Enhancing the User Experience Through the Sense of Touch
Transcript of Enhancing the User Experience Through the Sense of Touch
©2012 Immersion Corporation–Confidential
NASDAQ: IMMR
Peter van der Linden TechnologyEvangelist
February 2013
Touch Design for Mobile Devices
©2012 Immersion Corporation–Confidential 2
Agenda:
§ Who is Immersion? § What does touch feedback or tactile design mean? § Why is touch feedback essential to the mobile UI? § How can touch feedback be used to improve the UX? § What are the best design practices for tactile feedback? § Can you show me some of these principles?
©2012 Immersion Corporation–Confidential
Who is Immersion? Company Highlights Immersion: The Haptics Company
Worldwide Support Offices in EU, Korea, Taiwan, Japan, US & Canada
World Class Customer Base Samsung, Nokia, LG, Toshiba, Fujitsu, Sony, Microsoft, Logitech, Lexus, BMW, CAE and many more
Established in Large, Rapidly Growing Markets
Technology shipped in over 1B devices § Mobile phones, game controllers, auto, industrial, casino, other portable devices
Strong Intellectual Property
Portfolio of 1,200+ granted and pending patents specifically in the field of Haptics related to both hardware and software
Technology Leader Developing tactile touch solutions also known as “Haptics” since 1993
NASDAQ: IMMR
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The Mobile User
©2012 Immersion Corporation–Confidential
© 2011 Immersion Corporation
Agency TBWA\Neboko Photo: Michael Harvey Point 1 - our sense of touch works with our
embedded cognition to guide the user experience.
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• get a grip • how does that grab you? • i feel edgy
• standing on pins and needles
• s t r e t c h the imagination
a gripping experience
• only scratched the surface
• keep in touch
• a touching experience • i’m deeply touched
• itching to go
• can you handle it?
• put on the finishing touches
• he’s tactful • she’s tactless
• hold your own
• be on your toes
• makes my skin crawl
• solid reputation
• a slimy character
• like a kick in the teeth
• make contact with
• don’t be pushy
• a mere slap on the wrist
• like a slap in the face • a hands-off policy
• a clinging personality
• a palpable lie
• she’s touchy
• touch and go
• the personal touch
• walking on egg shells • grasp an idea
• he rubs me the wrong way
• a rough character
©2012 Immersion Corporation–Confidential
© 2011 Immersion Corporation
Solo!
©2012 Immersion Corporation–Confidential
© 2011 Immersion Corporation
Design principle #1 Use Haptics to create more usable user experiences
©2012 Immersion Corporation–Confidential
© 2011 Immersion Corporation
CBS News Photo: Walter Geis
Agency TBWA\Neboko Photo: Michael Harvey
Point 2 - touch feedback fills a need for tactile gratification that is not possible in other media.
©2012 Immersion Corporation–Confidential
© 2011 Immersion Corporation
Design principle #2 Use Haptics to create more realistic user experiences
©2012 Immersion Corporation–Confidential
© 2011 Immersion Corporation
Agency TBWA\Neboko Photo: Michael Harvey
Point 3 - tactile feedback makes human communication more intimate and emotional.
©2012 Immersion Corporation–Confidential
© 2011 Immersion Corporation
©2012 Immersion Corporation–Confidential
© 2011 Immersion Corporation
Design principle #3 Use Haptics to create more emotional user experiences
©2012 Immersion Corporation–Confidential
Tactile feedback effects beyond games
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Shared tactile game experience
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Tactile feedback clock for everyone
Tactile Clock Allows you to feel the time.
©2012 Immersion Corporation–Confidential
Summary: design with Tactile Feedback
§ Make the phones feel more usable § Make apps feel more satisfying § Bring friends within arm’s reach
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©2012 Immersion Corporation–Confidential
Haptic SDK Quick Start Guide
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©2012 Immersion Corporation–Confidential
Haptic Effect Preview App on Google Play
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©2012 Immersion Corporation–Confidential
Haptic Effect Preview App § Free app on Google Play § Feel each effect on any
Android device § Code sample provided for
each effect § Awesome on Android
handsets with TouchSense installed by Samsung, LG, Toshiba, Pantech and others
§ Emulates effects on all other Android devices without the TouchSense technology – Allows vibe effects not available
with standard Google vibrate () method
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Touch Trails Demo
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©2012 Immersion Corporation–Confidential
Contact Us [email protected]
Like Us h3p://www.facebook.com/ImmersionDeveloper
Follow Us @Hap$csDev
Read Our Blog h3p://blog.immersion.com
Direct Access:
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Peter van der Linden [email protected]
©2012 Immersion Corporation–Confidential
§ The end.
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Two-way interactive tactile feedback
©2012 Immersion Corporation–Confidential
Benefits of the Immersion extended method
Google Vibrate Immersion Extended Method
Inferior battery usage: only controls the duration of vibration
Very efficient use of battery: control over duration, magnitude and
frequency of vibration
1 basic effect – full magnitude w/durations set manually
Library of 124 pre-made gaming and user interface effects
Ineffective for longer duration game effects, only gives you buzz
Ideal for longer duration subtle game effects
Unreliable feel across Android devices due to different motor types
Most consistent feel across ALL Android devices
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©2012 Immersion Corporation–Confidential
© 2011 Immersion Corporation
PUSH THE BUTTON
©2012 Immersion Corporation–Confidential
Tactile videos – feel video content
Feel the person on the other side of the video
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©2012 Immersion Corporation–Confidential
Vibration parameter comparison
Duration
Magnitude
Frequency pulsing
Complex timeline design using sound
Dynamic API functions of all the above parameters
Google Vibrate Immersion
Extended Method
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©2012 Immersion Corporation–Confidential
Top reasons to use tactile feedback effects
#5 Increased sense of realism. “Feels like the real world” #4 Increased immersion thru combined audio/visual/touch effects #3 Greater user satisfaction. It is already expected from games #2 Increased stickiness. Greater connection to game play and UI
And the #1 reason to use tactile effects…
#1 The potential for increased revenue for your apps
Hardware OEMs like Fujitsu, Samsung, LG, Toshiba and others are actively looking for good feeling apps and games to load onto their new handset and tablet products as a competitive advantage against their number one competitor Apple.
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©2012 Immersion Corporation–Confidential
Programming tactile effects into mobile apps
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©2012 Immersion Corporation–Confidential
Programming tactile effects in Android
There are over 600 Android device manufacturers with over 7000 models of handsets and tablets.
While there are many platforms that support vibration playback, the Android platform has the greatest opportunity for generating revenue for your Haptic games simply because of the sheer number of Android devices being sold by the hardware OEMs
To promote this opportunity, Immersion created a free extended method for developers to quickly add Haptic effects into their games.
We call this the…
“Immersion Haptic Development Platform for Android” 35
©2012 Immersion Corporation–Confidential
Summary!
Nearly all operating systems allow you program vibration events into your applications. But not all methods are created equal.
Find a picture for this
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