Enhancing Traffic Safety in Energy Work Zones · Enhancing Traffic Safety in Energy Work Zones ....
Transcript of Enhancing Traffic Safety in Energy Work Zones · Enhancing Traffic Safety in Energy Work Zones ....
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Enhancing Traffic Safety in Energy Work Zones
Carol Rawson, TxDOT
Traffic Operations Division Director
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• Safety is TxDOT’s #1 priority.
• Driving conditions have changed in high-activity energy production areas.
• TxDOT is partnering with industry, DPS, and local communities to increase safety.
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Traffic fatalities are up statewide:
• 3,400 people killed in traffic crashes in Texas in 2012.
• 11% increase over last year.
• 56% occur in rural areas.
Crash Data
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More vehicles and more crashes:
•Eagle Ford Shale – 2,723 fatal and serious injury crashes in 2012.
Fatalities up 40% since 2011.
•Permian Basin – 4,128 fatal and serious injury crashes in 2012.
Fatalities up 27% since 2011.
Crash Data
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Leading causes of crashes:
• Failure to control speed.
• Driver inattention.
Half of fatal and serious injury crashes involve single vehicle. Most dangerous time of day: 4 p.m.-6 p.m.
Crash Data
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TxDOT Road Improvements Projects
Three E’s Engineering Enforcement Education
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New Safety Campaign
Goal: Reduce fatalities and crashes by providing safety messages for driving in high-traffic areas.
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New Safety Campaign
Audiences: • Local residents. • Oil and gas industry workers. • Motorists traveling through work zones.
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Be Safe. Drive Smart.
Remind drivers to use extra caution in energy work zones: Give trucks space. Drive a safe speed. Pass carefully. Always stop at red lights and stop signs. Avoid distractions. Buckle up.
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Be Safe. Drive Smart.
Media campaign: Billboards, radio, gas station ads, digital, newspapers, and TV. PR: Media events in five major oil and gas areas. Partnerships with industry: Truck decals and safety programs.
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Be Safe. Drive Smart.
Campaign materials tested in focus groups in Eagle Ford Shale.
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Be Safe. Drive Smart.
Billboards across Eagle Ford Shale and Permian Basin.
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Be Safe. Drive Smart.
Billboards across Eagle Ford Shale and Permian Basin.
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Be Safe. Drive Smart.
Billboards across Eagle Ford Shale and Permian Basin.
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Be Safe. Drive Smart.
Billboards across Eagle Ford Shale and Permian Basin.
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Be Safe. Drive Smart.
Pump toppers and window decals in 66 gas stations.
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Be Safe. Drive Smart.
“Be Safe” Radio Jingle
customized by region
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Be Safe. Drive Smart.
Media Events • Permian Basin • Barnett Shale • Eagle Ford Shale • Granite Wash • Haynesville Shale
Karnes City press event with local officials, industry, trucking association, and DPS.
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Be Safe. Drive Smart.
Coming this summer: • New TV and radio PSAs
in English and Spanish.
• Another round of billboards, gas station ads, and newspaper ads.
• Online and mobile ads.
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Be Safe. Drive Smart.
Thank you.