES DANS LE FUTUR5
"Location-aware service integration into applications began. A critical mass of network and device support will occur through 2006"Gartner, 2003
“Once devices were location-aware, business applications were expected to take advantage of the capabilities in the next two to five years“Gartner, 2006
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DONNEES D’USAGE6
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EVOLUTION DES ARCHETYPES
TomTom (navigation)Garmin (navigation)Mogi (game)Botfighters (game)GeoNotes (location-based forum)Active Campus (social compass)...
TomTom (navigation)Garmin (navigation)Dash (navigation)Dodgeball (social compass)Plazes (social compass)Jaiku (social compass)Jabberwocky (proximity)SpotMe (proximity)Flickr geotagging (my marks)...
TomTom (navigation)Garmin (navigation)Dash (navigation)Foursquare (guidance+social compass)Gowalla (guidance+social compass)...
timeTrends:
Navigation platforms as the first killer app, multi-user applications still slow to be adopted
Location-based content as a recurring archetype with different forms: messages (wave 1) or Augmented Reality (wave 3).
Social compass as a Holy Grail (“where are you?”). Lots of similar offers.
Lots of games in the first wave, less in the second, a reasonable number now and use of game mechanics in non-game platforms.
Wave 1
Wave 2
Wave 3
7
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LEÇONS > TECHNIQUES DE POSITIONNEMENT8
Ref: “35 ways to find your location” by Chris Heathcote (eTech 2004)
time
cultural clues(phone code? wifi providers? language?)
cell ID
observed time difference
time difference of arrival
angle of arrivalGPS
postcode
zipcode
street names
business names
landmarks
Public transport stops
location street signs
compass + accelerometers
WiFi triangulation
IP
Bluetooth
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LEÇONS > THE “EMPTY ROOM” PROBLEM9
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LEÇONS > LE PROBLEME DES INFRASTRUCTURES10
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11LEÇONS > CHECK-IN / AUTO-DECLARATION
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“SECOND-ORDER LBS”12
City Warfare (construit sur Foursquare)
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FACILITER L’ADOPTION > “GAMIFICATION”13
Foursquare Gowalla
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INTERFACES DEPORTEES14
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PLATFORMES (7SCENES)15
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LE FUTUR DANS LES DONNEES16
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NICOLAS NOVA
www.nearfuturelaboratory.com
THANK YOU MERCI GRACIAS DANKE GRAZIE