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Enhancing Public Works Services Using Social Media
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Enhancing Public Works Services Using Social Media Pam Broviak, P.E. City Engineer/Assistant Director of Public Works, Geneva, IL
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An overview of the use of social media tools in the public works sector. This presentation covers the current culture and outlook and offers tips and advice for understanding the Gov2.0 culture shift. The document also offers ideas about using social media to better deliver government and public works services.
Transcript of Enhancing Public Works Services Using Social Media
Enhancing Public Works Services
Using Social Media
Pam Broviak, P.E.City Engineer/Assistant Director of Public Works,
Geneva, IL
Enhancing Public Works Services Using Social Media
Public Works
What percentage of your time is spent with the public? With carrying out work?
Enhancing Public Works Services Using Social Media
Have we received any training in:
• Public Engagement?
• Public Collaboration?
• Public Interaction?
• Public Communication?
For many of us, not since grade
school
Enhancing Public Works Services Using Social Media
So how have we handled our customers?
Face-to-face Phone
Letters
Enhancing Public Works Services Using Social Media
But even if you are a communication God, you can still have unhappy customers.
Why?
Enhancing Public Works Services Using Social Media
Lack of education about government
so people are raised with unrealistic expectations
& don’t realize citizens have responsibilities too
Enhancing Public Works Services Using Social Media
So along comes social media waving the public involvement flag
And the first reaction among many seems to be:•Uncertainty•Hesitation•Denial• Fear
Enhancing Public Works Services Using Social Media
“Local Terrorists”
“Electronic Crap”
“Bloggers kicking your
butt”
“Daily tearing up my
department”
Reactions to Social Media I have overheard from other agencies
Enhancing Public Works Services Using Social Media
Yet we see some blazing a different path
Blog by: Gary Holm, P.E. Director of Public Works, City of Batavia, IL
Enhancing Public Works Services Using Social Media
CULTURE SHIFT
Let us get together to do things ourselves.
Enhancing Public Works Services Using Social Media
“Particularly in government … it is nothing less than an obligation on our part to embrace every possible means to serve the public better, faster, and cheaper than anyone has ever thought possible.” - Dannielle Blumenthal, GovLoop
Enhancing Public Works Services Using Social Media
“There go my people. I must find out where they are going so I can lead them.”
- French politician Alexandre Ledru-Rollin(Thanks to Adriel Hampton for sharing that quote!)
Enhancing Public Works Services Using Social Media
Agency BLOGS•Promote and explain projects•Notifications for emergencies & unplanned work•Explanation of historical community decisions•Public hearing notifications•Summarize reports•Educate & remind residents about regulations•Notifications about permit work or work by other agencies
Enhancing Public Works Services Using Social Media
Public BLOGS•Understand they are not going away & can influence•Decide on level of participation•Develop simple social media policy•Practice commenting
Enhancing Public Works Services Using Social Media
•Road closures•Emergency work
•Emergency notifications•Construction information•Links to blog posts
Enhancing Public Works Services Using Social Media
Use Slideshare to inform & educate
Upload presentations about:
•Projects•Regulations•Plans•Reports•Concepts/ideas
http://www.slideshare.net
Enhancing Public Works Services Using Social Media
Enhancing Public Works Services Using Social Media
http://www.flickr.com
Use Flickr & You Tube to inform & educate
Upload photos/videos about:
•Projects•Regulations•Plans
http://www.youtube.com
•Reports•Concepts/ideas
Enhancing Public Works Services Using Social Media
Again, Washington State
DOT is a great agency to emulate
Enhancing Public Works Services Using Social Media
Using social media internally – for the “works” portion of your job
You can also use photo and video sites for in-
house training or documentation
A blog format can be used to create a digital
project diary
Enhancing Public Works Services Using Social Media
Wikis for Information Organization
Wikis can be set up and used to
document and organize institutional
knowledge
Enhancing Public Works Services Using Social Media
•Preliminary Plat Submitted 1-4-2009
•Final Plans submitted 3-15-2009•Final Plans approved 4-30-2009•As-built plans submitted 8-3-2009
•Final Plat Submitted 9-5-2009
•Related Local Agency Agreements•Related Annexation Agreements•Letter of Credit
City of Example
Demo Subdivision
Enhancing Public Works Services Using Social Media
Virtual Worlds
•There are currently hundreds of virtual worlds
•Most are targeted at the under 20 crowd
•But adults are using several for training and design
Enhancing Public Works Services Using Social Media
DESIGN
Enhancing Public Works Services Using Social Media
OPERATIONS
Enhancing Public Works Services Using Social Media
RESOURCES
http://www.publicworksgroup.com/node/12
Free e-book for those just getting started in the use
of social media
Enhancing Public Works Services Using Social Media
Contact Information:
Pam Broviak, PECity of [email protected]
Twitter: http://www.twitter.com/pbroviakSecond Life: Pam Renoir, CivilE Writer, Pam OckSkype: pam.renoirBlog: http://www.publicworksgroup.com/blogLinkedIn & other networks: Pam BroviakSlides at: http://www.slideshare.net/publicworksgroup
TRADITIONAL
NEW MEDIA
